Tag: lagos

How Nigerian Gen Zs Listen to Spotify From Sunrise to Sundown

August 25, 2022

illustration of the sun at different phases of the day

When it comes to music, Nigeria has its finger on the pulse of what’s hot. Whether they’re streaming the biggest pop, rap, and trap sounds from around the world or celebrating the latest Afropop coming out of Lagos, the influence of Nigeria on the global music stage cannot be denied. 

In particular, it’s the Gen Zs who are setting the tone in the country. As streaming becomes increasingly popular in Nigeria, these young listeners are using playlists to match their moods throughout the day.

That’s why this weekend in Lagos, we’re hosting the Spotify Fun House experience to both highlight the ways we fit into the lives of Nigerian Gen Zs, and offer a glimpse of their tastemaking influence on the platform. In addition to talks and performances, we will also have our Blend Booth at the event. Attendees will be able to grab a friend and use Spotify’s Blend feature to merge their musical tastes into one shared playlist made just for them.

As we’ve been getting ready for the upcoming festivities, we’ve found a few interesting trends when it comes to the most popular Spotify playlists Nigerian Gen Zs listen to throughout their day.

Nigerian Gen Zs love to start their day in an introspective mood with Most Favored, which features some of the biggest worldwide Christian hits. But as they shift gears and prepare for the rest of their day, they turn to New Jams for a bit of morning energy. 

Once the afternoon rolls around and it’s time to get productive, Nigerian Gen Zs like to maintain a happy vibe by listening to Everyday Favorites—featuring the top pop hits across the globe—and African Heat, which delivers the hottest tracks from Afropop stars including Burna Boy, Fireboy DML, and Davido.

By the evening, Nigerian Gen Zs are looking to unwind, and they love to relax with the low-key jams featured on Chilled R&B. And when it’s finally time for bed, Jazz for Sleep is the playlist that helps these young tastemakers get a good night’s rest. 

These are just a few of the ways that Nigerian Gen Zs are shaping the culture around them with the help of Spotify. At Spotify Fun House, we’re excited to help them discover more ways to bring their influence to the world. 

Looking for more of the hottest sounds coming out of Nigeria right now? Catch a vibe with African Heat below:

How To Get Hyped for Festival Season With Spotify

April 14, 2022

Comfy shoes: check. Glow sticks: check. Fanny pack: check. Festival season is upon us and you may have all the gear you need for your music-filled weekend, but have you caught up on the latest hits from all the live acts you can’t wait to see?

From the drive to the venue to the parking lot after-party, Spotify wants to help you check that box so you have all you need music-wise. Here are a few ways you can get festival-ready using Spotify:

  • Blend with festival headliners: You can now Blend with some of your favorite festival headliners, like Megan Thee Stallion—a perfect way to get amped for their upcoming performances. You’ll also receive a social sharecard, which shares your taste-match scores and lets you see your listening preferences compared to the artist.

  • Blend with your festival crew: Headed to the next festival with your friends? Thanks to our new Blend features, you can now create a Blend playlist with up to 10 people, allowing you and your crew to listen to all of your favorite tracks in one shared personalized playlist. Now y’all can get pumped for the show together.
  • Get hyped for the lineup with the ultimate Bluetooth speaker: Elevate your festival game with the VAPPEBY Bluetooth speaker lamp from IKEA. Complete with Spotify Tap, this festival-ready device features one-touch access to Spotify, two different light modes, and a 12-hour battery life so you can go all day and night.

  • Elevate your jam sesh: Kick-start your festival prep—whether that’s in the car or getting ready at home—with a Group Session. You and your friends can simultaneously stream all of your favorite festival jams even before you link up. 
  • Don’t stop the music: Crank up the music even if you don’t have Wi-Fi access. Spotify’s Offline mode allows Spotify Premium subscribers to play downloaded tracks at any point. 

  • Keep the memories alive with a post-festival playlist: As the sets wrap, you and your friends can commemorate an unforgettable festival with a collaborative playlist. And make it uniquely yours by customizing the playlist cover with your favorite photo from the weekend.

This month, thousands of fans will be driving to the desert to catch headliners like Harry Styles and Billie Eilish in California. Across the Atlantic, concertgoers will be traveling to Lagos, Nigeria, to jam to performances by Fireboy DML, Central Cee, Fave, and more. Whether you have plans for these festivals or a different one is on your hit list, Spotify has everything you need to get ready for a weekend of nonstop music.  

Now crank up the music and listen to the latest from your favorite headliners while you finish packing.