Last year, we introduced DJ Mixes as a way for artists to connect with fans and further expand their global audiences. Now we’re adding new mixes to the lineup from four superstar DJs: Tiësto, Aluna, Yung Bae, and BLOND:ISH.
Through Spotify’s DJ Mixes—which include more than 50 entries from top DJs like Martin Garrix, Hardwell, and Benny Benassi—DJs can share their own mixed-music content and high-quality compilations directly on Spotify, providing one integrated place.
To celebrate the launch of these new DJ Mixes, we cooked up a special experience that amplified the live experience for festivalgoers at Amsterdam Dance Event. This past Friday, a display of LED drones created massive visuals that corresponded to each of the four new DJ Mixes.
Before each drone show began, the drones created a QR code in the sky that linked fans to the corresponding mix on Spotify. So once things got underway, the audience saw stunning visuals that synced up with the mix.
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