Tag: Blend

How Spotify’s Newest Personalized Experience, Blend, Creates a Playlist for You and Your Bestie

August 31, 2021

Bonding with a friend or loved one over your favorite shared music creates a relationship like no other. Starting today, Spotify’s latest personalized experience, Blend, is rolling out of beta to Spotify Free and Premium users globally to help sync your tastes even further—and put your music compatibility to the test.  

We launched Blend Playlists in beta in early June as a new way for two users to merge their musical tastes into one shared playlist made just for them, making it even easier for users to connect, discover, and bond over the music they love with one another. Now, the experience includes new cover art to easily identify each of your Blend playlists, taste match scores to see your listening preferences compared to your friends’, and shareable data stories that are unique to every listening pair and can be shared across social channels. 


Blend, which will be updated daily and adapts based on what listeners stream, combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy for users to get into a social listening session that is made just for them. But creating this experience was no simple feat. There’s a massive team behind the experience, blending their own different skills and expertise to bring it to life.

We got to know four of the Spotify team members who contributed to create Blend, and asked them about their role. They each also shared a little on why they’re so excited to introduce it to the world, and how music has played a part in their own relationships.

Arjun Narayen, Product Manager

“There were dozens of people across the company who worked really hard to bring Blend to life,” he said. “I’m lucky to be a part of a team that’s similarly passionate about social listening and thinks music is something that can help bring people together. Part of my role in bringing Blend to life has been clearing a path for our talented engineering, design, and insights teams to bring ideas to the table, and then help narrow in on a simple product that’s fun to use and easy to understand.”

Spotify Reports Second Quarter 2021 Earnings

July 28, 2021

Today, Spotify announced our second quarter 2021 financial performance. Click here to review the full earnings release, and take a look at the highlights below:

Interested in hearing more? You can listen to the webcast Q&A on the IR site here. 

Click below to check out a sizzle reel of audio trailers from a few of our recent original and exclusive podcasts.

Celebrate Your Unique Listening Style With Spotify’s Only You In-App Experience

June 2, 2021

There are more than 356 million users on Spotify who know that listening is everything. And with more than 70 million tracks and 2.6 million podcast titles to pick from, there’s always something new to discover, share, and enjoy—but we know that nobody listens quite like you. So today, we are launching Only You, a global campaign complete with an in-app experience and personalized playlists that celebrates just that. 

While you’ll have to wait a few more months for Wrapped and the songs and podcasts that soundtracked your 2021, Only You is all about celebrating how you listen. Fans can head to Spotify.com/OnlyYou to enjoy a Wrapped-esque shareable experience made especially for them. 

Want to get the most out of Only You? Read on.

Share your stats with the in-app experience

Starting today, you can open up your Spotify app to enjoy the Only You in-app experience. Get ready for:

  1. Your Audio Birth Chart: It’s a musical meeting of cosmic proportions. Your Sun sign details the artist you listened to most over the last six months. Your Moon sign demonstrates an artist you listen to that best shows your emotional or vulnerable side. Your Rising sign brings it all together with an artist you’ve recently connected with. 
  2. Your Dream Dinner Party: Choose the three artists you’d invite to the dinner party of your dreams. Once you select the trio, Spotify will create a personalized Spotify Mix for each artist to set the mood of the meal.
  3. Your Artist Pairs: This experience demonstrates unique audio pairings that you’ve listened to recently that show your range of listening interests. For example, who else would play some Greta Van Fleet right after jamming out to Olivia Rodrigo?