Tag: indonesia

Spotify Celebrates Ramadan With Listening Trends From Around the World

March 21, 2024

March marks the beginning of Ramadan, a cherished cultural event celebrated by Muslims worldwide. As families and communities come together to observe, contemplate, pray, and celebrate the Holy Month, they can also turn to Spotify for meaningful audio content. 

This year, our Ramadan hub is back with a blend of music and podcasts designed to foster self-reflection, wellness, and entertainment. When eligible listeners open the Spotify app, they’ll find carefully curated content for every mood and moment of Ramadan. Listeners will also find personalized content on the Your Ramadan 2024 playlist.

What does Ramadan sound like around the world on Spotify?

As Ramadan begins, many Muslims experience shifts in their daily routines, from work schedules to social interactions. Similarly, their Spotify listening habits also shift, as evidenced by our streaming data from 2023.

Our top finding? Audio was often used to set the tone as families and communities came together for suhoor, the predawn meal, with streaming spiking around 5 a.m. in most markets. Below, we unveil more 2023 listening trends across various markets to shed light on streaming patterns throughout the sacred month.

Egypt

  • Quran listening hours (audio consumption related to the central religious text of Islam, the Quran) spiked around 5 p.m. This aligns with iftar, the post-sunset, fast-breaking meal.
  • Before sunrise, listeners consumed more entertainment-based content.
  • A top podcast throughout the month: Finjan with Abdulrahman Abumalih. Hosted by Saudi journalist and TV presenter Abdulrahman Abumalih, Finjan covers a wide range of topics pertaining to the Middle East and North Africa.

Saudi Arabia

  • Quran listening hours surged around 8 a.m.
  • Before sunset, listeners consumed more spiritual and fitness-based podcast content. Before sunrise, preferred podcast genres included history and crime.
  • A top podcast throughout the month: Areeka. Hosted by Bibi AlAbdulmohsen and Talal Sam, Areeka mostly covers social topics, from psychology to common myths.

Indonesia

  • Generally, streaming spiked between 2 and 4 p.m., which aligns with ngabuburit, the waiting period before breaking fast.
  • Religion and spirituality-based podcasts were the most-consumed genre throughout the month.
  • Listeners gravitated toward well-being podcasts in the morning before shifting to music at night.

Spotify’s top Ramadan playlists

Our Ramadan hub contains a wide variety of curated playlists. In Egypt, the top Ramadan playlist of 2023 was Titrat Ramadan, which showcases soundtracks from the most popular Ramadan TV dramas.

In Saudi Arabia, listeners gravitated most toward Chill-oud. This playlist features songs played with the oud, a stringed musical instrument that is one of the oldest and most important instruments in Arabic culture.

Listeners in Indonesia favored the Your Ramadan 2023 playlist. This personalized playlist brings Spotify’s editorial and algorithmic worlds together to provide users with curated audio content that resonates with their respective Ramadan journeys.

Last but not least, the most-streamed Ramadan playlist in Pakistan was Hamd-o-Naat, which features devotional tracks for an immersive experience. “Naat” was also the country’s most-searched word during the Holy Month, reflecting a desire for poetic expressions of devotion and praise. Our Best of: Coke Studio Sufi playlist, which showcases Coke Studio’s top Sufi tracks, also saw 218% growth last year.

This year, Spotify remains dedicated to delivering a culturally resonant Ramadan experience for listeners around the world. For the ultimate audio companion throughout the sacred month, explore the Ramadan hub.

NewJeans Celebrates Its New EP With Bunnyland Pop-Ups, Interactive Playlists, and Larger-Than-Life Installations

August 1, 2023

Since debuting last summer, NewJeans has made waves in the music world, attracting more than 24 million monthly listeners globally and being named a Spotify EQUAL global ambassador. Last month, the K-Pop quintet released its sophomore EP, Get Up, which garnered more than 211 million Spotify streams and proved that the band is a force to be reckoned with. 

To celebrate this highly anticipated release, we’ve teamed up NewJeans to bring their fans larger-than-life pop-ups, exclusive bonus content, and interactive playlist experiences. 

Get up close and personal with NewJeans

Our celebration with NewJeans starts with the Bunnyland website, an immersive experience that lets Spotify fans around the world find out which NewJeans member is their biggest hero based on their music tastes. After being matched with one of NewJeans’s stars—MINJI, HANNI, DANIELLE, HAERIN, or HYEIN—users can listen to a special playlist curated by their hero and share their results on social media.

And after fans have streamed the playlist, they can check out the playlists from the other NewJeans members by visiting the Bunnyland Official profile on Spotify. 

In addition, fans can discover more about the group and their music through exclusive bonus content. By visiting K-Pop ON!’s YouTube and video podcast channels, fans can access interviews, behind-the-scenes content, and more.

Step into NewJeans’ Bunnyland dream world

Last Friday, we opened the doors to a pair of Bunnyland pop-ups in Seoul and Jakarta. Running through August 6, this experience was created to immerse fans in NewJeans’ world. Featuring retro, Spotibunini-themed arcade games, playlist stations, and plenty of photo opportunities, Bunnyland offers fans chill vibes and the chance to get their hands on a range of special gifts from Spotify and NewJeans.

Raissa Anggiani Finds Success Through RADAR Indonesia and Paves the Way for Its 2023 Class

May 17, 2023

It didn’t take long for listeners in Indonesia to be enchanted by Raissa Anggiani. The 19-year-old’s music, which can be described as flowing folk-pop and bedroom-pop, has fans hitting repeat on tracks like “Kau Rumahku” and “if you could see me cryin’ in my room,” a duet with fellow Indonesian pop artist Arash Buana.

Raissa began to gain traction in 2022, the same year she became a member of RADAR, Spotify’s program to showcase emerging artists globally. Since being highlighted in RADAR marketing and receiving on-platform support, Raissa has seen a 151% increase in monthly listeners, 629% growth in followers on her artist page, and 790% surge of streams over the past year. 

“RADAR is an important program for us at Spotify. We are always looking to support artists at every stage of their career, and RADAR is one of the ways we’re providing roadways for emerging artists to shine through,” shared Kossy Ng, Head of Music Spotify Asia. “Raissa is a great example of how the program is beneficial to local artists. We couldn’t be more proud of her.” 

The Jakarta-born singer was featured on Spotify’s RADAR Indonesia 2022 playlist and was included in the #RamadandiSpotify campaign. She was also chosen as an EQUAL Ambassador, making her an important part of our program that extends resources and opportunities to women artists.

“It feels amazing to be in this position given that I am very new to this industry. Spotify has played a pivotal role in shaping my music career and has helped me realize that achieving big dreams is possible, and it’s within the reach of anyone,” said Raissa. “RADAR has opened doors to many opportunities, one of which is being chosen as the EQUAL Indonesia Ambassador. I can say that RADAR has boosted my confidence in my potential.”

Her song “Kau Rumahku” is on Spotify Indonesia’s Top 10 Weekly Chart and has been sitting there for 24 weeks straight, amassing more than 96 million global streams.* Currently, Raissa is working on a mini-album and collaborating with several producers as she continues to connect with fans through her dreamy melodies.

Class of 2023

We’re excited to reveal the latest class of RADAR Indonesia talent. For 2023, the program is spotlighting 10 artists representing a range of sounds from pop to indie to folk. 

  • Anggi Marito tops the Spotify Indonesia weekly chart with her heartfelt tunes.
  • Awdella and Bernadya dazzle listeners with their soulful vocals.
  • Aziz Hedra, who also entered the Top 10 Spotify Indonesia weekly chart and found a spot on several Top 50 Viral Songs charts, brings his unique take on R&B.
  • Naura Ayu delivers an energetic mix of pop and R&B tunes for listeners.
  • Hal and Nadhif Basalamah serenade fans with their folk and indie-pop songs.
  • Stereo Wall gives an energizing boost to the alternative-rock genre.
  • ENVY* serves up authentic hip-hop beats to listeners.
  • Maulana Ardiansyah’s melodic voice can be heard on his pop-melayu songs.

These artists are finding their groove and attracting new listeners daily. If you’re ready to hear more from RADAR Indonesia’s class of 2023, check our dedicated playlist.

 

*As of May 17, 2023

Raissa Anggiani Berhasil Raih Kesuksesan Melalui RADAR Indonesia dan Buka Peluang Bagi Angkatan 2023

May 17, 2023

Raissa Anggiani tidak butuh waktu lama untuk membuat pendengar Indonesia terpukau. Dengan mengusung genre folk-pop dan bedroom-pop, penyanyi berusia 19 tahun ini membuat para penggemar terus memutar lagu-lagunya, seperti “Kau Rumahku” dan “if you could see me cryin’ in my room,” lagu duetnya bersama artis pop Indonesia, Arash Buana.

Raissa mulai mencuri perhatian sejak 2022, di tahun yang sama ketika ia menjadi bagian RADAR, program Spotify untuk memberdayakan artis pendatang baru di seluruh dunia. Sejak mendapat sorotan di program RADAR dan dukungan melalui platform Spotify, Raissa berhasil meraih 151 persen peningkatan dalam monthly listeners, 629 persen peningkatan followers di artist page, dan 790 persen kenaikan dalam jumlah stream selama setahun terakhir.

“RADAR merupakan program yang penting untuk kami di Spotify. Kami selalu mencari cara untuk mendukung artis di setiap tahap kariernya dan RADAR menjadi salah satu upaya kami untuk menyediakan kesempatan bagi artis pendatang baru untuk bersinar,” ujar Kossy Ng, Head of Music Spotify Asia. “Raissa adalah contoh luar biasa bagaimana program ini membantu artis lokal. Kami sangat bangga pada dia.” 

Penyanyi kelahiran Jakarta ini masuk ke dalam playlist RADAR Indonesia 2022 di Spotify dan menjadi bagian kampanye #RamadandiSpotify. Ia juga terpilih sebagai ambassador EQUAL dan menjadi bagian penting dari program ini yang bertujuan untuk mendukung serta memberi kesempatan bagi para artis perempuan di industri musik.

“Rasanya luar biasa sekali bisa berada di posisi sekarang ini, apalagi buat aku yang terhitung masih baru di industri musik. Spotify sudah menjadi salah satu bagian besar dalam perjalananku berkarier di musik dan membuatku kembali sadar bahwa tidak mustahil untuk mewujudkan mimpi-mimpi besar karena siapa pun bisa dan mampu mewujudkannya,” ujar Raissa Anggiani. “RADAR membuka pintu untuk banyak kesempatan luar biasa, salah satunya adalah menjadi ambassador EQUAL Indonesia, RADAR membuatku menjadi lebih yakin atas potensi diriku.”

Lagunya ‘Kau Rumahku’ masuk dalam 10 besar tangga lagu mingguan Spotify Indonesia dan bertahan selama 24 minggu berturut-turut, meraih lebih dari 96 juta stream secara global. Saat ini, Raissa sedang mempersiapkan sebuah mini album dengan berkolaborasi bersama beberapa produser agar dapat terus terhubung dan membuat pendengar terbuai dengan alunan melodinya. 

RADAR Indonesia Angkatan 2023

Kami senang sekali dapat mengumumkan deretan musisi berbakat yang menjadi bagian dari RADAR Indonesia. Tahun ini, program RADAR menyoroti 10 artis yang merepresentasikan berbagai genre, mulai dari pop ke indie, sampai ke folk.

  • Anggi Marito memuncaki tangga lagu mingguan Spotify Indonesia dengan lagunya yang menyentuh.
  • Awdella dan Bernadya memukau pendengar dengan suara soulful-nya.
  • Aziz Hedra, yang juga masuk dalam 10 besar tangga lagu mingguan Spotify Indonesia dan menempati posisi di beberapa tangga lagu Top 50 Viral Songs, siap membawa ke musik R&B-nya yang unik.
  • Naura Ayu membawakan gabungan melodi pop dan R&B yang energik. 
  • Hal dan Nadhif Basalamah memikat fans dengan lagu folk dan indie-pop mereka. 
  • Stereo Wall memberikan dorongan semangat lewat musiknya yang bergenre alternative rock.
  • ENVY* menunjukan hip-hop beats yang autentik bagi pendengar.
  • Suara merdu Maulana Ardiansyah bisa didengar melalui lagu pop-melayu miliknya.

Para artis tersebut sedang menunjukan pesona mereka dan menarik pendengar baru setiap harinya. Kalau kamu penasaran dengan artis RADAR Indonesia angkatan 2023, dengarkan lagu mereka melalui  playlist RADAR Indonesia di sini:

Spotify Celebrates the Holy Month of Ramadan With a New Personalized and Curated Experience

March 20, 2023

a visual look at the Spotify app's ramadan experience

This week marks the start of Ramadan, a month of spiritual rejuvenation, humility, and togetherness. As families and communities around the globe come together to observe, learn, pray, and celebrate, they can also turn to Spotify for meaningful music, podcasts, and talk content.

Those observing Ramadan have previously enjoyed curated Spotify playlists and podcasts that remained static throughout the month. This year, we’ve built a dynamic new experience for Ramadan. 

“We’re designing an experience on the platform that allows our listeners to take a more active role in discoverability as well as to foster more meaningful connections with artists and podcasters they love on Spotify,” said Gautam Talwar, Managing Director for Spotify Asia Pacific. “We are proud to deliver this supercharged Ramadan experience to our listeners during this important cultural moment to soundtrack their moods and moments across the Holy Month.”

When eligible listeners open the Spotify app, they’ll find new highlights, podcast quotes, clips, and music and podcast releases every day, plus a new topical theme each week. Listeners will also find personalized content on the “Your Ramadan 2023” playlist and see the music and talk content that’s trending in their countries, and podcasters are constantly developing and publishing new Ramadan-related episodes. 

“Ramadan has now become a time for podcast creators to think of special programming for their audiences. We are seeing more and more podcasters release series that are the ultimate companions to everyone observing,” shared Rhea Chedid, Senior Podcast Manager at Spotify. “Everything from shows about cooking and the history of Ramadan traditions and Islam, to audio scripted series that entertain and podcasts that review your favorite Ramadan television series, we are really witnessing creators think deeply about how they can better the lives of listeners through audio during this time.”

Nick Dahl, a Senior Product Manager, is one of the Spotifiers behind creating the Ramadan experience. We talked to Nick to learn more about what listeners can expect within the unique and personalized app destination.

What makes this Ramadan experience different from what Spotify’s done in the past?

In previous years, our editorial teams have curated playlists, podcasts, and talk content for our users during Ramadan, and this year we are taking it to another level. We are spotlighting content that changes each day, creating personalized playlists with songs picked just for listeners, and highlighting trending content that people are listening to in their region. We also made readings from the Quran easily accessible, and listeners can also find exclusive clips and greetings from their favorite artists and celebrities wishing them a blessed Ramadan.

Do you have a favorite element of the experience? 

A personal favorite are the daily offerings that change each day in the Ramadan hub. They highlight locally relevant stories about fasting, self-reflection, and wellness while also showcasing new releases from some of the most popular local creators in our markets.

Another impactful aspect is that our recommendations vary depending on where you’re located and what time of day it is. For listeners observing in Egypt, some popular music playlists they’ll find include Ramadaniyat, Titrat Ramadan, and Chill-oud. And they can easily access some of the most popular Ramadan-related podcasts, like Al Rassol, 1001 Nights, and Sukoun. Meanwhile, for fans in Indonesia, Refleksi Diri, OTW Ramadan, and Ketupat Lebaran are three popular music playlists we’re serving. Someone looking for podcast content can tune into shows like PODKESMAS, RAPOT, Podcast Ancur, Kita dan Waktu, and GJLS, each of which has Ramadan-specific episodes.

Why is it important to build app experiences like this?

We want our fans and creators around the world to feel that Spotify is part of every moment, from Ramadan to regular daily listening. To do this, we’ve built product experiences that celebrate local culture with our users. Each market is different from another, and each user has unique needs when it comes to their listening habits. That’s why we invest heavily in personalization and machine learning. We are able to create not just one version of Spotify, but rather 500 million different versions of our product tailored to each and every listener around the world. 

Ramadan is observed by more than 1.6 billion people around the world and we want to build a better, more localized product experience that celebrates our listeners’ cultures. Our long-term ambition is to become their number one choice as an audio companion throughout the fasting period—from dawn to dusk—and to celebrate the end of Ramadan with Eid.

 

Discover the Ramadan experience by downloading the latest version of Spotify on your mobile, and then search for “Ramadan.”  The experience is rolling out over the coming days on Android and iOS.

Spotify Sediakan Lebih Banyak Peluang dan Fitur untuk Kreator di Stream On

March 8, 2023

Artis, penulis lagu, konten kreator, podcaster, dan penggemar dari seluruh dunia bergabung dalam acara Stream On yang diselenggarakan Spotify untuk kedua kalinya di Los Angeles. Alex Cooper, Bill Simmons, Ed Sheeran, Emma Chamberlain, GloRilla, Halsey, Joe Rogan, The Jonas Brothers, Karol G, Luke Combs, St. Vincent Tash Sultana, dan beberapa tokoh lainnya bergabung dengan tim Spotify untuk menyampaikan beberapa pengumuman, cerita inspiratif, serta mendemonstrasikan tools dan resources terbaru untuk artis dan kreator yang akan tersedia di platform.

“Stream On merupakan sebuah perwujudan nyata bisnis Spotify serta ajakan kami kepada seluruh kreator pada tahapan karir manapun untuk bekerja sama,” ungkap Pendiri dan CEO Spotify Daniel EK. “Spotify fokus membangun wadah terbaik bagi para kreator untuk memulai karir, berkembang dan bertumbuh, serta membantu mereka menginspirasi dunia dengan kreativitas mereka. Spotify telah melakukannya selama hampir 17 tahun, yaitu membangun, meningkatkan, dan memikirkan kembali konsep platform ini agar dapat memenuhi kebutuhan para kreator dan membantu mereka mencapai kesuksesan.”

Stream On merupakan komitmen kami untuk selalu mendukung komunitas kreatif. Mulai dari kegunaan aplikasi, hingga menjadi aplikasi/platform dengan fitur yang menyeluruh untuk membuat podcast serta menciptakan berbagai kesempatan bagi artis berinteraksi dengan penggemarnya.

“Kami bertekad untuk memperluas ambisi kami ini kepada lebih banyak kreator dari berbagai lapisan di masa depan. Kami berusaha untuk mewujudkan kreativitas, penemuan, dan personalisasi yang lebih baik dari sebelumnya dengan menawarkan sumber daya yang terbaik, dukungan, dan interaktivitas,” ungkap Daniel.

Membantu penggemar menemukan kreator dan artis

Spotify telah menunjukkan salah satu evolusi terbesar sejak Spotify dilahirkan yaitu tampilan atau interface perangkat seluler yang baru dan dinamis. Perubahan ini kami lakukan agar pendengar dapat mengeksplorasi konten secara mendalam dan membantu terciptanya hubungan yang lebih bermakna antara artis dan penggemar.

Dengan tampilan yang baru, Spotify memberikan kesempatan pada penggemar untuk berperan lebih aktif dalam menemukan konten-konten terbaru dan membantu kreator untuk membagikan konten mereka secara lebih luas. Didukung dengan algoritma yang canggih untuk memberikan rekomendasi, visual yang menarik, dan desain yang lebih interaktif, tampilan baru ini  mempermudah penggemar menemukan artis favorit mereka yang baru, konten podcast, atau (audio)book. Semua ini bertujuan untuk menciptakan hubungan jangka panjang antara kreator dan penggemar, bukan hanya kesuksesan viral yang sementara saja.

Tampilan Spotify yang baru akan diluncurkan secara bertahap ke lebih dari 500 juta pengguna aktif mulai hari ini. Berikut adalah hal-hal yang dapat pengguna temukan:

  • Cuplikan musik, podcast, dan audiobook  yang dapat didengarkan sebelum mereka putar atau simpan. Spotify juga menghadirkan “shortcuts” ke bagian atas feed pendengar untuk memberikan kemudahan bagi para pengguna mengakses beberapa lagu terbaru dan favorit mereka.
  • Tampilan Feed Discovery yang baru pada fitur Search dapat mempercepat dan memudahkan pengguna untuk mengakses potongan video pendek yang dipersonalisasi dari beberapa genre favorit mereka. Pengguna dapat dengan mudah menyimpan lagu ke daftar putar, mengikuti artis, atau membagikannya dengan teman, semuanya dapat dilakukan di dalam satu tampilan. Tidak hanya itu saja, kini pengguna juga dapat melakukan pencarian menggunakan tagar yang akan semakin mempermudah proses pencarian.
  • Sama seperti musik, Spotify kini menawarkan Autoplay untuk Podcasts yang langsung memutar episode baru atau podcast lain yang relevan ketika sebuah podcast berakhir. 
  • Fitur personalized AI DJ yang membawa pengalaman baru bagi pengguna dalam mendengarkan dan menemukan musik yang mereka sukai. 
  • Smart Shuffle, cara terbaru dan paling mudah untuk memasukkan konten baru  ke dalam sebuah playlist terkurasi dan terkustomisasi, hanya dengan satu tombol.

“Rekomendasi Spotify membantu hampir setengah dari keseluruhan streaming yang dilakukan pengguna. Saat pendengar memutuskan untuk mengikuti seorang kreator, mereka rata-rata mendengarkan musik dari kreator tersebut 5x lebih banyak,” ungkap Gustav Söderström, Spotify Co-President and Chief Product & Technology Officer. “Itulah sebabnya, fitur discovery di Spotify berbeda dengan platform lainnya karena Spotify memberikan kreator lebih dari sekedar momen viral atau ketenaran sesaat. Kemungkinan terciptanya hubungan jangka panjang yang bermakna (antara kreator dan penggemar) merupakan poin penting yang menjadikan Spotify platform yang tepat bagi artis-artis baru maupun profesional.”

Mendukung kesuksesan artis melalui streaming

Spotify juga meluncurkan laporan royalti musik tahunannya yaitu Loud & Clear. Data tahun 2023 menunjukkan bahwa semakin banyak artis yang meraih kesuksesan. Jumlah artis yang menghasilkan lebih dari 1 juta dolar AS, serta artis yang menghasilkan lebih dari 10.000 dolar AS, meningkat hingga 2x lipat selama 5 tahun terakhir. Selain itu, diperkirakan bahwa artis yang masuk dalam jajaran 50.000 artis dengan berpenghasilan tertinggi di Spotify menghasilkan lebih dari 50,000 dolar AS dari semua sumber pendapatan yang tercatat.

Loud & Clear juga melaporkan bagaimana Spotify membayarkan hampir 70% pendapatan yang dihasilkan untuk musik kembali ke industri, dan keseluruhan jumlah yang dibayarkan Spotify kepada pemegang hak cipta musik mencapai 40 miliar dolar AS.

Mendukung artis memperluas jangkauannya kepada pendengar dengan tools yang telah diperbarui dan ditingkatkan

Spotify terus mengembangkan rangkaian tools-nya untuk membantu para artis mendapatkan penggemar baru. Berikut ini adalah beberapa fitur baru yang dapat mereka segera temukan pada bagan Campaigns berjudul Spotify for Artists:

  • Marquee adalah fitur berbayar yang dapat artis gunakan untuk merekomendasikan rilisan terbaru mereka, yang berfokus untuk menjangkau para pendengar yang telah menunjukkan minat terhadap musik artis tersebut. Berbentuk seperti poster satu layar penuh, Marquee lebih efektif untuk membuat pendengar mendengarkan musik di Spotify hingga 10 kali lipat dibandingkan memasang iklan di platform media sosial populer.
  • Discovery Mode adalah tool yang dapat digunakan para artis dan timnya untuk mengidentifikasi lagu-lagu yang menjadi prioritas, dan Spotify akan menambahkan identifikasi tersebut ke algoritma yang berperan untuk membentuk sesi mendengarkan yang dipersonalisasi. Saat ini, Mode Discovery tersedia di Spotify for Artist dan dapat diakses oleh lebih banyak artis dan tim mereka, termasuk ribuan artis dan label yang mendistribusikan karya mereka secara independen.
  • Showcase adalah kumpulan poster yang menunjukkan lagu terbaru atau katalog dari artis kepada calon pendengar pada laman beranda Spotify yang baru. Spotify baru saja memulai tahap uji coba Showcase dengan beberapa artis dan label, dan akan membuatnya tersedia secara lebih luas dalam waktu dekat.

Spotify juga membagikan lebih banyak detail tentang jalur pendapatan lain yang dapat membantu para artis untuk berkembang: merchandise dan live events.

  • Tools terbaru untuk Pencarian Konser dan Merchandise akan membantu memastikan para penikmat konser mendapatkan informasi akan konser-konser yang akan dilaksanakan. Pendengar akan mulai melihat lebih banyak penawaran merchandise dan daftar konser di dalam tampilan aplikasi. Jika penggemar tertarik akan suatu acara, mereka dapat mengetuk tombol ‘tertarik’ yang baru ditambahkan untuk menyimpan acara tersebut ke dalam kalender mereka sendiri di feed Live Events. Pengguna dapat mengatur lokasi mereka dan menelusuri konser di seluruh dunia, sesuai dengan keinginan mereka.
  • Spotify juga memperluas program Fans First dengan memasukkan lebih banyak artis, serta memastikan pendengar setianya menerima email dan notifikasi yang memberi mereka akses khusus ke penjualan awal tiket konser dan merchandise eksklusif.

Spotify juga mengumumkan fitur-fitur terbaru dan pengembangan produk yang memungkinkan lebih banyak artis mengekspresikan diri mereka dengan cara baru dan membangun popularitas di kalangan penggemar, termasuk:

  • Spotify Clips yang memungkinkan artis menambahkan video berdurasi 30 detik pada profil dan halaman album mereka, sehingga penggemar dapat mengenal sang artis lebih jauh sambil menikmati karya mereka; dan
  • Halaman Countdown yang menyediakan ruang khusus bagi penggemar di profil artis dan laman beranda Spotify untuk menyimpan album sebelum dirilis, melihat video eksklusif, melakukan pre-order merchandise, melihat daftar lagu, dan ikut menantikan detik-detik sebelum karya baru dirilis.

Memperkenalkan kembali Spotify sebagai platform “serba ada” untuk Podcasters 

Para kreator podcast bergabung dengan jajaran eksekutif Spotify pada gelaran Stream On tahun ini untuk menunjukkan platform Spotify for Podcasters yang telah diperbarui. Kini, situs Spotify for Podcaster telah menyediakan berbagai tools terbaik untuk membantu kreator membuat, mengelola, mengembangkan, dan memonetisasikan konten podcast, termasuk:

  • Tersedianya lebih banyak fitur unik dari Spotify seperti podcast berbentuk video, episode interaktif menggunakan tanya-jawab dan pemungutan suara atau polling, sistem berlangganan, dan analisis data yang lebih tanggap.
  • Podcast Previews, Podcast Chapter, Spotify Labs, dan ranah baru untuk konten podcast pendidikan.
  • Megaphone, solusi hosting Spotify untuk perusahaan penerbitan, yang nantinya akan diintegrasikan ke dalam Spotify for Podcaster. Netflix dan Schwartz Media dari Australia merupakan dua perusahaan yang baru saja bergabung.

Spotify juga melihat kembali pertumbuhan Spotify Audience Network (SPAN), pasar audio pertamanya yang menghubungkan penerbit podcast dan pembuat konten independen dengan pengiklan, termasuk pembayaran bulanan untuk penerbit yang berpartisipasi.

  • Sejak peluncuran SPAN pada tahun 2021, jaringan ini mengalami pertumbuhan yang hampir mencapai angka 50%. Partisipasi pengiklan juga meningkat sebesar 500%.
  • Jumlah podcaster independen dan perusahaan yang ikut serta dalam SPAN telah tumbuh lebih dari 700% dalam dua tahun terakhir. Organisasi media nonprofit NPR merupakan perusahaan yang baru saja bergabung ke dalam jaringan ini. 
  • Spotify bermitra dengan Patreon, yang memungkinkan para kreator untuk mengembangkan bisnis kreatif mereka melalui pembayaran langsung dari penggemar, serta memungkinkan penggemar mendengarkan konten Patreon mereka di Spotify.

Mengumumkan ekspansi pada Spotify Originals dan Exclusives

Podcast Spotify Original meraih banyak kesuksesan pada tahun 2022, dengan Case 63, The Joe Rogan Experience, dan Call Her Daddy yang berada pada posisi puncak Wrapped podcast global teratas. Dengan tersedianya Anything Goes with Emma Chamberlain sebagai konten eksklusif, Spotify kini memiliki empat dari lima konten terbesar di seluruh dunia.

Spotify sedang memperluas katalognya dengan berbagai acara baru, termasuk The Riddler: Secrets in the Dark. Acara terbaru ini menyuguhkan cerita baru yang menjadi lanjutan dari seri Batman Unburied beserta para karakternya yang dipimpin oleh Phantom 4 dan pembuat film, novelis, juga penulis buku komik, David S. Goyer.

Spotify juga memperkenalkan lebih banyak podcast video, dengan kembalinya Forbidden Fruits with Julia Fox and Niki Takesh untuk musim keduanya dan edisi podcast video yang eksklusif untuk acara tersebut. Podcast Drew Afualo, The Comment Section, juga akan hadir secara eksklusif di Spotify mulai dari 5 April.

Mulai hari ini, Spotify juga menjalin kemitraan video eksklusif dengan Markiplier untuk memproduksi beberapa episode video eksklusif Distractible dan Go! My Favorite Sports Team. Spotify juga sedang mempersiapkan kemitraan inovatif dengan Collab, Creative Juice, Get Engaged Media, Golden Child, dan Karat untuk menghadirkan video dari kreator mereka di Spotify, serta serial video terbatas yang tersedia secara eksklusif di Spotify dari Mindset Mentor. Spotify tidak sabar untuk memperkenalkan podcast video kepada jutaan pendengar baru. 

Sesaat setelah presentasi berakhir, Spotify membuka pintu kampusnya di Distrik Seni Los Angeles bagi para kreator dalam acara “Play On” untuk mendemonstrasikan produk baru, mengadakan workshop dengan kreator industri terkemuka, dan berbagi pengetahuan tentang cara terbaik menggunakan Spotify dari orang-orang yang membantu mengembangkan tools di dalam perusahaan. Sebagai penutup kegiatan, Spotify mengadakan pertunjukan khusus yang diisi oleh para musisi wanita untuk merayakan Hari Perempuan Internasional. 

Di luar acara Stream On, Spotify juga mengajak para pendengar untuk merayakan Hari Perempuan Internasional dengan mengangkat artis-artis perempuan di Asia melalui playlist ‘poses’ untuk menjelajahi keberagaman artis perempuan Asia dan berbagai keunikan mereka dalam bermusik. Terdapat sembilan artis perempuan Indonesia dari berbagai karakter dan genre yang ditampilkan dalam playlist tahun ini, yaitu NIKI, Rahmania Astrini, Jinan Laetitia (2022 RADAR Indonesia), Noui (2022 RADAR Indonesia), Isyana Sarasvati, Sade Susanto, Noni, Sandrayati, dan Natasha Udu. Playlist ini tidak hanya berisi daftar lagu-lagu terbaik, melainkan sebuah bentuk komitmen Spotify dalam mendukung artis-artis perempuan yang sedang naik daun dan membawa mereka untuk dikenal di kancah internasional.

“Saat ini, ada lebih dari sepuluh juta kreator di Spotify yang didengarkan oleh lebih dari setengah miliar orang di 184 negara dan area,” kata Daniel. “Ini menunjukkan betapa besarnya kesempatan bagi kreator untuk berkembang, di tahapan mana pun perjalanan kreatif mereka, entah itu dalam membuat musik, podcast, atau audiobook. Kesempatan untuk memperdengarkan karya mereka kepada setengah miliar orang di dunia kini dapat mereka wujudkan dengan apa yang telah Spotify umumkan hari ini.”

Imbauan terkait pernyataan mengenai prediksi kedepannya (forward looking statement), silakan lihat di sini.

5 Video Podcasts From VICE Media Group Are Coming to Spotify in Southeast Asia

December 20, 2022

More and more, people of all ages are turning to video podcasts to stay up-to-date on what’s happening locally and globally. And in Indonesia, nearly one in two Indonesians regularly listens to podcasts, according to the VICE 2022 Indonesia Census. Indonesia also ranks in the top 10 countries globally for podcast consumption on Spotify as of November 2022. 

So in a fated meeting of the minds, VICE Media Group and Spotify in Southeast Asia are joining for the duo’s first content partnership. Together, we produced a series of five Spotify Original Video podcasts that reflect Indonesia’s vibrant and diverse music, youth, and cultural scenes as a nod to VICE’s 10 million unique monthly users there, more than 86% of whom are between ages 16 and 34. 

“VICE is trusted by young audiences to cut through the noise to deliver a distinct perspective on today’s music and culture, as well as what’s coming next,” says Nilesh Zaveri, Managing Director, VICE Media Group APAC. “This exclusive partnership with Spotify represents a significant opportunity to create distinctive video podcast content for Indonesia’s youth, and we look forward to exploring additional opportunities to bring the VICE brand to more audiences, across media platforms, throughout Asia Pacific.” 

This series of five Spotify Original Video podcasts, created and produced locally by VICE Media’s team in Jakarta, will include three daily and two weekly video podcasts. Hosted by some of the best in the industry, they will cover a myriad of today’s hottest topics, such as current and emerging Indonesian musicians, artists, and movie stars; the latest music news and trends; and what young Indonesians think of their country today and their place in society. 

VICE daily Spotify Original Video podcasts include:

  • The Daily Fix, hosted by Indonesian hip-hop artist Laze, is a music-focused daily quick hit covering the latest music news and updates, with a hint of nostalgic moments from Indonesian music that can’t be missed.
  • WTF (Wow Ternyata Faktual) showcases real-life factual stories from VICE’s editorial team that, no matter how seemingly absurd, are all true. The series is hosted by influencer, singer, and model Sailormoney. 
  • Soundcheck, hosted by rapper Basboi, is a daily podcast that recommends the newest Indonesian artists and bands based on various topics and moods. No matter your situation, Soundcheck has a playlist for it. 

VICE’s weekly Spotify Original Video podcasts include:

  • Census Nusantara is where Indonesia’s youth share what they think about the country they live in and who they are as people. The video podcast is hosted by content creator Fathia Izzati and singer Raka Ibrahim. 
  • Indo-Pop, which is hosted by renowned local artist Basboi, is a video podcast that features artists and prominent figures from Indonesia’s pop culture scene. From indie superstars to movie stars, guests share what inspired their last releases, what their top five albums of all time are, and which artists shaped them.

“2022 has been an amazing year of growth for us in Indonesia,” notes Carl Zuzarte, Head of Studios for Southeast Asia at Spotify. “We introduced new format innovations such as video podcasts, among others, to further build upon the podcast ecosystem in Indonesia while also expanding on the podcast experience on Spotify. Also, we’re always on the lookout for top content creators to work with to deliver best-in-class content. That’s why we’re excited to partner with VICE Media Group to present this stellar slate of five video podcasts featuring collaborations with Indonesia’s most current and popular cultural creators, artists, and musicians.”

Watch the five new video podcasts, available only on Spotify.

Creators and Fans Celebrate the Playfulness of Wrapped Around the World

December 8, 2022

a DJ playing music at a wrapped event in pakistan

In case you missed it, last week Spotify unveiled 2022 Wrapped. To toast the highly anticipated year-end toplist reveals, the unparalleled user and creator experiences, and the beloved data stories, we hosted Wrapped-themed parties in cities across the globe. This year’s Wrapped is all about self-expression and play—celebrating the two-way connections that bring millions of creators and fans together through audio each and every day. From Paris to Karachi, our events invited fans, creators, and influencers to celebrate how they listened in 2022, and encouraged them to revel in activities that highlighted their music listening personalities.

France

For its 2022 year-end retrospective, Spotify France opened the doors of its Wrapped Café, a temporary space in Paris’ 10th arrondissement. The pop-up space gave fans a new way to extend their Wrapped experience into real life. Visitors had the chance to control the venue’s playlist, get a personalized Wrapped Café t-shirt, capture the night in a photobooth with custom audio personality filters, and play Wrapped-themed arcade games.

Over the course of the four-day event, French artists and podcast creators performed at the café. Fans had the chance to enjoy performances by rapper Fresh la Peufra, singer and EQUAL ambassador Chilla, and artist Bianca Costa. Attendees also took part in a live recording of the Spotify Original history podcast Oyez, Oh Yeah with cohosts Manon Bril and Alex Ramires.

Get To Know the Sounds of Ramadan Around the World

April 13, 2022

Ramadan is a month dedicated to spiritual rejuvenation, tranquility, and contemplation by those celebrating across the globe. Many Muslims come together with their families and communities for suhoor, the predawn meal, iftar, the post-sunset meal, and everything in between. For some, audio also plays a large role in setting the tone of the holiday. 

And just as Holy Month traditions play out differently in communities around the world, so does the audio people listen to for reflection or celebration. In the Arab world, observers will mostly play traditional instrumental nasheeds; Turkish celebrants may stream tracks from their favorite Ramadan television series; and in Indonesia, the top tracks played during Ramadan have a pop feel—all while guiding listeners to self-reflection.

Some tracks are universal—Lebanese Swedish R&B singer Maher Zain’s song “Ramadan – English version” is one of the most popular during Ramadan, with listeners tuning in from the United Arab Emirates, Egypt, Jordan, Australia, Canada, Germany, the U.K., and the U.S. last year. Depending on where you’re listening from, you can find plenty of options throughout the month on Spotify’s Ramadan destination. 

For the Record asked five of our music editors celebrating Ramadan around the world to share some of the themed playlists they curated during the Holy Month and what makes the playlists unique to their communities. 

Middle East and North Africa

Curation: Ramadan Series مسلسلات رمضان and Ramadan Spirit by Alaa Ismail and Naoufal El Amrani

What is one element or tradition during Ramadan that is unique to your market? 

The Holy Month is a rich and diverse experience. People across the Arab world are very disciplined in fasting and praying in Ramadan; they decorate their homes with Ramadan lanterns and organize iftar banquets for families. Arabs tend to listen to spiritual hymns (nasheeds), especially during fasting times. After iftar, family and friends gather to watch their favorite Ramadan series, and therefore Ramadan series songs have a distinctive mark during the Holy Month. Ramadan Spirit and Ramadan Series playlists are inspired by the culture, customs, and traditions of the region. 

What are some consistent themes behind the songs or artists you’ll program during Ramadan?

Ramadan is very special and has its own charm; it is like a guest who comes to the house once a year and is welcomed with pleasure. Reflecting the spirit of the month in our Ramadan playlists with relaxing, spiritual, and instrumental tunes is key to our curation process. 

Pakistan

Curation: South Asian Sufi by Rutaba Yaqub

What is one element or tradition during Ramadan that is unique to your market? 

Pakistan is a family- and community-oriented nation. And in the month of Ramadan that feeling of togetherness grows even stronger. Families spend more time together for suhoor, iftar, and in between. Pakistanis love to host big iftar feasts for their families as well as for the needy. Thousands of people are fed on the streets with langar (a communal free kitchen). 

How does that come through in the audio played during the month? 

Because of the busy nature of Ramadan and Pakistan being a majority Muslim nation, the consumption of music, specially in the first 10 days of Ramadan, drops significantly. Most of the consumption happens before suhoor. After the 10 days, audiences ease into consumption of music with more Sufi/devotional content, which is musical content of mystical nature. “Tajdar-e-Haram,” a track performed by Atif Aslam, jumps to the top of charts as soon as Ramadan starts. That’s a very clear indication of listeners’ inclination to Sufi content. 

Turkey 

Curations: Ramazan and İftar by Nazlı Yırtar

What is one element or tradition during Ramadan that is unique to your market? How does that come through in the audio played during the month? 

Gathering with family, neighbors around the iftar table; hosting visitors for big iftar dinners. Also the Ramadan-themed TV shows starting before iftar, where conversations around Ramadan are had and music reflecting the theme of the month is played between conversations. Our Ramazan and İftar playlists are definitely inspired by the music I used to hear on TV and radio during the Ramadans of my childhood.

What are some consistent themes behind the songs or artists you’ll program during Ramadan?

I try to reflect the calm spirit of the month in our Ramadan playlists with instrumental music or Turkish classical songs that would bring our users the experience around those feelings of peace and serenity.

Singapore and Malaysia

Curations: Penenang Hati, Satu, MendekatiNya, Lagu Raya, Salam Raya by Nurul Husniyah

What is one element or tradition during Ramadan that is unique to your market? How does that come through in the music played during the month? 

Ramadan is a time for connecting and reconnecting with loved ones, so one of the top priorities for most people is coming home to buka puasa or iftar with their families and to also spend time with their friends. Singapore saw the return of two really popular annual Ramadan bazaars at Geylang Serai and Kampong Glam after a two-year hiatus. Even though they are scaled down, these events definitely add festive cheer to this year’s celebrations. Raya (the South Asian way to address Eid al-Fitr) songs will also be soundtracking homes and bazaars as early as the first couple of days to the first week of Ramadan.

What are some consistent themes behind the audio or artists you’ll program during Ramadan?

Indonesian artist Opick’s “Ramadan Tiba” (Ramadan is here) and Anuar & Ellina’s “Suasana Di Hari Raya” both start showing up in our viral charts as early as the first day of Ramadan. You can find both of these on Lagu Raya, the quintessential playlist for familiar tracks that dominates the charts throughout the month of Ramadan leading up to Eid al-Fitr. 

Penenang Hati and Satu are usually updated weekly due to the steady stream of artists releasing Ramadan-themed and spiritual tracks throughout the month. Penenang Hati features tracks that are more mellow, and nasyid (nasheed) tracks as well. Satu features more modern-sounding and upbeat Islamic and spiritual tracks.

Indonesia 

Curations: Refleksi Diri, Ketupat Lebaran by Dyah Paramita Saraswati  

What is one element or tradition during Ramadan that is unique to your market? How does that come through in the audio played during the month? 

The unique element in Indonesia during Ramadan is people here usually hang out together or do something unusual in the evening while waiting for iftar. We call the activity “ngabuburit.” That is why Spotify in Indonesia launched a campaign titled #NgabuburitDiSpotify for the second year in a row! Since Ramadan is a big cultural moment in Indonesia, television and radio stations tend to play Islamic songs that are related to Ramadan. Also, some artists launch Ramadan-themed songs during this period, mainly around self-reflection. 

What are some consistent themes behind the audio or artists you’ll program during Ramadan?

For Refleksi Diri, on top of Islamic songs, I also program pop songs themed around wellness, self-reflection, and life contemplation. That is why one of the two music playlists I have programmed is named Refleksi Diri, which means self-reflection in English. As for Ketupat Lebaran, which loosely relates to “The Best of the Festival of Breaking Fast” in reference to the local delicacy ketupat that is served during this period, I program songs that are centered around the celebration of Lebaran or Eid (a period which marks the end of the month of fasting and celebrations over the control over one’s desires).

 

Stream one of the most popular songs during Ramadan—Lebanese Swedish R&B singer Maher Zain’s “Ramadan – English version.” 

Women Bring Their Own Perspectives to Podcasts in Indonesia

November 19, 2021

It’s no surprise that there continues to be a strong demand for podcasts around the world. The intimate medium offers a way for hosts to directly connect with listeners about topics that are most important to them. This format is an especially captivating way for those with underrepresented voices to tell their own stories, on their own terms. In Indonesia, where the podcast community is quickly growing, Spotify is working with female creators to ensure they have a seat at the mic and are supported on the platform.

Podcasts provide a new outlet for women to share their perspectives of the world. As Indonesian creator Nadhifa Allya Tsana (also known as Tsana) explains, “Podcasts break the limits, boundaries, and rules that exist in traditional formats, all of which have played a part in suppressing females’ voices for decades. But podcasts are different. They are limitless—the creators can decide when, what, and even how long they want to discuss a topic that is meaningful to them.”

With 38 million streams, Tsana’s Spotify Exclusive podcast, Rintik Sedu (which in English translates to “sadness”), is the most streamed solo-hosted podcast in the country. Since January 2021, the show has held the number one spot on the Spotify Indonesia Charts, demonstrating the captivating hold the host, and her podcast, has on the Indonesian audience. But Tsana’s success doesn’t stop at one show. She’s expanded her presence with the teen romance-driven Spotify Original podcast Kuas, Kanvas dan Bulan Kesepian (Brushes, Canvas and Lonely Moon). Season two of the show recently launched in October 2021.

“Tsana’s unique view and gentle approach to storytelling has really resonated with her listeners,” shares Carl Zuzarte, Head of Studios for Spotify Southeast Asia. “She is paving the way for other female creators to express themselves through podcasts. Today, we see more female listeners and creators getting inspired and exploring their creativity through podcasting.” 

In response to the growing demand for relatable content that features strong female voices, Spotify is excited to announce five new Indonesian-language, female-led Spotify Original & Exclusive podcasts now available on the platform. 

NKCTHI: Surat dari Awan

This scripted fiction podcast features Indonesian actress Rachel Amanda in the lead and is based on the bestselling book and film Nanti Kita Cerita Tentang Hari Ini (NKCTHI). With two new episodes a week, the Spotify Original podcast explores the wonders and challenges of the lead character’s growth toward womanhood. 

Bisik-Bisik Senada

Talk show Bisik-Bisik Senada is a Spotify Original podcast hosted by three talented singers: Fatin Shidqia, Ghea Indrawari, and Ayuenstar. The women explore their life experiences, passion for singing, and perspectives on navigating life in the modern world.

HYPEBESTIE

Personalities Sarra Tobing, Canti Tachril, and Hadi Sylvester come together to discuss their views on love, life, and relationships as Gen Zers and millennials in this Spotify Original podcast. 

Happy Go Go

Spotify Original podcast Happy Go Go is hosted by up-and-coming comedians Mimin and Kimau, who are joined by actress Siva Aprilia. The show gives listeners a fresh perspective on life and wellness. 

Cape Mikir with Jebung

This show, which is exclusive to Spotify, is hosted by popular Indonesian singer Jebung. Episodes bring listeners into her world, where she discusses a variety of topics that pique her interest.

5 Reasons to Check Out ‘Balada Onggok Si Anak Durhaka,’ The Latest Spotify Original Podcast by PODKESMAS

September 8, 2021

The PODKESMAS Asia Network is the most listened to podcast network in Indonesia with over 100 million streams. Listeners love shows such as Podcast Pemain Cadangan, GJLS Entertainment, Zozolab Podcast, and Podcast Malam Kliwon. And now, there’s even more to love, as the first episode of PODKESMAS’s new Spotify Original podcast Balada Onggok Si Anak Durhaka becomes available exclusively on Spotify.

The iconic quartet of comedians Ananda Omesh, Angga ‘Nggok’, Imam Darto, and Surya ‘Insomnia’ Dini, who will serve as hosts, shared five reasons why listeners should not miss even a single episode.

1. Shake off a bad day with a wacky, yet deep, story line

Absurd-yet-hilarious comedic scenes like Onggok cursing into a toilet bowl and getting pooped on will have listeners in fits of laughter. However, at the same time, the plots teach us various meaningful life lessons about topics such as friendship, respect toward our parents, and forgiveness of our past mistakes.

2. Level-up your podcast listening experience

This show brings a full-fledged movie production team on board, from the music and casting director to the writer and line producer. Not only that, but the production also uses the most sophisticated audio recording equipment to provide listeners with immersive and clear cinematic audio effects. With this new level of podcast production intricacy, listeners will be able hear even the smallest sound details. Just grab a headset and sit back.

3. Get to know new talents from big names in the entertainment industry

The show will reunite powerhouse cast members such as Tora Sudiro, Cak Lontong, Babe Cabita, and Bintang Emon. And although the names are familiar, fans will get to hear their favorites in a whole new light as they listen to the talent deliver new forms of fantasy comedy through audio drama and characterization.

4. Hear hysterical behind-the-scenes content, from bloopers to interviews with the guest stars

Every week, listeners can also look forward to a bonus episode that will shed light on the fun moments from the recording process. Through behind-the-scenes content and bloopers, listeners can hear unused and humorous takes full of uncontrollable laughter and forgotten lines. Fans can also listen to backstage chitchat with guest stars and get to hear their side of the story.

5. It’s created by none other than PODKESMAS under the PODKESMAS ASIA NETWORK

PODKESMAS itself was nominated as the most popular podcast in Indonesia in the comedy genre in the Spotify Wrapped 2020 awards, and it is a regular on the Spotify weekly top podcast chart in Indonesia. So listeners will for sure be in for a treat—just get ready to be wowed!

Fans of PODKEMAS should make sure to check out the first episode of Balada Onggok Si Anak Durhaka, available for free, exclusively on Spotify. 

Spotify’s Music + Talk Show Format is Expanding Across the Globe

August 18, 2021

Music + Talk gif

Last October, Spotify launched a pioneering listening experience called Music + Talk that brings together music and spoken-word content. The unique format weaves full songs and talk commentary together​ into one show.

Through Anchor, Spotify has also made Music + Talk an accessible format that anyone can use to create these unique shows. Anchor’s suite of tools is already available to users in the U.S., Canada, the U.K., Ireland, Australia, and New Zealand. 

Starting today, we’re expanding the experience to millions more creators and listeners around the world and sharing the tool with 15 new markets across Europe, Latin America, and Asia. 

Here’s everything you need to know.

Where in the world is Music + Talk?

With this expansion, Japan, India, the Philippines, Indonesia, France, Germany, Spain, Italy, the Netherlands, Sweden, Mexico, Brazil, Chile, Argentina, and Colombia will have access to the blended audio experience.

Creators in these markets will now have access to the “Music” tool in Anchor, where they can incorporate full songs from Spotify’s library of 70 million tracks into their spoken-word audio creations. And in return, listeners can interact directly with the music within an episode by liking, saving, and sharing with each track as they would in any playlist. 

The shows will be available to Premium and Free listeners. Spotify Premium users will hear full tracks as part of these shows, while Free users will hear 30-second previews of each song. Shows can be listened to globally wherever Spotify is available.

Our catalog of Music + Talk Spotify Originals will also get a boost across a number of markets as new shows from Argentina, Brazil, Colombia, Chile, India, Japan, and the Philippines join our library today. Plus, there’s more to come from all the markets included in our latest launch. These shows will explore the many facets of music, from the stories and inspiration behind a song to the listening trends of the modern age, and they will offer an opportunity for artists to engage listeners in a unique way.

More ways to get inspired

Along with the market expansion, Spotify will begin offering a variety of new educational and inspirational resources for creators interested in using Music + Talk.

Today also marks the launch of an exciting new Spotify Original called Music + Talk: Unlocked, which will explore creative uses of the Music + Talk format—from guided runs to music trivia and more. Listeners and creators can find more best-in-class shows in the Music + Talk hub in the Spotify app.

Since we rolled out Music + Talk last year, we’ve learned from the needs and behaviors of listeners, as we always do with new products. Savvy streamers will notice that we’ve implemented small tweaks to improve the listening experience and reflect those needs: clearer visual distinction between the music and talk segments of an episode and music previews on episode pages.

We can’t wait to see new creativity and stories from around the globe as more markets make the audio storytelling features their own. Check out Anchor’s blog post and creator landing page for more information on how to get started with Music + Talk.