Tag: daddy yankee

Why Following FC Barcelona Is a Game of Its Own

October 18, 2023

Since 2022, our partnership with FC Barcelona has spanned playlists and football pitches alike. And helping fans connect with their favorite artists and players has been at the heart of that. But Barça faithfuls are no ordinary supporters: They are authentic, emotional, and most of all, exceptionally committed to the club. 

This also means their expectations are very high, and they have a voracious appetite for club-related content that is distinctive and entertaining. So each and every day, FC Barcelona’s social media accounts set out to deliver photos, videos, memes, and team updates that keep hundreds of millions of fans around the world buzzing.

The club’s brand identity and engagement teams, headed up by Barça Identity Director Paloma Mikadze and Fan Engagement Director Eric Serra, are responsible for the playful social media strategies, posts, and videos that keep fans supporting the club through their likes, comments, and reposts. They are the storytellers of FC Barcelona, and working together with Spotify’s own storytellers, like Partner Marketing Lead George Mead, they find new and unique ways to bring Barça players together with music’s biggest stars. (Who can forget ROSALÍA’s epic shirt reveal?) 

 

View this post on Instagram

 

A post shared by FC Barcelona (@fcbarcelona)

Over the years, FC Barcelona has cultivated a deeply loyal fan following through its social media accounts, and since partnering with Spotify, it only continues to grow stronger. For the Record sat down with Paloma, Eric, and George to talk about their approach to fan engagement, how they get players into the mix, and insights into some of their most memorable campaigns.

No one can forget the incredible artist reveal with ROSALÍA on team kits ahead of an El Clásico match. Can you tell us a little about the process behind that campaign, as well as the results?

Paloma Mikadze: When passion and ambition come together, incredible things happen. That’s a philosophy we truly believe in, and the MOTOMAMI campaign underscores that. Our team makes extraordinary ideas come to life. Bringing sports and music together is wonderful, and we wanted fans around the world to feel and experience that fusion of culture. 

We built a strong journey around the hype phase to capture all the attention we were looking for before the reveal moment—we wanted all eyes to be on us, and that’s what we did. The ROSALÍA shirt reveal was a trending topic all over the world. Our content was being consumed by millions of fans, which multiplied the exposure of our brands around the world.  

 

View this post on Instagram

 

A post shared by LA ROSALÍA (@rosalia.vt)

George: That was truly unforgettable! It helps when it coincided with a last-minute match winner to essentially secure the La Liga title, but that really exemplified why this partnership is the first of its kind.

After she featured on the shirt, searches for ROSALÍA on Spotify spiked significantly across the world. Barcelona, meanwhile, got roughly half a billion impressions on content with the singer’s MOTOMAMI logo across all club media channels.

Plus, a TikTok video featuring ROSALÍA remixing the club’s anthem, which was posted on Barcelona’s account to promote the campaign, has now amassed more than 86 million views, further illustrating how Barça have been able to leverage Spotify’s relationship with its artists to better target Gen Z.

How about Anitta’s playlist challenge during this summer’s preseason tour? 

Eric Serra: Can you imagine Anitta playing football, or Gavi, Pedri, Raphinha, and Balde recreating one of Anitta’s trendy dances? Maybe not, but this is where the team comes in to create remarkable content for the fans while achieving commercial goals simultaneously. Connecting all the dots is not easy, but when you have the players and artists on the pitch with big smiles during production, you know that the idea is good, and the content will perform very well.

 

View this post on Instagram

 

A post shared by FC Barcelona (@fcbarcelona)

George: Again, that was a perfect example of seeing football and music come together in a way that aligned across the markets for both the club and the artist. Barça has such a massive following in the Latin American markets, so to be able to work with some of the biggest artists and celebrate their talents with those of the club was something that we really wanted to do for the preseason tour. The players loved it because it intersects with the music that they like to listen to, and we saw really good engagement across our own channels as a result.

The players are super active on social media. What’s behind their social strategy? 

George Mead: This has been a really fun aspect of our work with the club from the beginning. Working with current players and legends like Ronaldinho to create and share their favorite tracks, which motivate them on match days, in special Spotify playlists—as well as the opportunity for fans to Blend with players—has provided another way for fans to connect with the players via music. 

Paloma: We never miss an opportunity to bring the players into our social media plans. They’re generally aware of how crucial content is in today’s landscape, and we always try to propose innovative and fresh content so they can make the most of it. Highlighting their personality and qualities is key when we draw up our content strategy.

They take part in different ways—whether it’s trends, challenges, choreographies, interviews, or amplification from their own channels. We’d like to send a huge thank you to them for their proactivity and willingness to expose the Barça brand to the fullest. 

Eric: The approach to player activations is a perfect fit for them. We are providing the kind of content that they consume on social media, and the result is more authentic and engaging for the fans.

Eric Serra and Paloma Mikadze

How does your social approach help supplement the established futbol fan community? 

Paloma: It’s about being authentic and engaging at the same time. Fans have a very strong appetite for content and entertainment, but it’s not only about building strategies. It’s also about analyzing insights to readjust the approach and constantly innovating to meet expectations. We try to be one step ahead. Understanding how and why fans react and behave is the first step to establishing a fan community.  

George: As a member of that community myself, I know that that is one of the most engaged demographics out there in terms of social media. We believe that this partnership adds far more than just the Spotify logo across the Barça shirt, and I think we’ve seen from the results so far that we’re speaking to an audience that loves the crossover—and we’re excited to offer more with our projects in the future.

Eric: We don’t have customers, we have fans . . . and we focus on putting the Barça fans at the center of everything we do.

Have your social engagement plans changed at all since partnering with Spotify?

Paloma: Our plans have adapted rather than changed. We know our audience; we understand our fans and we constantly analyze the market. Innovation, flexibility, and insight extraction is essential in our day-to-day work. 

Our teams are persistently seeking new opportunities to elevate our partnership through content. We must be relevant in a landscape that offers infinite options, and joining forces with Spotify has been key. Creating strategies to leverage campaigns from a 360-degree point of view is crucial. Now, more than ever, we believe in reaching fans beyond football. 

Eric: I agree with Paloma; it’s not a redefinition, but rather a way to take advantage of the partnership. Thanks to them, we’re working on big campaigns with great artists like ROSALÍA, Drake, Anitta, Daddy Yankee, Ovy On The Drums, Piso 21, and more. However, without a previous entertainment and lifestyle brand mindset, it would be impossible to fully integrate the partnership into our day-to-day operations.

George: We’re always interested in the engagement and impressions that we’re getting from our campaigns, and what’s really been great is that these are major music marketing campaigns, but they’re still done with amazing value in terms of output. This club has a massive following around the globe, so we’ve definitely looked at that in markets that we’ve previously not reached to a greater extent.

 

View this post on Instagram

 

A post shared by champagnepapi (@champagnepapi)

What are some fan engagement opportunities you see for this partnership going forward? 

George: I think there’s still so much we can do together with the club. Everyone at Spotify is really excited about the prospect of the Nou Camp being revamped into an entertainment hub as part of the club’s Espai Barça project. We see that as a really exciting opportunity for us.

What is the value of bringing artists and other creators into the Barça brand? 

George: I really think the value is felt through the global reach that this football club has. We’ve seen artists featured on our billboards around the Spotify Camp Nou and obviously our special-edition jersey takeover campaigns. That means they’re reaching new audiences that have previously been untapped for them.

Eric: Music and football, artists and players. If you blend all of these elements to create content and experiences, the primary beneficiary will be the fan. When you bring artists and creators together with players or the Barça brand, you’re merging different fan bases and organically amplifying the impact. Who wouldn’t wonder what happens when an amazing football player interacts with an incredible artist in the same room?

Paloma: Barça is more than a club. That’s the story we want to share globally, and it’s our inspiration. FC Barcelona is a local brand that’s eager to expand its values all over the world. There’s no better way to do that than with credible voices telling our story to specific niches. Our goal is to attract new audiences by amplifying our fan base and creating a solid, loyal relationship with future supporters. 

Check out the other stories in our “Playful” edition of Liner Notes to discover more ways we infuse energy, creativity, and delight into our products.

Celebrate the Sights and Sounds From an Unforgettable FC Barcelona US Preseason Tour

August 3, 2023

Earlier this month, FC Barcelona landed in the U.S. to kick off their preseason tour, get ready for another exciting season of football, and celebrate the second year of our partnership. Over the course of two busy weeks, Spotify and FC Barcelona brought the worlds of music and football together through matches and studio tours, as well as collaborations with artists and fans.

As soon as the FC Barcelona squad arrived in the U.S., we asked fans to help soundtrack the club’s summer adventure and vote on the 10 songs they’d love to see added to the Barça On Tour: US 2023 playlist, which features the players’ favorite tracks. We then invited Anitta and Fuerza Regida to have a little fun with us to determine which tracks made the final list. The iconic artists joined FC Barcelona’s players on the field, where they took part in a playful penalty challenge. Each song was represented by a penalty attempt, and whenever the ball hit the target, that song was added to the playlist. 

 

View this post on Instagram

 

A post shared by FC Barcelona (@fcbarcelona)

And by the end of the evening, Anitta had even taught some moves and had the entire team dancing. 

 

View this post on Instagram

 

A post shared by FC Barcelona (@fcbarcelona)

FC Barcelona then traveled to L.A.’s SoFi Stadium for a preseason match, attended by Daddy Yankee, Anitta, and Fuerza Regida. Other notable attendees who joined Spotify at the match include Sofia Richie-Grainge and Elliot Grainge, Noah Beck, Owen Wilson, Helen Owen and Zack Kalter, Jesus Nalgas, Diego Tinoco, and Jake Shane, as well as artists Kalan.FrFr and Austin Millz.

The Crossover Effect: Artist Collaborations Thrive on Spotify

May 24, 2023

The crossover collaboration is one of music’s great traditions. When artists from different genres, regions, or simply different career stages bring their talents together on a track, it’s sure to capture fan attention. It can even breathe new life into a song or group. 

When Run-D.M.C. linked up with Aerosmith in the ’80s to reimagine the latter’s single “Walk This Way,” it resulted in an international smash hit. It also helped birth the rap rock subgenre and still stands as Run-D.M.C.’s biggest hit. Decades after its release, the song has racked up hundreds of millions of streams on Spotify to date.

More recently, we’ve seen major crossover collaboration moments from the likes of SZA and Phoebe Bridgers on “Ghost in the Machine,” PinkPantheress and Ice Spice on “Boy’s a Liar Pt. 2,” and Taylor Swift and The National on “The Alcott.” 

While these collaborations offer new avenues for creative exploration, they also bring together each artist’s distinct fan bases, providing an opportunity for everyone involved to expand their audiences.

“I think one of the biggest things is how music collaborations can connect genres,” explains John Stein, Spotify’s North America Head of Editorial. “We see a lot more of these collaborations, and I think each artist’s core audience seems to be more open to these moments than in the past.”

It’s easy to see why artists love this approach, but how do fans respond? Are they listening more on Spotify when they discover a new artist on one of these songs? 

We took a look at more than 40 of the biggest crossover collaborations from the last 12 years and found that six months after the collab was released, 75% of artists involved saw an increase of at least 10% in overall Spotify streams across their catalogs compared to the six months prior. More than 50% of those same artists saw their number of streams grow by at least 50% in that same time period, while 30% saw their number of streams rise by at least 100%.

And while many of these collaborations are well received, some of them have been very well received.

There are few examples that paint this picture more clearly than Lil Nas X and Billy Ray Cyrus uniting on “Old Town Road – Remix.” In the six months following the song’s release, the increase in shared listeners between the two artists skyrocketed by nearly 390,000%.

For further proof, you can also look back to 2017, when Latin music icon Luis Fonsi joined forces with reggaeton godfather Daddy Yankee on “Despacito.” The song quickly caught on with fans around the world, but its popularity went into overdrive and the song became an inescapable tour de force when Justin Bieber hopped on the “Despacito (Remix)” three months later.

Luis in particular saw his fame reach unforeseen heights, and in the six months following the release of the original version, streams of Luis Fonsi on Spotify jumped by more than 2,600% (compared to the six months prior). 

But it was the remix, specifically, that helped to expand the Puerto Rican singer’s reach in English-speaking markets. Spotify streams of Luis Fonsi in the U.S., U.K., and Canada combined spiked by more than 4,300% in the six months following the release of “Despacito,” with most of that increase coming after the remix dropped. 

“When the ‘Despacito’ remix came out, it felt like a huge and rare moment to have artists from such different backgrounds and genre spaces collaborate and experience such success,” John says. “Now it feels like it happens all the time, and there’s almost a level of expectation that artists are going to mix it up and work with artists from different spaces. And I think we see that reflected in the data on the platform and in the reaction on our playlists.”

Such is the case with Nigerian afropop star Rema and American pop star Selena Gomez, who created a cross-continental connection on the 2022 hit “Calm Down.” 

“When Rema dropped the solo version of ‘Calm Down’ last year, it was doing really well in terms of streams, especially in Africa,” John explains. “Then, at the exact right moment, Rema teamed up with Selena Gomez on a new version of the track.”

In the six months following the collaboration’s release, daily Spotify streams of Rema in North America increased by more than 230% compared to the six months prior. Meanwhile, daily Spotify streams of Selena Gomez in sub-Saharan Africa increased by more than 120% in that same time period.

“With Selena being such a big pop star globally, I think the song reached an audience that checked it out to see what Selena was doing,” John says. “But they kept coming back because it was such a good song.”

And much like Lil Nas X and Billy Ray Cyrus, the respective fan bases of Rema and Selena Gomez started to merge together. In the six months following the release of “Calm Down,” the number of fans who listened to both artists increased by over 600%.

A springboard to success

For emerging artists, the crossover effect can help them break through in previously untapped markets, or help them define their musical identity on their own terms.

When Khalid had his breakthrough moment with his 2016 hit single “Location,” he was often labeled as an R&B artist. But after his 2017 collaboration with Alina Baraz—an artist who floats between the lines of pop, R&B, and electronic—on “Electric,” Khalid flashed his potential to be a pop star in the broadest possible sense.

And, like Luis Fonsi, Khalid is another artist who benefitted from the crossover effect. Following the release of “Electric,” streams of Khalid on Spotify spiked by more than 3,100% in the six months following its release (compared to the prior six months).

Building on the momentum of “Electric,” Khalid showcased his versatility as he hopped between genres on a number of high-profile collaborations. At every turn, the singer won over new fans, appearing alongside Alessia Cara on Logic’s “1-800-273-8255” and connecting with EDM producer Marshmello on “Silence.” To date, both songs have been streamed more than a billion times on Spotify.

“The editorial team used to have a lot of conversations about Khalid, and the general consensus was, ‘Wow, he is on everything,’” John reflects. “He has a really unique voice that brings a special quality to songs, so it makes sense in a lot of ways that he was finding success with those collaborations.”

Khalid’s fruitful run even included an appearance on Billie Eilish’s 2018 chart-topping juggernaut “lovely,” which has been streamed more than 2 billion times and remains his most successful song to date.

Amplifying crossover collaborations

In the streaming era, fans’ access to music isn’t limited by what’s on the radio or TV, or by what’s available at the record shop. With a few taps of the screen, fans have instant access to the catalogs of millions of artists.

So when a collaboration comes along that catches the ear of listeners, there are a variety of features on Spotify that both enhance the discovery process for fans and help expand the reach of those songs even further.

Many Spotify fans often start with search. And when they discover a new artist through a crossover collab, we’ve noticed a sizable jump in searches for that artist. 

When Grupo Frontera collaborated with Bad Bunny on “un x100to,” the star power of Spotify’s three-time most-streamed artist confirmed Música Mexicana’s status as an explosive genre on the rise.

In the two weeks that followed the release, daily Spotify searches for the Mexican sextet surged by more than 330% compared to the two weeks prior. At their peak, searches for Grupo Frontera increased by more than 1,100%.

The National experienced a similar bump from their collaboration with Taylor Swift, with Spotify searches increasing by more than 1,500% on the day of release.

For Spotify’s global team of editors, successful crossover collaborations also offer up a valuable signal that helps guide their curation of playlists. Every week, our editorial team sits down and discusses the latest cultural movements in the regions and genres they focus on. When a crossover collaboration starts to make waves, it can encourage editors to feature them in playlists they might not have appeared on before. 

“I know among our indie-focused editors, there was a discussion of the SZA and Phoebe Bridgers single and whether or not it was an indie track,” John explains. “While SZA might primarily be a pop or R&B artist, our editors overwhelmingly felt that it was an indie song, and having Phoebe on ‘Ghost In The Machine’ helped her open the door to Spotify’s core indie audience.”

Crossover collaborations can also appear on personalized playlists like Release Radar and Discover Weekly if a Spotify listener follows or regularly listens to one of the artists involved. When that happens, fans can easily discover the other artists.

“I think in the case of Ice Spice and PinkPantheress—with one being a rapper from New York and the other being a British artist who makes dance-oriented music—Release Radar has helped them both reach each other’s core audiences across genres and regions,” John says. “These types of collaborations can make listeners more open to checking out a new artist if they like what they hear.”

Spotify for Artists’ Fan Study has previously revealed that artists see their international reach increase significantly when they collaborate with someone outside of their home market. And we found the same to be true for Ice Spice and PinkPantheress. In the three months that followed the release of “Boy’s a Liar Pt. 2,” daily Spotify streams of PinkPantheress grew by nearly 250% in the U.S. (compared to the six months prior). Ice Spice, meanwhile, had a breakthrough moment in the U.K., with daily Spotify streams of her songs rising by nearly 1,400%. At the peak, daily streams for PinkPantheress and Ice Spice soared by more than 400% and 1,900% in the U.S. and U.K., respectively.

Taken altogether, the numbers on display here tell a powerful story about the crossover effect. This insight is invaluable, suggesting that the cross-cultural exchanges and expression of fresh ideas can lead not only to globe-expanding visibility, but the opportunity to forge new career paths. As the songs grow, so do the artists.

Discover the Creative Process Behind Myke Towers’ New Album, ‘LA VIDA ES UNA’

March 28, 2023

LA VIDA ES UNA cover

As Latin rap’s global influence grows, the release of Myke Towers’ highly anticipated new album, LA VIDA ES UNA, has given fans a reason to rejoice. Following 2021’s Lyke Myke and 2020’s Easy Money Baby, the Puerto Rican rapper’s latest release features Daddy Yankee on the lead single “ULALA (OOH LA LA)” and is gaining traction on some of Spotify’s most-popular playlists, like Viva Latino and Baila Reggaeton.

To celebrate the launch, Myke is pulling back the curtain on his creative process with a behind-the-scenes mini-documentary showing the world how LA VIDA ES UNA was made. 

 

View this post on Instagram

 

A post shared by Spotify (@spotify)

Produced in partnership with Spotify, The Making of LA VIDA ES UNA is split into three distinct parts, walking fans through the various stages of the artist at work. From writing and recording all the way to mastering, Myke gives fans a deeper, more intimate understanding of how he channels inspiration into irresistible hits and how “la vida es una” is his mantra and way of life. 

 

View this post on Instagram

 

A post shared by Spotify (@spotify)

“Many people are curious about my creative process, what inspires me, and the methodology behind my songs,” Myke told For the Record. “In general, I don’t like to share too many details, but I wanted to provide my fans with a preview. I want to inspire them to wake up every day with clear intentions, knowing that if they are consistent, they’ll achieve their dreams.”

 

View this post on Instagram

 

A post shared by Spotify (@spotify)

After seeing The Making of LA VIDA ES UNA, listen to the album behind it. Hit play on LA VIDA ES UNA now.

Spotify Pays Tribute to Reggaeton Pioneer Daddy Yankee With a Statue in Chile

September 28, 2022

Before he heads into retirement after a storied 32-year career, reggaeton pioneer Daddy Yankee is performing three sold-out shows this week at Estadio Nacional in Santiago, Chile. To honor his immeasurable contributions, Spotify will present Daddy Yankee with his own statue during his visit to the streaming capital of reggaeton. 

The sculpture will accompany the “Big Boss” in the Estadio Nacional during his shows, and will later be installed in the Escuela Militar metro station so that fans can experience a part of his legendary farewell.

Spotify rinde homenaje al pionero del reggaeton Daddy Yankee con una estatua en Chile

September 28, 2022

Antes de retirarse después de una carrera histórica de 32 años, el pionero del reggaeton, Daddy Yankee, realizará tres shows con entradas agotadas esta semana en el Estadio Nacional en Santiago, Chile. Para honrar sus inconmensurables contribuciones, Spotify le entregará a Daddy Yankee su propia estatua durante su visita a la capital del streaming de reggaetón.

La escultura acompañará al “Big Boss” en el Estadio Nacional durante sus presentaciones, y luego será instalada en la estación de metro Escuela Militar para que los fanáticos puedan ser parte de su legendaria despedida.

A Beat, a Queen, and a Lot of Gasoline: ‘LOUD’ Podcast Explores a Genre’s Evolution

August 4, 2021

Few genres have taken the world by storm in recent years quite like reggaeton. The beat is said to have originated in San Juan, Puerto Rico, but it soon became a staple in music throughout Latin America, influencing countless musicians who have become icons of the genre. 

Starting today, LOUD, a new Spotify Original podcast, explores the full tapestry of reggaeton music—from its origins in San Juan to the successes of cultural hits like Daddy Yankee’s “Gasolina” to its prominence in cities like Santiago, Chile, and Medellín, Colombia. 

And who better to tell this story but Puerto Rican singer, rapper, and songwriter Ivy Queen?

Follow along over the course of 10 chapters and across five countries as host Ivy Queen weaves a story featuring special guests and Latinx music icons such as Nicky Jam, Zion y Lennox, Sech, and Maluma. They speak about their stories within the history of the genre, one that has generated massive hits, global artists, and the futuristic sound defining the 21st century.

For the Record spoke to creative producer Julio A. Pabón about the series, which was three years in the making. 

You’ve been reporting on this topic for years. What prompted the idea for this podcast?

I’ve always wanted to make the definitive audio documentary on reggaeton. There are so many stories, rumors, half-truths, and exaggerated facts out there that I knew someone had to set the record straight and tell as close to a definitive oral history as possible. At the time, our team helped with podcast development, so I took the opportunity to develop the series as an audio-exclusive offering.

The podcast is broken down into three parts. How and why did you pick the themes for these chapters? How do they come together to tell the overarching story?

The three parts are essentially created by watershed moments in reggaeton’s history that most people would describe as “genre defining.” Without giving too much away, the release of  Daddy Yankee’s song “Gasolina” was an example of one of those moments. 

We followed a chronological approach to telling this story, starting with the roots of reggaeton in the Black communities of Panama. As with most documentary storytelling, the themes revealed themselves as we moved forward and did more research from there. 

The podcast features the voices of so many influential artists and creators. Did anyone have thoughts or stories that surprised you?

So many things, and I grew up on reggaeton! I had a great experience learning about the origins of certain rivalries between MCs, Jamaican immigration to Panama, and the true meanings of certain colloquialisms, just to name a few. The one that probably will stand out most is that Daddy Yankee was a baseball prospect before getting shot in the leg and deciding to take music seriously. What would the genre be without him? And yet it almost didn’t happen.

What were the main challenges in putting together a podcast of this scope? 

Access was our biggest challenge. The genre is now in its thirties, so there are some people who are no longer with us and others who changed careers and never looked back.

What conversations about reggaeton are you hoping this podcast can spark?

I want this podcast to spark conversations about race, sex, and the politics of the culture. In the end, it’s an inspirational tale of how a marginalized community created a genre of music with universal appeal. The idea behind LOUD is to spark that inspiration many times over. This isn’t exclusive to reggaeton though—we want to explore K-pop, Afrobeat, and Brazilian funk in future seasons.

Stream the first episode of LOUD today. 

Las Tendencias que Marcaron al Streaming en 2020

December 1, 2020

No hace falta decirlo: 2020 fue un año diferente a los demás. Uno que, a pesar de sus desafíos únicos, inspiró la creatividad con tantas personas encontrando formas de unirse como una comunidad resiliente. El 2020 también ha sonado de manera diferente y, en el camino, el audio ha actuado como un compañero, fortaleciendo nuestras conexiones con el mundo que nos rodea y dándonos esperanza.

La campaña Lo más escuchado llega una vez más. Para muchos de nosotros, la música y los podcasts nos ayudaron a sobrellevar el año, que es lo que hace que #MiSpotify2020 sea tan especial: durante los altibajos, la gente siguió escuchando y el audio nunca perdió el ritmo.

Entonces, ¿qué escuchó el mundo en 2020?

Artistas con más streams a nivel mundial

Este año, el puertorriqueño Bad Bunny se adjudica el primer lugar este año con más de 8.300 millones de streams de fanáticos de todo el mundo. Su álbum YHLQMDLG, lanzado a fines de febrero y con colaboraciones con Sech, Anuel AA y Daddy Yankee, es también el álbum número uno en streams. Siguiendo a Bad Bunny están Drake y la estrella de Colombia J Balvin. El cuarto artista más reproducido es el fallecido rapero Juice WRLD, seguido por The Weeknd.

Billie Eilish continúa su reinado como la artista femenina más escuchada en Spotify por segundo año consecutivo, seguida por Taylor Swift y Ariana Grande en segundo y tercer lugar. Dua Lipa y Halsey se ubican como la cuarta y quinta artistas femeninas con más streams.

Canciones más escuchadas a nivel mundial

La canción más reproducida del año es “Blinding Lights” de The Weeknd, que se mantuvo firme después de ser la segunda canción más reproducida del verano con casi 1.600 millones de reproducciones este año. En el segundo y tercer lugar, respectivamente, están “Dance Monkey“, del ex músico callejero australiano Tones And I, que se volvió viral en 2019, y “The Box.” de Roddy Ricch. La cuarta canción más reproducida es la pegajosa “Roses – Imanbek Remix” de Imanbek y SAINt JHN, seguida de “Don’t Start Now” de Dua Lipa.

Álbumes más reproducidos a nivel mundial

Después del primer lugar de Bad Bunny para el álbum más reproducido, YHLQMDLG , está After Hours , de The Weeknd y Hollywood’s Bleeding. de Post Malone. Completando la lista de los álbumes más reproducidos, encontrarás Fine Line de Harry Styles y Future Nostalgia de Dua Lipa.

Podcasts más populares a nivel mundial

Más y más podcasts llegaron a Spotify en 2020, y con más de 1.9 millones de títulos, ahora hay algo para todos. Eso incluye The Joe Rogan Experience, que ocupa el puesto número uno para el podcast más popular del año. Completando los espacios dos y tres están  TED Talks Daily y The Daily, que muestran que los oyentes se mantenían informados como de costumbre. En el número cuatro se encuentra otro show nuevo, The Michelle Obama Podcast. El quinto podcast más popular es el programa de comedia y consejos, Call Her Daddy..

Géneros de podcasts más populares a nivel mundial

Los podcasts en Spotify cubren una variedad de temas que se adaptan a los variados intereses de nuestros oyentes. ¿Qué géneros atrajeron a la gente en 2020? El primer lugar es Sociedad y cultura, un género que incluye historias espeluznantes y contenido gastronómico. El siguiente en la fila es Comedia, que no es ninguna sorpresa ya que muchos están buscando más formas de reír este año. El tercer lugar está reservado para Salud y estilo de Vida, lo que demuestra que a los oyentes les encanta acudir a los podcasts para el bienestar. Arte y entretenimiento ocupa el cuarto lugar y Educación ocupa el quinto lugar, lo que demuestra que las personas recurren a los podcasts tanto para un descanso como para aprender.

Tendencias globales del streaming en 2020

Este año, también miramos más allá de los artistas, canciones, álbumes y podcasts individuales y nos sumergimos en las tendencias que dieron forma al streaming este año, las cosas que lo hicieron sonar tan diferente.

A medida que las personas comenzaron a distanciarse de las redes sociales, vimos un aumento en playlists con temas nostálgicos, playlists con temas de trabajo desde casa y en los oyentes que escuchan podcasts de bienestar. 

También vimos cambios en la forma en que las personas escuchaban. Notamos un aumento en la escucha desde casa (a través de las playlists que crearon), así como en la cantidad de personas usando Spotify desde consolas de juegos.

Este también fue un año que exigió la amplificación de las voces de comunidades de color en canciones, playlists y podcasts, ya que personas de todo el mundo salieron a las calles para decir: Black Lives Matter.

2020 también estuvo lleno de descubrimientos a medida que más y más personas escucharon podcasts por primera vez.

¿Quieres conocer más sobre tendencias y los primeros lugares de las listas? Echa un vistazo a nuestras listas de los artistas, canciones, álbumes, grupos, y los podcasts más escuchados a continuación, y no te olvides de visitar el micrositio #MiSpotify2020 en los próximos días para ver tus favoritos personales y recibir una playlist basada en tus gustos.

Así que sin más preámbulos… 

Lo más escuchado en Spotify 2020: 

Artistas Más Escuchados a nivel global

  1. Bad Bunny
  2. Drake
  3. J Balvin
  4. Juice WRLD
  5. The Weeknd

Artistas Más Escuchadas a nivel global 

  1. Billie Eilish
  2. Taylor Swift
  3. Ariana Grande
  4. Dua Lipa
  5. Halsey

Álbumes Más Escuchados a nivel global

  1. YHLQMDLG, Bad Bunny 
  2. After Hours, The Weeknd
  3. Hollywood’s Bleeding, Post Malone 
  4. Fine Line, Harry Styles 
  5. Future Nostalgia, Dua Lipa 

Canciones Más Escuchadas a nivel global 

  1. “Blinding Lights” by The Weeknd
  2. “Dance Monkey” by Tones And I 
  3. “The Box” by Roddy Ricch 
  4. “Roses – Imanbek Remix” by Imanbek and SAINt JHN
  5. “Don’t Start Now” by Dua Lipa 

Podcasts Más Populares a nivel global

  1. The Joe Rogan Experience
  2. TED Talks Daily
  3. The Daily
  4. The Michelle Obama Podcast
  5. Call Her Daddy

Géneros Más Populares 

  1. Sociedad y Cultura 
  2. Comedia
  3. Salud y Estilo de Vida
  4. Arte y Entretenimiento
  5. Educación

¿Estás listo para escuchar las canciones y podcasts más reproducidos? Visita este hub para encontrar todo de 2020. Y encontrar más en nuestro kit de medios.

Celebrate the Rich Voices of Latinx Heritage Month With Spotify’s ‘Lo Nuestro es Arte’ Campaign

September 21, 2020

Latinx culture transcends borders and defies expectations. Just look at how musical genres like salsa and reggaeton have traversed the globe, or at the stories and conversations that Latinx individuals have spread in recent years through podcasts. So this Latinx Heritage Month, Spotify is launching Lo Nuestro es Arte, featuring creators in the music, podcast, and visual art space who will help reinforce and affirm Latinx culture—and the work of Latinx creators—as invaluable art.

We’ll spread this mantra of Lo Nuestro es Arte with the help of a plethora of creators, including Dascha Polanco, Myke Towers, Kali Uchis, Sebastian Yatra, and many more. Dive into our anthem video featuring artists and podcasters like Anthony Ramos, Prince Royce, Kali Uchis, Jenn Morel, and Walter Thompson Hernandez, who each proudly proclaim their culture and vocation as art.

Here’s what else you can look out for:

Mini film series on bicultural experience

Check out a series of social mini films featuring the voices of some of today’s most influential Latinx music artists and podcasters as they narrate their experiences as bicultural Latinos in the U.S. They’ll tell stories of race, gender, and creating spaces where they can finally see, heal, and celebrate themselves. 

Visual art inspired by music and podcasts

We’ve commissioned work inspired by different genres and podcasts from five visual artists from across the Latinx diaspora: Orly Anan, Cristina Martinez, Luisa Salas, Pedro Nekoi, and D’Ana Nunez. Their pieces will be featured throughout the campaign behind artists like Romeo Santos, Helado Negro, Ivy Queen, and Natanael Cano. You can catch the art on billboards in New York, Miami, and Los Angeles, as well as a virtual art gallery accessible through Snapchat.

Our Latinx Heritage Month hub

Head to the Latinx Heritage Month hub for carefully curated playlist collections that amplify Latin culture and reinforce the bicultural identity of Latinx individuals through the sounds of Latin music legends and up-and-coming talent. The Sounds of LatinX playlist showcases the fluidity of genres and styles that define Latin music today, while The Future of Latin anoints the hottest artists on the rise in tropical, regional Mexican and everything in between. We Love our Icons celebrates the contributions of Celia Cruz, Jennifer Lopez, Selena Quintanilla, Daddy Yankee, and other beloved voices. Finally, through the Beyond the Music playlist collection, we’ll amplify the voices of the immigrant, Afro-Latinx, indigenous, and LGBTQ+ communities.

Lo Nuestro es Arte aims to celebrate the past, present, and future of the Latinx community, raise awareness of its biculturalism, and recognize its ongoing strength in the face of adversity.

Stream the art from Latinx communities across the world in our LatinX Forever playlist.

After 7 Years of Breaking Boundaries, Spotify’s Baila Reggaeton Playlist Hits 10 Million Followers

May 14, 2020

Reggaeton first surfaced in Panama in the 1970s and quickly took on a vibrant life of its own. As the genre found footholds in Colombia, Puerto Rico, and the United States, it also welcomed new talents and sounds. In the years to follow, the reggae-dancehall fusion solidified as a prevailing cultural movement with its own language, symbols, and artistic identity. In 2013, Spotify recognized this rapidly growing movement and created the Baila Reggaeton playlist. Now, seven years later, the playlist has skyrocketed—much like the genre itself—and has now reached 10 million followers.

From Daddy Yankee’s “Gasolina” in the mid-2000s to 2017’s “Mi Gente” by J Balvin, the genre—and the playlist that captured it all—has seen explosive growth and influence throughout the years. Two reggaeton artists (Daddy Yankee and J Balvin) have even become the number-one-streamed artist on Spotify globally following the release of their hits on the playlist.  

But these milestones are only the tip of the reggaeton iceberg. The Baila Reggaeton playlist has ridden the genre’s groove and helped break the new wave of reggaeton artists like Sech, Rauw Alejandro, and Lunay. The top 10 songs streamed on the playlist from January 1, 2014, to now encompass many of the artists who make up the sounds of the genre.    

  1. “Sola (Remix)” — Anuel AA, Daddy Yankee, Farruko, Wisin, Zion & Lennox
  2. “Te Boté – Remix” ­— Bad Bunny, Casper Magico, Darell, Nicky Jam, Nio Garcia, Ozuna
  3. “Me Rehúso” — Danny Ocean
  4. “Escápate Conmigo” ­— Ozuna, Wisin
  5. “La player (Bandolera)” ­— Zion & Lennox
  6. “Otra vez” — J Balvin, Zion & Lennox
  7. “Sin Pijama” — Becky G, Natti Natasha
  8. “Criminal” ­— Natti Natasha, Ozuna
  9. “Vaina Loca” ­— Manuel Turizo, Ozuna
  10. “Ahora Dice” ­— Arcangel, Chris Jeday, J Balvin, Ozuna

The increasing popularity of reggaeton is reflected not only on this playlist, but also heavily across social media platforms, where reggaeton artists thrive and have become cultural influencers, tastemakers, and role models for the new generation of Latin music fans. See what some of your favorites have to say.

What does it feel like to be part of a genre that has now revolutionized the music industry?

Becky G: I feel empowered to be a part of a genre that is revolutionizing the music industry. I have always believed in the power of music and how it can bring others together, so I love seeing how the universal language of music is starting to pick up a little slang from us too. 

J Balvin: It feels amazing. I have spent my entire career trying to push the “Latino Gang” culture forward, so it feels special to see the genre become a truly worldwide movement.

Ivy Queen: I feel great pride to see how a genre that started off in Borinquen’s streets and garages has shaken the world.

Daddy Yankee: I always had the vision that reggaeton would be heard in the entire world. It was already a lifestyle but it took some time to realize that people would grow within this new culture—it was a movement. I was absolutely clear about it, and even if they called me crazy I always envisioned what we are now living through.

Reggaetón Artist J Balvin Gets Personal in the New Spotify Original Podcast ‘Made in Medellín’

January 23, 2020

J Balvin isn’t only one of the biggest names in reggaetón—he’s one of the biggest names in music today, period. How big? Try fourth-most-played artist in the world big. That’s 58 million Spotify listeners every month. In summer 2018, his fans’ streaming propelled him to a level few artists ever achieve—the number one artist on Spotify. Now, fans can get up close and personal with the reggaetón artist in the new Spotify original podcast Made in Medellín.

The six-episode series tells the story of J Balvin, who was born José Álvaro Osorio Balvin. It follows his dreams of becoming a singer and rising to global fame and shows the challenges that came along with it. Narrated by J Balvin himself and featuring stories from the friends and family closest to him, the podcast offers an intimate look at the artist’s life.

Before you tune into the podcast, see what he and his loved ones had to say about his journey by scrolling through the quotes below. 

Revisit the Biggest Songs, Artists, and Cultural Moments of the Last 10 Years with Spotify’s ‘The Decade Wrapped’ Podcast

December 16, 2019

With 2020 right around the corner—and the 2010s coming to a close—we’re taking a journey through the last decade in music with a new original podcast, The Decade Wrapped.

The podcast’s host, Eric Eddings, will be joined by critics, comedians, influencers, and writers as they look back at the music stories that defined pop culture between 2010 and 2019. This 10-episode series incorporates data and insights from Spotify’s popular Wrapped campaign. Launched earlier this month, the campaign revealed through personal Wrapped e-cards what our listeners have been streaming—not only over 2019, but over the past decade—as well as what the world listened to during that time. 

The first three episodes are available starting today, December 16, in the U.S. (The next seven episodes will be released daily over the course of the week.) Get a taste for the episode topics and featured songs:

2010: Nicki Minaj Tells Us to “Check It Out”/Female-Driven Pop

In the early 2010s, women like Lady Gaga, Taylor Swift, Rihanna, and Katy Perry took the stage . . . but no one matched the omnipresence of Nicki Minaj. Before even dropping a full album, she was featured on tracks by Lil Wayne, Kanye, will.i.am, and Gucci Mane. Her debut album, Pink Friday, didn’t disappoint—and over the years she became a force in hip-hop.

2011: One Direction (Re)invents the Stan

In 2011, British boy band One Direction recorded their first album, released “What Makes You Beautiful,” and finished up their first tour. One Direction’s teen audience was fully internet literate and ready to make the band their own. Fanfiction and fanart take flight. So of course we had no choice but to stan.

2012: “Gangnam Style” Introduces K-Pop to the U.S.

One of the most-watched videos in the history of YouTube, “Gangnam Style” set the stage for K-Pop hits like BTS to come. The song, which has been streamed over 208 million times on Spotify, is credited with bringing Korean culture into the American mainstream.

2013: Harlem Shake[s the Internet]

If there was any year that your grandma might be caught dancing to an EDM song, 2013 was it. The “Harlem Shake” showcased the immense viral power of crossover appeal and memes, and the song became a mainstream number-one hit, with more than 2.1 million streams on Spotify. The 2010s were the decade of user-created content—and this song embodied that ideal.

2014: “Uptown Funk” and Taylor Swift Go Retro

In 2014, the 1980s came back to the top of the charts as Taylor Swift’s “Blank Space” and Mark Ronson’s “Uptown Funk,” featuring Bruno Mars, battled for number one. “Uptown Funk” propelled producers to the forefront; it became one of Ronson’s biggest hits and underscored the increasingly key role of producers in music then and today.

2015: Kendrick’s To Pimp A Butterfly Takes Flight, Drake Has the Biggest Year Ever, and Hamilton Shoots Its Shot

There were three differing perspectives on what the biggest musical story of 2015 was. Kendrick Lamar’s To Pimp A Butterfly cemented Lamar as a cultural icon as it examined race, discrimination, anger, and violence. Meanwhile, Drake’s “Hotline Bling” and his diss track feud with Meek Mill fueled a massive year for him. And Lin-Manuel Miranda turned Broadway upside down when his hip-hop musical Hamilton exploded as a hit inside and outside the theater.

2016: Beyoncé Drops Lemonade

 With her release of Lemonade, Beyoncé solidified her status as a powerful force in music. Lemonade appeared to divulge intimate details about her life while at the same time commenting on black life in America. It was universally praised for its personal and political content—and also for crossing genres. Its controversial snub at the Grammys also marked the beginning of a broader conversation around recognizing black musicians.

2017: “Despacito” Gets All the Views

In 2017, “Despacito,” a catchy song from Luis Fonzi and Daddy Yankee, crossed a huge milestone to become the most-watched video. Not music video. Video. Oh, and it surpassed 1.3 billion streams on Spotify, making it the first Spanish-language song to reach the billion-stream milestone. 

2018: “thank u, next” and the Evolution of Ariana Grande

The year 2018 was all about Ariana Grande. She returned to music with the One Love Manchester concert and came out on top with “thank u, next,” proving that music has the power to help us process, heal, and face what’s next.

2019: The Yeehaw Agenda

The end of the decade gave us giant breakthroughs for two artists. For Lizzo, it’s a story of years of hard work that culminated in the artist’s becoming a mainstay in the mainstream. And for Lil Nas X, it was the perfect storm of a catchy song on TikTok and a cowboy hat.  

Take it all the way back with a listen to the first episode on Nicki Minaj and female-driven pop below.

https://open.spotify.com/show/4C9SyDbX6N7HfgxYAVs9NP?si=DSOxhIGkQsa7bQGpREV_cw