Tag: Loud and Clear

Pelo Spotify, artistas brasileiros geraram aproximadamente R$ 2 bilhões em royalties em 2025

May 11, 2026

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Pela primeira vez na história, o Brasil figura entre os oito maiores mercados de música gravada do mundo, de acordo com o Relatório Global de Música da IFPI 2026. Isso é o reflexo de décadas de talento, de uma indústria que soube se reinventar e de um ecossistema que está produzindo, distribuindo e exportando música em uma escala sem precedentes.

Uma nova economia para os artistas brasileiros

Em 2025, a música dos artistas brasileiros gerou aproximadamente R$ 2 bilhões somente no Spotify. Esse número cresceu 24% em relação ao ano anterior, superando o crescimento total do mercado fonográfico brasileiro. Para ter dimensão: os royalties gerados por artistas brasileiros no Spotify cresceram a quase o dobro da taxa do mercado como um todo.

E esse crescimento não está concentrado no topo. O número de artistas brasileiros que geraram mais de R$ 1 milhão no Spotify mais que dobrou nos últimos três anos. Os royalties gerados por artistas ou selos independentes brasileiros no Spotify em 2025 superam a média global de aproximadamente metade. Fazer uma carreira sustentável de música no Brasil nunca dependeu tão pouco de estar no topo.

The text "Em 2025, só no Spotify, artistas brasileiros geraram em royalties quase R$2B Esse valor cresceu 24% em relação ao ano anterior."

“A trajetória do Veigh ilustra bem esse cenário. Selecionado para o RADAR Brasil em 2022, quando tinha pouco mais de 400 mil ouvintes mensais, ele soma hoje mais de 7,8 milhões. Seu álbum Dos Prédios Deluxe chegou ao número 1 no Global Top Albums Debut do Spotify e suas músicas foram adicionadas a mais de 7 milhões de playlists de usuários ao redor do mundo. Apostamos no Veigh antes de ele furar a bolha de audiência”.” – Carolina Alzuguir, Head de Música do Spotify Brasil.

O português ganhou o mundo

De todos os idiomas que geraram mais de US$ 100 milhões no Spotify em 2025, o português foi o que mais cresceu: +26% em relação ao ano anterior e +51% em dois anos, superando inglês, espanhol e coreano. 

A expansão do idioma tem uma história muito brasileira: funk foi o gênero de maior crescimento global entre os que geraram mais de US$ 50 milhões no Spotify em 2025, com alta de 36% em relação ao ano anterior, à frente do K-Pop, Trap Latino, Urban Latino e Reggaeton.

Como o dinheiro chega até os artistas

O Spotify recebe dinheiro de duas fontes: assinantes do plano Premium e anunciantes que sustentam a versão gratuita. Cerca de dois terços desse valor é pago aos detentores de direitos (gravadoras, distribuidoras, editoras e sociedades de gestão coletiva como o ECAD) que realizam o repasse aos artistas conforme os acordos estabelecidos entre as partes. Desde 2008, o Spotify já pagou mais de US$ 70 bilhões à indústria musical. Só em 2025, foram mais de US$ 11 bilhões, o maior valor anual da história da música gravada.

O Loud & Clear existe para que esses números sejam públicos, acessíveis e compreensíveis. Porque transparência não é só publicar dados. É garantir que as pessoas certas entendam o que eles significam.

Acesse o relatório completo em https://loudandclear.byspotify.com/pt-BR/

Svenska artister genererade nära 2 miljarder kronor från Spotify under 2025

April 27, 2026

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När Spotify grundades för 20 år sedan dominerades musikmarknaden av illegal nedladdning. Sedan dess har streaming bidragit till att återupprätta betalningsviljan för musik och lagt grunden för en starkare och mer hållbar musikekonomi. I dag är musikindustrin större och mer framgångsrik än på länge, både i Sverige och globalt.

Under 2025 genererade svenska artister nära 2 miljarder kronor i royalties från Spotify – nära en fördubbling jämfört med 2018. Samtidigt visar årets siffror flera tydliga trender: fler artister når högre utbetalningsnivåer, närmare hälften av royalties till svenska artister genereras av oberoende artister eller bolag, och 66 procent kommer från lyssnare utanför Sverige. Det understryker både bredden i det svenska musiklivet och den starka internationella efterfrågan på svensk musik.

Detta och mer presenteras i årets svenska Loud & Clear-rapport, Spotifys årliga redovisning av royaltyutbetalningar.

Fler artister når högre utbetalningsnivåer

Fler svenska artister än någonsin når de högre utbetalningsnivåerna. Under 2025 genererade 557 svenska artister royalties på över 500 000 kronor från Spotify, en ökning med 5 % jämfört med föregående år. 301 artister genererade över en miljon (+ 3 %) och antalet artister som genererade mer än 5 miljoner kronor under 2025 på plattformen har nästan fördubblats sedan 2019.

Två tredjedelar av intäkterna kommer från utlandet

Svensk musikexport fortsätter att leverera. Hela 66 % av alla royalties som svenska artister genererade på Spotify under 2025 kom från lyssnare utanför Sverige, en liten ökning från 65 % 2024. Musik framförd på svenska växte med 5 % globalt på plattformen under 2025, och med 11 % sedan 2023.

Jämställt i toppskiktet

En annan tydlig trend i årets data är att Sverige utmärker sig globalt när det gäller representation: bland svenska artister som genererar mer än 1 miljon USD på Spotify är över hälften antingen kvinnliga artister eller band med en mix av kön. Sverige rankas som det ledande landet globalt i denna kategori – ett resultat som speglar att svenska kvinnliga artister når internationell framgång på högsta nivå.

Indiescenen svarar för nära hälften av utbetalningarna

Under 2025 genererades närmare hälften (47 %) av alla svenska royalties av oberoende artister eller bolag, ett tecken på att framgång på Spotify inte förutsätter ett stort skivbolag i ryggen. 

Streaming står för 94 % av marknaden för inspelad musik

Enligt en färsk rapport från IFPI omsatte den svenska marknaden för inspelad musik drygt 2,3 miljarder kronor under 2025. Streaming dominerar fortsatt den svenska musikmarknaden och står för 94 % av det totala marknadsvärdet. 

Spotify är den enda streamingplattform som varje år redovisar hur utbetalningarna ser ut, både globalt och per marknad. Spotifys globala utbetalningar uppgick 2025 till 11 miljarder USD, och sedan lanseringen har bolaget totalt betalat ut närmare 70 miljarder USD till musikindustrin. Läs mer på loudandclear.byspotify.com.

Så fungerar royalties på Spotify

What Does 19% Year-Over-Year Growth Sound Like? For Canadian Artists, It Sounds Like a Career

March 24, 2026

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As the music industry gathers for Canada’s Juno Awards, the local edition of Spotify’s Loud & Clear report is here to offer a transparent look at the streaming economy. The big takeaway? More Canadian artists than ever are building sustainable careers, powered by fans at home and around the world.

Our annual report on the economics of music streaming breaks down how Spotify generates revenue for artists. In 2025, royalties generated by Canadian artists from Spotify alone reached over $544M CAD. That’s a 19% jump in just one year and up nearly 60% since 2021 (compared with Canada’s total recorded music revenue increase of 5.6%, or 4.5% when looking at streaming alone, per IFPI Canada). It represents real income that helps artists build careers from the ground up, whether they’re in a bedroom in Calgary, a studio in Montreal, or a basement in Halifax.

An engine for artist earnings

Streaming is creating real financial opportunity for a growing number of artists. In 2025, the number of Canadian artists whose music generated significant revenue on Spotify continued to grow:

    • More than 370 Canadian artists generated more than $100K CAD on Spotify alone in 2025.
    • More than 100 Canadian artists surpassed $500K CAD.
    • Nearly 70 artists generated over $1M CAD.;
    • The number of artists generating $100K on Spotify alone in a single year has nearly doubled since 2018, while those at the thresholds above, such as $500K CAD and $1M CAD, have more than doubled in that same time period.

This growth shows that more artists than ever are building sustainable careers at every level.

Canada’s diverse voices are being heard

This growth is also creating a more diverse and representative industry. Music in French saw a 38% increase in royalties generated globally since 2023, proving that great music connects with people, no matter the language. Montreal-born artist Charlotte Cardin, who sings in both French and English, has seen this firsthand.

“It’s always been natural for me to express myself and make my art in both languages. And so one thing that I absolutely love about streaming, and about how people consume music nowadays, is that people are so open to listening and being touched by a song or an album that’s not necessarily in the language that they speak or understand.”

Canada is also a top-ranking country for female representation among its highest-earning artists. More than 40% of Canadian artists generating over $1M USD on Spotify are women or bands that include women.

Made in Canada, streamed around the globe

While local support is strong, global audiences are crucial for Canadian artists. In 2025, 92% of royalties generated by local artists on Spotify came from listeners outside the country. Last year, fans discovered Canadian artists for the first time over 3.56 billion times.

“Canada has always punched above its weight culturally, but Loud & Clear shows the scale behind that success,” said Elizabeth Phipps, Head of Artist and Label Partnerships, Spotify Canada. “Canadian artists aren’t just succeeding at home, they’re building global audiences, and with a market of under 40 million people, export isn’t optional, it’s fundamental to the future of Canada’s music sector.”

This global reach is especially impactful for independent artists and diaspora-driven genres like Punjabi-Canadian music, now available to fans all over the world.

What comes next 

Our Loud & Clear Canada report shows a growing music scene that’s more global and diverse than ever. From the biggest stars to up-and-coming talent, listeners everywhere are discovering Canadian artists. We’re committed to supporting the industry and connecting artists with fans around the world, now and into the future.

Head to Loud & Clear to explore the global report.

As Spotify Turns 20, the Most Global and Diverse Music Industry in History Has Taken Shape

March 11, 2026

Let’s turn back the clock 20 years: The music landscape was a world away from the one we know today. Piracy was rampant, revenue was shrinking, and, for most artists, the path to a global career was incredibly narrow. The question on everyone’s mind wasn’t about growth, but whether the industry could survive. It was at that moment that Spotify was founded, to help rebuild a broken system.

Today, the latest edition of Loud & Clear reveals a thriving industry. Our annual report on the economics of music streaming shows the significant growth and structural shifts that have reshaped the business, particularly over the last decade. So what does this new landscape actually look like? The data paints a clear picture of a wider path for artists everywhere to build a sustainable career.

You can explore the full Loud & Clear report on our site, but here are the 10 key takeaways from the data:

1. The $11 billion+ growth engine

For another year, Spotify was the highest-paying retailer globally, paying the music industry more than $11 billion in 2025 and bringing our all-time total to nearly $70 billion. Spotify payouts grew more than 10% year-over-year—more than double the rate of other industry income sources. And once again, roughly half of those royalties were generated by independent artists and labels.

2. The new global class of $100,000 artists

In 2025, more than 13,800 artists generated at least $100,000 from Spotify alone (nearly 1,400 more than the prior year). That’s more artists than were earning half that amount just five years ago.

3. Million-dollar careers

A decade ago, the very top artist on Spotify reached $10 million in annual royalties for the first time. Today, the 80 top artists each generate more than $10 million annually from Spotify alone. 

At the same time, a new class of career artists has emerged, with more than 1,500 artists generating over $1 million in royalties from Spotify last year. In fact, capturing just 1% of streams from 1% of listeners is enough to earn $1 million in annual royalties from Spotify.

4. The rising 100,000th artist

In 2025, the 100,000th-highest-earning artist generated more than $7,300 in royalties from Spotify alone. In 2015, the artist in that same position generated about $350. That’s more than a twentyfold increase in just a decade. In other words, it’s not just the biggest artists making more. It’s massive earnings growth for artists at earlier stages of their careers, too.

5. From Fresh Finds to six figures

More than 1 in 10 artists generating over $100,000 annually on Spotify today were first playlisted within our Fresh Finds ecosystem, which spotlights emerging indie artists. That’s over 1,600 artists featured early by Spotify who have since gone on to build six-figure careers.

6. The DIY path to an enduring career

In 2025, more than a third of artists who generated $10,000 or more in royalties from Spotify were DIY (meaning they self-release their music through independent distributors) or began their careers that way. This path represents a sustained career, as more than 90% of DIY royalties in 2025 went to artists who have been releasing music for more than a year.

7. More than 50% of royalties come from abroad

On average, artists see more than half of their royalties coming from outside their home country just two years after debuting. That global listening is lifting artists in more markets to high six-figure earnings levels. In 2025, artists who generated more than $500,000 in Spotify royalties represented 75 countries, up from 66 the year prior. At the $10,000 level, artists from more than 150 countries generated as much on Spotify.

8. Growth speaks many languages

Today’s biggest hits come in more languages than ever. In 2025, songs in 16 languages reached Spotify’s Global Top 50—more than double the number in 2020. Among genres generating over $50 million in Spotify royalties, some of the fastest-growing were Brazilian funk (+36%), K-Pop (+31%), Latin trap (+29%), Latin urban (+27%), and reggaeton (+24%).

9. Songwriters hit new heights

2025 marked the largest annual music publishing payout in Spotify’s history. Over the past two years alone, Spotify paid approximately $5 billion to the publishers and organizations representing songwriters.

10. More than $1.5 billion in ticket sales

The financial impact of streaming doesn’t stop with royalties, it also powers live music. By the first half of 2025, Spotify had driven $1 billion in gross concert ticket sales for artists. That total has now exceeded $1.5 billion. By connecting real fans with nearby shows, Spotify helps turn everyday listeners into ticket buyers.

A foundation for the future

The music industry is now more global, is more diverse, and supports more artists than at any point in history. The data in this report isn’t just a look back at a record-breaking year; it’s a look at the foundation for a more sustainable future for music. Our work continues, but the goal remains the same: to ensure the path for artists to reach fans and success is even wider tomorrow than it is today.

Head to Loud & Clear to explore the full report.

Canadian Artists Are Thriving on Spotify—And the World Is Listening

June 4, 2025

Today, Spotify launches its Loud & Clear report—our annual deep dive into the economics of music streaming—in Canada, and with it, a powerful story of how Canadian artists are thriving on a global stage.

The timing couldn’t be better. Just over a decade since Spotify launched in Canada, the country’s music creators have become some of the most influential and most streamed in the world. With global superstars like The Weeknd, Justin Bieber, Céline Dion, Tate McRae, NAV, bbno$, Charlotte Cardin, and Patrick Watson, Canadian talent has not only shaped the sound of the past 10 years—it’s exported it worldwide.

And the numbers prove it. In the last year alone, Canadian artists earned nearly $460M CAD in royalties on Spotify, a 5% increase year over year, contributing to a near doubling of earnings in the past five years alone. 

Since 2017, the number of Canadian artists generating at least $50K, $100K, $500K, and $1M CAD annually on Spotify has more than doubled. And remarkably, 92% of those royalties in 2024 came from listeners outside of Canada—a testament to how Canadian music is resonating far beyond its borders.

As Spotify marks more than 10 years of championing and amplifying Canadian voices, Loud & Clear offers a look at where those voices are going next and why the world is still turning up the volume on Canada.

A record year for Canadian artists

To underscore their gains: Canadian artists earned nearly $460M CAD in royalties from Spotify in 2024—a 5% increase from last year, and nearly double what they made in 2019. That’s not just streams; that’s sustainable careers being built in studios, basements, and tour vans from Vancouver to Halifax.

Spotify is now the number-one source of music royalties in the world and for Canada: It’s the critical engine of the music industry that’s powering the next generation of creators. Not only is Spotify the largest single source of music royalties globally, but Spotify alone paid more in royalties to the Canadian music sector in 2023 than the entire Canadian commercial radio industry combined, including royalties and Canadian Content Development (CCD) contributions. For Canadian artists, it’s helping turn streaming into a sustainable, global career path.

Recorded music revenue in Canada grew 129% between 2014 and 2024, from $397M CAD to $909M CAD. Audio streaming now accounts for nearly 79% of total recorded music revenue, with the majority from paid subscriptions like Spotify Premium.

And this success isn’t limited to major label acts: Indie artists and labels made up around 40% of all Canadian royalties on the platform last year.

“Spotify is more than a streaming service—it’s a springboard for Canadian artists to reach listeners in every corner of the globe,” said Elizabeth Phipps, Head of Artist and Label Partnerships, Spotify Canada.

Canadian sounds, global impact

Here’s what might surprise you: 92% of the royalties earned by Canadian artists on Spotify in 2024 came from outside of Canada. Fifteen million hours of music by Canadian artists are streamed every day on Spotify around the world, and that music features on 2.4B user playlists globally.

That makes Canada one of the world’s top music exporters and a key player in the global soundscape. It also means Canadian artists are making it big not just in Toronto or Montréal, but in cities like Jakarta, Osaka, Melbourne, London, São Paulo, Berlin, Mexico City, and Seoul.

And it’s not just English-language music. French-language artists saw a 15% boost in global Spotify royalties in 2024, a fivefold increase since 2017. In fact, Québécois artist Patrick Watson’s “Je te laisserai des mots” was the most popular francophone track on Spotify globally in 2024, and the first French-language track to pass 1 billion streams. 

Leading with diversity and independence

Canadian women are making both hits and history on Spotify: Since 2020, their global streams on Spotify have nearly doubled, and in 2024, more than 40% of Canadian artists earning over $1M CAD on Spotify were women or in groups with both male and female members. All this puts Canada alongside the likes of Sweden and South Korea as the top countries in the world when it comes to female representation in their top artists.

Spotify is also lifting up independent voices—from singer-songwriters in Saskatoon to label-free rappers in Scarborough—through playlisting, editorial support, and real-world activations like billboards in Sankofa Square and festival stages at Les Francos de Montréal.

“This is what Canada sounds like—diverse, digital, and not just thriving domestically, but leading on the world stage. The data is clear in underscoring the vital role that export plays in sustaining the overall health of Canada’s music industry.” said Xenia Manning, Director of Global Music Policy, Spotify.

As we look to the next 10 years of Spotify in Canada, there’s a fresh opportunity to reimagine how Canada nurtures its cultural economy and what policies it will choose for the future. Spotify is optimistic that leaders will lean into a future-facing, inclusive vision—one that reflects how today’s creators make, share, and grow their art in a digital-first world.

Because Canadian artists shouldn’t just be heard. They should be celebrated. Globally.

The Latest Spotify Data Shows EU Artists Generated a Record-Breaking €1.7B in 2024

May 28, 2025

Spotify’s commitment to transparency and artist empowerment continues to resonate across Europe—and the numbers back it up. In our most recent Loud & Clear report, we’re amplifying a major milestone: European artists earned a record-breaking €1.7 billion in royalties on Spotify in 2024 alone. That’s a 15% year-on-year increase and nearly double what EU artists earned in 2020.

This landmark comes on the heels of another big moment: Spotify Founder and CEO Daniel Ek announcing at Spotify’s recent Open House event in Stockholm that we’ve reached 100 million paying subscribers across Europe.

“Europe and European creators are a crucial part of Spotify’s DNA. That is why we’re delighted to celebrate Spotify’s European Loud & Clear data for the second year running—providing artists and creators across the EU and the world transparency around the economics of music streaming,” said Spotify’s General Manager of Europe, Federica Tremolada. “We’re also excited EU creators are continuing to transcend global borders, with over half of all royalties generated by EU artists that perform in a non-English language.”

Global resonance

We’re particularly proud to be the only streaming platform to openly share how royalties are distributed. Our latest European data paints a vivid picture of a thriving creative ecosystem:

  • 28 billion global discoveries of European artists in 2024.
  • 351.66 billion streams of EU artists by European listeners.
  • More than 830 million user-generated playlists in the U.S. included EU artists.

And with over 52,000 EU artists landing on editorial playlists (a 4% increase from 2023), the pipeline between European talent and global listeners continues to strengthen.

Artists and creators thriving off their art

Spotify is more than a platform—it’s a career launchpad. In 2024:

  • More than 17,000 EU artists earned more than €10,000.
  • More than 27,000 EU artists earned more than €5,000.

This growth is not just encouraging—it’s life-changing. Nearly 44% of all royalties generated in the EU came from EU artists, the highest percentage since we began tracking in 2017. And in a major milestone for language diversity, 57% of royalties went to artists performing in non-English languages.

Spotlighting female creators

Female voices across Europe are rising—fast. Since 2020, streams of female EU artists are up:

  • 83% globally
  • 81% across Europe

Between 2023 and 2024 alone, streams grew by 11% globally and 4% across the EU. In 2024, our EQUAL program, launched to elevate female voices in music, supported more than 200 female European artists from 19 different markets with visibility, mentorship, and industry access.

“I am especially proud of the progress we’ve made for female creators. Streams of female European artists have soared, and through our EQUAL program, more than 200 European female artists have gained vital visibility, mentorship, and support,” said Federica. “These aren’t just numbers; they represent real women, real dreams, and a real shift in what it means to have a voice in this industry.”

Beyond English, beyond borders

European languages are powering streaming charts globally. In 2024:

  • Italy became a $100M+ market for the first time.
  • Seven of the top 10 most-streamed languages were European: Spanish, German, Portuguese, French, Italian, Dutch, and Swedish.
  • European music exports grew on average 32% annually from 2014 to 2024.

These stats show that Europe isn’t just part of the global music conversation—it’s leading it.

Further highlights from around the region

Take a closer look at how artists are thriving across Europe:

  • France: The number of artists earning more than €100K quadrupled since 2017. French artists made up 70% of Spotify France’s Daily Top 50 in 2024.
  • Germany: 6.9 billion artist discoveries; more than half of royalty revenue went to independent acts.
  • Belgium: More than 80% of royalties came from listeners outside the country.
  • Denmark: 192 artists earned more than 500,000 DKK; total royalties nearly doubled since 2017.
  • UK: The number of artists making £10K, £50K, and £100K has more than doubled since 2017. Those earning £1M+ rose 20% year-on-year.

“Being the first and only streaming service to share data on artist remuneration, our European Loud & Clear data is a core example of how streaming continues to empower European artists and creators to surpass geographical confines—to grow global fan bases, awareness, and success,” concludes Federica.

Visit Loud & Clear by Spotify for a deeper dive into the economics of music streaming.

How Spotify Continues To Supercharge Brazil’s Music Industry

May 28, 2025

Brazil’s music industry is in the midst of a historic transformation—and Spotify continues to help illuminate the path. Our most recent Loud & Clear report, which offers a transparent and data-rich snapshot of the streaming economy’s powerful role in fueling the music industry’s record-breaking growth, shows that Spotify paid out over $10 billion to the music industry—more than any single company ever has in one year—while contributing to a global subscriber base that now exceeds 500 million. 

But how does that translate to Brazil, where Spotify has been streaming since 2014?

In 2024 alone, Brazilian artists generated over BRL 1.6 billion in royalties from Spotify—an incredible 31% jump from the previous year, and more than double their 2021 earnings. This growth outpaces the entire Brazilian music market, the ninth largest in the world, showing how Spotify is fueling real momentum for local creators. Even more impressive: Over 60% of the royalties generated in Brazil stayed local, and Brazilian rights-holders also made up 84% of the country’s Daily Top 50 tracks.

“Royalties generated on Spotify for Brazilian artists are rising faster than Brazil’s music market as a whole. Our Loud & Clear report lays those gains out in black and white, while Spotify for Artists lets every creator see their own performance in real time. Together, that transparency gives musicians the confidence to turn momentum into the next single, a bigger tour, or an ambitious new project,” says Carolina Alzuguir, Head of Music at Spotify Brazil.

Impact that reaches far beyond hits and charts

The success of Brazilian music and artists comes, in part, from strong, consistent engagement with fans—proving that long-term growth beats fleeting virality. Spotify’s freemium model, with its ad-supported and Premium tiers, has helped convert casual listeners into lifelong fans in a country where piracy once dominated. 

The results speak for themselves: More than 25 million hours of Brazilian music are streamed within the country and across the globe every day, and over 815 million user playlists feature Brazilian artists. Music in Portuguese is booming too, with royalties from these tracks growing 20% year over year, and more than doubling since 2021.

Partners in progress 

Tools like Spotify for Artists and Loud & Clear equip creators with the insights they need to succeed. Brazilian music is now more global, diverse, and influential than ever. For example, female Brazilian artists—like MC STER, Anitta, and Bibi Babydoll—are making historic gains, with their international streams rising 51% in 2024 alone. Meanwhile, nearly 11.8 billion first-time discoveries of Brazilian artists took place this year, a year-over-year increase of 19%, connecting these artists with fans around the world—from Mexico and the U.S. to Germany and Spain.

By closing historical gaps and amplifying underrepresented voices, Spotify is building a more inclusive and equitable global music economy—where any artist, anywhere, can thrive on their own terms.

“Before the paycheck, there’s discovery. Last year, Brazilian songs sparked billions of first-time listens and showed up in hundreds of millions of playlists on Spotify. Artists watch that rise live in Spotify for Artists, greet new listeners right away, and turn first plays into loyal fans. That feedback loop transforms curiosity into community, and community is what powers a career,” said Carolina.

Want to dive deeper into how Spotify is reshaping Brazil’s music industry? Explore more stories, stats, and artist milestones on our Brasil 10Anos feature, which celebrates our tenth anniversary in the country.

Como o Spotify continua impulsionando a indústria musical brasileira

May 28, 2025

A indústria musical do Brasil está passando por uma transformação histórica — e o Spotify segue iluminando esse caminho. A versão mais recente do relatório Loud & Clear, oferece um panorama transparente e rico em dados sobre o papel fundamental do streaming no crescimento recorde da indústria da música, e mostra que o Spotify pagou mais de $10 bilhões à indústria musical global — mais do que qualquer outra empresa em um único ano —, ao mesmo tempo em que contribuiu para uma base de usuários global que já ultrapassa os 500 milhões. 

Mas como isso se aplica ao Brasil, onde o Spotify está presente desde 2014?

Só em 2024, artistas brasileiros geraram mais de R$1.6 bilhão em royalties por meio do Spotify — um aumento impressionante de 31% em relação ao ano anterior, e mais que o dobro do que foi registrado em 2021. Esse avanço supera o crescimento do próprio mercado fonográfico brasileiro, hoje o nono maior do mundo em receita, e comprova que o Spotify está gerando um impacto real para os artistas locais. Mais impressionante ainda: mais de 60% dos royalties gerados no país permaneceram aqui, e artistas brasileiros ocuparam 84% do Top 50 diário do Spotify Brasil.

“Os royalties gerados no Spotify por artistas brasileiros estão crescendo mais rápido do que o mercado musical brasileiro. Nosso relatório Loud & Clear apresenta esses ganhos de forma clara e direta, enquanto o Spotify for Artists permite que cada criador acompanhe seu próprio desempenho em tempo real. Essa transparência dá aos músicos a confiança para transformar esse impulso no próximo single, em uma turnê maior ou em um novo projeto ambicioso”, afirma Carolina Alzuguir, Head de Música do Spotify Brasil.

Impacto que vai além dos charts

O sucesso da música e dos artistas brasileiros vem, em grande parte, do engajamento contínuo com os fãs — mostrando que sustentar uma conexão é mais valioso do que viralizações passageiras. O modelo freemium do Spotify, com planos com e sem anúncios, ajudou a converter ouvintes casuais em fãs fiéis em um país que já foi dominado pela pirataria.

Os resultados falam por si: são mais de 25 milhões de horas de música brasileira ouvidas por dia, dentro e fora do país, e mais de 815 milhões de playlists de usuários com faixas de artistas do Brasil. A música em português também está em alta, com royalties dessas faixas crescendo 20% ano a ano — e mais do que dobrando desde 2021.

Parceria para o progresso

Ferramentas como o Spotify for Artists e o próprio Loud & Clear ajudam os criadores com os insights de que precisam para avançar. Hoje, a música brasileira está mais global, diversa e influente do que nunca. Artistas brasileiras como MC STER, Anitta e Bibi Babydoll, por exemplo, estão batendo recordes, com aumento de 51% nos streams internacionais só em 2024. E mais: quase 11,8 bilhões de descobertas de artistas brasileiros aconteceram este ano — um crescimento de 19% em relação a 2023 — conectando esses talentos a ouvintes em lugares como México, EUA, Alemanha e Espanha.

Ao reduzir lacunas históricas e amplificar vozes sub-representadas, o Spotify está ajudando a construir uma economia musical mais inclusiva e justa — onde qualquer artista, em qualquer lugar, pode crescer com autonomia.

“Antes do pagamento, vem a descoberta. No ano passado, músicas brasileiras geraram bilhões de primeiras reproduções e apareceram em centenas de milhões de playlists no Spotify. Os artistas acompanham esse crescimento em tempo real pelo Spotify for Artists, dão boas-vindas aos novos ouvintes imediatamente e transformam a primeira escuta em fãs fieis. Esse ciclo de retorno transforma curiosidade em comunidade — e é a comunidade que impulsiona uma carreira”, conclui Carolina.

Quer explorar mais sobre como o Spotify está transformando a música no Brasil? Acesse nosso especial Brasil 10 Anos, que celebra uma década de Spotify no país, e confira histórias, dados e marcos de artistas

How the Music Industry’s Cultural and Financial Impact Define Its Success in 2025

March 12, 2025

Spotify has just unveiled this year’s Loud & Clear report, a transparent look at how the streaming economy continues to support artists and fuel the music industry’s explosive growth. Loud & Clear is an annual initiative to demystify how artists earn money through streaming, clarify royalty distribution, and highlight the growing and evolving global music landscape. The latest report underscores record-breaking revenues, increased artist diversity, and a more borderless music industry than ever before.

A booming industry

Music streaming services now boast more than 500 million paying subscribers worldwide (IFPI), and a future with one billion paying listeners is within reach. In 2024, Spotify alone paid out $10 billion to the music industry—more than any single company has ever contributed in one year. The best news? This surge in payouts is increasing payouts for artists at all levels.

Breaking borders and expanding representation

The music industry’s growth isn’t just financial—it’s cultural. More artists are succeeding across borders, with more languages and diverse voices breaking into the mainstream. In 2024, the artists who generated at least $100K in royalties were recording music in more than 50 languages, while the artists who generated at least $1 million on Spotify recorded music in 17 different languages, both more than double the languages at those thresholds in 2017.

Women are also making historic gains on Spotify. Female artists generating more than $1 million annually have quadrupled since 2017. Markets like Canada, South Korea, Sweden, and Argentina see particularly strong female representation amongst their top artists.

The export factor: global fandom fuels artist success

Artists today are no longer bound by their home markets. Over 50% of the artists who generated at least $1K in royalties on Spotify in 2024 made the majority of their earnings from listeners outside their home country. This demonstrates the pivotal role that export plays in the success and sustainability of an artist’s career. Around one-third of them saw more than 75% of their royalties come from outside their home countries, showing the power of global streaming in driving artist income. And at the $100,000 level, the connections run even deeper—over 80% of these artists have teamed up with musicians from abroad.

More artists, more success

Spotify has helped level the playing field for artists at every stage of their careers. Since 2017, the number of artists generating between $1,000 and $10 million annually has tripled. Notably, nearly a quarter of the 12,500 artists generating over $100,000 in 2024 weren’t even releasing music professionally five years ago. 

Success in the streaming era doesn’t require a decade-spanning catalog nor a chart-topping hit. 

More than 80% of Spotify’s top-royalty generating artists weren’t even featured in its Global Daily Top 50, proving that independent musicians and niche genres can thrive in the new streaming economy. Meanwhile, in 2024, independent artists and labels collectively generated more than $5 billion from Spotify — representing about half of total Spotify royalties for another year.

Record-breaking royalties and industry impact

Spotify continues to lead the music industry in payouts, with more than $10 billion distributed in music royalties in 2024 alone—increasing payouts tenfold over the past ten years. The company has now paid out around $60 billion since its inception. Music publishing payouts have also hit new peaks, surpassing $4.5 billion to songwriters and publishing rights holders in just the past two years  – with double-digit percentage growth from 2023 to 2024 alone.

What’s next: fans driving the future of music

The future of music is being shaped by its most passionate force: fans. New opportunities for innovation, collaboration, and creative expression will emerge as they continue to embrace and support artists across streaming platforms. With global access to diverse sounds and cultures stronger than ever, artists will keep pushing boundaries, and fans will play an even more significant role in shaping the next era of music. The industry is not just growing, it’s evolving into an ecosystem where listeners and creators thrive together.

Visit Loud & Clear by Spotify for a closer look at the economics of music streaming.

On Our $10 Billion Milestone and a Decade of Getting the World to Value Music

January 28, 2025

In 2014, the music industry reached a low point when global recorded music revenues hit $13 billion. Spotify’s annual contribution at the time was around $1 billion, with around 15 million paying subscribers. 

In 2024, Spotify alone paid out a record $10 billion to the music industry—totaling nearly $60 billion since our founding. 

For a lot of people, those numbers might go in one ear and out the other. And they’d perhaps ask why Spotify keeps shouting about it.

It’s because the system we’ve built together is working, and where we are now is only the beginning. Today, there are more than 500 million paying listeners across all music streaming services. A world with 1 billion paying listeners is a realistic goal we should collectively set.

Growing the Pie

There’s a vibrant marketplace of streaming services for different types of consumers, each doing its part to normalize the behavior of paying for music streaming. It’s been a collective effort. But there are a few things specific to Spotify that make it not only the most popular subscription streaming service but also the highest paying. 

  1. Retention is priority number one, and retention is driven by personalization, curation, and product innovation. Fans like the recommendations, the expert editorial curation, and surprise-and-delight moments like AI DJ, daylist, and Wrapped, as well as the access to non-music content. They keep coming back, discovering more new artists, and retaining their subscriptions.
  2. We offer an ad-supported free tier, while some services don’t. Beyond the ad dollars this generates, more than 60% of Premium subscribers were once free tier users. Bringing in users who don’t expect to pay for music, and deepening their engagement, means they’re more inclined to become subscribers in the future.
  3. We’re available in more markets and at local price points, meeting people where they are. A decade ago, there was a widely held view that you couldn’t monetize certain markets. But the journey of getting the world to pay for music means making long-term investments. Today, we’re seeing tremendous growth across markets like India, Brazil, Mexico, and Nigeria. These are places where our investments are paying off.

That’s our blueprint and it’s working. 

Growing Careers Beyond the Superstars

I recently read a data point from economist Will Page that said more music is released in a single day than there was in the entirety of 1989. In the pre-streaming era, you were either in the club or not. If you didn’t have a label deal or the means to distribute your music worldwide, you weren’t one of the few thousand artists on shelves at a record store or one of the 40 in rotation on a radio station. 

Now, you can record something today and have it on Spotify tomorrow. Everyone’s invited. Even better, payments to the music industry have shifted from a concentrated few at the top to an increasingly diverse and growing ecosystem of artists finding success. 

Case in point, we estimate that, in 2014, around 10,000 artists generated at least $10,000 per year on Spotify. Today, well over 10,000 artists generate over $100,000 per year from Spotify alone. That’s a beautiful thing.

Think about this: Last year’s IFPI report indicated that Spotify contributes roughly a third of global recorded streaming revenue. But a recent comprehensive study of independent labels and distributors from MIDiA Research showed that Spotify represents more than half of indies’ streaming revenue. What this indicates is that Spotify’s model is uniquely enabling more room for more artists to find success and ultimately sustain a career in music, demonstrating real change across the music business.

Where Do We Go From Here?

Without a doubt, this has been a decade of unparalleled transformation. The global value of music copyright today sits at $45.5 billion. A decade on from its low point, how many other industries have experienced this kind of revival? 

Our goal is to help artists get their work in front of existing and future fans, continue to innovate on their behalf, and deliver it in a way that inspires people to pay for it. Onboarding people to paid streaming is precisely what has increased our payouts—tenfold—over the past decade. 

Reaching 1 billion paid subscribers across all streaming services will be a collaborative effort, requiring innovation, strategic partnerships, and a continued focus on delivering exceptional value to music fans worldwide. It’s a goal we’re confident we can achieve together.

– David Kaefer,

VP, Music Business, Spotify

Spotify Celebrates a Thriving Australian Music Industry With Pop Sensation Tones And I

July 11, 2024

Around the world, the shift toward streaming has completely transformed the music industry, and Spotify has led that charge. That includes in Australia, where Spotify is helping artists grow their revenues and audiences in big ways. Just ask Tones And I, the busker turned international pop star.

On June 24, Tones And I joined Spotify’s Loud & Clear event at Australia’s Parliament House in Canberra to celebrate the growth of the country’s music industry, as well as the discoverability and global stage presence of Australian artists. Tones delivered a surprise performance for attendees including Minister for the Arts The Hon Tony Burke MP, representatives from Music Australia (a dedicated body to support and invest in the Australian contemporary music industry), and members of Parliament. The showcase included a stripped-back version of her 2019 smash hit, “Dance Monkey,” which reached 3 billion streams on Spotify earlier this year—making her the first woman to reach that milestone for a single track.

The Latest Stats Are In: Brazilian Artists Generated More Revenue and Reached More Fans on Spotify—Just Ask Anitta

May 15, 2024

Over the last 10-15 years, the move toward streaming audio has completely transformed the music industry, and Spotify has led that charge. Before streaming, artist paths to success were far more limited and dominated by a select few. But as our Loud & Clear 2024 report shows, streaming continues to create new opportunities for artists.

Loud & Clear—our annual music-streaming economics report—provides a valuable, fact-driven resource for artists, fans, and the industry. Who is generating money? How much are they making? And how has that changed over time? 

Our global Loud & Clear 2024 insights, released earlier this year, showed that Spotify recorded the largest annual payment from a single retailer to the music industry at more than $9 billion in 2023—nearly triple what we paid out six years ago, and a significant portion of the $48 billion we’ve paid out in total. 

Loud & Clear is also looking at the economic impact of music streaming in local and regional markets. And that includes Brazil, where Spotify is helping artists grow their revenues and audiences in big ways. In fact, in 2023, Brazilian artists were discovered by first-time listeners nearly 10 billion times on Spotify. 

But that’s just the start. Here are our top Loud & Clear findings from Brazil.

Spotify is outpacing Brazil’s music industry 

  • Compared to 2022, revenue generated by Brazilian artists on Spotify alone grew 27% last year. 
  • That figure is more than double the 13% revenue growth Brazil’s music industry saw in the same time frame (according to the International Federation of the Phonographic Industry, IFPI).

Spotify royalties keep growing for Brazilian artists

  • Royalties generated by Brazilian artists from Spotify alone have grown 600% since 2017.
  • In 2023, revenues generated by Brazilian artists from Spotify alone reached more than 1.2B BRL, which is more than quadruple 2018’s numbers.

Spotify royalties are boosting artists’ careers at all levels 

  • The number of Brazilian artists who generated more than 100,000 BRL in revenue on Spotify alone has increased more than 500% since 2017. 
  • The number of Brazilian artists who generated more than 50,000 BRL in revenue on Spotify alone has also increased more than 300% since 2018.

Independent Brazilian artists thrive on Spotify

  • More than 70% of all revenue generated by Brazilian artists on Spotify in 2023 was from independent artists or record labels. 

For the Record spoke to Brazilian funk icon Anitta, who has worked closely with Spotify at every major juncture of her career to reach the next level of stardom. Reflecting not just on her career, Anitta also looks back at Brazil’s music industry at large and reveals how Spotify’s arrival in Brazil has helped transform the country’s music industry.

What has helped to grow your audience locally and globally, and how has Spotify helped?

It’s a curious thing, because Brazilian funk suffered from a lot of prejudiced attitudes in our country, similar to hip-hop in the ’90s. You wouldn’t see or hear funk on the radio, in TV shows, or at awards shows. But with Spotify, funk artists no longer needed the support of the larger industry players. They could just upload their own music, and the community could support funk music through their streams and show the country that people love funk. 

How did Spotify help you in the early stages of your career?

Spotify was launching in Brazil at the same time my career was taking off, so we kind of grew together. I was introducing my fans to this new platform at the time, and we did so many things together to figure out how to get the most out of features like artist playlists. It was a big partnership and I think we still have that connection because it was so good for everyone involved.

Overall, how does Spotify positively impact artists’ careers? 

In Brazil, Spotify has become the destination to discover who’s hot, who’s on the rise, and what genres are trending. Spotify is an important part of music culture in Brazil, and artists really celebrate their successes and accomplishments on Spotify. They really understand that it’s a big deal. It’s also great to see how Spotify supports new artists. They have a purpose. It’s not just about trying to be the biggest platform. They want to help the culture as well.

For the latest insights on the economics of music streaming, be sure to check out our full Loud & Clear report.