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Spotify Launches K-Pop Performance Video Series . . . Next Up, TWS

June 27, 2025

K-Pop remains one of the biggest genres globally, and many fans just can’t get enough of it.  That’s why Spotify has launched a new series of K-Pop performance videos that bring listeners even closer to their favorite artists. 

From live vocals to choreography, these exclusive showcases offer a fresh, immersive dimension to some of your favorite K-Pop hits. What’s more, the series gives artists an innovative platform for expanding their creative expression and forging deeper connections with their audiences.

The K-Pop performance videos are a vibrant addition to Spotify’s expanding catalog of music videos, available to Premium users across 96 markets. With our existing music video feature, listeners can already seamlessly switch between an audio track and its visual counterpart using the “Switch to video/audio” toggle. 

“Performance videos have long been central to fan culture, transforming songs into dynamic artistic expressions that fuel conversation, shape style, and deepen artist-fan connections,” said Jungjoo Park, Head of Music at Spotify, Korea. “In the exciting visual world of K-Pop, they’re essential—offering fans the next best thing to live shows through striking displays of talent and charisma. We’re excited to bring listeners this new series of K-Pop performance videos, and the initiative is truly another testament to how we keep getting better for fans of the genre.”

TWS delivers ‘Freestyle’ performance

Following the successful launch of the series with ENHYPEN’s choreography for “Loose (Korean Ver.),” the spotlight now turns to the highly anticipated next installment, featuring TWS. If you’re a Premium user in one of the markets where our K-Pop performance videos are available, you can witness their magic moves for “Freestyle” here.  

These videos offer a compelling glimpse into what fans can anticipate from future choreography showcases within the series. The cinematography—including expert use of camerawork and lighting—sets the stage for the performers to highlight the artistry of dance, empowering them to convey their unique visions for the featured tracks.

Dive into the world of K-Pop performance videos and stay tuned to more from the series on Spotify. 

JENNIE and Spotify Celebrate the K-Pop Star’s Debut Solo Album With a Special ‘Rubify’ Listening Party

March 6, 2025

K-Pop star JENNIE has cemented herself as a powerhouse solo artist with more than 40 million monthly listeners on Spotify. And on February 27, JENNIE and Spotify welcomed 200 of her dedicated fans into Rubify, a celebration of her debut solo album, Ruby. Held in Seoul ahead of the album’s release, the event brought fans up close and personal with JENNIE as they got an immersive look into her artistic vision.

“This album means everything to me—it’s my story, told through my voice and my vision,” JENNIE said. “Shakespeare’s concept of the seven stages of life really resonated with me, so I wanted to explore those emotions—from innocence and love to power, reflection, and legacy. It felt like the perfect way to introduce myself as a solo artist and show every side of who I am. I was inspired by the play aspect, with the curtains revealing my next step in my career.”

NewJeans Celebrates Its New EP With Bunnyland Pop-Ups, Interactive Playlists, and Larger-Than-Life Installations

August 1, 2023

Since debuting last summer, NewJeans has made waves in the music world, attracting more than 24 million monthly listeners globally and being named a Spotify EQUAL global ambassador. Last month, the K-Pop quintet released its sophomore EP, Get Up, which garnered more than 211 million Spotify streams and proved that the band is a force to be reckoned with. 

To celebrate this highly anticipated release, we’ve teamed up NewJeans to bring their fans larger-than-life pop-ups, exclusive bonus content, and interactive playlist experiences. 

Get up close and personal with NewJeans

Our celebration with NewJeans starts with the Bunnyland website, an immersive experience that lets Spotify fans around the world find out which NewJeans member is their biggest hero based on their music tastes. After being matched with one of NewJeans’s stars—MINJI, HANNI, DANIELLE, HAERIN, or HYEIN—users can listen to a special playlist curated by their hero and share their results on social media.

And after fans have streamed the playlist, they can check out the playlists from the other NewJeans members by visiting the Bunnyland Official profile on Spotify. 

In addition, fans can discover more about the group and their music through exclusive bonus content. By visiting K-Pop ON!’s YouTube and video podcast channels, fans can access interviews, behind-the-scenes content, and more.

Step into NewJeans’ Bunnyland dream world

Last Friday, we opened the doors to a pair of Bunnyland pop-ups in Seoul and Jakarta. Running through August 6, this experience was created to immerse fans in NewJeans’ world. Featuring retro, Spotibunini-themed arcade games, playlist stations, and plenty of photo opportunities, Bunnyland offers fans chill vibes and the chance to get their hands on a range of special gifts from Spotify and NewJeans.