Tag: STAYC

Celebrate a Decade of Our K-Pop ON! (온) Playlist With a Special Series of Spotify Singles

February 5, 2024

The global success of K-Pop has opened the eyes and ears of music fans around the world. As part of Spotify’s efforts to help the genre travel the globe, we launched our flagship playlist K-Pop ON! (온) in 2014. The Korean word “온” means “100” or “whole,” the playlist’s title embodying the idea that K-Pop is always on 100 for listeners worldwide.

And that couldn’t be more true. In the last decade, K-Pop ON! (온) has amassed more than 5.3 million “saves” by Spotify users across the globe and racked up billions of streams for Korean artists, connecting them with listeners near and far. In fact, yearly streams from the playlist have skyrocketed by more than 5,600% since 2015. K-Pop ON! (온)’s top markets reflect the global demand for the genre, from the United States to Germany to Japan and beyond.

Whether they’re just discovering the genre or uniting over a shared passion, K-Pop ON! (온) has become a key destination for new listeners and veteran superfans alike.

To commemorate 10 years of bringing K-Pop’s very best to the world, Spotify is launching the first-ever Spotify K-Pop ON! (온) Singles, headlined by ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC.

Centered around the theme of “My First K-Pop Crush,” these Spotify Singles feature covers of songs by the sunbaes (senior artists) who first sparked each band’s love of K-Pop. It’s a nod to every fan’s journey into the genre, which began with that first artist who made their heart flutter with their music, performance, and personality. It’s also a call to K-Pop fans around the world to join in this celebration of a shared passion for the genre, and the artists who started it all.

The Spotify Singles for the K-Pop ON! (온) First Crush campaign will drop exclusively on Spotify every two weeks. First up, stream ENHYPEN’s cover of “I NEED U” by BTS.

Next, listen to SHOWNU X HYUNGWON’s cover of “I Hate You” by 2PM.

Last but not least, stream STAYC’s rendition of “FANCY” by TWICE.

With every launch, listeners can also look forward to exclusive bonus content on Spotify’s K-Pop ON! (온) Video Podcast and YouTube channels. From performance videos to behind-the-scenes content, we’ll be unpacking the stories of the performing artists’ First K-Pop Crushes, the significance behind their song selection, and how the original artists inspired their journey in K-Pop.

Stream our K-Pop ON! (온) playlist to dive into the wonderful world of K-Pop.

EQUAL Artist of the Month STAYC Encourages Women Artists To Express Themselves

October 29, 2021

Spotify’s EQUAL Global Artist of Month, STAYC, chose their name very carefully. The six-person K-pop group’s moniker is actually an acronym for Star To A Young Culture, a phrase that reflects their goal of dominating pop culture. And so far, they’re well on their way!

With almost 2.7 million monthly listeners on Spotify, the group is quickly gaining global attention with catchy fan-favorite songs like “STEREOTYPE” and “ASAP.” STAYC’s work has also earned the group accolades, including a nomination for Rookie of the Year at Korea’s 2021 Seoul Music Awards.

Together, STAYC band members Sumin, Sieun, Isa, Seeun, Yoon, and J create an upbeat sound they describe as “teenfresh,” a term the group has coined to represent their unique blend of youthful, fresh tunes. They explain, “We want to deliver new messages while also delivering a sense of comfort and empathy to listeners, regardless of gender and age.”

The rising stars are the first group from Korea and the first K-pop artist to be on the cover of Spotify’s EQUAL Global playlist. They’re also advocates for women artists, calling for continued diversity and opportunity within the industry. For the Record spoke with the EQUAL artist to fill in the blanks and learn more about their creative process and the women creators they admire.