Let’s face it: Pride looks a little different this year, with cities around the world unable to host celebrations in honor of LGBTQIA+ community, representation, and progress. But although queer folks and allies can’t take to the streets with flags, floats, and festivals this summer, we can all celebrate the feelings of pride and togetherness that come from streaming LGBTQIA+ artists and creators.
Spotify has the unique ability to inspire and drive positive change through the power of audio. At this time, we know that feelings of togetherness and shared experiences have never been more important, which is why today we’re unveiling Unlike Any Other—Spotify’s 2020 global Pride campaign celebrating LGBTQIA+ creators and connecting them to fans around the world.
Unlike Any Other is all about empowering LGBTQIA+ creators to embrace their uniqueness and connect to new and existing audiences through the power of music and podcasts. The Unlike Any Other marketing campaign, which will live in 38 countries where Pride is celebrated, includes a key element—the Progress Flag—designed by Daniel Quasar in 2018. The Progress Flag adds five stripes to the traditional rainbow Pride flag to better include trans and non-binary individuals, marginalized communities of color, those we have lost to AIDS, and those living with HIV today within queer representation.
Plus, our Pride 2020 campaign features new content and experiences on platform, all available in the Amplify: Pride hub on Spotify. Each playlist, song, and podcast is as unique as the individual who created it—which means there’s a little something for everyone. Check out what’s available within the Amplify: Pride hub.
The House of… Ballroom Playlists
From Kiki to Pose and now Legendary, the house and ballroom community has made a lasting mark on modern pop culture. This playlist series, in partnership with Pose runway choreographer Twiggy Pucci Garcon, celebrates the iconic movement with curated playlists by top figures of ballroom culture, including Jason Ozzie Ash, Byrell The Great, Jack Mizrahi Gucci, and Jonovia Chase.
Pride-Themed Playlists
The hub will include a variety of curated Pride-themed playlists for every listener, such as Pride Classics, Latin Pride, Alternative Pride, Queer as Folk, Disco Fever, queer-themed Cosmic playlists and more. Additionally, our flagship queer playlist Out Now: Unlike Any Other further emphasizes the dynamism of emerging and established queer voices in music.
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