Desde o lançamento em 2023, o DJ (beta) já ajudou a deixar a experiência de ouvir música muito mais personalizada para 94 milhões de usuários Premium do Spotify. E agora tem novidade: estamos levando essa função queridinha pra novos mercados — com quatro novos idiomas: português brasileiro, francês, alemão e italiano .
Se você ainda não conhece o DJ, aqui vai: ele mistura música + comentários personalizados para te ajudar a descobrir sons novos e se conectar ainda mais com os artistas que você curte. Baseado no seu histórico, ele monta uma sequência com tudo que você ama — desde hits que você não ouvia há anos até lançamentos fresquinhos.
E quando você quiser mudar o clima ou tiver uma vibe específica em mente, dá pra ir além com os pedidos pro DJ. É só pedir (por voz ou texto) e ele ajusta sua sessão na hora — seja para um date, um rolê com os amigos ou só pra dar aquela animada no dia.
Agora, o DJ está disponível para usuários Premium na Áustria, Brasil, França, Alemanha, Itália, Portugal, Coreia do Sul, Suíça e outros países — expandindo para mais de 75 mercados no mundo.
Conheça os novos DJs
Para deixar tudo com a cara de cada cultura, trabalhamos com times locais para criar vozes únicas em cada idioma. Olha quem chegou:
Dani (Português Brasileiro)
sempre um passo à frente — eclética e empolgada pra te mostrar o que vem por aí.
Maïa (Francês)
zero esforço pra ser cool e trata você como aquele amigo que já tem ótimo gosto musical.
Ben (Alemão)
aquela voz que deixa tudo mais intencional — acolhedora, presente e sem forçar nada.
Alex (Italiano)
caloroso e direto — conecta o saber música com realmente sentir a música.
Como usar o DJ
Você encontra o DJ direto na home do Spotify — é só tocar pra começar. Também dá pra buscar por “DJ”. A partir daí, você pode deixar ele te guiar ou fazer pedidos tocando no botão do DJ. Para trocar de idioma, é simples: clique nos três pontinhos (…) dentro do card do DJ e escolha sua língua.
Ah, e como ainda tá em beta, vem mais novidade por aí. Então mantenha seu app atualizado.
Since launching in 2023, DJ (beta) has helped shape a more personalized listening experience for 94 million Spotify Premium users. Today, we’re bringing this popular feature to new markets and introducing four new language options: French, German, Italian, and Brazilian Portuguese.
For those who haven’t met DJ yet, it offers a personalized mix of music and commentary to help you discover new favorites and connect more deeply with the artists you love. Based on your listening history, it lines up songs you’ll enjoy—bringing together your favorite tracks, songs you haven’t heard in years, and new releases to keep things feeling fresh.
When you have a specific vibe in mind or just want to switch things up, DJ requests take it a step further. You can ask DJ to update your personalized listening session based on what you want to hear in the moment, whether you’re setting the mood for date night or looking for high-energy tracks for a party.
We’re now rolling DJ out to Premium users in Austria, Brazil, France, Germany, Italy, Portugal, South Korea, Switzerland, and more, growing its presence to over 75 markets worldwide.
Meet your new DJs
To keep the experience authentic across languages and cultures, we worked with our local teams around the world to create unique, expressive voices for each language. These four new DJ personas each bring their own distinct personality:
Maïa (French)
Effortlessly cool and treats every listener like a friend who already has great taste.
Ben (German)
The kind of voice that makes listening feel intentional: warm and present, without trying too hard.
Alex (Italian)
Warm and grounded: the voice that bridges the gap between knowing music and truly feeling it.
Dani (Brazilian Portuguese)
Always one song ahead of the moment: eclectic and genuinely excited to share what’s next.
How to find and customize your DJ experience
DJ is available on your Spotify home page—just tap to start a personalized session, or search “DJ” to jump in. From there, you can let DJ guide you or make a request via voice or text by tapping the DJ button. To switch between languages, simply tap the three-dot menu (…) within the DJ card and select your preferred language.
This feature is still in beta, and we’ll keep evolving it over time. Make sure your app is up to date to access the latest.
Da quando è stata presentata nel 2023, DJ (beta) ha aiutato a definire un’esperienza d’ascolto più personalizzata per 94 milioni di utenti Spotify Premium. Oggi, portiamo questa popolare funzionalità in nuovi Paesi, introducendo l’opzione di averla in quattro nuove lingue: francese, tedesco, italiano, e portoghese brasiliano.
Se non avessi ancora avuto occasione di provarla, DJ offre una selezione musicale personalizzata e commenti che aiutano a scoprire nuovi brani preferiti e a connettersi più profondamente con gli artisti amati. DJ propone brani che potrebbero piacere sulla base della cronologia di ascolto, mettendo insieme brani preferiti, canzoni inascoltate da anni e nuove uscite, non rendendo la sessione mai monotona.
Quando hai in mente una vibe specifica o vuoi solo cambiare un po’ ritmo, DJ requests alza il livello. Puoi chiedere di aggiornare la tua sessione di ascolto personalizzata in base a ciò che vuoi in quel momento, che sia l’atmosfera per una serata romantica o l’energia adatta a una festa.
Introduciamo ora DJ agli utenti Premium in Austria, Brasile, Francia, Germania, Italia, Portogallo, Corea del Sud, Svizzera, e altri Paesi, raggiungendo oltre 75 Stati del mondo.
Conosci i tuoi nuovi DJ
Per un’esperienza autentica nelle diverse lingue e culture, abbiamo lavorato con i nostri team situati in diverse parti del mondo per creare voci uniche ed espressive in ogni lingua. Questi nuovi DJ sono dotati ciascuno di proprie caratteristiche distintive:
Alex (italiano)
Caldo e sincero: la voce che colma la distanza fra conoscere la musica e sentirla davvero.
Maïa (francese)
Disinvolta e naturalmente affascinante, tratta ogni ascoltatore come un amico che ha già ottimi gusti.
Ben (tedesco)
Quel tipo di voce che ti invoglia all’ascolto: calda e presente, senza mai essere forzata.
Dani (portoghese brasiliano)
Sempre un pezzo avanti a tutti: eclettico e genuinamente entusiasta di farti conoscere ciò che sta arrivando
Come accedere e personalizzare DJ
DJ è disponibile direttamente nella schermata Home di Spotify: basta un tap per avviare una sessione personalizzata oppure cercare “DJ” per accedere rapidamente alla funzione. Durante l’ascolto, è possibile inviare richieste specifiche tramite voce o testo, utilizzando l’apposito pulsante, oppure lasciare che DJ guidi l’esperienza. Per cambiare lingua, è sufficiente aprire il menù con i tre puntini (…) nella card DJ e selezionare la lingua desiderata.
La funzionalità è attualmente in beta e continuerà a evolversi nel tempo: per accedere alle ultime novità, si consiglia di mantenere l’app sempre aggiornata.
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte Hörerlebnis von 94 Millionen Spotify Premium-Nutzer*innen bereichert. Ab sofort ist das beliebte Feature in weiteren Märkten verfügbar – ergänzt um vier neue Sprachen: Deutsch, Französisch, Italienisch und Brasilianisches Portugiesisch.
Das Feature bietet eine kuratierte Auswahl an Songs sowie Kommentare zu Künstler*innen und Tracks – alles auf deinen persönlichen Musikgeschmack zugeschnitten. Es hilft dir, neue Lieblinge zu entdecken und eine tiefere Verbindung zu den Künstler*innen aufzubauen, die du liebst. Auf Basis deines Hörverlaufs stellt DJ eine Mischung aus deinen Lieblingstracks, länger nicht gehörten Songs und neuen Releases zusammen. So bleibt deine Spotify Erfahrung immer abwechslungsreich.
DJ Requests geht noch einen Schritt weiter: Hast du eine bestimmte Stimmung im Kopf oder möchtest einfach etwas Neues ausprobieren, kannst du deinen DJ direkt bitten, deine Session anzupassen – ob für einen Abend zu zweit oder energiegeladene Tracks für die nächste Party.
DJ ist nun auch für Premium-Nutzer*innen in Brasilien, Deutschland, Frankreich, Israel, Italien, Österreich, Portugal, der Schweiz und Südkorea verfügbar. Insgesamt ist das Feature damit in über 75 Märkten vertreten.
Triff deine neuen DJs
Um ein authentisches Erlebnis in jeder Sprache und Kultur zu schaffen, hat Spotify gemeinsam mit lokalen Teams einzigartige, ausdrucksstarke Stimmen entwickelt. Jede der vier neuen DJ-Personas bringt dabei ihre ganz eigene Persönlichkeit mit:
Ben (Deutsch)
Eine Stimme, die dich im Moment ankommen lässt: warm, präsent und angenehm locker.
Maïa (Französisch)
Mühelos cool – und behandelt jede*n Hörer*in wie ein*e Freund*in mit ohnehin gutem Musikgeschmack.
Alex (Italienisch)
Warm und geerdet: eine Stimme, die Musikwissen und Hörerlebnis miteinander verbindet.
Dani (Brasilianisches Portugiesisch)
Dem Moment immer einen Song voraus: vielseitig in der Auswahl und aufrichtig begeistert, dir den nächsten Track vorzustellen.
So findest du deinen DJ und passt ihn an
DJ ist auf deiner Spotify Startseite verfügbar – tippe einfach darauf, um eine personalisierte Session zu starten, oder gib „DJ“ in der Suchleiste ein. Von dort aus kannst du dich von DJ leiten lassen oder den DJ-Button antippen, um eine Anfrage per Sprache oder Text zu stellen. Um zwischen den Sprachen zu wechseln, tippe auf das Drei-Punkte-Menü (…) in der DJ-Karte und wähle deine bevorzugte Sprache aus.
Das Feature befindet sich weiterhin in der Beta-Phase – wir entwickeln es kontinuierlich weiter. Halte deine Appaktuell, um immer die neueste Version zu nutzen.
Las personas recurren a DJ para vivir una experiencia de escucha personal, dinámica y con un toque de magia, ya sea para empezar el día, relajarse por la noche o simplemente buscar música que se adapte a su estado de ánimo. Gracias a las recomendaciones de nuestros editores expertos, potenciadas con IA, DJ te ayuda a descubrir nuevas canciones, redescubrir tus favoritas y conectar profundamente con la música que amas.
Desde que presentamos las solicitudes por voz en inglés a principios de este año, la escucha de DJ ha aumentado, demostrando cuánto disfrutan los fans interactuar y dar forma a sus sesiones. Ahora lanzamos nuevas funciones diseñadas para darte aún más control. A partir de hoy, los usuarios Premium pueden hacer solicitudes a DJ en español, enviar solicitudes por texto y recibir sugerencias personalizadas para crear el ambiente perfecto.
Solicitudes musicales en español
DJ Livi ahora acepta solicitudes musicales en español, ofreciendo a millones de oyentes hispanohablantes una nueva forma de crear el ambiente de sus sesiones en tiempo real. Ya sea que quieras “clásicos de reggaetón de los 2000” o “canciones tranqui para desconectarte”, ahora puedes pedirle a DJ música que se adapte a cualquier estado de ánimo o momento, en español.
Solicitudes por texto
Lo pediste, lo traemos para ti. Ahora puedes hacer tus solicitudes musicales en español, usando tu voz o esribiéndolas (una de las funciones más solicitadas por los fans en redes sociales). Ya sea que estés en movimiento o en un lugar silencioso, DJ se adapta a tus necesidades y pone tu experiencia de escucha en tus manos.
¿Necesitas un poco de inspiración? DJ ahora ofrece tres sugerencias personalizadas para iniciar tu sesión, como “reggaeton beats para una tarde con energía” o “surf rock refrescante para un descanso a medio día.” Es una forma fácil de hacer que la música empiece a fluir, sin importar tu estado de ánimo.
Cómo pedirle música a DJ
Estas nuevas funciones se están lanzando en inglés y español para los usuarios Premium en más de 60 mercados alrededor del mundo. Así es como puedes hacer una solicitud:
Busca “DJ” en Spotify.
Presiona reproducir y DJ te ofrecerá una mezcla curada de música y comentarios personalizados.
Para cambiar el ambiente, toca el botón de DJ en la esquina inferior derecha y haz tu solicitud por voz o texto.
Como recordatorio, DJ puede responder a combinaciones de género, estado de ánimo, artista o actividad. Por ejemplo, puedes intentar con “pon música folk acogedora para el otoño” o “ponme canciones tenebrosas para mi fiesta de Halloween.” Desde el lanzamiento de las solicitudes, los fans han pedido de todo: desde música para hacer ejercicio hasta canciones relajadas, siendo el country, el hip-hop y el rock algunos de los géneros más populares.
Estas últimas mejoras están pensadas para ofrecer a los oyentes más formas de interactuar con DJ y hacer que cada sesión sea verdaderamente suya.
People turn to DJ for a listening experience that feels personal, dynamic, and just a little bit magical, whether they’re getting ready for the day, winding down at night, or simply looking for music that fits their mood. Serving up suggestions with insights from our global editorial experts and leveled up using AI, DJ helps you uncover new tracks, rediscover old favorites, and connect deeply with the music you love.
Since introducing voice requests earlier this year, DJ listening has increased, showing just how much fans love interacting with and shaping their sessions. Now, we’re rolling out new features designed to give you even more control. Starting today, Premium users can ask DJ for music in Spanish, send text requests, and get personalized suggestions to help set the perfect vibe.
Music requests in Spanish
DJ Livi now accepts music requests, giving millions of Spanish-speaking listeners a new way to curate the vibe of their sessions in real time. Whether you want “clásicos de reggaetón de los 2000” or “canciones tranqui para desconectarte,” you can now ask DJ for music to match any mood or moment, en español.
Text requests
You asked, we delivered. In addition to using your voice, you can now type your music request in both English and Spanish, one of the most-requested Spotify features on social media from fans. Whether you’re commuting or in a quiet space, DJ adapts to your needs and puts your listening in your hands.
Need a little inspiration? DJ now offers three personalized prompt suggestions to kickstart your session, like “reggaeton beats for an energetic afternoon” or “refreshing surf rock for a midday break.” It’s an easy way to get the music flowing, no matter your mood.
How to request music with DJ
These new features are rolling out in English and Spanish for Premium users in more than 60 markets worldwide. Here’s how to make a request:
Search “DJ” on Spotify.
Press play and DJ will serve up a curated mix of music and commentary tailored to you.
To switch up the vibe, tap the DJ button in the bottom-right-hand corner and give DJ your request via voice or text.
As a reminder, DJ can handle a combination of genre, mood, artist, or activity-related requests. For example, you could try “play some cozy folk music for fall” or “give me spooky tunes for my Halloween party.” Since DJ requests launched, fans have asked for everything from workout music to chill vibes, with country, hip-hop, and rock among the most popular genres.
These latest enhancements are all about giving listeners more ways to interact with DJ and make each session their own.
People all over the world love DJ. At the gym, at home, whenever and wherever you want a deeper experience with great music, DJ is the answer. In fact, DJ listener engagement has nearly doubled over the past year—it’s like having a personal musical friend who just gets you.
We also know that listeners have asked for more ways to interact with DJ and enjoy more control over their listening sessions. That’s why we’re excited to share that DJ is now taking music requests, giving Premium users in more than 60 markets an entirely new way to curate the vibe of their listening sessions in real time. Serving up suggestions using AI and insights from our global editorial experts, DJ helps you uncover new tracks, rediscover old favorites, and connect deeply with the music you love.
By simply using your voice, you can now ask DJ to update your personalized listening session based on the music you want to hear at that moment, whether you’re looking for something to set the mood for date night or need some high-energy tracks to get you hyped for a party.
DJ can handle a combination of genre, mood, artist, or activity-related requests. For example, you could try, “Surprise me with some indie tracks I’ve never heard before,” or “Give me some electronic beats for a midday run.” You could even request something like, “Play me some cry-in-the-car songs.”
Listeners have come to know and love the personality and voice of our AI English-speaking DJ, modeled after Spotify’s Xavier “X” Jernigan. Now you can actually talk to DJ X and ask for music to match any mood or moment. It’s a two-way street, taking personalization to a whole new level.
Start requesting music with DJ
DJ requests will be available in English for Premium listeners in more than 60 markets where DJ is currently available. Here’s how to make a request:
Head to the search tab on Spotify and search “DJ.”
Press play and DJ will serve up a curated mix of music and commentary tailored to you.
Whenever you want to change up the vibe, press and hold the DJ button in the right-hand corner. You’ll hear a beep when DJ is ready.
Use your voice to ask for the kind of music you want to hear at that moment.
Just like that, DJ will update your session based on your request, listening history, music preferences, and more.
Want to mix things up? Hold the DJ button to switch up the vibe or make a new request.
If you want to change the vibe but don’t have a specific request, you can skip to the next section with a quick tap of the DJ button.
We should note that while requests with DJ are designed to be fun, the feature is still in beta and won’t produce results for non-music-related requests, like audiobooks or podcasts.
We’re excited to give our listeners even more control and to continue evolving the DJ experience. So get creative, make some requests, and let DJ take you on a personalized musical journey.
*Update as of September 23, 2025: DJ now takes requests on Android Auto. Premium users can interact with DJ by simply tapping the “Talk to DJ” button on their car’s Android Auto screen. Whether you’re commuting to work or on a weekend getaway, effortlessly steer your DJ session on the road with voice requests like, “Play some new indie tracks.” This new integration lets drivers seamlessly change the vibe wherever the road takes them.
In order to access the “Talk to DJ” button in your car, make sure you’ve first given DJ microphone access on your phone.
There’s nothing quite like the joy of looking back at what soundtracked your year. That’s where the Spotify Wrapped experience comes in, offering fans a personalized recap of their year in listening packed with immersive features.
Think of 2024 Spotify Wrapped as a celebration of the fans, artists, and creators who made this such an amazing year. We’re giving fans even more ways to indulge in what they love, from showing them how their taste in music evolved throughout the year to special messages from their favorite artists and podcasters.
More than ever, Wrapped is everywhere on Spotify—a massive effort showcasing the hard work and creativity involving hundreds of Spotify team members each year. New this year, fans can uncover more listening insights dotted across the Spotify experience. The “share” functionality for music and podcasts on Spotify has been given a Wrapped spin. By tapping “share,” Spotify will reveal whether the content you’re streaming stacks up in your top 100 songs, top 20 artists, or top five podcasts.
And reminder: Make sure your Spotify iOS or Android app is up-to-date to get your own 2024 Wrapped. You can access the experience via the Wrapped feed on your Home screen, which serves as your one-stop spot for all things Wrapped.
Fresh ways to celebrate your year on Spotify
As you relive the artists, songs, albums, and podcasts that made this year truly special, look out for some new and returning features in this year’s personalized experience for eligible users:
Your Music Evolution: Your tastes and moods change throughout the year—and so does the music you listen to. This new data story reveals the musical phases that uniquely defined your year. You may receive up to three musical phases, which will be displayed with descriptors, genres, and artists.
Your Music Evolution Playlist: Your Music Evolution will also come to life in a personalized playlist that can be found in the Wrapped feed on Home. Tracks within the playlist include both familiar favorites and new songs we think you’ll love—all related to your musical phases throughout the year.
Your Top Artist Reimagined: You will now get to see the artist you enjoyed most this year with “Longest Listening Streak,” plus the fan favorite “Top Listeners,” which reveals what percentage of listeners you’re in for your favorite artist.
Your Music Videos Playlist: In markets where music videos in beta are available, Premium users will receive a personalized playlist that brings together music videos from your most-loved artists of this year.
Your Artist Clips: Loyal fans will get to hear directly from some of their top artists within the Wrapped experience. Clips will include artists like Peso Pluma, ROSÉ, Billie Eilish, USHER, Sabrina Carpenter, KAROL G, and thousands more.
More Editorial Playlists & Insights: Curated by Spotify’s music editors, users can find more curated playlists in their Wrapped hubs, which include insights that contextualize and spotlight the biggest stories in music and culture in 2024.
Cuando lanzamos AI DJ en inglés el año pasado, ofrecimos a los usuarios una nueva forma de conectar y descubrir música en Spotify. DJ es una guía de IA personalizada que te conoce a ti y a tus gustos musicales tan bien que puede elegir qué reproducir para ti. Combina una selección curada de canciones con una voz impulsada por IA y complementa la experiencia con datos e información relevantes sobre las canciones y artistas que te recomienda. Todo esto se crea a través de la poderosa mezcla entre la tecnología de personalización de Spotify, la IA generativa en manos de nuestros editores expertos en música y una voz de IA real y cercana.
Y ahora es momento de llevar nuestro AI DJ, en versión beta, a los usuarios de Spotify Premium de habla hispana en todo el mundo.
Desde el debut de AI DJ, hemos aprendido la importancia de darle contexto a nuestros usuarios sobre lo que están escuchando. Cuando los oyentes reciben comentarios junto con sus recomendaciones musicales personalizadas, es más probable que escuchen una canción que de otro modo se habrían saltado. A los usuarios Premium les encanta DJ. El oyente medio de DJ pasa más tiempo escuchando DJ que los oyentes de cualquier otro set recomendado.
Ya sea que aprendas algo nuevo sobre tu artista favorito o recuerdes un buen momento mientras escuchas una canción nostálgica, AI DJ agrega momentos divertidos a tu experiencia auditiva que te harán volver por más. Los usuarios Premium que escuchan DJ, escuchan más Spotify. Observamos un aumento de las escuchas la semana siguiente a la primera vez que un usuario escucha DJ en comparación con la semana anterior.
Quizás conozcas a Xavier Jernigan (sus amigos lo llaman “X”) como el primer modelo de voz de DJ con IA, en inglés.
X es el Head of Cultural Partnerships de Spotify y ha sido host de numerosos podcasts en Spotify durante los últimos años. Su personalidad y voz resonaron entre nuestros oyentes, por lo que fue la opción elegida. X no irá a ninguna parte, pero los usuarios que conocen y aman la voz en inglés ahora tienen la opción de elegir escuchar DJ en español.
El impacto del español dentro de la cultura musical es innegable: desde la popularidad de los artistas latinos en nuestra plataforma hasta el poder de la música para romper las barreras del idioma. Tenemos millones de oyentes de habla hispana en Spotify, muchos de los cuales han utilizado las redes sociales para preguntar sobre AI DJ. De hecho, en los últimos meses, hemos visto un aumento de más del 215 % en las conversaciones en social media sobre AI DJ en español. Lanzar AI DJ en español fue el siguiente paso natural en la evolución del producto y estamos emocionados de que el mundo conozca a Livi, la voz de AI DJ en español.
Presentamos a DJ Livi
Para crear el modelo de voz para AI DJ en español, colaboramos con nuestra propia editora senior, Olivia “Livi” Quiroz Roa, quien está basada en la Ciudad de México y ha dedicado toda su carrera a esta industria.
En su día a día, Livi se encarga de la curaduría de playlists populares en la plataforma y ha desempeñado un papel fundamental en el lanzamiento de nuestro programa EQUAL en México.
Después de un extenso casting internacional, la voz de Livi fue la que más resonó entre los usuarios. Los usuarios que evaluaron realmente sintieron que era una voz cercana y era como escuchar recomendaciones de música de una amiga.
Cómo empezar a utilizar AI DJ en español
La voz en español estará disponible para los oyentes Premium en los países donde AI DJ está disponible actualmente. Además, la función ahora se está expandiendo a usuarios Premium en España y en países seleccionados de Latinoamérica, incluidos Argentina, Bolivia, Chile, Colombia, Costa Rica, República Dominicana, Ecuador, El Salvador, Guatemala, Honduras, México, Nicaragua, Panamá, Paraguay, Perú, Uruguay y Venezuela.
Cuando utilices Spotify Premium en un país donde AI DJ esté disponible, así es como puedes encontrarlo:
Ve a la pestaña Buscar en Spotify.
Busca “DJ”.
Ponle play y deja que tu DJ personalizado haga el resto.
Para cambiar de idioma, simplemente toca el menú de tres puntos dentro de AI DJ y elige entre inglés o español.
En esencia, AI DJ se trata del descubrimiento y la conexión. Al darte un contexto relevante sobre tus recomendaciones musicales, estamos creando conexiones aún más profundas entre los artistas y sus fans. Con Livi como la voz de AI DJ en español, ahora tenemos la oportunidad de llegar a millones de oyentes de habla hispana en nuestra plataforma y ofrecerles una forma completamente nueva de escuchar Spotify.
When we launched our AI DJ in English last year, it gave listeners a new way to connect with and discover music on Spotify. DJ is a personalized AI guide that knows you and your musical tastes so well it can choose what to play for you. It combines a curated lineup of songs with an AI-powered voice that provides commentary about those recommendations. This is all created through the powerful combination of Spotify’s personalization technology, generative AI in the hands of our expert music editors, and a real and relatable AI voice.
Now it’s time to bring our AI DJ, in beta, to Spanish-speaking Spotify Premium users around the world.
Since the debut of the AI DJ, we’ve learned the importance of context for our users. When listeners hear commentary alongside personal music recommendations, they’re more likely to listen to a song they may have otherwise skipped. Premium users love DJ. The median DJ listener spends more time listening to DJ than listeners of any other recommended set.
Whether you learn something new about your favorite artist or evoke a fond memory while listening to a nostalgic track, DJ brings playful moments to your listening experience that keep you coming back for more. Premium Users who listen to DJ listen to more Spotify. We see an increase in listenership the week after a user first listens to the DJ compared to the week before.
You may know Xavier Jernigan (his friends call him “X”) as the very first AI voice model of DJ, in English.
X is Spotify’s Head of Cultural Partnerships and has hosted numerous podcasts on Spotify over the years. His personality and voice resonated with our listeners, so he was a natural first pick. X isn’t going anywhere, but listeners who know and love the voice now have the option to choose to hear another DJ voice in Spanish.
The impact of the Spanish language within music culture is undeniable—from the popularity of Latin artists on our platform to the power of music in breaking down language barriers. We have millions of Spanish-speaking listeners on Spotify, many of whom have been taking to social media to ask about DJ. In fact, over the last few months, we’ve seen an over 215% increase in social conversation around DJ in Spanish. Rolling out DJ in Spanish was a natural next step in the evolution of the product, and we’re excited for the world to meet Livi, the voice of DJ in Spanish.
Introducing DJ Livi
To create the voice model for the DJ in Spanish, we enlisted our own Senior Music Editor, Olivia “Livi” Quiroz Roa, a Spotify music editor based in Mexico City who has spent her entire career in the music industry.
In her day job, Livi curates popular playlists on platform and has played an instrumental role in the launch of our EQUAL program in Mexico.
After an extensive international casting call, Livi’s voice resonated the most with users. Testers really felt it was relatable and like they were hearing music recommendations from a friend.
How to get started with DJ in Spanish
The Spanish-speaking voice will be available for Premium listeners in markets where DJ is currently available. It is expanding to Premium users in Spain and across select markets in Latin America, including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela.
As long as you’re using Spotify Premium in a market where DJ is available, here’s how you can find it:
Head to the Search tab on Spotify.
Search “DJ.”
Press play and let your personalized DJ do the rest.
To switch languages, simply tap the three-dot menu within the DJ card and choose between English or Spanish.
At its core, DJ is aboutdiscovery and connection. By providing context around your music recommendations, we’re creating even deeper connections between artists and fans. With Livi as the voice of DJ in Spanish, we now have the opportunity to reach millions of Spanish listeners on our platform and bring them an entirely new way to listen to Spotify.
Finding the perfect song, pod, or audiobook can be transformative, which is why we here at Spotify continuously innovate our products and features to provide the best experience possible. For our more than 200 million Premium subscribers, that includes plenty of perks beyond access to ad-free music listening. If you’re a Spotify Premium user, here are five hacks you need to know to make the most out of your subscription.
How to download your favorites for offline listening
Navigate to the playlist, album, podcast, or audiobook you want to download and tap the ( ↓ ) icon at the top of the page.
How to multitask like a pro with the Desktop Miniplayer
This top-requested feature from users is now live and available for Premium subscribers using Spotify on Desktop. Premium listeners can open up a miniature window for Spotify, giving them playback control while using other apps and windows.
So whether you’re listening to your daylist while answering emails or watching your favorite music video (available in select markets) while online shopping, the new Desktop Miniplayer is the ultimate companion. It’s fully flexible, meaning it can be stretched as big or as small as you’d like, and is easy to move around your screen.
How to find your next beach read with audiobooks in Premium
Booklovers, rejoice! In the U.S., U.K, and Australia—and coming soon in Canada, Ireland, and New Zealand—Premium subscribers can stream up to 15 hours each month of over 250,000 audiobooks on Spotify, all included in their existing plan. This includes a sweeping range of both contemporary and classic novels, from RuPaul’s The House of Hidden Meanings to Emily Brontë’s Wuthering Heights.
Any book marked “Included in Premium” is available to each Premium Individual subscriber, as well as plan managers for Family and Duo accounts. Just hit play and dive right in.
How to soundtrack your day using our AI DJ
Ever wish you could just sit back and let someone else pick your favorite music for you? Well, if you have Premium, you’re in luck. Did you know that Spotify has a personalized AI DJ named X? Simply tap the “Music” tab in the Spotify app or search “DJ” to launch your personal DJ experience complete with tailored song selections, cultural commentary, and more.
How to start a group-listening session with Spotify Jam
There’s nothing quite like connecting over a shared love of music. That’s the beauty of Jam, a personalized, real-time listening session for your group to tune in to together. While anyone can join a Jam in person, only Premium users can “host” a Jam session with full control over the queue. Premium users are also the only ones who can join or create a long-distance Jam wherever they are.
Select a playlist or song to get started. You’ll see the “Start a Jam” button by clicking the speaker icon at the bottom of your screen or by hitting the three-dot menu within the playlist or song. You can also select a device to play on, whether that’s your phone or a speaker.
You can then invite your squad by turning on Bluetooth and tapping your phones together, or by having your friends scan the QR code on your host screen. You can also hit “share” to send the link through social, text, SMS, and more.
Oh, and Jam also works on desktop. Simply tap the three-dot menu or right click on a playlist or song, click “Start a Jam,” and then invite your friends through a share link or QR code.
Ready for the perks of going Premium? Peruse our plans at spotify.com/premium.
*Update as of April 17, 2024: Now through May 21, Spotify Premium is offering three months free to eligible Free and first time-users for the Individual Premium plan. For those who are missing their Individual Premium plan and canceled for one reason or another, Spotify Premium is also offering three months for just $10.99 (or market equivalent). Explore offers at spotify.com/premium.
*Update as of August 14, 2024: Now through September 17, Spotify Premium is offering three months free to eligible Free and first time-users for the Individual Premium plan. For those who are missing their Individual Premium plan and canceled for one reason or another, Spotify Premium is also offering three months for just $11.99 (or market equivalent). Explore offers at spotify.com/premium.
*Update as of November 25, 2024: Now through December 31, Spotify Premium is offering three months free to eligible Free and first time-users for the Individual Premium plan. For those who are missing their Individual Premium plan and canceled for one reason or another, Spotify Premium is also offering three months for just $11.99 (or market equivalent).
Was your year full of new musical discoveries or auditory trips down memory lane? No matter how you listened—or what you listened to—Spotify was there to set the soundtrack. And now, during 2023 Spotify Wrapped, we’re helping you check the receipts on your year in review.
Our 2023 Wrapped campaign is a celebration of the realest moments that defined your year on Spotify. It includes thetop artists, songs, albums, and podcasts that reflect how more than 574 million fans around the world listened, and a personalized user experience with even more interactive features, 2023 Wrapped has everything you need to celebrate your year of listening.
So make sure your Spotify app is up-to-date, then get your personalized Wrapped in the Spotify mobile app for iOS and Android. This year, for the first time, you can also view Wrapped from any browser by visiting Spotify.com/Wrapped.
Now that 2023 Spotify Wrapped is here, check out . . .
New and refreshed data stories to bring you to the heart of your listening
Me in 2023 demonstrates a streaming habit that defined your music listening this year. When you flip your card, it reveals a listening character specific to your tastes and habits on Spotify. Check out all 12 characters here.
Sound Town matches you to a city based on your listening and artist affinity.
Top 5 Genres shows you how your top five music genres stacked up and is presented in a fun sandwich-inspired design.
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