When the Colombian reggaetón star J Balvin and Puerto Rican trap artist Bad Bunny dropped their eight-track collaborative album, OASIS, in June this year, every single song made it into Chile’s Top 50 on the first day of its release. Though potentially surprising at first glance, a closer look shows this chart-topping is right in line for reggaetón.
Puerto Rico and Panama might be the birthplaces of the genre—and Colombia a current production powerhouse—but with over 400 million plays per month, Santiago, Chile is the indisputable capital of reggaetón streaming. Twice as many reggaetón songs are played in Santiago as the second city on the list, Mexico City (even though the Mexican capital has a population nearly double the size of its Chilean counterpart).
“What we are seeing with reggaetón in Chile is a great testimony to the absolute powerhouse that is Latin America when it comes to building and delivering audiences for Latin artists,” said Mia Nygren, Managing Director for Spotify in Latin America.
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