Tag: amsterdam dance event

Join Spotify at ADE 2023 for Artist Talks, Industry Masterclasses, Networking, and More

October 11, 2023

As the biggest club festival in the world, Amsterdam Dance Event (ADE) plays home to more than 1,000 events in nearly 200 locations across its multidisciplinary program. And for five days and nights, the city of Amsterdam truly breathes electronic music.

This is our second year as an official ADE partner, and we couldn’t be more thrilled to continue this extraordinary journey. 

“Our partnership is a testament to the unwavering commitment that ADE and Spotify share for nurturing the growth of the dance and electronic genre to reach even greater heights,” said Lisa Ritchey, Spotify Artist Partnerships Manager, Pop, Dance & Indie. “ADE serves as a haven where enthusiasts and experts converge, and this year, we’re not just celebrating the tunes that make us dance; we’re empowering individuals to explore and harness the immense potential within this ever-evolving scene.”

For the 2023 edition, we’re curating a space to let industry partners take a breather from the ADE hustle.

Spotify Huis @ ADE 2023

Spotify Huis at Het West will be open for all ADE pass holders, industry members, and artists, offering something people need: meeting space, nourishments, networking happy hours, and a content studio to bank content with artists who are in town. 

“The Benelux region is a hotbed of electronic music talent, and together with ADE, we’re creating a unique opportunity for artists, producers, and fans to connect, celebrate, and share their passion,” said Milena Taieb, Spotify Head of Music, France and Benelux. “ADE underscores the deep-rooted importance of electronic music in the heart of Europe, and at Spotify, we’re committed to amplifying this vibrant culture.”

If you’re interested in stopping by Spotify Huis, you can fill out this request form and find additional details below:

Date: Wednesday, Oct 18 and Thursday, October 19

Time: 12:00 – 20:00 CET

Venue:  Herenmarkt 99, 1013 EC 

Spotify Talks @ ADE 2023

In addition to Spotify Huis, we’ll be hosting a number of talks at ADE venues throughout the week. Attendees will discover the art of writing a hit song, learn more about Spotify’s playlist ecosystem and how that fuels music discovery, and receive actionable tips for thriving in today’s music industry. 

“We’re delighted to welcome Spotify back as a valued partner for ADE. This collaboration holds significant value for the artists, DJs, and producers attending ADE, offering them a unique opportunity to access the insights and expertise of the Spotify team,” said Jorinde Boom, ADE Head of Partnerships. “We’re passionate about helping talent advance their careers by harnessing Spotify’s powerful capabilities. Our partnership seamlessly aligns with the shared goals of ADE Pro and Lab audiences—to foster creativity within the music industry through a diverse range of platforms. Together, we’re opening doors for artists and creators, enabling them to reach new heights.”

Take a look at our lineup—there’s something for everyone:

Spotify Presents: Written By (Live with Jin Jin)

Date: Wednesday, October 18 

Time: 17:15 – 18:00 CET

Venue: Main hall De Brakke Grond (ADE Lab)

Details: In a new live interview event series, Spotify engages in thoughtful conversation with some of the industry’s most distinguished songwriters and producers. Join the Spotify team as they welcome renowned songwriter Jin Jin to dissect her chart-topping works, including standout hits like Joel Corry‘s “Out Out,” featuring Jax Jones, Charli XCX, and Saweetie; and Jax Jones’ collaboration with RAYE, “You Don’t Know Me.” Ahead of the talk, you can explore Jin Jin’s “Written By” playlist and explore her catalog of hit songs.

Panelists:

Aaron Buckingham (Spotify Songwriter & Publishing Relations)

Jin Jin (songwriter)

Spotify for Artists Masterclass: Playlists & Music Discovery

Date/Time: Thursday, October 19 

Time: 12:15 – 13:00 CET 

Venue: Main hall De Brakke Grond (ADE Lab)

Details: Take a deep dive into the Spotify playlist ecosystem and how music is discovered with Spotify’s expert team, who will run through how Spotify is supporting the Dance and Electronic community, both on and off-platform. We’re delighted to be joined by Martin Garrix’s management team, Watse De Jong and Steven Hiemstra, who will share valuable insights into how they harness Spotify’s full potential.

Panelists:

Watse De Jong (Manager, Martin Garrix)

Steven Hiemstra (Manager, Martin Garrix)

Ronny Ho (Spotify Head of Electronic Development)

Ashley Graver (Spotify Head of Artist Partnerships, Pop, Dance & Indie)

Laura Kiesow (Spotify Artist and Label Partnerships, Benelux)

Spotify Essential Insider Knowledge: Navigating the Modern Music Industry

Date: Friday, October 20 

Time: 16:15 – 17:00 CET 

Venue: Felix Meritis (Keizersgracht 324, Amsterdam) (ADE Pro)

Details: Reaching and engaging your audience when it matters most is always top of mind for artists. In this session, Spotify’s music team will explore the suite of tools available to artists and their teams to help them find and grow their audiences on Spotify. Through a combination of best practices, essential tips, and case study examples, you’ll gain invaluable insights into harnessing Spotify’s full potential.

Panelists:

Milena Taieb (Spotify Head Of Music, France and Benelux)

Laura Kiesow (Spotify Senior Manager, Artist and Label Partnerships, France and Benelux)

Jesse Jacobsen (Spotify Lead, Indie Label Partnerships)

Gearing up to experience a week of the world’s hottest dance music in Amsterdam? Check out the official ADE 2023 playlist to get your mind, body, and ears ready.

Spotify Launches 4 New DJ Mixes From Tiësto, Aluna, Yung Bae, and BLOND:ISH With a Special Drone Show

October 24, 2022

Last year, we introduced DJ Mixes as a way for artists to connect with fans and further expand their global audiences. Now we’re adding new mixes to the lineup from four superstar DJs: Tiësto, Aluna, Yung Bae, and BLOND:ISH.

Through Spotify’s DJ Mixes—which include more than 50 entries from top DJs like Martin Garrix, Hardwell, and Benny Benassi—DJs can share their own mixed-music content and high-quality compilations directly on Spotify, providing one integrated place.

To celebrate the launch of these new DJ Mixes, we cooked up a special experience that amplified the live experience for festivalgoers at Amsterdam Dance Event. This past Friday, a display of LED drones created massive visuals that corresponded to each of the four new DJ Mixes.

 

 


Before each drone show began, the drones created a QR code in the sky that linked fans to the corresponding mix on Spotify. So once things got underway, the audience saw stunning visuals that synced up with the mix.

When Do People Listen to EDM?

October 17, 2018

Electronic dance music, or EDM, began as a fringe movement with roots in the diverse music scenes of the ‘70s and ‘80s—disco, Detroit techno, hip-hop, dub, and more. Since then, EDM has become a powerful cultural force with a sound you can hear in everything from mainstream pop to the most arcane, underground electronic genres from around the world.

Central to the concept of electronic dance music, obviously, is the communal act of people getting together in real life to dance in the same place, on the same night, as a shared musical experience. That’s what attendees of the Amsterdam Dance Event (ADE) will be doing for the next four days (October 17-21).

Yes, this music was created for dancing together, but EDM fans can’t live at the club forever. So when do they stream EDM? The answer surprised us at first, but it actually makes sense:

People think of EDM as nighttime party music, but when it comes to their streaming habits, we see that they’re mostly listening in the afternoons and early evenings—especially on work and school nights. It could be that high-energy EDM music is just what these folks need to get through a stressful afternoon workday.

There’s another factor at play here: People listening to EDM while getting ready for the club. If we go beyond what’s in the chart above, we find that the day with the most EDM listening in the afternoon and early evening is Friday. It’s possible that club goers and party people are streaming EDM as they get ready to go out for the night.

But by late evening and nighttime—the times of day most associated with EDM in our popular imagination—EDM streaming dips lower than at any other time. Apparently, people who love EDM are either listening to something else at night, or they’re out dancing.

What’s also fascinating about EDM is that it bucks the trend of other genres prevalent at certain times, by increasing in the afternoon and evening when other genres, such as atmospheric, dip lower:

Looking to stream some of the hottest new EDM hits? Here’s the official Spotify playlist of the Amsterdam Dance Event.

— Article by Eliot Van Buskirk, Data/research by Jomar Perez