Tag: Asian American & Pacific Islander Heritage month

Spotify Celebrates Asian & Pacific Islander Heritage Month by Spotlighting Creators and Activists

May 5, 2022

Asian & Pacific Islander Heritage Month banner

Each May on our platform, Spotify has amplified and honored the cultures and traditions of the Asian and Pacific Islander (API) communities for Asian American and Pacific Islander Heritage Month. This year, our campaign expands from an American observance to a global celebration and highlights the full Asian and Pacific Islander diaspora. We’re proud to now mark May as Asian & Pacific Islander Heritage Month at Spotify.  

To celebrate, we’ve refreshed our Asian Pacific Islander Heritage Month content hub with new activist-created playlists and a spotlight on up-and-coming artists. With Asian and Pacific Islander artists representing every genre and in all stages of audio creation, this campaign continues our ongoing efforts to create awareness and expand the API community’s presence on Spotify. Read on to learn more about our plans. 

Turning the volume up on API voices

Our API content hub is a space dedicated to the API community that showcases the work of activists while also highlighting fresh new releases from creators across the audio landscape. This year’s hub is adorned with new cover art and features a variety of audio content, from Punjabi and K-Pop playlists to podcasts from API creators around the globe. It’s also home to a variety of specially curated playlist takeovers. 

 

Letting activists take the lead 

This year, we worked with prominent API activists Malavika Kannan, Amanda Nguyen, and ALOK to create a series of playlists, each with a special theme and message. 

Malavika’s playlist is a musical love letter to fearless immigrant daughters, strong diaspora children, the proud queer community, and multilingual Asian Pacific Islanders. Amanda’s playlist includes music that celebrates API culture year-round. And ALOK’s playlist is a curated collection of API musicians across a wide array of genres and geographies. 

Amplifying Voices for Asian American & Pacific Islander Heritage Month

April 26, 2021

Now more than ever, it’s important we celebrate and support our Asian American and Pacific Islander (AAPI) community. Artists, influencers, creators, celebrities, and more have spent 2021 making their voices heard, and we stand with them in solidarity. In honor of AAPI Heritage Month this May, Spotify is continuing our ongoing efforts to amplify and lift up this community. Through this year’s campaign, we are spotlighting AAPI creators on Spotify, as well as inviting them to share their stories of pride.

Read on to learn more about our efforts to elevate AAPI stories. 

An on-platform hub for reflection and pride

To amplify the voices of our AAPI creators around the world, Spotify has created the AAPI content hub. The dedicated space houses leading AAPI voices alongside fresh new releases from creatives across the audio landscape.

Representation in singles, playlists, and art

To lift up our artists, Spotify is partnering with Audrey Nuna to cover “That XX” by G-DRAGON, a track that pays homage to her AAPI heritage. 

We’re also refreshing a number of playlists with updated covers highlighting AAPI and mixed-race artists, as well as adding new songs for listeners to enjoy. These playlists include Dope AF, a collection of work from leading cool Asian, femme women across the diaspora; .ORG, which shares the latest indie sounds from Asia; Desi Hits, a curated list of Desi hits from South Asia and around the world; and AAPI Pride, which celebrates artists who are queer Asian American or Pacific Islanders. 

Spotify Launches New Campaign to Celebrate Asian American & Pacific Islander Heritage Month

May 4, 2020

Over the last year, media from across Asia has had several notable moments—from the groundbreaking blockbuster Parasite, to the rise of artists like BTS and Riz Ahmed. In the U.S. in particular, Asian American artists like Anik Khan and Yaeji are also finding their ways into the spotlight. To celebrate the work of these and other creators during Asian American & Pacific Islander Heritage Month, we’re introducing the “Our Roots. Our Sound.” campaign. 

“I’m so honored to be a part of Spotify’s campaign and help share my story as an Asian American with people across the world,” says singer-songwriter mxmtoon. “It means a lot to me to think about how I could tell my five-year-old self she would eventually see her story reflected in the media.” 

To amplify voices like mxmtoon’s across the world, we’re also launching the Amplify: Asian American & Pacific Islander Heritage Month hub, which is filled with a mix of music and podcasts. Here, you’ll find playlists featuring Asian American artists, flagship playlists directly out of Asia, This Is artist playlists, and so much more. By working alongside artists, content creators, and influencers, such as Eric Nam, Jai Wolf, Stephanie Poetri, Yuna, Rich Brian, and Steve Aoki, we built a hub to  showcase the diversity and talent from across Asia and its diaspora.