Take In the Many Flavors of Música Mexicana With Our Special Series of Spotify Singles
As one of the fastest-growing genres worldwide, Música Mexicana has emerged as an unstoppable cultural force in recent years. In fact, between 2018 and 2023, Música Mexicana streams on Spotify shot up by more than 440% globally, with artists like Peso Pluma, Natanael Cano, Fuerza Regida, and Grupo Frontera rising to the top of the charts. Younger fans are particularly captivated by the genre: Gen Z streams climbed nearly 60% over the last year.
And it’s not just a single sound that’s responsible for such a meteoric rise. The Música Mexicana umbrella encompasses a rich tapestry of styles and genres, including corridos, banda, norteño, sierreño, grupero, and mariachi. A number of Música Mexicana subgenres have experienced significant growth on Spotify, as new waves of artists put their stamp on long-established musical traditions.
To celebrate the diverse landscape of Mexican music, Spotify is launching “La Tierra de Música Mexicana,” a new campaign spotlighting three of today’s hottest subgenres: electro corridos, norteño sax, and sad sierreño. We’ll showcase these sounds with a series of Spotify Singles launching throughout the month of August, each representing a unique facet of Música Mexicana.
Electro corridos
Electro corridos are a modern take on corridos, a style of music steeped in history, tradition, and storytelling. This subgenre fuses the electronic sounds of dance and house music, as well as dembow and urban beats, with the lyrics and storytelling of a corrido.
Debuting August 7, the first of the three Spotify Singles is “LIV” by brothers Sebastian and Eugenio Esquivel and producer-DJ Deorro. The forthcoming release captures the essence of electro corridos, which have seen remarkable growth on Spotify in the past year. They’ve experienced a 644% rise in consumption in the U.S. and a 590% rise in consumption in Mexico.
Stream our Electro Corridos playlist to hear some of the best the genre has to offer.
Norteño sax
Up next, “Beso” by Los Primos del Este, which showcases the norteño sax sound, will drop on August 21. Norteño sax blends the traditions of northern Mexican music with the distinct melodies and sonic textures of the saxophone. On Spotify, consumption of norteño sax has grown by 39% in both the U.S. and Mexico over the past year.
Discover the genre’s hottest hits on our Norteño Sax playlist.
Sad sierreño
Last but not least, “Cielo Eterno,” the sad sierreño single by DannyLux and Jasiel Nuñez, will arrive on August 28. Sad sierreño is a Gen Z twist on sierreño, a style of Mexican folk music best known for nostalgic ballads performed with acoustic guitars. Infused with emotive and introspective songwriting, sad sierreño has seen a 48% increase in consumption in both the U.S. and Mexico over the past year on Spotify, with Gen Z accounting for more than 40% of the genre’s streams.
Dive into our Sad Sierreño playlist to hear tracks that’ll get you in your feels.
Spotify has been proud to support Música Mexicana’s rise into a global powerhouse. “La Tierra de Música Mexicana” follows last year’s “La Tierra del Corrido” campaign, which included a special showcase featuring performances from top artists like Chino Pacas and Esteban Gabriel. We also celebrated “La Tierra de Texas” earlier this year, bringing live Música Mexicana performances to the iconic Houston Rodeo.
Head over to our Música Mexicana hub to explore the genre in all its glory, with everything from new releases to classic favorites.
