Tag: music festivals

How Latin Artists Are Thriving Both at Music Festivals and on Spotify

From the California desert and Chicago’s Grant Park to New York City’s Flushing Meadows Corona Park and beyond, music festivals this spring and summer will sizzle with fans eager to hear their favorite acts. And this year, lineups are filled with some of the most talented Latin American artists who are bringing their music, language, and culture to these stages. 

The Marías​, CA7RIEL & Paco Amoroso​, Ivan Cornejo, Feid, Young Miko, Rawayana, and LATIN MAFIA are among the Latin artists that are showing up and showing out. However, the impact of these artists goes far beyond the festival circuit with rising streams on Spotify. Here’s a look at what we’re seeing.

The Marías, who have festival spots booked all season long, have seen a 77% increase in their monthly listeners on Spotify since January. With more than 25 million listeners in LA and Chicago alone, their dreamy indie sound is clearly resonating.

Feid is one of the highest-billed Latin artists at a festival this summer, and in New York alone, the Colombian rapper, songwriter, and producer has 6.8 million listeners on Spotify.

Young Miko will be repping Puerto Rico this festival season. Her bold, genre-bending sound already dominates in Chicago, Miami, and LA, with more than 2 million Spotify listeners in each. And her collab with Feid on “CLASSY 101” has already racked up more than 38 million streams in 2025.

Ivan Cornejo and Junior H are representing Música Mexicana at major festivals and resonate deeply with youth culture. On Spotify, 66% of Ivan’s U.S. listeners and 55% of Junior H’s U.S. fanbase fall under the Gen Z umbrella. 

From Latin alt-pop to Reggaeton Mexa to electronic, Latin artists across genres are storming stages and garnering streams. Tune into Spotify’s Viva Latino playlist to hear some of the tracks they’re sure to be performing on festival stages everywhere.  

Get Ready for São Paulo’s The Town Music Festival With Exclusive Playlists

With under 100 days to go until The Town, São Paulo’s biggest music festival, we’re joining forces with the brand to launch The Town hub on Spotify and giving fans in Brazil access to exclusive playlists and special festival content.

The Town is the first Brazilian brand to have a dedicated playlist hub on Spotify, joining other global partners like Disney and Netflix.

“Fans will have a lot to celebrate on this special date for us, which is the 100 Days To Go milestone,” said Luis Justo, CEO of Rock World. “Through this partnership, they will have a great way to warm up for the iconic shows that the Cidade da Música will host while listening to exclusive playlists from The Town on Spotify. Together, we will deliver an innovative initiative, providing a complete experience for the festival audience.”

Available for both Free and Premium users, The Town hub lets fans get in the festival mood and warm up with exclusive playlists curated by Spotify’s editorial team. Inspired by the individual days and stages of the festival, the 11 playlists feature Bruno Mars, Post Malone, Maroon 5, Foo Fighters, Iggy Azalea, Pitty, The Chainsmokers, Criolo, Tasha & Tracie, Angelique Kidjo, Richard Bona, and GLOW featured artist LUDMILLA

“This partnership is of significant importance to Spotify as it allows us to dive into fans’ passion for music and vibrant festival culture,” added Manuela Ramalho, Head of Marketing at Spotify Brazil. “As the event approaches, people eagerly prepare, reliving unique memories and emotions through our platform. This partnership further reinforces our commitment to providing music fans with a complete experience, connecting them with the artists and the most memorable moments of festivals. We are excited to embark on this unforgettable musical journey together.”

Listeners in Brazil who want to discover The Town hub can simply click here or search “The Town” on Spotify. 

Listen to the hottest hits from the artists who will be performing at The Town in September.

Prepare-se para o The Town, o Festival de Música de São Paulo, com playlists exclusivas

Com menos de 100 dias para o The Town, o maior festival de música de São Paulo, estamos unindo forças para lançar o hub The Town no Spotify, oferecendo aos fãs a chance de acessar playlists exclusivas e conteúdo especial do festival.

The Town é a primeira marca brasileira a ter um hub de playlists dedicado no Spotify, junto a outros parceiros globais como Disney e Netflix.

“Os fãs terão muito o que comemorar nessa data especial para nós que é o Faltam 100 Dias”, disse Luis Justo, CEO da Rock World. “Por meio dessa parceria, eles terão uma ótima maneira de se aquecerem para os shows icônicos que a Cidade da Música vai receber enquanto escutam as playlists exclusivas do The Town no Spotify. Juntos, vamos entregar uma iniciativa inovadora proporcionando uma experiência completa para o público do festival.”

Disponível para usuários Free e Premium, o hub The Town permite aos fãs entrarem no clima do festival e se prepararem com playlists exclusivas criadas pela equipe editorial do Spotify. Inspiradas nos dias e nos palcos individuais do festival, as onze playlists contam com Bruno Mars, Post Malone, Maroon 5, Foo Fighters, Iggy Azalea, Pitty, The Chainsmokers, Criolo, Tasha & Tracie, Angelique Kidjo, Richard Bona, e a artista GLOW em destaque, LUDMILLA.

“Essa parceria é de extrema importância para o Spotify, pois nos permite mergulhar de cabeça na paixão dos fãs pela música e na vibrante cultura dos festivais. À medida que o evento se aproxima, as pessoas se preparam com entusiasmo, revivendo memórias e emoções únicas por meio da nossa plataforma. Essa parceria reforça ainda mais nosso compromisso em proporcionar aos fãs de música uma experiência completa, conectando-os aos artistas e aos momentos mais marcantes dos festivais. Estamos ansiosos para embarcar nessa jornada musical inesquecível juntos”, completa Manuela Ramalho, Head de Marketing no Spotify no Brasil.

Qualquer pessoa que queira descobrir o Hub The Town pode clicar aqui ou pesquisar por “The Town” no Spotify.