Times Square Archives

FCB soccer player kicking a ball on the field. A spotify sign is in the background

When it comes to amplifying artists, Spotify goes all the way. This commitment was on display last month as Spotify Pakistan supported its first-ever album launch for renowned artist-producer Talal Qureshi’s TURBO.

TURBO, also Talal’s debut, masterfully blends Eastern and Western sounds. It transcends musical boundaries and cultural divides, seamlessly melding traditional Pakistani music with the contemporary electronics Talal is known for. Tracks include “Kali Raat,” a collaboration with Zaw Ali; “SOLA” featuring Zahoor; “KUNDI,” with Blal Bloch and Yashraj; “Phooloun Ki Rani,” featuring Natasha Noorani and Maanu; “Aya (Not Honey Version),” with Mitika and Yashraj; and “Jaan Meri,” with Natasha Noorani.

From on-platform support to the billboards at FC Barcelona’s match against Sevilla and in NYC’s Times Square, our global promotion puts Pakistani music on a global stage.

LED screens at Estadio Olímpico Lluís Companys

Talal recently became the first Pakistani artist to be featured on the LED screens at Estadio Olímpico Lluís Companys during a recent FC Barcelona match.

The holiday season is filled with festive modern hits from Mariah Carey and Michael Bublé, but when it comes to wintertime magic and timelessness, The Nutcracker ballet often takes center stage. With compositions like “Dance of the Sugar Plum Fairy” and “Waltz of the Snowflakes,” composer Pyotr Ilyich Tchaikovsky made his mark, and the streams show it. Tchaikovsky, who is behind both The Nutcracker and Swan Lake, is the most popular Russian artist among Spotify listeners outside of Russia, with a monthly audience of 5.1 million worldwide.

Tchaikovsky’s use of rhythm and melody and his mastery of compositional technique are hallmarks of his work, which remains relevant 150 years later. Today, more than 100 playlists of his compositions are available on Spotify.

To celebrate the musician, we curated a special playlist, “This is Tchaikovsky,” that showcases some of his popular works. Spotify also commemorated the moment by featuring the playlist cover of Tchaikovsky on a billboard in New York City’s Times Square—a first for any Russian artist.