Whether it’s an unforgettable first love or heartbreak, those adventurous road trips with friends, or planning for the dream wedding, millions of fans around the world turn to Mandopop to provide the ultimate soundtrack.
Mandopop is especially popular in Asia, with Taiwan being home to legends of the genre like A-Lin, Cyndi Wang, and Jam Hsiao. But Mandopop is a sound that has truly gone global, and its popularity continues to grow in countries like Brazil, India, Mexico, and Germany.
Generating more than 500 million monthly streams on Spotify, Mandopop has increased on the platform by nearly 45% in the last year alone. And as we celebrate 10 years of Spotify in Taiwan, we’re launching our “My Mandopop Memories” campaign as a way for artists and fans to express their love for the genre.
“Mandopop captured the hearts of many through its poetic storytelling and relatable lyrics, soundtracking different moments of listeners’ lives,” said Kossy Ng, Spotify Head of Music, Asia. “We specially created My Mandopop Memories to deepen the connection between artists and fans and celebrate them as they continue to build their memories with Mandopop.”
At the heart of the campaign is Taiwan 10-Year Anniversary, a first-of-its-kind destination that gives fans an audio companion for their most meaningful moments and milestones. Consisting of 100 of the most-streamed Mandopop tracks on Spotify, these classic tracks are characterized by their melancholic sound and deep lyrical meaning.
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