Tag: Carnival Sounds

Celebrate Notting Hill Carnival With Our Carnival Sounds Hub, the Ultimate Audio Destination for Caribbean Music and Culture

On August 25 and 26, an estimated 2 million attendees will flock to London for Notting Hill Carnival, a vibrant celebration of the U.K.’s Caribbean community. As one of Europe’s biggest street festivals, the annual event brings a spectacular display of costumes, colors, and sounds to the city. Revelers take to the streets for parades, food, and music, with sound systems and DJs spinning dub, reggae, soca, soulful house, and everything in between.

As part of our commitment to celebrating Caribbean culture and amplifying Black voices around the world, Spotify is proud to partner with Notting Hill Carnival for the fifth consecutive year. And this year, we’re marking the occasion with our newly launched Carnival Sounds hub on Spotify, bringing fans the opportunity to experience the music, stories, and culture they know and love in one place.

Want to discover reggae’s very best? Our Irie playlist has you covered. Craving the faster-paced, drum-heavy rhythms of soca? Look no further than Massive Soca Hits. There’s also the Carnival Sounds 2024 playlist, our popular Dancehall Official playlist, and many more.

Fans can also dive into the rich history of Notting Hill Carnival with a curated selection of podcast episodes, or explore shows like A Shot Of Soca, a London-based podcast, and The Yaadman Podcast from Jamaican creators Davaine and Tonniel. The amplification of Caribbean voices continues outside of Spotify, too, with fun conversations like this Unwritten Rules of Carnival guide, with artists Alicai Harley and Kairo Keyz and creators Indiyah Polack, Ugly Andz, and Faceinthenews.

“Notting Hill Carnival is more than just a celebration; it’s a powerful expression of Caribbean identity and a testament to the global impact of its culture,” said Safiya Lambie-Knight, Spotify’s Head of Music Partnerships, Northern Europe. “We’re excited to bring back Carnival Sounds to celebrate the rich heritage and music of Carnival and to support and elevate Caribbean artists, voices, and communities. It’s great to be able to help people to discover and engage with the culture ahead of Carnival weekend.”

Building on this year’s festivities, Spotify has also teamed up with Trippin World, a platform that empowers people to travel more consciously. Together, we’ll bring Caribbean culture to even more people around the world, celebrating its impact and importance through the eyes of Notting Hill Carnival.

Head to our Carnival Sounds hub to immerse yourself in all things Caribbean.

Spotify’s Notting Hill Carnival Microsite Returns With Original Writing, Playlists, and Podcasts

London’s annual Notting Hill Carnival is a 55-year-old celebration of the United Kingdom’s Caribbean community—one full of parades, food, and, of course, music. For the second year in a row, Spotify is supporting the festivities virtually with the Carnival Sounds 2021 Microsite in collaboration with Notting Hill Carnival. 

This year’s site continues to celebrate everything fans love about Carnival and features brand-new content encompassing written, audio, and musical content from influential Black creators. Fans will once again get the chance to virtually explore the official Notting Hill Carnival sound systems, featuring DJs playing a mixture of dub, reggae, soca, soulful house, and everything in between. King Tubby’s, Carnival’s oldest sound, is back, along with Rampage Sound, one of Carnival’s most coveted spots; the all-female line-up Seduction City Sound; and Martin Jay, the prince of U.K. soca.

Spotify has also worked with some of the U.K.’s most iconic Black creators to help curate a Carnival soundtrack with some of the most popular playlists:

  • The Gold List will incorporate selections from British soul icon Billy Ocean.
  • Reggae on the Irie playlist is in expert hands as Protoje takes over.
  • Afro Bashment gets a West London spin from WSTRN.
  • Who We Be, the U.K.’s biggest hip-hop, Afrobeat, dancehall, and R&B playlist, gets curated by Who We Be TALKS_ hosts Harry Pinero and Henrie.

Plus, brand new this year are exclusive essays on the theme of Carnival from some of the U.K.’s most renowned Black writers and creatives. Look out for writing from:

  • Candice Carty-Williams, writer and author of the Sunday Times bestselling novel Queenie, for which she became the first Black woman to win the “Book of the Year” accolade at the British Book Awards in 2020.
  • James Massiah, celebrated poet, spoken word artist, and musician who has read at the Tate Modern, Southbank Centre, and the Houses of Parliament.
  • Malika Booker, writer, poet, artist, and pioneer of the spoken word movement in the U.K.
  • Eddie Otchere, photographer, educator, and curator whose work recounts the Black British experience in art spaces.
  • Lava La Rue, Ladbroke-Grove-based visual artist, rapper, and founding member of NiNE8 COLLECTIVE.
  • Dawn Hill CBE, former chairman of the Black Cultural Archives, the U.K.’s only national repository of Black history and culture.

And as part of the ongoing celebration and to embrace the visual nature of Carnival, Spotify commissioned a mural by London-based multidisciplinary artist Bokiba in the heart of Notting Hill. The piece captures the movement and sounds of Carnival, as well as incorporating emojis as a nod to the virtual element of this year’s event. As with all of her work, women of color are at the heart, along with bold colors and patterns. The artwork mural features a scannable Spotify code so that passersby can dive straight in and immediately immerse themselves in the sounds and experiences of Carnival from their phones.