This past Saturday, indie artist Angel Olsen brought her critically acclaimed single “All Mirrors” to life inside Villain—a dark warehouse and event space in the heart of Brooklyn, New York. Through a collaboration with Spotify, Olsen created an interactive pop-up listening event and invited fans to personally experience the song’s themes of change and transformation via a guided walk through a labyrinth of visual stimuli.
“The team at Spotify has been incredibly supportive of this record and it’s been wild to see how one small song can come together in this interactive installation” said Olsen, who experienced the event for herself ahead of her sold-out show at Brooklyn Steel later that night.
The collaboration was a part of Spotify’s ongoing efforts to lend support to artists at all stages of their career. “With every project that comes our way, we want to do right by the artist,” said the event’s creative director Tim Grover. “Whether they’re indie or major, underground or undiscovered, our goal is to help bring an artist’s creative vision to life and give fans something truly meaningful.”
“Strong partnerships are always rooted in trust,” added David Ecker of Artist Label and Marketing. “It means the world to us that an artist of Angel’s caliber would trust us to expand upon her vision in such an unprecedented way.”
In this case, that meant honoring the transformative experiences that inspired Olsen to write “All Mirrors” by borrowing some of the unique assets featured in the song’s music video.
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