Tag: #BTSArmy

Share Your Top 5 BTS Songs in Our Latest In-App Experience

June 12, 2023

Over the last decade, BTS has become a global cultural phenomenon, putting K-Pop on the map worldwide. The group has fueled—and is fueled by—one of the most enthusiastic fan bases in the world. Each listener has their own special relationship with the band’s music. So to celebrate the group’s 10th anniversary, Spotify and BTS curated a special love letter experience: My Top 5: BTS Songs. 

This interactive experience lets listeners curate their personal favorite songs from a selection of BTS’s discography, then share their picks with friends on social media. BTS worked with Spotify to curate a special selection that celebrates much of their collective discography from the past decade.*

“Each step of our journey together has been unique and has sounded different along the way,” the band shared. “We hope many people enjoy this new experience with Spotify’s My Top 5: BTS Songs and share their favorites with us.”

Here’s how to enjoy My Top 5: BTS:

  1. Make sure you’re in one of the 48 markets where the experience is live** and ensure your iPhone is up-to-date with version 8.8.40.x. 
  2. Visit https://spotify.com/top5 on your device.
  3. The experience will present a curated selection of BTS’s songs. Select your five favorites. Then drag and reorder them in the visual display to create your top list. 
  4. You’ll receive your picks in a visual sharecard. Then, choose a sharecard backdrop with the option to highlight your BTS group bias—aka your favorite group member. 
  5. Finally, share your personalized digital card with your selections and compare with your friends on social media using #spotifymytop5.

My Top 5: BTS Songs marks the next iteration of this interactive experience on Spotify that follows My Top 5 moments with other iconic artists, including The Weeknd, Kendrick Lamar, and ROSALÍA. Visit https://spotify.com/top5 to get started. 

*The available songs to select from do not include the full BTS catalog or songs by other artists where BTS is featured

**The My Top 5: BTS Songs experience will be available in 48 markets: U.S., Canada, Germany, Austria, Switzerland, France, Poland, Turkey, U.K., Ireland, Japan, South Korea, Australia, New Zealand, Indonesia, Singapore, Malaysia, Thailand, Philippines, Vietnam, Hong Kong, Taiwan, India, Iraq, UAE, Saudi Arabia, Egypt, Qatar, Jordan, Oman, Lebanon, Kuwait, Morocco, Sri Lanka, Bangladesh, Pakistan, Botswana, Brazil, Mexico, Bolivia, Colombia, Ecuador, Peru, Venezuela, Chile, Argentina, Paraguay, and Uruguay; and 15 languages: English, English-GB, French-CA, French, Japanese, Thai, Vietnamese, Arabic, Spanish-LATAM, Korean, Portuguese, Polish, Turkish, German, and Bahasa Indonesia.

Celebrate BTS’s Upcoming Album Release With Our Exclusive Countdown Destination, #SpotifyPurpleU

June 2, 2022

Spotify’s been counting the days until K-Pop band BTS releases their new music, and now we’re inviting fans all over the world to join the fun. In anticipation of the group’s newest anthology album, Proof, coming out June 10, Spotify launched #SpotifyPurpleU, an immersive microsite experience, to build excitement among new and longtime listeners. 

BTS fans have long proven their love for band members Jungkook, V, Jimin, Suga, Jin, RM, and J-Hope. The group has racked up over 25.8 billion streams on Spotify in addition to 35 million monthly listeners and 50 million followers worldwide.* The BTS ARMY has also helped the band break records: BTS was the first artist from Asia and the first K-Pop artist to join the Spotify Billions Club with their song “Dynamite,” Spotify’s This Is BTS playlist has 6.5 million followers—more than any other This Is playlist on the platform, and BTS was the third-most-streamed artist of 2021, according to Spotify Wrapped. 

For years, BTS has transcended regional boundaries, languages, and cultures to touch the hearts of people everywhere. In celebration of the band’s decade-long history and their fans’ unyielding dedication, #SpotifyPurpleU features exclusive band content, messages from the members, and a countdown to the highly anticipated album release. The site also gives fans the chance to create personalized #MyBTSProof share cards based on their favorite songs, which they can then post to social media to celebrate with ARMY members around the world. The site will be available in eight languages: Korean, Thai, Bahasa, Japanese, English, Spanish, Portuguese, and, on June 10, Arabic. 

In addition to the microsite, Spotify is featuring exclusive video clips on our This Is BTS playlist . On social media, Spotify’s social accounts have turned purple in celebration of BTS’s milestone, and BTS and Spotify will release a short film that looks back at all of the band’s eras, starting from their inception in 2013. 

Starting June 3, the BTS ARMY can also spot #SpotifyPurpleU billboards around the world, including in South Korea, the United States, Brazil, Mexico, Japan, the Philippines, Indonesia, Thailand, and Vietnam. 

Help celebrate BTS’s comeback by heading to #SpotifyPurpleU. And head back to Spotify June 10 to listen to Proof. 

*As of May 25, 2022

This Week on the ‘Spotify: For the Record’ Podcast, Meet BTS

September 17, 2020

There’s no stopping BTS. The K-Pop band recently released their first all-English single, “Dynamite,” which set a new record on Spotify: 12.6 million streams in the first 24 hours. But long before this upbeat track was released, the group was racking up billions of streams from listeners all around the world.

In this week’s episode of our Spotify: For the Record podcast, the seven-member band joined us to talk about their creative process, how they’re staying positive during these challenging times, and—of course—their new hit. To fully understand the extent of BTS’s global impact on music and culture, Kat Moon, TIME Magazine journalist and K-Pop aficionado, detailed the band’s rise to fame and their deep connection with fans. Speaking of fans, the episode wouldn’t be complete without talking to members of BTS’s dedicated fan base, known simply as ARMY. 

Go behind the scenes with BTS on Spotify: For the Record: “BTS: The Band, The Brand & The ARMY.”

K-Pop Takes Over, From ‘Gangnam Style’ to Global Domination

October 11, 2018

Last week, when K-pop group BTS took the stage at New York’s Citi Field, international #BTSArmy members showed up in droves; some had traveled from across the country and camped out weeks in advance for the promise of catchy beats, a chorus that hooks you, and charismatic dance moves.

Just a few years ago, a sold-out show at one of America’s biggest stadiums may not have been in the cards for a young Korean band. And yet, BTS has inspired fans of all ages, races, cultures, and genders not just in Asia, but in the U.S. and around the world. Call it an official global phenomenon.

K-pop’s popularity has reached a fever pitch: On Spotify, more than 14.2 billion K-pop tracks have been streamed globally, and fans have spent over 46 billion minutes since July 2015 listening to their favorite Korean tracks. These numbers grow each day, making K-pop one of the most-streamed genres across the globe. Its fast tempos, thrilling visual components, and resonant use of melody and storytelling have captivated fans on every continent—and on our dedicated K-pop hub.

The K-Pop hub on Spotify

“K-pop or the Hallyu wave is truly an Asian success story. For a genre that’s in a different language and from a very different culture, it is inspiring to see how K-pop is making its mark on the global stage,” says Eve Tan, Shows & Editorial, Team Lead, Spotify, Southeast Asia. “It is our aim to be a platform of discovery for both artists and music lovers, and we are excited to help Spotify fans across the world enjoy and be inspired by Korean music.”

K-pop first captured the world’s attention with PSY’s 2012 viral “Gangnam Style.” Ever since, the genre has evolved into a diverse and popular subculture internationally. Driven by social media fan fever and Korean TV dramas, the Korean Wave—an increase in global popularity of South Korean culture and entertainment—has broken through to the U.S., Latin America, Europe, and beyond.

Recently, K-pop hit some major international milestones. In September 2017, the genre had its first Billboard Top 10 debut with BTS’s Love Yourself: Her. This past July, GOT7 became the first K-pop act to play Brooklyn’s Barclays Center, and last month, BTS, in partnership with UNICEF, became the first K-pop group to deliver a speech at the United Nations.

To capitalize on their rising popularity across the globe, many K-pop artists now record songs in multiple languages. GOT7 recently dropped their new album title track “Lullaby” in four languages: Korean, Mandarin, Spanish, and English. Some bands have even formed subunits to target different audiences, like supergroup EXO, who perform in both Korean and Mandarin. NCT even has three subunits—NCT U, NCT 127, and NCT Dream—each focused on reaching different age groups and demographics.

Plus, more K-pop artists than ever are collaborating with popular English-speaking artists. BTS and Nicki Minaj dropped their buzzy and vibrant “Idol” video in September 2018, and girl group BLACKPINK has an exciting new collab in the works with English pop singer Dua Lipa. Consider K-pop’s crossover officially complete.

For your K-pop cravings

From the latest K-pop tracks to Korean OSTs (dramatic and highly addictive love songs), there’s a suitable Spotify playlist within our dedicated hub. First introduced in 2015, our K-pop hub is as addictive as the music itself, leading to a significant increase in streams and sharing of Korean music on Spotify.

Today, our K-Pop Daebak playlist (daebak is Korean for cool) hosts exclusive access to vertical video premieres from emerging and chart-topping acts. To keep up with the latest news, dance tutorials, and all things K-pop, be sure to follow the official Spotify K-Pop Daebak twitter account, @SpotifyKDaebak.