Tag: daily mixes

Introducing Niche Mixes, Personalized Playlists for Almost Anything You Can Think Of

March 28, 2023

Mixes for any moment

There isn’t just one Spotify experience—and we’ve got the personalized recommendations we’re known for to thank for that. 

Some of our listening recommendations come in the form of Spotify Mixes, a favorite feature for our users. Listeners have spent countless hours tapping into their feels with personalized Mood Mixes, getting nostalgic with custom Decades Mixes, and discovering new artists we think they’ll love with Genre Mixes in their ongoing search for the perfect playlist to match the moment. And now, we’re expanding the Spotify Mixes family with Niche Mixes: a set of personalized playlists that combines all that our Mixes offer in a playful way. We’re giving listeners access to tens of thousands of Mixes unique to them based on, well, almost anything they can think of.

To access your Niche Mixes, just go to the Made For You hub within the Search tab to find 5-10 Mixes we think you’ll like. If you’re looking to get super specific, search for an activity, vibe, or aesthetic that describes the moment you’re in, and then add the word “mix” at the end. Don’t be shy. Get creative. The more Mixes you search for, the more music you can discover.

Start the day with the Feel Good Morning Mix, get moving with some retro bops from the ’80s Running Mix, hit the road with the Driving Singalong Mix, and wind down the night and relax with the Night Time Mix. No matter what you’re doing or what you enjoy, if you can think of it, there may very well be a Mix of it. 

No matter the moment or occasion, you’ll receive a personalized Mix rooted in familiarity, combining music from artists, genres, and decades you already know and love with songs we think you’ll enjoy that match the moment. And to keep things interesting, each Mix will update daily so you can always find your next favorite vibe.

Mixes are available globally to Free and Premium users who search Spotify in English.

Discover for yourself what super-specific playlist is out there for the moment you need music.

‘Exclude From Your Taste Profile’ Will Make Your Personalized Recommendations Even Better

February 8, 2023

Personalization is one of the most beloved Spotify features, with millions of fans using playlists like Discover Weekly and Blend to find artists and songs that they love. But for people who have specific playlists for specific activities—such as sleeping, working out, or parenting—their recommendations can sometimes over-index on songs and artists that don’t fit with their general listening habits.

We understand why you might not want kids’ music popping up in your Blend playlists, or white noise dominating your Discover Weekly. That’s why we’re introducing a new feature that will make personalization better than ever: the ability to exclude select playlists from your Taste Profile.

What is a Taste Profile?

Your Taste Profile is Spotify’s interpretation of your taste based on what you listen to and how you listen to it. It helps us personalize your Spotify experience by informing your recommendations and experiences with your taste summaries and personalized playlists, including your top songs and Daily Mixes.

How does Exclude from your Taste Profile work? 

With the touch of a button, Exclude from your Taste Profile lets you keep selected playlists from being included in your Taste Profile and reduces the impact they have on your recommendations. It allows you to tell Spotify which playlist you’d like to impact your recommendations less, tailoring Spotify’s personalization experience to your needs.

When you exclude a playlist from your Taste Profile, you can still easily find it in your Home tab, and “liked” songs within the playlist will also be unaffected. In that sense, you’ll still have easy access to your Pop 4 Kids playlist, but it won’t be heavily featured in your personalized playlists.

Once Exclude from your Taste Profile is enabled, it will exclude past and future listening of the playlist from your Taste Profile.

How do I set up my Exclude from your Taste Profile?

Our latest feature is rolling out to users on web, desktop, iOS, and Android starting today. Ready to give it a try? It just takes three simple steps:

  1. Select the playlist of your choice. 
  2. Tap the three dots near the top of the playlist.
  3. Select “Exclude from your Taste Profile.”

Note that if you have a change of heart later on, the feature can easily be turned off at any time using the same process.

We’re continuously working to find new ways to further improve the personalization experience by introducing ways to connect listeners, artists, and creators in a unique and enriching way. And now that you have the scoop on how Exclude from your Taste Profile works, there’s only one thing left to do: Stream your favorite audio on Spotify. 

Looking for more ways to make the most of our Personalization features? Check out Friends Mix, which is inspired by the songs your BFFs love.