Tag: womens sports

Spotify’s ‘Our Game, Our Sound’ Campaign Champions Community and Joy in Women’s Football

July 8, 2025

This summer, as the energy builds for one of the biggest moments in women’s football, we’re launching “Our Game, Our Sound,” a Europe-wide social impact campaign that spotlights the powerful connection between music, football, and community. The initiative is designed to foster belonging, joy, and mental well-being for Gen Z women, using Spotify’s cultural reach to create meaningful, connection-driven experiences.

The ultimate playlist

At the heart of “Our Game, Our Sound” is a new playlist co-curated by some of the most exciting names in European football. Global stars like Aggie Beever-Jones, Jess Park, Andrea Medina, and Laura Giuliani have selected the tracks that soundtrack their most important social moments. These are the songs that fill the locker room, the tour bus, and all the times at home and away that bring them together as a team. The playlist is an invitation for fans to find and celebrate their own communities this summer.

We’ve also partnered with Footballco and INDIVISA to cocreate and amplify content around the playlist. Through first-person narratives, short-form videos, and Instagram stories, the players will share authentic moments, connecting the dots between the music and their real-life experiences as fans and athletes.

EQUAL Teams Up With Football’s Top Stars for an All-Women’s Playlist Dedicated to the Beautiful Game

July 12, 2023

As football fans everywhere turn their attention to the action in Australia and New Zealand for the World Cup, Spotify is here to celebrate the biggest global party of 2023.

For the first time ever, players are celebrating their sport together with EQUAL’s THE PLAYERS—our all-women football playlist that’s built by the world’s most-adored players.

“We love to bring together the worlds of music and sports,” Taj Alavi, Spotify’s VP, Global Head of Marketing, remarked. “THE PLAYERS playlist is so exciting because it involves incredible female athletes from around the world and extends our commitment to shine a spotlight on women in music.”

EQUAL, now in its third year, is our global program dedicated to highlighting women creators, celebrating their contributions, and cultivating opportunities to foster gender equity. 

“There are a lot of similarities amongst the World Cup athletes and EQUAL artists; the greatest being that they all wish to experience greater equity while pursuing their passions,” explained Bel Aztiria, Spotify’s EQUAL Music Lead. “THE PLAYERS offers a new destination for soccer and music fans alike to gather and celebrate football’s return to the global stage.”

Curated by nearly 40 players—including 27 who are representing their home nations in the tournament—across 15 countries, the playlist includes selections from Alex Morgan (USA), Crystal Dunn (USA), Jess Carter (England), Laura Giuliani (Italy), Asisat Oshoala (Nigeria), Lina Magull (Germany), Remy Siemsen (Australia), Meikayla Moore (New Zealand), and Ashley Lawrence (Canada). Featuring more than 120 tracks by women artists, THE PLAYERS is a true representation of women’s football around the world. 

“Growing up I always wondered what my favorite athletes listened to while preparing for a major competition,” Ashley Lawrence said. “It’s so cool to be able to collaborate on a playlist with female athletes across the globe spanning all levels. This initiative is showing the importance of highlighting the achievements of women both in sport and music.”