Tag: 000 video podcasts

VidCon 2025: Top Creators Join Spotify to Discuss the Impact of Video Podcasts

June 24, 2025

Last week, content creators from all over the world flocked to Anaheim for VidCon 2025, one of the largest creator conferences in the U.S. As an official sponsor, Spotify was part of the three-day experience, educating and entertaining attendees with a panel session, live podcast episodes, and more. 

Top creators reveal how video podcasts help them grow

We kicked things off at VidCon with our panel discussion Press Play: Turning Views into Fandoms on Spotify. Moderated by Publish Press writer Hannah Doyle, and featuring Spotify Head of Podcast Product Maya Prohovnik, Sad Boyz host Jarvis Johnson, and The Unplanned Podcast’s Matt & Abby, the conversation offered an inside look at the positive impact of video podcasts on the platform, from audience growth to revenue streams. 

“It’s undeniable the appetite consumers have for video,” Maya said during the discussion. “Video has roughly doubled the size of the podcast industry, and I think that’s really exciting for creators because it means you can reach way more people.” 

Jarvis added that the appeal of video podcasts on Spotify is that they offer more ways to reach new viewers. 

“Spotify bringing video to podcasts democratizes [the user experience across formats] by adding more ways for people to get [creator content] on the platform of their choosing,” he said. “It’s another reason for us to jump at the opportunity.” 

Meanwhile, Abby offered her insights on video podcasting—not just as a creator, but how she connects with her favorite shows as a fan.

“[When I’m watching video podcasts] as a consumer, I’m like ‘Oh my gosh!’” she said. “I’ve laughed, and I’ve seen [hosts] cry. It’s a great aspect of video.”

Spotify presents the Podcast Theater at VidCon 2025

In addition to the panel session, we invited a number of creators to our Podcast Theater so they could record live episodes of their shows. VidCon attendees were able to sit in on recording sessions for Dropouts, No Filter With Zack Peter, The Unplanned Podcast with Matt & Abby, Much To Discuss…!, Created with Jon Youshaei, and more!

With another successful VidCon in the books, Spotify remains committed to building a sustainable ecosystem where creators can thrive. Whether it’s helping creators grow their audiences with new resources and programs, or giving fans ways to connect with their favorite shows on a deeper level with new features, we’re excited for the future of video podcasts on Spotify.

Learn more about video podcasts at Spotify for Creators.

Spotify Tops 100,000 Video Podcasts

June 29, 2023

Those who have been on the podcasting journey with Spotify since 2019 have seen how rapidly our platform has grown to adopt and innovate in the world of video podcasts. In 2020, we introduced video podcasts for a select number of shows, followed by a larger rollout in 2021. In 2022, we enabled the feature in a few markets, and then made it fully available to even more creators through our Spotify for Podcasters platform. 

At our Stream On event in March, when we announced our updates to Spotify for Podcasters, we shared that there were 70,000 video podcasts on-platform. Today, we are excited to announce that there are now more than 100,000 video podcasts on Spotify. 

Since we’ve made video podcasts available for creators in nearly every market, the medium has become core to the Spotify podcast experience, with shows all around the world utilizing the format to deepen engagement with fans. The U.S., Brazil, Mexico, the U.K., and Germany publish the most video podcasts, but we’re also seeing great adoption in markets like the Philippines, where video podcasts account for over half of podcast consumption. 

This growth since March demonstrates the way we’ve put creators and their needs first, which enables creators of all sizes to benefit from the format and connect more deeply with fans. We’ve charted consistent positive growth in audience retention and episode listenership among shows that have adopted video to date.

“Video definitely helped our podcast,” said Gage Adkins and Olivia Noel, cohosts of the Girlish podcast. “It has allowed us to connect deeper with our audience, which is so incredible. They can now pick up on our facial cues, see these little skits that we make, and really just have better engagement overall. But they can also continue to listen in the audio format if they choose to. It’s been versatile and we love it.” 

Learn more about how to level up your podcasts and video podcasts in our Spotify for Podcasters masterclasses.