Tag: artist revenue

The Latest Stats Are In: Brazilian Artists Generated More Revenue and Reached More Fans on Spotify—Just Ask Anitta

May 15, 2024

Over the last 10-15 years, the move toward streaming audio has completely transformed the music industry, and Spotify has led that charge. Before streaming, artist paths to success were far more limited and dominated by a select few. But as our Loud & Clear 2024 report shows, streaming continues to create new opportunities for artists.

Loud & Clear—our annual music-streaming economics report—provides a valuable, fact-driven resource for artists, fans, and the industry. Who is generating money? How much are they making? And how has that changed over time? 

Our global Loud & Clear 2024 insights, released earlier this year, showed that Spotify recorded the largest annual payment from a single retailer to the music industry at more than $9 billion in 2023—nearly triple what we paid out six years ago, and a significant portion of the $48 billion we’ve paid out in total. 

Loud & Clear is also looking at the economic impact of music streaming in local and regional markets. And that includes Brazil, where Spotify is helping artists grow their revenues and audiences in big ways. In fact, in 2023, Brazilian artists were discovered by first-time listeners nearly 10 billion times on Spotify. 

But that’s just the start. Here are our top Loud & Clear findings from Brazil.

Spotify is outpacing Brazil’s music industry 

  • Compared to 2022, revenue generated by Brazilian artists on Spotify alone grew 27% last year. 
  • That figure is more than double the 13% revenue growth Brazil’s music industry saw in the same time frame (according to the International Federation of the Phonographic Industry, IFPI).

Spotify royalties keep growing for Brazilian artists

  • Royalties generated by Brazilian artists from Spotify alone have grown 600% since 2017.
  • In 2023, revenues generated by Brazilian artists from Spotify alone reached more than 1.2B BRL, which is more than quadruple 2018’s numbers.

Spotify royalties are boosting artists’ careers at all levels 

  • The number of Brazilian artists who generated more than 100,000 BRL in revenue on Spotify alone has increased more than 500% since 2017. 
  • The number of Brazilian artists who generated more than 50,000 BRL in revenue on Spotify alone has also increased more than 300% since 2018.

Independent Brazilian artists thrive on Spotify

  • More than 70% of all revenue generated by Brazilian artists on Spotify in 2023 was from independent artists or record labels. 

For the Record spoke to Brazilian funk icon Anitta, who has worked closely with Spotify at every major juncture of her career to reach the next level of stardom. Reflecting not just on her career, Anitta also looks back at Brazil’s music industry at large and reveals how Spotify’s arrival in Brazil has helped transform the country’s music industry.

What has helped to grow your audience locally and globally, and how has Spotify helped?

It’s a curious thing, because Brazilian funk suffered from a lot of prejudiced attitudes in our country, similar to hip-hop in the ’90s. You wouldn’t see or hear funk on the radio, in TV shows, or at awards shows. But with Spotify, funk artists no longer needed the support of the larger industry players. They could just upload their own music, and the community could support funk music through their streams and show the country that people love funk. 

How did Spotify help you in the early stages of your career?

Spotify was launching in Brazil at the same time my career was taking off, so we kind of grew together. I was introducing my fans to this new platform at the time, and we did so many things together to figure out how to get the most out of features like artist playlists. It was a big partnership and I think we still have that connection because it was so good for everyone involved.

Overall, how does Spotify positively impact artists’ careers? 

In Brazil, Spotify has become the destination to discover who’s hot, who’s on the rise, and what genres are trending. Spotify is an important part of music culture in Brazil, and artists really celebrate their successes and accomplishments on Spotify. They really understand that it’s a big deal. It’s also great to see how Spotify supports new artists. They have a purpose. It’s not just about trying to be the biggest platform. They want to help the culture as well.

For the latest insights on the economics of music streaming, be sure to check out our full Loud & Clear report.

Chegaram as últimas estatísticas: Artistas brasileiros geraram mais receita e alcançaram mais fãs no Spotify – basta perguntar à Anitta

May 15, 2024

Nos últimos 10 a 15 anos, a mudança para o streaming de áudio transformou completamente a indústria musical, e o Spotify liderou esse processo. Antes do streaming, os caminhos dos artistas para o sucesso eram muito mais limitados e dominados por um grupo seleto. Mas, como mostra o nosso relatório Loud&Clear 2024, o streaming continua a criar novas oportunidades para os artistas.

Loud & Clear – nosso relatório anual sobre economia de streaming de música – fornece um recurso valioso e baseado em fatos para artistas, fãs e a indústria. Quem está gerando dinheiro? Quanto eles estão ganhando? E como isso mudou ao longo do tempo?

Nossos insights globais Loud & Clear 2024, divulgados no início deste ano, mostraram que o Spotify registrou o maior pagamento anual de um único varejista para a indústria musical, mais de US$ 9 bilhões em 2023 – quase o triplo do que pagamos há seis anos, e um valor significativo parte dos US$ 48 bilhões que pagamos no total.

A Loud&Clear também analisa o impacto econômico do streaming de música nos mercados locais e regionais. E isso inclui o Brasil, onde o Spotify está ajudando os artistas a aumentar significativamente sua receita e seu público. Na verdade, em 2023, artistas brasileiros foram escutados pela primeira vez quase 10 bilhões de vezes no Spotify.

Mas isso é apenas o começo. Aqui estão nossas principais descobertas do Loud & Clear no Brasil.

Spotify está ultrapassando a indústria musical brasileira

  • Na comparação com 2022, a receita gerada pelos artistas brasileiros só no Spotify cresceu 27% no ano passado.
  • Esse número é mais que o dobro do crescimento de receita de 13% que o crescimento musical do Brasil teve no mesmo período (de acordo com a Federação Internacional da Indústria Fonográfica, IFPI).

Royalties do Spotify continuam crescendo para artistas brasileiros

  • Os royalties gerados por artistas brasileiros somente pelo Spotify cresceram 600% desde 2017.
  • Em 2023, as receitas geradas por artistas brasileiros apenas com o Spotify atingiram mais de R$1.2 bilhão, mais que o quádruplo desde 2018.

Os royalties do Spotify estão impulsionando as carreiras de artistas em todos os níveis

  • O número de artistas brasileiros que geraram mais de R$100 mil em receitas só no Spotify aumentou mais de 500% desde 2017.
  • O número de artistas brasileiros que geraram mais de R$50 mil em receitas só no Spotify também aumentou mais de 300% desde 2018.

Artistas brasileiros independentes prosperam no Spotify

  • Mais de 70% de toda a receita gerada pelos artistas brasileiros no Spotify em 2023 veio de artistas independentes ou gravadoras.

Além dos dados, For the Record também conversou com o ícone do funk brasileiro Anitta, que trabalhou em estreita colaboração com o Spotify em todos os momentos importantes de sua carreira para alcançar o estrelato. Refletindo não apenas sobre sua carreira, Anitta também relembra a indústria musical brasileira em geral e revela como a chegada do Spotify ao Brasil ajudou a transformar a indústria musical do país.

O que ajudou a aumentar o seu público local e globalmente e como o Spotify ajudou?

É uma coisa curiosa, porque o Funk brasileiro sofreu com muitas atitudes preconceituosas em nosso país, parecidas com o hip-hop dos anos 90. Você não veria ou ouviria funk no rádio, em programas de TV ou em premiações. Mas com o Spotify, os artistas de funk não precisavam mais do apoio dos grandes players da indústria. Eles poderiam simplesmente enviar suas próprias músicas, e a comunidade poderia apoiar o funk por meio de suas transmissões e mostrar ao país que as pessoas amam o funk.

Como o Spotify ajudou você nos primeiros estágios de sua carreira?

O Spotify estava sendo lançado no Brasil na mesma época em que minha carreira decolava, então meio que crescemos juntos. Eu estava apresentando essa nova plataforma aos meus fãs na época, e fizemos muitas coisas juntos para descobrir como aproveitar ao máximo recursos como playlists de artistas. Foi uma grande parceria e acho que ainda temos essa ligação porque foi muito bom para todos os envolvidos.

No geral, como o Spotify impacta positivamente as carreiras dos artistas?

No Brasil, o Spotify se tornou o destino para descobrir quem está na moda, quem está em alta e quais gêneros estão em alta. O Spotify é uma parte importante da cultura musical no Brasil e os artistas realmente celebram seus sucessos e conquistas no Spotify. Eles realmente entendem que é um grande negócio. Também é ótimo ver como o Spotify apoia novos artistas. Eles têm um propósito. Não se trata apenas de tentar ser a maior plataforma. Eles também querem ajudar a cultura.

Para obter os insights mais recentes sobre a economia do streaming de música, confira nosso relatório Loud&Clear completo.

Canadian Music Has Evolved Into a Global Export. Canada Must Evolve With It.

April 11, 2024

As the Canadian Radio-television and Telecommunications Commission (CRTC) updates the country’s Broadcasting Act, it faces a fundamental question: Who counts as Canadian?

This question arises in the midst of unprecedented success for the Canadian music industry, especially on streaming platforms like Spotify. According to our latest Loud & Clear data, Canadian artists were discovered by first-time listeners more than 3.8 billion times last year. In addition, between 2018 and 2023, royalties generated by Canadian artists from Spotify alone more than doubled, exceeding $435 million CAD.

But as it currently stands, the CRTC system designed for radio employs certain criteria to decide whether a piece of audio content qualifies as Canadian or not, focusing on the location of production or performance and whether the writers and featured performers are exclusively Canadian.

This setup means that some of the most recognizable Canadian cultural success stories in recent years—many of them up-and-coming artists and those from diverse and historically marginalized communities who have changed the face of Canadian music—wouldn’t be considered Canadian by the CRTC. 

For example, in November 2023, Tate McRae’s “greedy” became the world’s most popular song on Spotify, spending four weeks at the top of the charts and garnering over 860 million plays globally. But despite being headlined by a Calgary-born artist who is one of her country’s biggest cultural exports, the song is unlikely to be counted as Canadian, as it only fulfills only some of the required criteria.

Similarly, through his 4N Records imprint, Punjabi-Canadian producer Ikky has built bridges between India’s exploding music scene, Canada, and the world, engaging over 8.6 million monthly listeners on Spotify. 

For artists like Ikky and many others in genres like country or hip-hop (in which Canadian artists excel), the diverse backgrounds of collaborators are part of what makes their music distinctive and successful at home and around the world. 

In fact, 92% of all royalties generated by Canadian artists on Spotify in 2023 were from listeners outside of Canada. But the Canadian music market’s revenue is also growing. According to the International Federation of the Phonographic Industry’s (IFPI) Global Music Report—which is an assessment of the music industry as a whole—Canada is outpacing the global industry with 12.2% revenue growth last year (compared to 10.2% globally). And on Spotify, Canadian artists are generating revenue at an even faster rate: When compared to 2022, their revenue grew by more than 15% in 2023. 

But for Canadian artists with a global mindset, much of their work falls outside the CRTC definition of Canadian programming today. 

Redefining ‘Canadian’

In light of the success Canadian artists are finding on Spotify today, we think it’s important for the CRTC to prioritize work toward an updated definition of Canadian and Indigenous music, as the Trudeau government directed it to do—especially if Canadian artists want to continue using Spotify to grow their audience. 

More broadly, a definition of Canadian and Indigenous music that works with the global realities of Canada’s contemporary music industry will ensure that Canadian artists continue to succeed at home and around the world.