Tag: new on spotify

Introducing Niche Mixes, Personalized Playlists for Almost Anything You Can Think Of

March 28, 2023

Mixes for any moment

There isn’t just one Spotify experience—and we’ve got the personalized recommendations we’re known for to thank for that. 

Some of our listening recommendations come in the form of Spotify Mixes, a favorite feature for our users. Listeners have spent countless hours tapping into their feels with personalized Mood Mixes, getting nostalgic with custom Decades Mixes, and discovering new artists we think they’ll love with Genre Mixes in their ongoing search for the perfect playlist to match the moment. And now, we’re expanding the Spotify Mixes family with Niche Mixes: a set of personalized playlists that combines all that our Mixes offer in a playful way. We’re giving listeners access to tens of thousands of Mixes unique to them based on, well, almost anything they can think of.

To access your Niche Mixes, just go to the Made For You hub within the Search tab to find 5-10 Mixes we think you’ll like. If you’re looking to get super specific, search for an activity, vibe, or aesthetic that describes the moment you’re in, and then add the word “mix” at the end. Don’t be shy. Get creative. The more Mixes you search for, the more music you can discover.

Start the day with the Feel Good Morning Mix, get moving with some retro bops from the ’80s Running Mix, hit the road with the Driving Singalong Mix, and wind down the night and relax with the Night Time Mix. No matter what you’re doing or what you enjoy, if you can think of it, there may very well be a Mix of it. 

No matter the moment or occasion, you’ll receive a personalized Mix rooted in familiarity, combining music from artists, genres, and decades you already know and love with songs we think you’ll enjoy that match the moment. And to keep things interesting, each Mix will update daily so you can always find your next favorite vibe.

Mixes are available globally to Free and Premium users who search Spotify in English.

Discover for yourself what super-specific playlist is out there for the moment you need music.

Spotify Supergrouper Lets Fans Mix and Match Their Favorite Artists Into the Band of Their Dreams

June 28, 2022

Over the years, fans have been surprised by collaborations between their favorite artists onstage and in the recording booth. Remember when Gorillaz and Madonna performed together at the Grammys? How about when Aerosmith and Run-D.M.C. came together for “Walk This Way?” The possibilities are endless for these creative partnerships—and fans have plenty of dream groupings of their own. Enter Supergrouper, a Spotify in-app experience that invites music fans in the U.S., U.K., Australia, New Zealand, and the Philippines to create and share their ultimate all-star assemblies of artists.

Look at your playlists and liked songs on Spotify; you’ll probably notice that the artists you listen to don’t fit into one genre or era. But perhaps you can imagine, say, Luke Combs performing side by side with Khalid and Florence + The Machine.   

Maybe they come from different parts of the world, maybe some have passed on, or maybe they just haven’t had a reason to come together—yet. Supergrouper gives you the power to bring together your dream band of artists and share your creative combinations with friends and fellow fans. Here’s how: 

  1. First and foremost, make sure your Spotify app is up-to-date.
  2. Visit https://spotify.com/supergrouper on your mobile device. 
  3. Choose your artists: Select the artists you’d like in your dream band. You’ll also get to select their roles, whether “The Lead,” “The Lyricist,” “The Hypeman,” and more. If you’re stuck, you can let Spotify randomize artists for you based on your listening habits.
  4. Add a name: Take your personalization one step further and give your super group a special name.
  5. Share and listen: Supergrouper will create a personalized playlist for you that features music from all of your super group artists. Plus, you’ll receive a custom card to share with friends and followers on social media.

Although there’s no guarantee your favorite artists will get together onstage or in the studio, Supergrouper lets you do the next-best thing. Now, you can really imagine—or even try to manifest—a collaboration between Mariah Carey, Charlie Puth, and Maluma.

What are you waiting for? Put your music director hat on and head to spotify.com/supergrouper to start creating the world’s next music super group.