On Purpose is one of the most popular podcasts in the world, known for conversations with influential voices across culture, wellness, and personal growth. Now, Spotify, Netflix, and host Jay Shetty are teaming up to bring the show to video across both platforms beginning July 13.
“On Purpose has built one of the most engaged podcast audiences in the world, and we’re excited to expand our partnership with Netflix and Jay by bringing video episodes to Spotify,” said Roman Wasenmüller, VP, Global Head of Podcasts, Spotify. “Spotify is already where millions of fans come to listen to the show, and this next chapter builds on that momentum by giving audiences an even more immersive way to experience it. This partnership also reflects our continued investment in video and our commitment to helping creators grow global franchises on Spotify.”
The partnership reflects growing demand for video podcast experiences and Spotify’s continued focus on helping creators deepen connections with their fans.
“Jay Shetty has an extraordinary ability to spark deep, meaningful connections that resonate with millions,” said Lauren Smith, Netflix VP of Content Licensing and Programming Strategy. “By joining forces with Spotify, we’re giving On Purpose an expansive new canvas, bringing these visually captivating interviews to our members’ screens.”
Spotify will now also serve as the global sales representative for the show and offer fans the flexibility to seamlessly watch or listen within a single app.
Ahead of the launch, For the Record caught up with Jay to talk about the evolution of On Purpose and what audiences can expect from this next chapter.
You called this a “historic moment” for podcasting. How do you think Spotify has helped push the medium forward and open up new possibilities for creators?
Spotify has played a pivotal role in transforming podcasting from an audio format into a global medium for storytelling and conversation. They’ve invested in creators, discovery, video, and global reach in a way that’s expanded what’s possible for podcasts. It’s created more opportunities for creators to build meaningful communities and connect with audiences in deeper, more personal ways.
What excites you most about bringing On Purpose video episodes to Spotify fans around the world?
What excites me most is creating a more immersive experience for our audience on the platform. So much of human connection happens through expression, energy, and emotion, and video allows us to bring people even closer into those conversations. We’ve always wanted On Purpose to feel like you’re sitting in the room with us, and this is another step toward that.
You’ve interviewed so many incredible people over the years—anyone you’re hoping to speak to next?
I’m always interested in speaking to people who are shaping culture in meaningful ways, whether through entertainment, science, sports, wellness, or business. I’d say Taylor Swift, Beyoncé, and Rihanna are at the top of my list. What draws me most to conversations is creating a space where people feel comfortable sharing stories they have never opened up about before, in a way that feels authentic to who they are. Through those conversations, both the guests and the audience can feel seen, heard, and understood.
What podcasts are you listening to right now?
I’m listening to The Rest Is History hosted by Tom Holland and Dominic Sandbrook. I’ve always been fascinated by historical figures and the moments that shape how we think and live. Recently, I really enjoyed their episode on the mystery of the Mona Lisa and the unexpected story behind how it became the most famous painting in the world.
If you had to predict your Spotify Wrapped for 2026, who would be your top artist, top podcast, and top audiobook?
My top artist would be Justin Bieber—I am such a Belieber. My top podcast would be The Rest Is History. And my top audiobook would be The Wisdom of Insecurity: A Message for an Age of Anxiety by Alan Watts, or really anything by him.
Listen to audio episodes of On Purpose with Jay Shetty on Spotify now. Video episodes begin dropping July 13 and will also be available to Netflix subscribers worldwide.
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