Tag: yuna

Spotify Advertising Activates in Southeast Asia for Our First-Ever ‘All Ears on You’ Events in Singapore

October 11, 2022

Yuna wears a red outfit while performing at Spotify Supper Singapore

Spotify’s advertising business has grown tremendously over the past few years—and our geographic footprint has expanded to match. One region of focus is Southeast Asia (SEA), the second-fastest-growing region globally in terms of internet users (source: eMarketer, Southeast Asia Digital Users Forecast 2022). Last week, our advertising leaders joined together in Singapore for a four-day experience to set the stage for new and relationships and grow existing ones with advertisers in Southeast Asia. 

“With our strong audio content and ubiquity strategy, Spotify is at the heart of Gen Zs and millennials in this region,” said Sea Yen Ong, Spotify Head of Sales, SEA. “On Spotify, advertisers have the opportunity to connect these uniquely engaged audiences with visual formats in the foreground and audio in the background on one single platform. This is an advantage which many other platforms and publishers are unable to promise or deliver.”

Setting the Table: All Ears on You Supper

To enhance our relationships with this community, we invited more than 40 senior brand and advertising partners to our first Singapore All Ears on You Supper at Riviera Fullerton. The night was filled with strategic conversations from regional decision makers across APAC, a delectable culinary experience, and a special artist performance. 

Spotify’s newly appointed Head of Enterprise Sales for JAPAC, Brad Grealy, opened the evening with a welcoming address. Then, Sea Yen held an open conversation with Chef Rémy Carmignani about his culinary inspirations, musical inspirations, and what guests could expect from the menu prior to the five-course meal. 

Spotify Launches New Campaign to Celebrate Asian American & Pacific Islander Heritage Month

May 4, 2020

Over the last year, media from across Asia has had several notable moments—from the groundbreaking blockbuster Parasite, to the rise of artists like BTS and Riz Ahmed. In the U.S. in particular, Asian American artists like Anik Khan and Yaeji are also finding their ways into the spotlight. To celebrate the work of these and other creators during Asian American & Pacific Islander Heritage Month, we’re introducing the “Our Roots. Our Sound.” campaign. 

“I’m so honored to be a part of Spotify’s campaign and help share my story as an Asian American with people across the world,” says singer-songwriter mxmtoon. “It means a lot to me to think about how I could tell my five-year-old self she would eventually see her story reflected in the media.” 

To amplify voices like mxmtoon’s across the world, we’re also launching the Amplify: Asian American & Pacific Islander Heritage Month hub, which is filled with a mix of music and podcasts. Here, you’ll find playlists featuring Asian American artists, flagship playlists directly out of Asia, This Is artist playlists, and so much more. By working alongside artists, content creators, and influencers, such as Eric Nam, Jai Wolf, Stephanie Poetri, Yuna, Rich Brian, and Steve Aoki, we built a hub to  showcase the diversity and talent from across Asia and its diaspora.