Tag: premium subscribers

Adjusting Our Spotify Premium Prices

July 24, 2023

*Have questions about your Spotify Account? Visit https://support.spotify.com/article/price-updates/ for information.

Since launching in 2008, Spotify has innovated and invested to build the best audio experience for you and your favorite artists and creators. We have continually revealed new opportunities for fans and creators to connect through the power of our platform, from discovery tools like our new AI DJ, to fan-favorite shared experiences like Blend and the introduction of podcasts and audiobook content. 

With 200+ million Premium subscribers, we’re also proud to be the world’s most popular audio streaming subscription service, giving Premium users access to on-demand and ad-free music listening, offline music downloads, and quality music streaming. The market landscape has continued to evolve since we launched. So that we can keep innovating, we are changing our Premium prices across a number of markets* around the world. These updates will help us continue to deliver value to fans and artists on our platform.

Starting from today, existing subscribers in these markets will receive an email explaining what this means for their account. In the US, the new prices are:

Premium Individual  Premium Duo Premium Family  Premium Student 
$10.99  $14.99 $16.99 $5.99

For more info, head to Spotify.com and our FAQ page to find more details on these changes, when they will go into effect, and how to check your account information. 

*Andorra, Albania, Argentina, Austria, Australia, Bosnia and Herzegovina, Belgium, Bulgaria, Brazil, Canada, Chile, Colombia, Costa Rica, Cyprus, Denmark, Ecuador, Estonia, Spain, Finland, France, United Kingdom, Greece, Guatemala, Hong Kong, Croatia, Indonesia, Ireland, Israel, Iceland, Italy, Lithuania, Luxembourg, Latvia, Monaco, Montenegro, North Macedonia, Malta, Mexico, Netherlands, Norway, New Zealand, Peru, Portugal, Serbia, Sweden, Singapore, Slovenia, Slovakia, San Marino, Thailand, Türkiye, United States, Kosovo.

*Update as of August 1, 2023: We have also changed Premium prices in the United Arab Emirates, Switzerland, Czechia, Hungary, Malaysia, Romania, Saudi Arabia.

*Update as of October 2, 2023: We have also changed Premium prices in Germany, Philippines and South Africa.

*Update as of January 8, 2024: We have also changed Premium prices in Poland and Liechtenstein.

*Update as of February 1, 2024: We have also changed Premium prices in Argentina, Estonia, Panama and Türkiye.

Spotify Reports First Quarter 2023 Earnings

April 25, 2023

Today, Spotify announced our first quarter 2023 financial performance, showing outperformance across nearly all key performance metrics. Take a look at the highlights below:




We had our strongest Q1 since going public in 2018, with nearly all our KPIs surpassing expectations:

  • Monthly Active Users grew by 22% year-over-year to 515 million driven by strength in both developed and developing markets, and nearly all age groups. 
  • Premium Subscribers grew 15% year-over-year to 210 million with outperformance across all regions, led by Europe and Latin America.
  • Total Revenue grew 14% year-over-year to €3.0 billion, led by Subscriber gains.
  • Gross Margin finished at 25.2%, reflecting improved music and podcast profitability.
  • Operating (Loss)/Income finished at €(156) million, aided by lower marketing spend.

Interested in hearing more? Click here to review the full earnings release and listen to the webcast Q&A on our Investor Relations site here. 

Click below to check out a sizzle reel of audio trailers from a few of our recent original and exclusive podcasts.

Spotify and Google Begin Rolling Out User Choice Billing

November 10, 2022

In March, we announced plans with Google to introduce a first-of-its-kind in-app purchase experience on Android devices called User Choice Billing (UCB). This experience would give Spotify users the freedom to subscribe and make purchases using the payment option of their choice.  

We’ve been hard at work building it ever since. Earlier this week, we began rolling out the first test implementation of UCB to Spotify subscribers in select markets around the world. Going forward, Android users will soon be able to choose how to pay for their Spotify subscription in the way that best suits them. You can see an example of the user journey below.  In the coming weeks, we’ll expand our test to even more markets.  

Spotify has been publicly advocating for platform fairness and expanded payment options for years. We believe that fair and open platforms enable better, frictionless consumer experiences that also empower developers to imagine, innovate, and thrive.  

We’re excited to be the first to pilot UCB with Google and we’re especially pleased that our partnership opens up new opportunities for other developers as well. Google has shared additional details here. 

Google has taken a bold step to help level the playing field, but this is just the beginning. We’re looking forward to testing, learning and iterating a perpetually improving experience for our users in markets all around the world.