Tag: Spotify Island on Roblox

Here’s Your First Look at Planet Hip-Hop, Spotify Island’s Latest Experience on Roblox

September 21, 2022

Earlier this year, we became the first music streaming brand to have a presence on Roblox with Spotify Island, an otherworldly digital destination for audio. K-Park soon followed as the first themed portal on Spotify Island, allowing fans to immerse themselves in a whimsical K-Pop wonderland.

Today we’re excited to introduce fans to Planet Hip-Hop, a futuristic universe dedicated to the world of hip-hop. Just like Spotify Island and K-Park, this is a meeting place created with the goal of bringing artists and fans closer together as they play, explore, and connect.

Generating 44 billion average monthly streams on Spotify globally, hip-hop was chosen as our second genre focus on Spotify Island for its dedicated fan following and unique set of elements that reach far beyond music and into fashion, beauty, and more. In the next couple of weeks, you’ll see these ideas come to life on Planet Hip-Hop through a series of special curated moments—the first being a collaboration with Doechii.

roblox avatar staring at a photo of doechii posing in her swamp

In the coming days, fans who want to interact with the hip-hop superstar can head over to Doechii’s Swamp, which was inspired by her Florida roots. Upon entering, players are first greeted by mysterious swampy moss, flooded floors, and vines. As players make their way closer to the swamp princess herself, they can “persuade” Doechii (inspired by her hit track “Persuasive”) to let them pass through by answering a series of questions. With the right responses, players will then be allowed to join her swamp and grow an alligator tail. 

Take a Tour of Spotify Island’s New K-Park on Roblox

May 24, 2022

K-Park on Spotify Island on Roblox

Just a few short weeks ago, we unveiled Spotify Island on Roblox and invited fans to explore our new, otherworldly digital destination for audio. Today, we’re taking the allure of Spotify Island to the next level with K-Park, a whimsical wonderland dedicated to the vibrant world of K-Pop. 

Now, players can portal from Spotify Island mainland to discover the brand-new destination inspired by the genre. It’s the first of a variety of themed islands that will pop up around Spotify Island in the coming months—and the first in a long line of opportunities for artists and fans to connect in the digital world. By starting with Spotify Island’s K-Park on Roblox, we’re continuing our focus, commitment, and celebration of the global genre. 

K-Pop has a widespread global appeal, dedicated fan following, and unique set of cultural elements that reach far beyond music. It’s a genre that started with music but has become a movement—encompassing an entire world of standom, fashion, community, and more. In fact, since 2018, K-Pop streams on Spotify have increased by 107% in the United States and 230% globally, resulting in almost 8 billion streams per month around the world. The U.S., Indonesia, the Philippines, Japan, Mexico, Brazil, Malaysia, Canada, Singapore, and the U.K. top the list for streams of K-Pop. 

Ready for a tour?

To begin, you’ll have to find the mysterious portal on the Spotify Island mainland. But once you do, you’ll be transported to a whimsical wonderland where you can discover exclusive K-Pop experiences, interactions, and quests. 

Portal to K-Park from Spotify Island on Roblox

First stop at the K-Pop cafe for a special Korean treat, like Dalgona Coffee, Patbingsu (Korean shaved ice with toppings), or Boong Uh Bbang (Korean fish-shaped bread).