Tag: luxembourg

The Spotify Partner Program Expands To Nine New Markets, Giving More Creators New Ways To Monetize Their Content

March 27, 2025

Since announcing the Spotify Partner Program last fall, we’ve heard from creators who are optimistic about the flexibility, control, and opportunity that our new monetization program provides. And following the successful January launch in the US, U.K., Canada and Australia, we’re expanding the Spotify Partner Program to nine new markets. 

Starting April 29, eligible creators in France, Belgium, Luxembourg, Netherlands, Ireland, New Zealand, Germany, Austria, and Switzerland are able to enroll. 

The Spotify Partner Program offers audience-driven payouts to creators from Spotify Premium video engagement and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms. This can help creators navigate seasonality shifts and shifts in brand/advertiser interest and give them a more consistent, reliable way to earn. 

As a brand-new revenue stream for enrolled shows, Spotify Partner Program delivered impressive results immediately. Hundreds of podcast creators surpassed $10,000 in monthly revenue, with the top earners crossing well into six figures in the first month alone. 

Additionally, Spotify Partner Program creators in the US, Canada, UK, and Australia will have more opportunities to earn Premium video revenue for listeners in new markets starting on April 29. 

Video podcasts are on the rise, and the number of creators actively publishing videos monthly on Spotify has grown by more than 50% year over year. Listeners are responding in kind, with over 250 million users having watched a podcast on Spotify, and nearly two-thirds of podcast listeners saying they prefer podcasts with video.

With more creators able to enroll in Spotify Partner Program, listeners will have access to a bigger and better catalog of video podcasts, as well as seamless background and foreground toggling. Premium users will also have the ability to watch videos with fewer ads. While a creator’s baked-in sponsorships will remain in the episode, traditional dynamic ads will not interrupt the video for Premium users, creating a seamless experience on any device.

“Spotify is committed to providing creators with more options to grow their audience and engage with fans on the format that best suits their style and show—either audio, video or both,” said Roman Wasenmüller, Head of Podcast Business at Spotify. “As we continue to evolve and expand the Spotify Partner Program, we are focusing on increased revenue and consumption for creators.”

Spotify has led audio streaming worldwide for nearly two decades. As video accelerates, we’re investing to make Spotify the video and audio destination for creators and listeners. With the Spotify Partner Program, we’re helping creators build and retain loyal audiences by delivering the best possible version of their content.

Find out more about the Spotify Partner Program by visiting the Spotify for Creators website.

Spotify Launches Audiobooks in France, Belgium, the Netherlands, and Luxembourg—and Premium Listeners Get Instant Access

October 14, 2024

Since its launch just over a year ago, Spotify’s Audiobooks in Premium offering has helped introduce the format to an entirely new audience across the U.S., Canada, U.K., Ireland, Australia, and New Zealand. We’re seeing more listeners try audiobooks for the first time and embrace new and different books, with hundreds of thousands of unique titles streamed.

Today, we’re thrilled to announce that listeners in France, Belgium, the Netherlands, and Luxembourg will now have access to audiobooks, which includes exciting work from local authors such as Gaël Faye, Maylis de Kerangal, Joël Dicker, Suzanne Vermeer, and Saskia Noort, to name a few.

Eligible Spotify Premium subscribers in those countries will be able to access more than 200,000 audiobook titles as part of their subscriptions. Any title not included in our Audiobooks in Premium offering can be purchased à la carte. Listeners in these regions without a Premium subscription can also purchase any title on Spotify.

 

 

In partnership with publishers from across these markets, Spotify, the world’s most popular audio streaming subscription service, has the potential to grow the size of the audiobook industry overall. We are enabling more listeners than ever to discover and engage with a rich catalog of titles, including in their own language, and paving the way for future innovation of the audiobook format.

“Spotify’s reach presents a significant opportunity to expand the audiobooks market across France, the Netherlands, Belgium, and Luxembourg,” said Antoine Monin, Managing Director, Spotify Western Europe. “Since our launch in Western Europe 16 years ago, Spotify has evolved into a leading platform for music, podcasts, and now audiobooks. We are proud to spotlight this region’s rich literary tradition, with 15,000 French and 15,000 Dutch and Flemish titles joining our catalog, advancing our mission to empower audio creators globally and connect them with audiences both locally and internationally.”

One year of Audiobooks in Premium

While it’s still early days, the reaction to Audiobooks in Premium from authors, publishers, and listeners in available markets has been remarkable. On Spotify, we’ve seen user engagement increase among listeners who started an audiobook for the first time. In the U.S., these users spend an average of five additional hours on Spotify over their first two months after starting a book.

This launch opens up new opportunities for local authors and rights holders and helps create an additional revenue stream for the industry. With 28% of Spotify’s users located in Europe, we’ll continue investing in and growing the available audience and revenue pies for publishers and authors.

Spotify announced this latest expansion today in Paris with a panel featuring voices from across the industry: Laure Saget, CEO of Hachette’s Audiolib and Audiobook Commission President at the French Publishers Association, Liza Faja, Head of Lizzie, the audiobook imprint of Editis, Éric Marbeau, Head of Digital Distribution at Madrigall, parent company of Éditions Gallimard and Editions Flammarion, and Timothée Borne, CEO of the immersive audio content production company Blynd Media.