Photo credit: David M. Benett/Dave Benett/Getty Images
From engaging discussions during the day to exciting musical performances at night, Spotify Advertising brought the heat to the Croisette. Take our word for it: Our trip back to France was a hit. And before we bid au revoir, we want to relive all the festivities.
Tune in to Gen Z’s listening habits
On Monday, Spotify’s Global Head of Public Affairs, Dustee Jenkins, moderated the panel “Who is Gen Z Really?” with Teenager Therapy cohosts Kayla Suarez and Thomas Pham and JUV Consulting Founder and CEO Ziad Ahmed. Collectively, they unpacked findings from Spotify’s annual Culture Next report and focused on how Gen Z is listening and creating on Spotify as they navigate early adulthood—and what this means for brands trying to reach them. Here are some highlights from the panel.
(L to R) Thomas Pham, Kayla Suarez, Ziad Ahmed, and Dustee Jenkins. Photo credit: Dave Benett/Getty Images
“With Gen Z, we want brands to be authentic and honest about their values and their fallbacks too. Gen Z can see if they’re trying too hard or being fake. And that doesn’t mean perfect. We aren’t perfect either, but you have to tell the truth. It goes a long way with building a foundation of trust and honesty.” – Kayla Suarez
“Brands talk for Gen Z. . . . I think the best way to get young people onboard is to include them in the conversation and let them have influence.” – Thomas Pham
“Mental health being top genre for Gen Z—it doesn’t blow my mind. It is surprising to me to meet a Gen Zer who self-identifies as happy. Especially coming out of the pandemic. Am I happy? Am I fulfilled? A lot of people came out of this with really mixed conclusions, and we had nowhere to turn for the next step . . . platforms like Spotify help us feel heard, seen, and inspired.” – Ziad Ahmed
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