Spotify’s EQUAL Global Artist of Month, STAYC, chose their name very carefully. The six-person K-pop group’s moniker is actually an acronym for Star To A Young Culture, a phrase that reflects their goal of dominating pop culture. And so far, they’re well on their way!
With almost 2.7 million monthly listeners on Spotify, the group is quickly gaining global attention with catchy fan-favorite songs like “STEREOTYPE” and “ASAP.” STAYC’s work has also earned the group accolades, including a nomination for Rookie of the Year at Korea’s 2021 Seoul Music Awards.
Together, STAYC band members Sumin, Sieun, Isa, Seeun, Yoon, and J create an upbeat sound they describe as “teenfresh,” a term the group has coined to represent their unique blend of youthful, fresh tunes. They explain, “We want to deliver new messages while also delivering a sense of comfort and empathy to listeners, regardless of gender and age.”
The rising stars are the first group from Korea and the first K-pop artist to be on the cover of Spotify’s EQUAL Global playlist. They’re also advocates for women artists, calling for continued diversity and opportunity within the industry. For the Record spoke with the EQUAL artist to fill in the blanks and learn more about their creative process and the women creators they admire.
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