We are proud to celebrate Black creators on Spotify—whether that’s on playlists such as RapCaviar, Feelin Myself, and African Heat, or through podcasts such as Jemele Hill is Unbothered, Dope Labs, and You Heard Me Write. But there’s always more to do when it comes to fostering racial justice and equity and lifting up underserved voices—and Spotify is committed to using our platform to do just that.
So today we’re unveiling Frequency, a global initiative and holistic destination for celebrating Black art, entertainment, creativity, culture, and community both on- and off-platform. Frequency was created in response to a climate in which Black voices in music, fashion, business, and more continue to be left out of the narrative, their contributions left underappreciated and underrepresented.
Frequency adds to our existing work, such as Black History is Happening Now—a dedicated hub and narrative focused on the importance of celebrating Black history and people—and our commitment to further invest in Black creators through a $10M Racial Equity Donations & Giving Program. Now, Frequency marks an extension of Spotify’s ongoing commitment to and investment in Black voices. Through the rollout of new content, cultural partnerships, and an ambassador program, Frequency aims to further connect the Black community to upcoming and established Black creators.
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