Tag: Jay Shetty

Spotify and Netflix Partner With Jay Shetty to Bring ‘On Purpose’ to Video Across Both Platforms

May 27, 2026

A close-up shot of Jay Shetty looking at the camera

On Purpose is one of the most popular podcasts in the world, known for conversations with influential voices across culture, wellness, and personal growth. Now, Spotify, Netflix, and host Jay Shetty are teaming up to bring the show to video across both platforms beginning July 13.

“On Purpose has built one of the most engaged podcast audiences in the world, and we’re excited to expand our partnership with Netflix and Jay by bringing video episodes to Spotify,” said Roman Wasenmüller, VP, Global Head of Podcasts, Spotify. “Spotify is already where millions of fans come to listen to the show, and this next chapter builds on that momentum by giving audiences an even more immersive way to experience it. This partnership also reflects our continued investment in video and our commitment to helping creators grow global franchises on Spotify.”

The partnership reflects growing demand for video podcast experiences and Spotify’s continued focus on helping creators deepen connections with their fans. 

“Jay Shetty has an extraordinary ability to spark deep, meaningful connections that resonate with millions,” said Lauren Smith, Netflix VP of Content Licensing and Programming Strategy. “By joining forces with Spotify, we’re giving On Purpose an expansive new canvas, bringing these visually captivating interviews to our members’ screens.”

Spotify will now also serve as the global sales representative for the show and offer fans the flexibility to seamlessly watch or listen within a single app.

Ahead of the launch, For the Record caught up with Jay to talk about the evolution of On Purpose and what audiences can expect from this next chapter. 

You called this a “historic moment” for podcasting. How do you think Spotify has helped push the medium forward and open up new possibilities for creators?

Spotify has played a pivotal role in transforming podcasting from an audio format into a global medium for storytelling and conversation. They’ve invested in creators, discovery, video, and global reach in a way that’s expanded what’s possible for podcasts. It’s created more opportunities for creators to build meaningful communities and connect with audiences in deeper, more personal ways.

What excites you most about bringing On Purpose video episodes to Spotify fans around the world?

What excites me most is creating a more immersive experience for our audience on the platform. So much of human connection happens through expression, energy, and emotion, and video allows us to bring people even closer into those conversations. We’ve always wanted On Purpose to feel like you’re sitting in the room with us, and this is another step toward that.

You’ve interviewed so many incredible people over the years—anyone you’re hoping to speak to next?

I’m always interested in speaking to people who are shaping culture in meaningful ways, whether through entertainment, science, sports, wellness, or business. I’d say Taylor Swift, Beyoncé, and Rihanna are at the top of my list. What draws me most to conversations is creating a space where people feel comfortable sharing stories they have never opened up about before, in a way that feels authentic to who they are. Through those conversations, both the guests and the audience can feel seen, heard, and understood.

What podcasts are you listening to right now?

I’m listening to The Rest Is History hosted by Tom Holland and Dominic Sandbrook. I’ve always been fascinated by historical figures and the moments that shape how we think and live. Recently, I really enjoyed their episode on the mystery of the Mona Lisa and the unexpected story behind how it became the most famous painting in the world.

If you had to predict your Spotify Wrapped for 2026, who would be your top artist, top podcast, and top audiobook?

My top artist would be Justin Bieber—I am such a Belieber. My top podcast would be The Rest Is History. And my top audiobook would be The Wisdom of Insecurity: A Message for an Age of Anxiety by Alan Watts, or really anything by him.

Listen to audio episodes of On Purpose with Jay Shetty on Spotify now. Video episodes begin dropping July 13 and will also be available to Netflix subscribers worldwide.

Five Podcasts for Mental Health Awareness Month From Lemonada Media Founders Stephanie Wittels Wachs and Jessica Cordova Kramer

May 19, 2022

Make Life Suck Less with Lemonada Media playlist art

In recent years, there’s been an increased focus on the importance of addressing and destigmatising mental health publicly; to do so, many people are turning to audio. It’s no surprise: Audio provides space for intimacy, honesty, privacy, and comfort in the stories, reports, and lyrics of others. Some Spotify listeners even see audio as a way to find helpful mental health resources or use their favorite music to feel calmer and more balanced. 

Podcasters, too, see the benefit. For Lemonada Media founders Stephanie Wittels Wachs and Jessica Cordova Kramer, starting a podcast network fit the bill for the stories they needed to get out into the world. 

“Stephanie and I met through a shared tragedy. Both of us lost our beloved little brothers to opioid overdoses two years apart,” Jessica shared with For the Record. “My little brother Stefano passed away in October 2017. Harris Wittels, Stephanie’s little brother, passed away in February 2015, and Steph wrote a book about her experience.” 

The two women were united by a desire to tackle tough topics like mental health, sexual assault, and substance addiction through audio that aims to share an “unfiltered version of the human experience.”

“We realized that the world was really hard . . . just a difficult place to be,” Stephanie shared. “And how can we make it better? How could we have content and community that makes getting out of bed easier in the morning? That makes life suck less for people.” 

The Lemonada founders are just two of the many mental health advocates speaking up on Spotify. This May is Mental Health Awareness Month in the U.S., and we’re spotlighting several impactful individuals through curations on the Play Your Part: Mental Health page, curated by Social Impact Editor Ayo Oti and Black Culture editor Bianca Garwood. It’s also filled with guest curations, including Make Life Suck Less from the founders of Lemonada Media, Your Mental Wellness Toolkit from Jay Shetty, Mental Health Pods with Peloton instructor Kendall Toole (which you can also find on the Fearless hub), and Sun’s Out, Tums Out with Virgie Tovar.

In addition, listeners can find curations focused on trying to thrive, the importance of sleep and rest, using creativity as an outlet, and a special curation on motherhood and mental health. And beyond the Mental Health shelf, Black and Latinx listeners can also find guest curations on the community pages. The Dinner Table (curated by Bianca Garwood) features one from Nosy Neighbors, and PRESENTE (curated by Barbara Gonzalez), features Viv Nunez of Happy to Be Here. 

Read on for more of our conversation with the Lemonada founders. 

Tell us the story of how you two were introduced. 

Jessica: After my brother died, I heard [Stephanie] on a podcast talking about loss. And as only an extremely type A, lightly traumatized mom and big sister could do, I saved this episode of Terrible, Thanks for Asking for my birthday. If you’ve ever experienced a loss, any milestone days are just brutal. Shortly after and sometimes forever after. So on a cold winter’s day in Minnesota, I popped my earbuds in, went for a walk, and listened to Stephanie and her mother talking about Harris and their loss. I could feel my face smiling for the first time in months. At the time, I was an executive producer at Crooked Media. So under the guise of that role, I reached out to Stephanie and said, “Talk to me.” 

Stephanie: We got on the phone, and I think we talked for over an hour. It was a cosmic thing. When you have a shared trauma with somebody, you can bond pretty quickly. And at the very end of the conversation, she was like, “Would you ever want to do a show about the opioid crisis?” And I was like, “Thanks. I’m good. I’m all set.” Four months later, I was scrolling Twitter and saw something about how opioids are killing more people now than car accidents. And I picked up my phone, emailed Jess. I think it was one sentence: “The world is terrible, I want to fix it, let’s do this.” And here we are. 

What show did you start with, and what was the initial response? 

Jessica: Last Day is our flagship series. It tells our origin story. It really is a show about harm reduction in the spirit of The Wire meets Teen Mom, which is how we positioned it from the outset. Though Teen Mom is a reality show by MTV, it had an impact on the conversation around teen pregnancy over the course of its initial run. And we wanted to have that impact around overdose deaths. 

Stephanie: When we started pitching out Last Day, we got feedback that it was really niche. That there’s only a small amount of people that are going to listen to this. We were like, “Oh, no, no, no, this is affecting everybody. They’re not talking about it, but it’s definitely affecting everybody.” 

It’s clear that things were truly affecting people, because you quickly went from one podcast to an entire network. What was it like to take that leap?

Jessica: Making Last Day just clarified for us that this was our particular “barrel of lemons.” There was a space in audio for content that would be healing at a really big level. It was like, let’s do this ourselves, and if we do one show, we can do multiple shows. When the worst thing has happened to you—when you’ve lost your person—it’s certainly not worse to have a failed company or a podcast no one listens to. 

There was a real white space in audio at the time for content that was outside of politics and more about the human experience. So we launched with three shows: Last Day, quickly followed with As Me with Sinéad, and then Good Kids. The shows really were successful from the start, which emboldened us to keep going. 

Why do you think audio makes for such a compelling medium for tough topics like mental health, loss, and grief?

Stephanie: Audio is right into your brain. We like podcasting as our primary medium at Lemonada because we can get something up quickly and we can read the room. We see what’s going on in the world and we want to be able to respond to it fairly immediately. And audio is one of the best ways to do that. But on top of that, it’s so intimate—it’s the way I found Stephanie in the first place. You pop those earbuds in or put those headphones on and you’re walking around and that person is with you.