Tag: made for you hub

Introducing Niche Mixes, Personalized Playlists for Almost Anything You Can Think Of

March 28, 2023

Mixes for any moment

There isn’t just one Spotify experience—and we’ve got the personalized recommendations we’re known for to thank for that. 

Some of our listening recommendations come in the form of Spotify Mixes, a favorite feature for our users. Listeners have spent countless hours tapping into their feels with personalized Mood Mixes, getting nostalgic with custom Decades Mixes, and discovering new artists we think they’ll love with Genre Mixes in their ongoing search for the perfect playlist to match the moment. And now, we’re expanding the Spotify Mixes family with Niche Mixes: a set of personalized playlists that combines all that our Mixes offer in a playful way. We’re giving listeners access to tens of thousands of Mixes unique to them based on, well, almost anything they can think of.

To access your Niche Mixes, just go to the Made For You hub within the Search tab to find 5-10 Mixes we think you’ll like. If you’re looking to get super specific, search for an activity, vibe, or aesthetic that describes the moment you’re in, and then add the word “mix” at the end. Don’t be shy. Get creative. The more Mixes you search for, the more music you can discover.

Start the day with the Feel Good Morning Mix, get moving with some retro bops from the ’80s Running Mix, hit the road with the Driving Singalong Mix, and wind down the night and relax with the Night Time Mix. No matter what you’re doing or what you enjoy, if you can think of it, there may very well be a Mix of it. 

No matter the moment or occasion, you’ll receive a personalized Mix rooted in familiarity, combining music from artists, genres, and decades you already know and love with songs we think you’ll enjoy that match the moment. And to keep things interesting, each Mix will update daily so you can always find your next favorite vibe.

Mixes are available globally to Free and Premium users who search Spotify in English.

Discover for yourself what super-specific playlist is out there for the moment you need music.

Introducing New Spotify Mixes: Personalized Playlists Featuring Your Favorite Artists, Genres, and Decades

March 31, 2021

Recently, we’ve been working on a new family of personalized playlists: Spotify Mixes. These mixes, built with you in mind, start with the songs you like and update with songs we think you’ll love. They’ll be rolling out starting today to Spotify users globally.

Sound familiar? It is: Spotify Mixes were inspired by Daily Mix, our most popular personalized playlist among users. And since personalization is our thing, we’re always iterating and improving our products in order to provide the best possible audio experience for our listeners. 

Last month at our virtual event, Stream On, we announced that we would be evolving and expanding our beloved Daily Mix family by adding more playlists that are increasingly personalized to you and evolve over time—so you have more recommendations to choose from based on your moods and interests. 

Gustav Söderström, Spotify’s Chief R&D Officer, said it best: “There isn’t just one Spotify experience. There are actually more like 345 million different Spotify experiences—one for each listener. Every day, half a trillion events—whether they are searches, listens, likes, or countless other actions—take place on Spotify, powering and guiding our machine learning system. This gives us the ability to drive discovery in a way that audio has never seen before.” 

Now, we’re excited to share three new mix categories with clearer names that are easier to understand and remember, that will evolve with you: artist mix, genre mix, and decade mix. Based on the music you already love, while offering a new opportunity for discovery, these new Spotify Mixes represent the next generation of focused, personalized offerings at Spotify—right at your fingertips.

 

Each mix category will have several playlists featuring artists, genres, and decades you listen to often. Here’s how it works: 

  1. Each mix is created with you at the core, based on your listening habits and the artists, genres, and decades you listen to most. They’re rooted in familiarity, meaning that you won’t just hear your favorite artists, but your favorite songs from those artists. 
  2. Then, we supplement by adding in songs we think you’ll love, meaning they’ll be filled with the music you have on repeat alongside some fresh picks. So whether you want to jam out to a specific artist or hear more music from another decade, there’s a mix just for you. 
  3. Finally, each mix updates frequently, so the possibilities are endless and there’s always something new to discover. They’re designed to grow with you over time, so they’ll take your listening into account to help you discover and dive deeper into your new favorite artist, genre, or decade. 

This feature is rolling out to Free and Premium users globally. Find your new artist mix, genre mix, and decade mix within “Search” in the “Made For You” hub, and hear more about machine learning in the latest episode of Spotify: A Product Story.