Tag: TSwift

Taylor Swift Takes the Crown as Spotify’s Global Top Artist of 2024

December 4, 2024

Spotify Wrapped is here, and with it we are recognizing the fans, artists, and creators who shaped 2024. With millions of talented artists on Spotify, one has risen to the top to be crowned this year’s Global Top Artist: Taylor Swift.

This is the second year in a row that Taylor has taken the top spot. With more than 26.6 billion global streams, 2024 has been another record breaker for Taylor as fans flocked to her Taylor Swift | The Eras tour and streamed her latest album, THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY, in historic fashion.

To thank the Swifties who have championed Taylor and helped skyrocket her to the top, Spotify is sharing a series of unique experiences related to the star.

  • Global Top Artist Badge: For the first time, Spotify is crowning the Global Top Artist by adding a Wrapped badge to Taylor’s Spotify profile, marking the inaugural year of this annual distinction and a new expression of the top honor.
  • Easter Egg Experience: When listening to Taylor’s songs on Spotify, Swifties will encounter some unique surprises. A custom mini-animation tailored to the eras of her discography will be displayed on the Spotify Play Button, providing a complementary visual experience. Listeners will find Sparkles for Fearless (Taylor’s Version), Seagulls for 1989 (Taylor’s Version), and more. The easter eggs will begin rolling out today.
  • Global Top Artist AR Friendship Bracelet on Snapchat: It wouldn’t be a Taylor Swift celebration without friendship bracelets. Available exclusively on Snapchat in augmented reality, Swifties across the world will find special 2024 Wrapped bracelets, featuring a Global Top Artist Badge charm, via an AR lens. 
  • Recognition Around the World: We’re also debuting special billboards in cities around the world to celebrate how Swifties in each country streamed Taylor’s albums. These billboards will be featured in New York City, Toronto, Jakarta, São Paolo, Manila, Mexico City, London, Berlin, Los Angeles, Nashville, and Miami.
  • Your Artist Clips: Fans will receive a video message from Taylor included in their personalized Wrapped experiences, rewarding loyal fans who listened all year long. 

Earlier this year, Taylor released THE TORTURED POETS DEPARTMENT, a surprise double album that racked up records on Spotify. On April 19, it was the first album in Spotify history to have over 300 million streams in a single day, and it became the most-streamed album in a single day in 2024. Additionally, the album broke another record on release day as “Fortnight (feat. Post Malone)” became the most-streamed song in a single day in Spotify history. And finally, on April 22, Taylor’s THE TORTURED POETS DEPARTMENT became Spotify’s most-streamed album in a single week.

Did Taylor make it onto your list of Top Artists? Explore your personalized 2024 Wrapped and learn more about this year’s campaign and experience on our 2024 Wrapped hub.

Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Becomes Spotify’s Most-Streamed Album in One Week

April 24, 2024

Records smashed. History made. It’s been just five days since Taylor Swift unveiled her 11th studio album, THE TORTURED POETS DEPARTMENT, and the reception from Swifties worldwide has been rapturous.

On April 22, 2024, THE TORTURED POETS DEPARTMENT became Spotify’s most-streamed album in a single week. And as of today, the album has surpassed 1 billion streams since release, the first in Spotify history.

Did we mention it’s been just five days since its release?

Adding to the medal count, on April 19, 2024, the album became the first in Spotify history to reach over 300 million streams in a single day. Also on April 19, its debut single, “Fortnight (feat. Post Malone),” became the most-streamed song in a single day in Spotify history.

Rounding out the records, Taylor became the most-streamed artist in a single day in Spotify history with THE TORTURED POETS DEPARTMENT, breaking her previous record achieved with the October 27, 2023 release of 1989 (Taylor’s Version). On April 18, 2024, THE TORTURED POETS DEPARTMENT became the most pre-saved album Countdown Page in Spotify history.

Cheers, Taylor!

And we invite listeners everywhere to keep streaming THE TORTURED POETS DEPARTMENT below.

Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Breaks Multiple Spotify Records in Less Than 24 Hours

April 19, 2024

It’s a beautiful day to be a Swiftie. On April 19, Taylor Swift dropped her 11th studio album, THE TORTURED POETS DEPARTMENT. And with this release, history is officially made as it continues to break streaming records and reach new heights that haven’t been seen before. 

On April 19, THE TORTURED POETS DEPARTMENT was the first album in Spotify history to have over 300 million streams in a single day. Less than 12 hours after release, it became the most-streamed album in a single day in 2024, but the records continued to fall throughout the day as the album became the first to cross the 200 million and 300 million stream mark. 

Additionally, the album broke another record on release day as “Fortnight (feat. Post Malone)” became the most-streamed song in a single day in Spotify history. 

Fans had been eagerly awaiting the album’s release since the star announced it at the Grammys in February. As the anticipation grew to a roar this week, Spotify was here to help turn up the volume. We brought the album to life with a library-themed art installation at The Grove in Los Angeles.

For three days, the iconic shopping mall featured an open-air poetry library highly curated to represent the direction of the new record. Each day of the activation, we revealed lyrics from the album, creating an ever-evolving adventure for everyone on the ground. Fans took to social media to share their excitement and dissect other potential clues they could find.