Tag: marquee

Spotify Reports First Quarter 2023 Earnings

April 25, 2023

Today, Spotify announced our first quarter 2023 financial performance, showing outperformance across nearly all key performance metrics. Take a look at the highlights below:




We had our strongest Q1 since going public in 2018, with nearly all our KPIs surpassing expectations:

  • Monthly Active Users grew by 22% year-over-year to 515 million driven by strength in both developed and developing markets, and nearly all age groups. 
  • Premium Subscribers grew 15% year-over-year to 210 million with outperformance across all regions, led by Europe and Latin America.
  • Total Revenue grew 14% year-over-year to €3.0 billion, led by Subscriber gains.
  • Gross Margin finished at 25.2%, reflecting improved music and podcast profitability.
  • Operating (Loss)/Income finished at €(156) million, aided by lower marketing spend.

Interested in hearing more? Click here to review the full earnings release and listen to the webcast Q&A on our Investor Relations site here. 

Click below to check out a sizzle reel of audio trailers from a few of our recent original and exclusive podcasts.

Three Campaign Tools From Spotify for Artists To Build Your Fan Base

March 8, 2023

Today at Spotify Stream On, artists, songwriters, podcasters, and authors from around the world joined us for a day of announcements and inspiration. They also took part in hands-on demonstrations of tools and resources coming from Spotify, including new ways for artists to promote their work and strengthen their fan bases using Spotify for Artists. 

How artists can get more listeners and increase their reach with Discovery Mode

One-third of all new artist discoveries on Spotify happen thanks to personalized recommendations. With Discovery Mode, artists and their teams can identify priority songs, and Spotify will add a signal to the algorithms that shape personalized listening sessions, helping to increase the likelihood that the song is recommended to listeners on Radio and Autoplay. Every month, artists receive reporting on how many new listeners their selected songs reached, how many added them to playlists, and how often the songs were saved.

On average, within a song’s first month of Discovery Mode use, we’ve seen listeners save those songs 50% more often, add them to playlists 44% more, and follow the artist 37% more. Those results have stayed strong as we’ve scaled up the program.

So now, we’re ready to take that one step further. Today, Discovery Mode is available directly within Spotify for Artists. Now, thousands of independently distributed artists and labels will have access to Discovery Mode. 

How artists can turn listeners into fans with Marquee

Marquee is a full-screen sponsored recommendation of a new release to listeners across Spotify Free and Premium. It enables artist teams to reach listeners who have shown interest in the artist’s music before. It’s already a big part of artists’ and labels’ release strategies and is one of the most effective tools out there to market new releases. 

We recently worked with marketers across eight labels and distributors to find out just how much more effective Marquee is than leading off-platform marketing options. We found that, on average, Marquee delivers ten times more Spotify listeners for every dollar spent on similar social ads.

Marquee has already been available for all U.S. artist teams in Spotify for Artists, and starting this week, we began rolling it out to artist teams in the U.K. and Australia as well.

Showcase the music that matters most to you

We’re also excited to introduce you to Showcase, a new marketing tool we’re testing. It will appear as a mobile card on Home and will introduce an artist’s music—whether a new release or catalog—to likely listeners. We’re just starting to test Showcase with artists and labels and will make it more widely available in the near future.

With the addition of Showcase, Spotify for Artists now offers artists and their teams a robust suite of promotional tools. Artists can reach listeners right when they’re deciding what to listen to, target listeners based on their streaming history, and access data that tells them how the tools performed. 

Streaming has already democratized access to music for listeners. With these new tools, we’re democratizing access to marketing for artists. No matter an artist’s career stage or budget, we’re helping more artists market their music at scale—something that has never before been possible in this industry. 

Learn more about these tools on Spotify for Artists.

Spotify’s Latest Fresh Finds Class Delivers a New Wave of Independent Artists

October 5, 2022

Since its debut in 2016, Spotify’s Fresh Finds playlist series has served as a launchpad for developing artists. Previously showcasing stars like Clairo, Omar Apollo, and Aminé—who now each attract millions of monthly listeners. In total, Fresh Finds has featured more than 40,000 independent artists, and in 2022, Fresh Finds–featured artists saw their total monthly streams grow by an average of 289%.

We continued our support of the latest developing artists we are excited about by evolving Fresh Finds into a marketing initiative in 2021, providing support, resources, and mentorship to help with these artists’ career development. Last year, we worked with eight artists—including EKKSTACY, Wallice, TOLEDO, and Doss—to help them reach 6.5 million new listeners and grow their followers by an average of 50%. Earlier this year, we built on our Fresh Finds momentum by working with the likes of Delaney Bailey, Jhariah, Carter Faith, and Alemeda. 

Now we’re excited to present our newest group of Fresh Finds artists who have been making waves and are ready to take the next step toward stardom: emlyn, Avenoir, Paty B, and Blondshell. 

As part of the program, each artist will release a Spotify Singles song on October 19 and will have access to the following to help them further their careers over the long run:

  • Education and resources: Each artist will have access to personalized master classes and mentorship, best practices and credits for Spotify for Artists tools like Marquee, and more. 
  • Marketing support: All four artists and their associated collaborators will be featured in a major marketing campaign on- and off-platform that includes social content, out of home, on-platform promotion, and press support.
  • Creative collaboration: In partnership with our Noteable songwriter and publishing team, a key piece of this initiative is to highlight the producers/songwriters that craft the brand new tracks alongside the featured artists.
    • emlyn has chosen to work with producer AlexV.
    • Avenoir has chosen to work with YmxBeats.
    • Paty B has chosen to work with Kuinvi.
    • Blondshell has chosen to work with producer Yves Rothman.

“We couldn’t be more excited to introduce the latest class of Fresh Finds artists and collaborators. This group represents some of the best new talent from an amazing community of indie creators, and their Spotify Singles illustrate the talent, diversity, and high caliber of music being created by the next generation of artists,” says Jesse Jacobsen, Spotify’s U.S. Indies Lead of Artist & Label Partnerships. “Since launching this marketing initiative in early 2021, we’ve watched previous Fresh Finds artists take their careers to the next level—touring the world and playing sold-out shows for their fans. Being a part of this discovery process is a huge honor for the entire Fresh Finds team.”

Curious what the latest Fresh Finds class is cooking up? Keep reading to discover everything you need to know.

emlyn 

This emerging alt-pop singer-songwriter has been featured on the cover of the SALT playlist three times and her music has been streamed globally more than 70 million times. Following the release of her debut album, her second album, loneliest b!tch in america, reached the Top 10 on Spotify’s U.K. charts. emlyn is currently preparing for her first headline tour across nine cities in North America. 

“Getting chosen as Spotify’s Fresh Finds pick this year is more than just a title to me,” emlyn told For the Record. “Only a little over a year ago, I made my first Fresh Finds playlist when I was just starting to release music, so being recognized now in this way is a true honor.” 

Speaking with emyln’s collaborator AlexV about the Fresh Finds experience, he was impressed with the level of support. 

“Being a part of the Fresh Finds program is an incredible opportunity. The Spotify team has been extremely supportive throughout the entire creative process and has provided a platform for independent creators to thrive.” 

Avenoir 

Canadian singer, songwriter, and producer Avenoir has been making noise in the underground R&B space, pulling inspiration from artists like Static Major, PARTYNEXTDOOR, and Aaliyah. A blend of nostalgic drums from the early ’90s accompanied with neo-soul melodies and a sensuous tone help describe his ever-evolving sound. Coming off the success of his latest single, “Shameless,” the multi-instrumentalist is ready to make a name for himself in the world of R&B. 

“I’m trying to make timeless music that inspires people for generations,” Avenoir explained. “What started as me making music with my friends has turned into the opportunity to share it with the world. Spotify is changing the game for independent artists, and I am grateful to be a part of this program.”

When asked about what he and Avenoir have in store for their Spotify Single, producer YmxBeats struck a nostalgic chord. 

 “I want to bring back a sound that hasn’t been heard in a while and make it my own,” he said. “I am blessed to have Spotify showcase what I can do as a producer.”

Paty B

Born in Miami and raised in Lecheria, Venezuela, Paty B has been influenced by her Venezuelan-Dutch father, who was a jazz musician, producer, pianist, and arranger. With her family’s support, Paty B began singing at the age of four and performing at the age of 12—before also training to become a classical ballet dancer. Paty B burst onto the global musical scene in 2021 with her debut single, “Peo Que Resaca.” And earlier this year she released her debut album, GOTEO, which she describes as a “transparent expression of love, sexuality, and passion from the divine feminine perspective.” Soon after her album release, Paty B found herself the face of numerous official playlists, including Fresh Finds. 

“Being part of the Fresh Finds program means a lot for me,” Paty B said. “As an independent Latin artist, I feel so proud and honored to have the support and to be able to share my music with the world, representing not only my roots but a generation that is electric, diverse, free, and limitless.”

As for Paty B’s collaborator Kuinvi, the chance to push the sonic envelope excites her the most. 

“As an artist and producer my greatest joy is to create music that transcends in a true, relevant way,” she remarked. “This program is at the forefront of what’s next in music so being featured on it this year is truly an honor for me.” 

Blondshell 

Growing up in the middle of New York City in the early 2000s, Blondshell was inspired by legends such as Patti Smith, Joy Division, and The Velvet Underground. Now based in LA, the singer-songwriter describes her music as the “angriest, clearest, and most vulnerable” side of her personality. Although her tones are predominantly dark and brooding, there is a bright sense of hope that shines through tracks like “Olympus” and others with confessional lyricism and adventurous song structures. 

“Being chosen for Fresh Finds is such an amazing opportunity for indie artists, and hopefully it helps more people connect with my music,” said Blondshell. 

On working with Blondshell, producer Yves Rothman explained:  “For me the most exciting part of producing is working with new artists, helping them realize their vision, bringing all the ideas that have been keeping them up at night their whole life and finally getting that out and into the world.”

As with past programs, Spotify will document each artist’s journey, and we’ll be amplifying the process in a variety of ways, including with social video content. So keep an eye out to discover more about these four promising talents as they step into the spotlight.

Looking for more of the hottest songs from DIY and independent artists? Stream our Fresh Finds playlist below.

 

Brand New Music for You

October 24, 2019

We know it can be difficult to keep up on all of your favorite artists’ new music. We get it — you’re busy, and there’s a lot going on. Discovering new music should be simple, and now we’re making it even easier. 

You’ve probably noticed the occasional full-screen recommendation in your Spotify mobile app, letting you know that one of your favorite artists has a new album out. Based on interviews we’ve conducted with Premium users, as well as your shout outs on Twitter, listeners seem to like this feature.

We personalize these new album recommendations based on your listening taste, combined with human curation. With an upcoming test we’re running in the US, we’re giving artists and their teams the ability to directly tap into this process and connect with the fans that care most about their music.

In this test, we will let artist teams pay to sponsor these recommendations, giving them the power to tell their listeners on Spotify—across both our Free and Premium tiers—about their latest release. You’ll now hear from a wider range of artists, which means you’re less likely to miss out on new releases from your favorites.

One thing that won’t change is that these recommendations will continue to be powered by your music taste, so you will only hear from artists that you frequently listen to or follow. We hope you enjoy these recommendations  — but if you’re not into them, Premium subscribers can turn them off. 

We hope you enjoy these recommendations  — but if you’re not into them, Premium subscribers can turn them off.

Look out for this new feature the next time one of your favorite artists drops their next release.