Tag: Midnights

Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Breaks Multiple Spotify Records in Less Than 24 Hours

April 19, 2024

It’s a beautiful day to be a Swiftie. On April 19, Taylor Swift dropped her 11th studio album, THE TORTURED POETS DEPARTMENT. And with this release, history is officially made as it continues to break streaming records and reach new heights that haven’t been seen before. 

On April 19, THE TORTURED POETS DEPARTMENT was the first album in Spotify history to have over 300 million streams in a single day. Less than 12 hours after release, it became the most-streamed album in a single day in 2024, but the records continued to fall throughout the day as the album became the first to cross the 200 million and 300 million stream mark. 

Additionally, the album broke another record on release day as “Fortnight (feat. Post Malone)” became the most-streamed song in a single day in Spotify history. 

Fans had been eagerly awaiting the album’s release since the star announced it at the Grammys in February. As the anticipation grew to a roar this week, Spotify was here to help turn up the volume. We brought the album to life with a library-themed art installation at The Grove in Los Angeles.

For three days, the iconic shopping mall featured an open-air poetry library highly curated to represent the direction of the new record. Each day of the activation, we revealed lyrics from the album, creating an ever-evolving adventure for everyone on the ground. Fans took to social media to share their excitement and dissect other potential clues they could find.

Share Your Top 5 Eras With Spotify’s New Taylor Swift ‘My Top 5’ Experience

July 26, 2023

Are you in your folklore Era? Or would you lean more toward your Lover Era? Taylor Swift has unleashed 10 studio albums, each evoking its own theme and journey for listeners. Fans around the world are currently celebrating each album’s distinct Era during the pop star’s global “Taylor Swift | The Eras Tour.”

Now, exclusively on Spotify, fans can join in on the fun with My Top 5: Taylor Swift’s Eras. The interactive experience lets listeners curate their top Eras and share their picks with friends on social media. 

Here’s how My Top 5: Taylor Swift’s Eras works:

  1. Ensure your Spotify mobile app is up-to-date with the latest version available in the App store (v8.8.52).
  2. Visit https://spotify.com/top5 on your mobile device. 
  3. View Taylor Swift’s 10 Eras and then reorder them into a visual display, creating your personal Top 5*. 
  4. After, you’ll receive a personalized digital card (inspired by the poster for the “Taylor Swift | The Eras Tour”) to share and compare your Top 5 with friends—and the world—on social. 

To make this even more special, Spotify listeners who are eligible will see their personalized Top 5 Taylor Swift Eras according to how they have streamed the star’s tracks on Spotify. 

This experience with Taylor Swift isn’t the first time we’ve enabled fan engagement with their favorite artist’s music on Spotify. Fans have also enjoyed My Top 5 experiences with other iconic musicians including The Weeknd, Kendrick Lamar, ROSALÍA, and BTS.

Drop everything now and share your My Top 5: Taylor Swift’s Eras here.

 

 

*This experience is available in 56 markets, including: US, CA, DE, AT, CH, SE, FI, NO, DK, PL, TR, ES, IT, UK, IE, JP, SK, AU, NZ, ID, TH, VN, PH, SG, MY, KH, LA, HK, TW, IN, IQ, SA, EG, QA, JO, OM, LB, KW, MA, LK, BD, PK, BW, BR, MX, BO, CO, EC, PE, VE, CL, AR, PY, UY, FR, NL; and 21 languages, including: English, German, Swedish, Polish, Turkish, Spanish (ES), Spanish (LATAM), Italian, Japanese, Korean, Bahasa Indonesian, Thai, Arabic, Portuguese (BR), French (CA), Finnish, Norwegian, Danish, Vietnamese, French, and Dutch.

Taylor Swift Breaks Two Records With ‘Midnights,’ Becoming the Most-Streamed Artist on Spotify

October 22, 2022

As the clock ticked closer and closer to 12 a.m. on Friday, October 21, Taylor Swift fans around the world waited with bated breath. Her 10th studio album, and fifth in just over two years, was set to drop.

At midnight, fans were rewarded, and the aptly named Midnights was immediately consumed by devotees worldwide. The highly anticipated album has already broken two records on Spotify.

On October 21st, 2022, Taylor Swift’s Midnights became Spotify’s most-streamed album in a single day, and Taylor broke the record for the most-streamed artist in a single day in Spotify history.

Congratulations to the lyrical “Mastermind”!

Leading up to the release, Spotify and Taylor teamed up to reveal lyrics from Taylor’s album on different billboards around the world. Now that the album has arrived, fans are diving headfirst into the singer-songwriter’s words for themselves. 

If you haven’t already, (or maybe are about to do so for the 100th time), stream Midnights below.