Tag: Antonio Vazquez

Fuego’s New Haunted Playlist Turns Music Listening Into a One-of-a-Kind Game

October 26, 2023

Spotify's Fuego Haunted Playlist cover art with a spooky house comic style illustration with a front door that looks like a scary mouth

Halloween is just around the corner and we’re getting into the spirit with Fuego’s Haunted Playlist. This unique on-platform experience turns your listening session into a game where you can interact with our innovative Latin mixtapes in an all-new way. 

“Since its launch last year, Fuego’s mission has been to innovate and bring new listening experiences that feel unique and surprise our community of listeners,” said Antonio Vázquez, Spotify Head of U.S. Latin Editorial. “The inspiration for Haunted Playlist comes from the desire to introduce the “Choose Your Own Adventure” book format to the playlist world. It allows fans to become the protagonist in the story and unravel the mysteries hidden inside this playlist.”

All of the action unfolds inside Fuego’s spooky mansion, where you must navigate between rooms to discover a pair of secret mixtapes curated by a couple of surprise artists. For the visuals, we worked with Chinelo Creative Agency and Mexican illustrator Diego Lavalle, who created the ghostly characters and backdrops hovering throughout the playlists. We also partnered with Latin Grammy-winning producer-engineer Daniel “Vago” Galindo, who created various soundscapes inspired by popular Halloween themes.

To start your adventure, visit Fuego’s Haunted Playlist and click the link in the description to enter the mansion. Instead of the usual cover and tracklist, you’ll find a bespoke cover and 10 Halloween-themed sound clips. In the description, you’ll also find a series of links, each with a different prompt that will send you on a separate path. Where you head in the mansion depends on what you click.

Spotify’s Innovative Fuego Playlist Turns Fans Into Music Curators

May 10, 2023

graphic cover art showing the logo of fuego mixtapes

Spotify’s Fuego has been red hot since launching last year, with surprise updates each week redefining how listeners discover Latin music. But continuously alerting fans to hot new music isn’t the only thing that sets Fuego apart. The compilation of songs is a result of open and collaborative curation between music editors and guest curators. Now Spotify is taking Fuego and its archive of weekly mixtapes to the next level by giving users the chance to curate the playlist themselves, for the first time ever.

Listeners can submit their own music lineup by visiting the Fuego Mixtape microsite. From there, select playlists will have the chance to be featured as the Fuego playlist of the week. This adds a new way to engage with favorite tracks and share them with others.

Creating an opportunity for user-generated playlists is just one of the many ways Fuego is taking music curation in a new direction. In the past, Fuego has featured guest artist curators like Feid, Myke Towers, and Eladio Carrion. In the coming months, Fuego will expand the helm to playlist takeovers from influencers like Jess Judith, Santea, and Sofia Bella.