Tag: album release

Spotify and Kenia Os Bring ‘K de Karma’ From Streaming to Stage With Fan-First Experiences

March 20, 2026

A new era for Kenia Os has arrived, and Spotify marked the moment by putting fans at the center. To celebrate the release of K de Karma, her fourth studio album, we created a series of experiences designed to bring the Mexican artist closer to her community, including fan-driven unlocks, exclusive events, and a live listening party.

From teaser to tracklist

The rollout brought fans along for every step. It all began before the official album announcement, when cities across Mexico woke up to a mysterious message: “K DE ____” alongside the Spotify logo. No explanation, no date, just a clue. The message sparked curiosity across the Kenini fandom. Theories spread quickly, and conversations took off on social media as fans connected the dots, shared ideas, and amplified the moment together.

The next chapter unfolded on Spotify. On the album’s Countdown Page, the tracklist was initially listed with placeholder titles: Karma No. 1, Karma No. 2, Karma No. 3. When the page reached No. 10 on Spotify’s Global Countdown Charts earlier this month, the real song titles were unlocked, with Kenia sharing exclusive clips explaining the story behind each track.

Gorillaz Invites Fans Into Its World With Exclusive Spotify Experience and London Mural Quest

February 27, 2026

Since its inception, Gorillaz has been known for blending art with genre-bending music, inviting fans into an ever-expanding virtual universe. To celebrate the release of the band’s new album, The Mountain, Spotify is amplifying that spirit with a multi-layered, fan-first experience.

“This collaboration with Gorillaz is about continuing to innovate and reward fans for their engagement,” said Tara Samaha, Artist & Label Partnerships at Spotify. “We’re excited to offer Gorillaz fans an immersive journey that spans their digital listening experience on Spotify to real-world interactions with [Gorillaz co-creator] Jamie Hewlett‘s incredible art.”

Match with your Gorillaz alter ego

First up is Gorillaz Character Match, an exclusive on-platform experience for top Gorillaz listeners in the U.K., U.S., Canada, Australia, New Zealand, Mexico, Brazil, Italy, Poland, and Spain. Based on your listening history, the experience matches you with one of the four Gorillaz characters: 2D, Noodle, Russel, or Murdoc. 

Once matched, you’ll unlock a personalized playlist featuring tracks from The Mountain alongside hand-picked favorites from the band’s discography. You’ll also get character share cards designed by Jamie, letting you show off your Gorillaz alter ego across social platforms.

Created in collaboration with Gorillaz’s own creative team, the experience is designed to bring fans closer to the music and characters they love.

Spotify and Stray Kids Celebrate KARMA With an Immersive Spotify STAYdium Experience

August 22, 2025

The wait is over: Stray Kids return with their fourth full-length album, KARMA. And with Spotify STAYdium, fans aren’t just listening, they’re living every moment of it.

Now open in Seoul and Jakarta through August 25, and then heading to Tokyo August 23 through August 27, Spotify STAYdium is a journey into Stray Kids’ latest era. It’s also a tribute to STAY, whose dedication has fueled Stray Kids’ story of grit, growth, and global impact.

“Our fans are the reason for our destiny. We’re also so thankful for Spotify, who has supported us since our rookie year,” said the group. “Partnering with Spotify to bring Spotify STAYdium to life feels like we’ve come full circle. This space celebrates all that we’ve built together with STAY, and we hope they feel our love in every moment.”

Addison Rae Shines Bright at Spotify’s ‘Addison’ Release Party in NYC

June 9, 2025

It was Thursday night in New York City and The Box was buzzing with excitement. The edgy nightclub, known for its lavish theatrics, provided the perfect backdrop for an intimate celebration of Addison Rae’s debut album, Addison, out now.

Spotify invited Addison’s top fans in the area to the iconic venue, where they enjoyed specialty performers, a DJ set by Sevyn, and curated food and beverage options like “The Big Appletini” and “Dirty Diet Pepsi.” An aura photobooth and body gems, glitter, and temporary tattoos on offer helped create a shimmering, avant-garde atmosphere, immersing guests in Addison’s unique sound and aesthetic.

The highlight of the evening was Addison’s set, when fans had the exclusive opportunity to hear the pop princess perform seven songs from the new album for the first time. Notable guests included Julia Fox, Amelia Gray, Clairo, JADE, Conan Gray, Claire Sullivan, and more.