Tag: countdown pages

Four Must-Use Spotify Features That Bring You Closer to Your Favorite Artists

September 12, 2024

We know that when fans fall in love with an artist, they can’t get enough. So when you want to connect with your favorites on a deeper level, Spotify is your go-to destination. Fans and artists interact in many different ways, especially when they’re crossing languages, borders, and cultures. Whether you’re looking to show your support IRL or hear directly from your favorite artists, here are some ways you can strengthen your relationships with the artists you love on Spotify: Listening Parties, Countdown Pages, the Live Events feed, and Clips from your artists. 

Listening Parties

Listening Parties are the live audio experience where you’ll join your favorite artists and other top fans to celebrate their new music releases. In the party you can hear behind-the-scenes artist stories, chat in real time with other fans, and listen to the music you love with the artist who made it.

This year, we’ve hosted listening parties with artists including Peso Pluma, Bleachers, Gracie Abrams, and SEVENTEEN, and there are more to come.

Listening Parties are available to Premium subscribers in the U.S., ID, MX, and CA.

Countdown Pages

Countdown Pages are the place to be when you’re eagerly waiting for your favorite artists to release new music. With Countdown Pages, fans can presave an artist’s music, preview the tracklist, watch Clips, and get their hands on must-have merch via the artist profile, Now Playing view, Search, and Home.

After you presave an album, you’ll receive a push notification on release day so that you know it’s been added to Your Library. No more missing new music!

Countdown Pages are available to Free and Premium subscribers in all Spotify markets.

Live Events feed

Our Live Events feed makes concert discovery seamless, tailored, and fun, so you never miss a show when artists you love are in town. Not only can you find concert listings based on your location and top artists, but you can also browse upcoming concerts in other cities and countries—all personalized to your taste.

Live Events Feed is available to Free and Premium subscribers in all Spotify markets.

Clips from artists

Watching Clips from artists you care about is the best way to dive deeper into their worlds. These short vertical videos let you discover unreleased tracks, hear the story behind a new song, view live performances, and so much more. All Clips are tagged to tracks so that you can easily follow, save, and stream music right from the video. You can watch Clips on Home, the Now Playing view, Countdown Pages, release pages, and more, making it easier for you to find them and create an even deeper connection with artists. 

Artists’ Clips are available to Free and Premium subscribers in 78 markets.

Artists Can Now Start Countdown Pages To Promote Their Upcoming Albums

July 24, 2024

Building anticipation ahead of a new album release is one of the most important ways for artists to ensure its success. But in today’s music landscape, gaining prerelease momentum across multiple platforms that are often disconnected from where streaming actually happens is exhausting and inefficient. That’s where we come in. Spotify for Artists arms you with powerful tools to unleash your release’s full potential, reach a global audience, and deepen connections with fans before your music is released.

After having tested Countdown Pages with a select group of artists over the last year, we’re excited to announce that starting today, we’re expanding this feature to all eligible artists.

Countdown Pages is the ultimate prerelease destination where fans can presave an artist’s upcoming album, preview the track list, watch Clips, purchase merch, and see the timer count down to the release moment—all on Spotify. All artists with at least 5,000 active listeners in the 28 last days will now be able to create their own Countdown Pages to build hype for an upcoming album and ultimately drive streams once the album is released. 

Listeners can find Countdown Pages across the Spotify app, including in the artist profile, Now Playing view, Search, and Home. Plus, once an artist’s new album drops, Spotify sends a push notification to all presavers and adds it straight to their libraries.

“The lead-up to an album’s release is arguably the most important time during a project’s life cycle. With this in mind, we took a step back as a company to come up with ways that we can help artists build momentum with fans during this period and elevate the album as an artistic statement,” said Sam Duboff, Global Head of Spotify for Artists, Marketing & Policy at Spotify. “The prerelease moment can often be disjointed across many different platforms; through the powerful tools offered in Spotify for Artists and our upcoming expansion of Countdown Pages to hundreds of thousands of artists, Spotify is focused on becoming the best home for artists and labels to release and promote their new music.”

Artists like Taylor Swift, Anitta, KAYTRANADA, Billie Eilish, Peso Pluma, Dua Lipa, Khruangbin, Charli xcx, Maggie Rogers, Whethan, Clairo, John Summit, and hundreds of others have already used Countdown Pages—in fact, earlier this year, Taylor Swift’s THE TORTURED POETS DEPARTMENT became the most presaved album Countdown Page in Spotify history! We’ve seen impactful results for artists and their teams that include multiple benefits . . . 

Fans are presaving albums

More than 80% of Spotify presaves happen the week an album is announced and during the week leading up to its release. This is also when we typically see strong social promotion from artists’ sharing their Countdown Pages with fans directly. For example, pop superstar Meghan Trainor uploaded a snippet of the “To the Moon” music video to her Countdown Page before sharing on social media, which helped drive additional presaves.

“Adding Clips to my Countdown Page has been a game changer,” Meghan said. “It gave me the chance to promote my single ‘To the Moon’ and provided fans a look into the creative world of my album Timeless ahead of its release. It’s like a hub for my album to make everything so much more convenient!”

Presaving leads to increased streams 

On average, nearly 70% of users who presave an album stream it in the week following its release. And with the ability to reveal additional details about their upcoming albums, artists like country star Conner Smith have used Countdown Pages to keep fans engaged as release day nears. 

“One thing I love about the Countdown Page on Spotify is being able to tease your track list,” Conner said. “Fans see what they’re going to get with the record. The Countdown Page just kind of puts it all in one place and makes it simple for fans to kind of see and understand.” 

Clips help drive engagement

In a study of more than 500 artists with Countdown Pages, artists who uploaded Clips to their Countdown Pages averaged twice as many presaves as artists who didn’t.

“We used Clips to share studio footage of us recording the album and the album trailer video, which helped drive presaves on the Countdown Page and excitement for the record,” alt rock band Wallows said.

With the expansion of Countdown Pages, Spotify continues to invest in new tools designed to amplify the release moment and give each release its best chance at breaking through while helping artists build their fan bases on Spotify. 

For artists who want to use features like Countdown Pages, Clips, Canvas, Campaign Kit, and more to promote their new music, Spotify for Artists’ recently launched New Release Guide offers a comprehensive resource that will guide them on their journeys.

Never Miss a New Release With Countdown Pages for Audiobooks

May 6, 2024

Spotify is making it easier for booklovers to count down the days, hours, minutes, and seconds until a new audiobook releases. With Countdown Pages for audiobooks, listeners can pre-save audiobooks prior to a book’s release date—and authors, publishers, and narrators can promote their upcoming titles ahead of launch. This new feature will help ensure that users never miss their next great audiobook listens and help authors and publishers drive streams. 

We’ve seen the success and momentum Countdown Pages can have for musical artists and fans, with artists like Taylor Swift, Bad Bunny, Justin Timberlake, Kacey Musgraves, Billie Eilish, and others trying it out for album launches with great results: On average, nearly 70% of users who pre-save an album listen to it in the first week. We’re now excited to introduce this feature to another content vertical on Spotify as part of our ongoing effort to improve the overall experience for our users.

How to use Countdown Pages for audiobooks

Beginning today, you can try out Countdown Pages for audiobooks by following these simple steps: 

  1. Search for the title of an upcoming audiobook on Spotify, or browse our editorial “Coming Soon” shelf in the audiobooks section.
  2. Click the “pre-save” button on the audiobook’s Spotify page and see the timer count down to its release. 
  3. We’ll then add the audiobook to your Spotify library and notify you as soon as it’s released.
  4. You can also view the “More like this” tab to browse similar books that you can start listening to right away. 

Countdown Pages for audiobooks is available to both free and Premium users in all markets where Spotify audiobooks are available.

Spotify Reports First Quarter 2023 Earnings

April 25, 2023

Today, Spotify announced our first quarter 2023 financial performance, showing outperformance across nearly all key performance metrics. Take a look at the highlights below:




We had our strongest Q1 since going public in 2018, with nearly all our KPIs surpassing expectations:

  • Monthly Active Users grew by 22% year-over-year to 515 million driven by strength in both developed and developing markets, and nearly all age groups. 
  • Premium Subscribers grew 15% year-over-year to 210 million with outperformance across all regions, led by Europe and Latin America.
  • Total Revenue grew 14% year-over-year to €3.0 billion, led by Subscriber gains.
  • Gross Margin finished at 25.2%, reflecting improved music and podcast profitability.
  • Operating (Loss)/Income finished at €(156) million, aided by lower marketing spend.

Interested in hearing more? Click here to review the full earnings release and listen to the webcast Q&A on our Investor Relations site here. 

Click below to check out a sizzle reel of audio trailers from a few of our recent original and exclusive podcasts.

Countdown Pages and Spotify Clips Create Ways for Artists To Engage Their Fans With Video

March 8, 2023

Today at Spotify Stream On, artists, songwriters, podcasters, and authors from around the world joined us for a day of announcements and inspiration. They also took part in hands-on demonstrations of tools and resources coming from Spotify, including new ways for artists to connect with fans and hype their work using Spotify for Artists.

Countdown Pages

Building buzz for an album release requires artists and their teams to work across multiple platforms and services, resulting in a disconnect between where music is being teased and where music is actually being streamed.

The most powerful time to reach fans is when they’ve chosen to engage with music, ahem, on Spotify. That’s why we’ve built a new tool called Countdown Pages.

Countdown Pages are dedicated spaces for artists to build anticipation for new albums. On Countdown Pages, fans can watch exclusive video clips, pre-save the upcoming release, preview the track list, and watch the timer count down to the release moment. 

Plus, fans who pre-save an album release will receive a notification as soon as the release drops. We’ll also automatically add the album to a listener’s library, ensuring that more fans start streaming on day one. In early tests, on average, over 80% of pre-savers streamed the new release within the first week.

Want to check out a Countdown Page? Visit Ed Sheeran’s artist profile on your Spotify mobile app and scroll down to the Upcoming Releases section to pre-save his forthcoming album “–”.

Spotify Clips

We could not be more excited to bring Countdown Pages to life—but we don’t want to limit artists’ video options to Countdown Pages. So, we’re making them available in more places where music lives on Spotify. 

Artists can add under-30-second videos to their album pages or their artist profiles. That way, new listeners and existing fans can go deeper into an artist’s stories while they’re listening. We call these videos Spotify Clips.

With Clips, new listeners will be able to get to know an artist and their music better, while loyal fans will be able to dive even deeper into an artist’s music, forging even stronger connections. The possibilities are expansive, with Clips enabling artists to build excitement for an unreleased song, promote a new album or single, tell the story behind a song, and much more. We’re unlocking this feature for thousands of artists this week, and we’ll be opening it up to more and more artists in waves throughout the spring. 

Learn more about these tools on Spotify for Artists.