Tag: curation

Spotify’s Innovative Fuego Playlist Turns Fans Into Music Curators

graphic cover art showing the logo of fuego mixtapes

Spotify’s Fuego has been red hot since launching last year, with surprise updates each week redefining how listeners discover Latin music. But continuously alerting fans to hot new music isn’t the only thing that sets Fuego apart. The compilation of songs is a result of open and collaborative curation between music editors and guest curators. Now Spotify is taking Fuego and its archive of weekly mixtapes to the next level by giving users the chance to curate the playlist themselves, for the first time ever.

Listeners can submit their own music lineup by visiting the Fuego Mixtape microsite. From there, select playlists will have the chance to be featured as the Fuego playlist of the week. This adds a new way to engage with favorite tracks and share them with others.

Creating an opportunity for user-generated playlists is just one of the many ways Fuego is taking music curation in a new direction. In the past, Fuego has featured guest artist curators like Feid, Myke Towers, and Eladio Carrion. In the coming months, Fuego will expand the helm to playlist takeovers from influencers like Jess Judith, Santea, and Sofia Bella

Three Things To Know About Spotify’s Featured Curators Pilot

Spotify’s community is unlike any other. We know that none of our 406 million global listeners stream quite the same way, and we’re always inspired by the creativity, passion, and originality our users bring to the platform each and every day. 

One of the biggest ways that listeners bring their individuality to life is through playlist creation. So this month, Spotify is testing a new way to amplify the playlists our listeners create. With the rollout of the Featured Curators pilot, Spotify is testing a new way for listeners to discover music they love with a collection of playlists curated by select Spotify users and influencers. 

Here’s what you need to know:

1. It’s inspired by—and made for—fans

The Featured Curators pilot is a limited-time test that promotes popular user and influencer playlists alongside our Spotify playlists. The curators we selected are music lovers with established followings and popular playlists on Spotify, or they’re users telling unique stories through playlists and creating authentic connections with other users.

2. It’s a first

Spotify transformed music discovery through flagship playlists like RapCaviar and personalized playlists like Discover Weekly. Now, we’re experimenting with taking playlist creation and discovery even further. We’re always testing unique and different listening experiences and programs for our fans, and we’re excited to watch this one unfold. 

3. It’s a limited pilot 

Users in select markets may soon begin to see Featured Curator playlists recommended in-app and on their homepages. As we continue to workshop the program throughout the testing period, we’ll be thoughtful in how we evolve and innovate the experience.

 

Our goal is always to make Spotify the number one destination for the best listening experience, and with this pilot, we’re giving listeners a new way to discover music from fellow fans who are as engaged as they are.

The New Summer Breakouts Playlist Is Your Soundtrack for the Season

What’s the soundtrack to your summer? At Spotify, we’re taking bets on which breakout artists and songs will be racking up streams and sharing these songs in our new Summer Breakouts playlist, available to users across the U.S. and Canada.

Curated by Spotify’s editorial experts with tracks they predict will pop off this summer, the playlist also ranks the order in which they appear to fit each user’s taste based on the music they love.

 

From artists like BIA and Tai Verdes to Dayglow and Audrey Nuna, the playlist provides a range of new music to explore. Each week, the songs on the playlist will refresh, giving you more artists and tracks to discover and share. No matter your plans, you’ll have the perfect summer playlist for any moment. 

Ready to discover the artists and songs that we think will hit it big this season? Check out the Summer Breakouts playlist.

https://open.spotify.com/playlist/37i9dQZF1DXbAmP7AvWeiR