Since 2020, RADAR has been the global home for what’s next in sound, lifting up rising artists, burgeoning songwriters, and promising podcasters as they develop and expand their global reach on the path to superstardom. To best represent the wide breadth of RADAR and strengthen its commitment to bringing emerging talent to the forefront, we’re taking a step forward in our journey of inviting listeners to witness the future of music, songwriting, and podcasting by bringing them into the creator’s world.
Starting today you’ll notice RADAR’s new look gracing the program’s global collection of playlists, as well as billboards, platform marketing, and social content. Feturing a distinctive paper cutout visual identity, RADAR will put a strong focus on bringing rich storytelling to the mix in addition to a prominent feature on the RADAR playlists. With videos that show who tomorrow’s stars are, what inspires them, and what keeps them going, listeners can step into the world of their new favorite creators.
“We’re thrilled to introduce audiences to the future of music, songwriting, and podcasts with this new campaign,” Hannah Beeching, Global Music Programs Lead at Spotify, tells For the Record. “RADAR originally started as a way to support emerging artists and has now expanded to include songwriters and podcasters from around the world. The program gives creators a global platform to help grow their careers and reach new and existing fans through bespoke social content, marketing, and editorial opportunities.”
Featuring a roster of over 700 artists across 183 countries since its inception, Spotify’s RADAR program has helped showcase what’s next in the world of music, lifting up the very best in global songwriting and performing talent. In recent years, we’ve been proud to support RADAR alumni like Libianca, Alessandro La Cava, Veigh, Shermanology, Tyla, NMIXX, and one of the hottest stars on the planet, Peso Pluma.
“Songwriters are the heart of the music industry, and we’re proud to bring greater visibility to their craft with RADAR Songwriters,” says Jacqueline Ankner, Songwriter & Publishing Relations Manager at Spotify. “We’ve introduced international hitmakers such as Ines Dunn, Natali Noor, Alessandro La Cava, Beach Noise, and more to new fans globally. We’re excited to continue to elevate the next generation of songwriting superstars with RADAR.”
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