Tag: despacito

Revisit the Biggest Songs, Artists, and Cultural Moments of the Last 10 Years with Spotify’s ‘The Decade Wrapped’ Podcast

December 16, 2019

With 2020 right around the corner—and the 2010s coming to a close—we’re taking a journey through the last decade in music with a new original podcast, The Decade Wrapped.

The podcast’s host, Eric Eddings, will be joined by critics, comedians, influencers, and writers as they look back at the music stories that defined pop culture between 2010 and 2019. This 10-episode series incorporates data and insights from Spotify’s popular Wrapped campaign. Launched earlier this month, the campaign revealed through personal Wrapped e-cards what our listeners have been streaming—not only over 2019, but over the past decade—as well as what the world listened to during that time. 

The first three episodes are available starting today, December 16, in the U.S. (The next seven episodes will be released daily over the course of the week.) Get a taste for the episode topics and featured songs:

2010: Nicki Minaj Tells Us to “Check It Out”/Female-Driven Pop

In the early 2010s, women like Lady Gaga, Taylor Swift, Rihanna, and Katy Perry took the stage . . . but no one matched the omnipresence of Nicki Minaj. Before even dropping a full album, she was featured on tracks by Lil Wayne, Kanye, will.i.am, and Gucci Mane. Her debut album, Pink Friday, didn’t disappoint—and over the years she became a force in hip-hop.

2011: One Direction (Re)invents the Stan

In 2011, British boy band One Direction recorded their first album, released “What Makes You Beautiful,” and finished up their first tour. One Direction’s teen audience was fully internet literate and ready to make the band their own. Fanfiction and fanart take flight. So of course we had no choice but to stan.

2012: “Gangnam Style” Introduces K-Pop to the U.S.

One of the most-watched videos in the history of YouTube, “Gangnam Style” set the stage for K-Pop hits like BTS to come. The song, which has been streamed over 208 million times on Spotify, is credited with bringing Korean culture into the American mainstream.

2013: Harlem Shake[s the Internet]

If there was any year that your grandma might be caught dancing to an EDM song, 2013 was it. The “Harlem Shake” showcased the immense viral power of crossover appeal and memes, and the song became a mainstream number-one hit, with more than 2.1 million streams on Spotify. The 2010s were the decade of user-created content—and this song embodied that ideal.

2014: “Uptown Funk” and Taylor Swift Go Retro

In 2014, the 1980s came back to the top of the charts as Taylor Swift’s “Blank Space” and Mark Ronson’s “Uptown Funk,” featuring Bruno Mars, battled for number one. “Uptown Funk” propelled producers to the forefront; it became one of Ronson’s biggest hits and underscored the increasingly key role of producers in music then and today.

2015: Kendrick’s To Pimp A Butterfly Takes Flight, Drake Has the Biggest Year Ever, and Hamilton Shoots Its Shot

There were three differing perspectives on what the biggest musical story of 2015 was. Kendrick Lamar’s To Pimp A Butterfly cemented Lamar as a cultural icon as it examined race, discrimination, anger, and violence. Meanwhile, Drake’s “Hotline Bling” and his diss track feud with Meek Mill fueled a massive year for him. And Lin-Manuel Miranda turned Broadway upside down when his hip-hop musical Hamilton exploded as a hit inside and outside the theater.

2016: Beyoncé Drops Lemonade

 With her release of Lemonade, Beyoncé solidified her status as a powerful force in music. Lemonade appeared to divulge intimate details about her life while at the same time commenting on black life in America. It was universally praised for its personal and political content—and also for crossing genres. Its controversial snub at the Grammys also marked the beginning of a broader conversation around recognizing black musicians.

2017: “Despacito” Gets All the Views

In 2017, “Despacito,” a catchy song from Luis Fonzi and Daddy Yankee, crossed a huge milestone to become the most-watched video. Not music video. Video. Oh, and it surpassed 1.3 billion streams on Spotify, making it the first Spanish-language song to reach the billion-stream milestone. 

2018: “thank u, next” and the Evolution of Ariana Grande

The year 2018 was all about Ariana Grande. She returned to music with the One Love Manchester concert and came out on top with “thank u, next,” proving that music has the power to help us process, heal, and face what’s next.

2019: The Yeehaw Agenda

The end of the decade gave us giant breakthroughs for two artists. For Lizzo, it’s a story of years of hard work that culminated in the artist’s becoming a mainstay in the mainstream. And for Lil Nas X, it was the perfect storm of a catchy song on TikTok and a cowboy hat.  

Take it all the way back with a listen to the first episode on Nicki Minaj and female-driven pop below.

https://open.spotify.com/show/4C9SyDbX6N7HfgxYAVs9NP?si=DSOxhIGkQsa7bQGpREV_cw

More than Magic: Behind Our 2018 Songs of Summer Predictions

May 23, 2018

If you’re looking to get a head start on the songs that will rock this summer’s hazy airwaves, there’s no need to consult a crystal ball. We used our own tarot cards, palm lines, constellations, and tea leaves to divine the season’s standouts.

Okay, not quite—but we do have a solid track record of predicting the most listened-to songs of summer, calling out hits like Luis Fonsi, Justin Bieber, and Daddy Yankee’s “Despacito” remix, Drake’s “One Dance” and Calvin Harris’ “Summer”—all songs that have dominated summer streaming.

Magic aside, creating this list of summer crowd-pleasers is no easy task—we’re pulling a very select number of songs from thousands of options. There are plenty of factors to consider across a range of musical categories, so we consult Spotify’s own genre experts. Those genre experts span pop, hip-hop, latin, country, rock, and electronica, and they’re behind some of your favorite playlists, from RapCaviar and Hot Country to Today’s Top Hits. As music experts, they shine a light on exactly what’s trending.

Overall, predicting the Songs of Summer is a full a team effort. We look for:

  • Songs on an upward trajectory: Recent hits played more and more with no sign of slowing down are likely to carry that momentum into the summer.
  • Songs with strong engagement in key Spotify playlists: How well a song is doing in influential playlists (are listeners saving it and not skipping it?) gives us a good indication of hit potential.
  • Songs with strong chart performance: We can see how a track is performing in relation to all others through our charts – if it rises to the top, it will rise with the summer heat.
  • Songs with momentum driving them: If an artist is getting ready to tour, drop a new album, or if the song is highly anticipated, it’s more likely to command playlists.
  • Songs generating buzz: Is it making headlines for being the first of its kind, particularly relevant, or created by an up-and-coming artist? (Think Childish Gambino’s “This Is America.”) Those factors will probably continue to drive its success.
  • Songs that just sound like summer: Is it beach, poolside, or backyard-party-worthy? We know ‘em when we hear ‘em.
  • Songs that our gut tells us to go for: We go with our instincts. Some songs just have that inexplicable summer magic.

Historically, songs that end up being summer hits fall into a few of these categories. Last year, “Despacito – Remix” was the undisputed song of the summer, with more than 786 million streams during the summer months. According to Shanon Cook, Trends Expert at Spotify, “Despacito” was a rare find.

“‘Despacito’ was such an interesting song-of-the-summer story. Not only did the track have a summery – and saucy – reggaeton vibe, but it sustained itself as one of Spotify’s top-streamed global songs for about 10 weeks. And because it originated as a latin music track, ‘Despacito’ brought with it this wonderful cross-cultural narrative that got everyone talking.”

With these considerations in mind, we’ve conjured up this year’s song of the summer predictions, one of which we think will most likely be crowned The One when we reflect back in August (but let’s not get ahead of ourselves.)

See for yourself:

According to Cook, this summer’s leading contenders fit easily into the top hits criteria, from Calvin Harris to Camila Cabello.

“Cardi B’s ‘I Like It’ screams summer jam, and it’s hard to overlook Calvin Harris’ ‘One Kiss’ as the dance-pop track that will be ubiquitous from now until August. Both are doing really well on our global chart at the moment. The brand new Camila Cabello-Pharrell Williams collaboration ‘Sangria Wine’ could really take off, and no doubt Drake will be soundtracking our summers with ‘Nice for What’ or a new release in the coming weeks.”

So get out your flip-flops, put on those sunglasses, and start summer early with our 2018 Songs of Summer playlist.