At Spotify, our commitment to the LGBTQIA+ community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer creators—because when artists are free to be themselves, more voices are heard, more stories are told, and culture moves forward.
Since its launch in January 2023, GLOW has supported more than 130 ambassadors through marketing, editorial, and partnership opportunities. The program’s playlists have generated 451 million streams and 106 million discoveries, helping connect artists with new fans around the world.
This Pride Month, GLOW Tapes return with playlists curated by more than 10 LGBTQIA+ personalities, with new takeovers dropping weekly in our GLOW hub. The hub serves as a dedicated space to highlight LGBTQIA+ voices across formats. On the podcast front, we’ve refreshed our two shelves—Queer Creators We Love and Spotlighting LGBTQIA+ Stories—with a selection of shows and episodes. For audiobook lovers, fans will find dedicated Pride curation in many regions, with shelves built around themes like Moving Memoirs, Queer Love, and Transport to New Realms (sci-fi/fantasy). The hub also includes new music video playlists like Pride Party Videos and Gay Music Video Night.
And this year, the celebrations extend offline with events across the globe. On June 6-7, GLOW will bring creators and listeners together with a dedicated space at the Tokyo Pride parade. Then, on June 24, GLOW will host LGBTQIA+ songwriters, producers, and artists for a summer social in London. And on July 31, a GLOW mixer at our Stockholm HQ will provide a space for connection and collaboration for emerging and established creators.
Meet our 2026 GLOW spotlight ambassadors
To bring our annual Free to Be theme to life, GLOW has partnered with four artists whose work and stories are moving culture forward: Deb Never from the U.S., Honey Dijon from the U.K., Guitarricadelafuente from Spain, and Tove Styrke from Sweden.
These artists are featured on the refreshed GLOW global playlist, which they’ve co-curated with their favorite music by LGBTQIA+ artists and will feature rotating artwork throughout June. They’ll also appear in social campaigns and on billboards in New York and Los Angeles.
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