Back in May, we debuted Spotify Island on Roblox to connect fans and artists in an otherworldly digital destination. Then came K-Park—which celebrates the K-Pop genre, the launch, and the culture it inspires as the first of several themed islands unveiled on Roblox. Now, we’re bringing professional K-Pop choreographer Bailey Sok into the mix.
Bailey Sok’s K-Park avatar
We’ve partnered with Bailey to create her official Roblox avatar, and from September 8 through September 19, fans globally will be able to visit K-Park and join her for a virtual dance session. In addition to dancing alongside Bailey herself, players will also be able to engage with her avatar.
Bailey’s dance career took off at a young age when multiple videos of hers on YouTube went viral. Since then, she’s been dancing professionally, teaching young dancers, and choreographing routines for K-Pop groups like Red Velvet and SHINee.
In celebration of Bailey’s arrival to K-Park, we invited some of her biggest fans to Spotify’s downtown LA campus where they had the opportunity to connect with Bailey in person and learn a dance routine fit for a K-Pop star.
The class was part of a K-Park-themed event that captured the magic of this new island almost precisely as it blurred the lines of reality and the metaverse. Guests mingled on K-Park cafe’s checkerboard flooring and admired the Korean Hangul signs, bright crystals, and larger-than-life foliage that seemed to be plucked directly from the digital experience. They also enjoyed traditional Korean foods while taking a virtual trip to Spotify Island on a Roblox gaming station. Then it was time to get in a formation with Bailey, who taught guests a routine set to SUNMI’s “Gashina.”
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