Tag: SZA

Spotify CLASSICS: The 100 Greatest R&B Songs of the Streaming Era

Spotify Classics: The 100 Greatest R&B Songs of the Streaming Era

In February, we launched Spotify CLASSICS, our first-ever program to celebrate catalog music. Our inaugural list focused on the Classic Hip-Hop and R&B Albums of the Streaming Era and featured timeless bodies of work like Beyoncé’s Lemonade, Frank Ocean’s Blonde, SZA’s Ctrl, Rihanna’s ANTI, and Jazmine Sullivan’s Heaux Tales, to name a few. 

Today we’re unveiling the second chapter of our CLASSICS program: The 100 Greatest R&B Songs of the Streaming Era. Spotify defines the Streaming Era as a timeframe that spans 2015 until present day.

R&B went through an identity crisis during the first half of the 2010s, but the genre found its footing during the streaming era. R&B morphed into a style of music that absorbed hip-hop, pop, Afrobeats, electronic, alternative, and indie into its sound, breathing new life into the genre.

Spotify’s U.S. editorial team—along with Carl Chery, Creative Director, Head of Urban Music at Spotify—has taken on the ambitious task of corralling all shades of R&B under one umbrella, and in the end, this list offers a snapshot of all the genre has offered in the streaming era. Based on criteria such as quality, impact, replay value, influence, and cultural significance, Spotify CLASSICS is 100% qualitative. The program is driven by our editors’ music and cultural expertise—and not by data—meaning that massive streaming numbers were not a requirement for the 100 songs you see below.

Note: All songs were released on Spotify after January 1, 2015. The Spotify streams are current as of April 8, 2024.

100. Mahalia ft. Ella Mai – “What You Did” 

5K/Sony, 2019

Spotify Streams: 119,207,837

Fun Fact: The song samples Rose Royce’s “I’m Going Down.” Mary J. Blige and Cam’ron previously sampled the song. Cam’ron appears on the remix to “What You Did.”

99. Libianca – “People”

5K/Sony, 2022

Spotify Streams: 599,870,162

Fun Fact: Jakarta, India, is the top city listening to “People” on Spotify.

98. Lucky Daye ft. Alex Isley, Masego & Jack Dine – “Good & Plenty (Remix)”

Isley & Dine, 2021

Spotify Streams: 51,032,263

Fun Fact: Joey Badass sampled “Good & Plenty” on his song “Passports & Suitcases.”

97. PJ Morton ft. JoJo – “Say So”

Morton/Empire, 2019

Spotify Streams: 35,878,123

Fun Fact: Say So” won Best R&B Song at the 62nd Annual Grammy Awards. PJ Morton has won five Grammys as an R&B artist.

96. Kali Uchis – “Moonlight”

Geffen, 2023

Spotify Streams: 640,798,930

Fun Fact: Kali Uchis first teased the song on her TikTok account on November 20, 2022.

95. SiR – “D’Evils”

Top Dawg Entertainment, 2018

Spotify Streams: 119,009,859

Fun Fact: Jay-Z released a song with the same title on his debut album, Reasonable Doubt.

94. Sampha – “(No One Knows Me) Like the Piano” 

Young Turks, 2017

Spotify Streams: 91,697,106

Fun Fact: (No One Knows Me) Like the Piano” is Samphas most-streamed solo song on Spotify.

93. Ravyn Lenae ft. Steve Lacy – “Skin Tight”

Atlantic, 2022

Spotify Streams: 23,727,173

Fun Fact: Skin Tight” was a late addition to Ravyn Lenae’s album, Hypnos. Steve Lacy brought it to Ravyn’s attention as they were starting to mix the album.

92. Yebba – “Distance”

RCA, 2021

Spotify Streams: 31,535,923

Fun Fact: Distance” was recorded in New York City’s legendary Electric Lady Studios. D’Angelo’s Voodoo, Bilal’s 1st Born Second, and The RootsPhrenology were also recorded at Electric Lady.

91. Tiana Major9 ft. EARTHGANG – “Collide” 

Motown, 2019

Spotify Streams: 45,894,014

Fun Fact: Collide” was nominated for Best R&B Song at the 66th Annual Grammy Awards.

90. Thundercat – “Them Changes”

Brainfeeder, 2020

Spotify Streams: 302,994,988

Fun Fact: Them Changes” borrows its drums from The Isley Brothers’ “Footsteps in the Dark, Pts. 1&2.”

89. Kelela “LMK”

Warp, 2017

Spotify Streams: 12,352,417

Fun Fact: Stereogum, Noisey, and Highsnobiety all ranked Kelela’s “LMK” at #7 on their Best Songs of 2017 lists.

88. Oxlade – “KU LO SA”

Troniq Music/Epic, 2022

Spotify Streams: 18,882,490

Fun Fact: The “A COLORS SHOW” version of Oxlade’s “KU LO SA” has over 81 million views on YouTube.

87. Kehlani ft. Masego – “Hate the Club”

Atlantic, 2020

Spotify Streams: 34,330,901

Fun Fact: Kehlani name-checks Shabba, a popular reggae/dancehall party now known as Donovan’s Yard. Young Thug also shouts out Shabba on Metro Boomin’s “Trance.”

86. Janelle Monae – “Only Have Eyes 42”

Atlantic, 2023

Spotify Streams: 8,967,190

Fun Fact: Only Have Eyes 42” samples reggae artist Derrick Harriott’s “The Loser.”

85. Snoh Aalegra – “I Want You Around”

ARTium/AWAL, 2019

Spotify Streams: 147,258,213

Fun Fact: I Want You Around” is Snoh Aalegra’s first Platinum single certified by the RIAA.

84. Ro James – “Permission”

ByStorm/RCA, 2015

Spotify Streams: 69,369,232

Fun Fact: Permission” samples Willie Hutch’s “Brother’s Gonna Work It Out.” The sample was previously used on Chance The Rapper’s “Lost.”

83. Ty Dolla $ign ft. Musiq Soulchild, Tish Hyman & 6LACK – “Your Turn”

Atlantic, 2020

Spotify Streams: 14,684,668

Fun Fact: Your Turn” was originally included on the tracklist for a Ty Dolla $ign album slated to be released before the COVID-19 pandemic.

82. Masego ft. FKJ – “Tadow”

EQT, 2017

Spotify Streams: 442,923,172

Fun Fact: The “Tadow” video was released almost two years after the song came out.

81. Jacquees – “B.E.D.”

Cash Money/Republic, 2016

Spotify Streams: 261,215,353

Fun Fact: “B.E.D.”s chorus interpolates the bridge of Avants “Read Your Mind.”

80. Khalid – “Location”

RCA, 2017

Spotify Streams: 1,347,691,159

Fun Fact: “Location” has been officially remixed three times: The first including Lil Wayne and Kehlani, the second featuring Lil Simz, and the third featuring Jorja Smith and Wretch 32.

79. Erykah Badu ft. André 3000 – “Hello”

Motown, 2015

Spotify Streams: 43,693,878

Fun Fact:Hello” marks the second musical collaboration between Erykah Badu and André 3000. Badu is also featured on OutKast’s “Liberation.”

78. Brent Faiyaz – “DEAD MAN WALKING”

Lost Kids, 2020

Spotify Streams: 376,159,856

Fun Fact: Brent Faiyaz released the song to ring in his 25th birthday. 

77. Solange – “Stay Flo”

Columbia, 2019

Spotify Streams: 74,174,239

Fun Fact: Metro Boomin provides ad-libs for “Stay Flo.” Some of the ad-libs are also repurposed for “Almeda.” Metro doesn’t generally lend his vocals to the songs he produces.

76. Steve Lacy ft. Fousheé – “Sunshine” 

RCA, 2022

Spotify Streams: 68,770,489

Fun Fact: Steve Lacy previously collaborated with Fousheé on “candy grapes” from her album time machine.

75. Nao – “Bad Blood”

Little Tokyo/RCA, 2015

Spotify Streams: 65,481,587

Fun Fact: The song premiered on Annie Mac’s BBC Radio 1 show.

74. Lucky Daye – “Roll Some Mo”

Keep Cool/RCA, 2019

Spotify Streams: 61,588,273

Fun Fact: Roll Some Mo” was nominated for Best R&B Song and Best R&B Performance at the 62nd Annual Grammy Awards.

73. Jazmine Sullivan – “Let It Burn”

RCA, 2015

Spotify Streams: 48,943,523

Fun Fact: The song samples “Ready or Not” from R&B trio After 7. The song was released 25 years before “Let It Burn” came out.

72. H.E.R. – “Damage”

RCA, 2020

Spotify Streams: 105,224,490

Fun Fact: Damage” was nominated for Best R&B Song and Best R&B Performance at the 64th Annual Grammy Awards.

71. Chris Brown ft. Wizkid – “Call Me Every Day” 

RCA, 2022

Spotify Streams: 117,142,141

Fun Fact: This is the third collaboration between Chris Brown and Wizkid. They previously worked together on the remix to Wizkid’s “Shabba” and “African Bad Gyal.”

70. dvsn – “Too Deep”

OVO Sound, 2016

Spotify Streams: 76,566,319

Fun Fact:Too Deep” features a sample of Ginuwine’s “So Anxious.” The song was later sampled on Justin Bieber’s “Take It Out on Me” and TWENTY88’s Time In.”

69. Chloe x Halle – “Do It” 

Parkwood/Columbia, 2020

Spotify Streams: 175,954,973

Fun Fact: Do It” was cowritten by Victoria Monét.

68. Snoh Aalegra – “DO 4 LOVE”

ARTium/Roc Nation, 2021

Spotify Streams: 53,078,597

Fun Fact: DO 4 LOVE” covers Bobby Caldwell’s “What You Won’t Do for Love” and was originally released as part of the Spotify Singles program. The song was nominated for Best Traditional R&B Performance at the 65th Annual Grammy Awards.

67. The Internet – “Special Affair”

Odd Future/Columbia, 2015

Spotify Streams: 106,929,821

Fun Fact: Special Affair” is certified Gold by the RIAA. It’s one of two songs from The Internet to earn a RIAA certification.

66. 6LACK – “PRBLMS”

LVRN/Interscope, 2016

Spotify Streams: 454,624,399

Fun Fact: PRBLMS” was first released on Soundcloud and was later briefly released through Empire Distribution before 6LACK signed to Interscope.

65. Pink Sweat$ – “Honesty”

Human Re-Sources, 2018

Spotify Streams: 341,006,269

Fun Fact: Pink Sweat$ got his start in the industry as a songwriter. “Honesty” is the first song he wrote for himself as an artist.

64. Jorja Smith – “Blue Lights”

FAMM, 2018

Spotify Streams: 228,730,295

Fun Fact: Jorja Smith still worked at Starbucks when the song was first released.

63. Bryson Tiller –  “Right My Wrongs”

RCA, 2015

Spotify Streams: 452,147,413

Fun Fact: Right My Wrongs” is the third-most-streamed song on Bryson Tiller’s T R A P S O U L. The song was never released as a single.

62. Cleo Sol – “When I’m In Your Arms”

Forever Living Originals, 2020

Spotify Streams: 42,477,516

Fun Fact: Cleo Sol is affiliated with the mysterious R&B collective SAULT.

61. Jhené Aiko – “While We’re Young” 

Def Jam, 2017 

Spotify Streams: 278,418,525

Fun Fact: The song’s video is inspired by the romantic comedy 50 First Dates starring Adam Sandler and Drew Barrymore. 

60. Tyla – “Water”

FAX/Epic, 2023

Spotify Streams: 534,909,280

Fun Fact: Tyla was featured on Spotify’s RADAR Africa program in the summer of 2023. She previewed a sneak peek of “Water” during an episode of the Spotify Mic Check podcast.

59. Kehlani ft. Ty Dolla $ign – “Nights Like This”

Atlantic, 2019

Spotify Streams: 565,834,719

Fun Fact: Nights Like This” is Kehlani’s biggest song to date. It’s certified 3x Platinum by the RIAA.

58. Bruno Mars – “Finesse”

Atlantic, 2016

Spotify Streams: 254,402,201

Fun Fact: “Finesse” is inspired by the popular late ’80s-early ’90s subgenre New Jack Swing. The video, which features Cardi B, pays homage to the legendary sketch comedy show In Living Color.

57. Jeremih – “oui”

Def Jam, 2015

Spotify Streams: 658,033,969

Fun Fact:Oui” is Jeremih’s sixth multiplatinum single. The song is certified 5x Platinum by the RIAA.

56. Brent Faiyaz – “Clouded”

Lost Kids, 2020

Spotify Streams: 521,190,058

Fun Fact: Clouded” is Brent Faiyaz’s most-streamed song on Spotify.

55. H.E.R. ft. Bryson Tiller – “Could’ve Been” 

RCA, 2019

Spotify Streams: 427,811,796

Fun Fact: Could’ve Been” was nominated for Best R&B Song and Best R&B Performance at the 62nd Annual Grammy Awards.

54. The Weeknd – “Earned It”

Republic, 2014

Spotify Streams: 1,622,146,954

Fun Fact:Earned It” marked The Weeknd’s first Top 10 hit on the Billboard Hot 100 as a solo act.

53. Chris Brown – “Under the Influence”

RCA, 2019

Spotify Streams: 1,183,107,837

Fun Fact: Under the Influence” was originally released as part of Indigo (Extended) in 2019. The song went viral in 2022 and was released as a single almost three years later. It’s now the most-streamed song from the album.

52. Giveon – “Like I Want You”

Epic, 2019

Spotify Streams: 365,433,647

Fun Fact: Giveon initially didn’t expect this song to be well received.

51. Teyana Taylor – “Gonna Love Me” 

G.O.O.D. Music/Def Jam, 2018

Spotify Streams: 224,088,049

Fun Fact: Teyana Taylor directed the video for the remix, which features Wu-Tang Clan’s Ghostface Killah, Method Man, and Raekwon.

CLASSICS R&B 100: #50-#11

50. Jazmine Sullivan – “Lost One”

RCA, 2020

Jazmine Sullivan’s “Lost One” arrived in 2020, five years after the release of her previous album, Reality Show. As the lead single for 2021’s critically acclaimed Heaux Tales, it signaled a new beginning in more than one way. Eschewing more traditional pop songwriting structures, “Lost One” showed off an evolution in Jazmine’s sound, as she takes a sparse and muddy guitar loop and brings it to life with multipart harmonies that jump from the speakers in all three dimensions. Over the course of three and a half minutes, she chronicles the process of moving on from a relationship, laying bare the good, bad, and ugly that comes with it. 

Spotify Streams: 28,384,484

Fun Fact: “Lost One” was Jazmine’s first single in five years (not including the title track from the Insecure soundtrack).

49. Steve Lacy – “Dark Red” 

3Qtr/AWAL, 2017

As a core member of The Internet, Steve Lacy helped the group mine the proggy, experimental corners of ’70s soul and reimagine them in a contemporary light. With “Dark Red,” the standout track from his debut solo EP Steve Lacy’s Demo, the multitalented artist flashes his ability to combine the lived-in feel of The Internet’s best work with infectious hooks and melodies that would be right at home on any pop star’s album.

Spotify Streams: 1,239,968,662

Fun Fact: Steve created “Dark Red” on his iPhone. The song went viral and had its biggest moment in 2021, four years after its release.

48. Ari Lennox – “Shea Butter Baby”

Dreamville/Interscope, 2018

After generating buzz with her debut EP, PHO, in 2016, vocalist Ari Lennox had a breakthrough moment with her 2019 single “Shea Butter Baby.” A seductive late-night call to action, the tune pulls from trap, dancehall, and dembow influences, creating a hypnotic mélange as Ari lustfully shoots her shot into the darkness. By song’s end, her plea is heard as J. Cole hops on the track to respond in kind, giving it an electric atmosphere that helped make it a modern classic.

Spotify Streams: 160,041,592

Fun Fact: This song was originally released on the soundtrack for Creed II.

47. SiR – “John Redcorn” 

TDE/RCA, 2019

By the time “John Redcorn” dropped in 2019, SiR had already carved out his spot on a stacked TDE roster that included the likes of Kendrick Lamar, SZA, and Schoolboy Q. While he already had a string of hits to his name, the vocalist took an unexpected turn with “John Redcorn,” drawing inspiration from a certain TV character of the same name. Spacious and full of lush instrumentation, SiR invites listeners to get lost in the track and drift aimlessly as he guides you through one of his patented tales of unrequited love.

Spotify Streams: 80,639,466

Fun Fact: John Redcorn is a fictional character from the popular sitcom King of the Hill, which ran from 1997 to 2010.

46. Coco Jones – “ICU”

High Standardz/Def Jam, 2022

Debuting as an actress on shows like Bel-Air, Coco Jones made it known she was a multifaceted star with the release of 2022’s What I Didn’t Tell You. On the hit single “ICU,” a ballad inspired by generations of Southern soul, Coco’s vocal abilities are put on full display as she pours her heart out about a fading love she can’t shake. Equally personal and relatable, “ICU” helped Coco establish herself among R&B’s next generation.

Spotify Streams: 47,034,663

Fun Fact:  “ICU” earned Coco her first Grammy earlier this year (Best R&B song).

45. Tems – “Higher”

Leading Vibes, 2020

There’s no mistaking Tems’s voice on a track. And it’s songs like “Higher that have made the Nigerian talent’s unique vocals instantly recognizable across the globe. “Higher” showcases the power and delicate texture of Tems’s voice as she effortlessly jumps between singing and rapping. But more than just a display of technical excellence, Tems’s talent as a songwriter is also on full display, which elevates the song from a hot track into an experience. 

Spotify Streams: 118,718,382

Fun Fact: “Higher” was sampled on Future‘s “WAIT FOR U,” which debuted atop the Billboard Hot 100, earning Tems her first number-one song on the chart.

44. Summer Walker ft. SZA – “No Love” 

LVRN/Interscope, 2022

Like many R&B greats, Summer Walker has the rare ability to draw you into a song with her voice alone. On “No Love,” her languid, blues-inflected 2021 single featuring SZA, both artists reach into their bag of vocal tricks as they swear off romance in favor of uncomplicated fun. As the beat drops in and out, the duo use their voices like instruments, switching up their tones and cadences so that the track never once reaches a lull. 

Spotify Streams: 248,632,539

Fun Fact: This is the first and only time SZA and Summer Walker have collaborated.

43. Miguel ft. Travis Scott – “Sky Walker”

RCA, 2017

Over the course of his career, Miguel has never been one to play things safe—or settle into a single lane when it comes to his sound. On “Sky Walker,” the lead single from his 2017 album War & Leisure, the LA native absorbed the trap influences surrounding pop music at the time and turned them into one of his biggest hits to date. Bringing Travis Scott along for the ride, the pair float over feathery synths as they celebrate their wins and shrug off the critics.

Spotify Streams: 579,701,805

Fun Fact: Miguel is a huge Star Wars fan.

42. Daniel Caesar – “Japanese Denim”

Golden Child, 2016

Initially overlooked, Japanese Denim languished in the long shadow of Daniel Caesar’s breakout hit “Get You” when it was first released in 2016. But once fans started to dig deeper into the Canadian’s catalog a few years later, they discovered a Southern-fried gem of a tune. As Daniel croons over bluesy, reverb-soaked guitars that would have been at home on any Stax Records single from the ’60s, “Japanese Denim” is reminiscent of D’Angelo and Otis Redding at their best and carries on the tradition of classic soul ballads.

Spotify Streams: 524,032,842

Fun Fact: Daniel’s infamous “blue jeans” were a pair of A.P.C. Denim.

41. Lucky Daye – “Over”

RCA, 2021 

Having found early success with singles like “Roll Some Mo” and “How Much Can A Heart Take,” Lucky Daye established himself as one of R&B’s marquee names with his 2021 single “Over.” Inspired by sounds of the early 2000s, “Over” updates the sounds of that era and chronicles the maddening confusion of a hot-and-cold romance as Lucky’s sleek, emotive vocals perfectly capture the emotional toll it inflicts.

Spotify Streams: 192,213,995

Fun Fact:  This song samples Musiq Soulchild’s “Halfcrazy.”

40. Anderson .Paak – “Am I Wrong”

Artclub/Empire/OBE, 2015

A favorite among critics since his breakthrough release Malibu, Anderson .Paak hit a high watermark with that album’s standout track, “Am I Wrong.” Concocting a silky blend of disco, funk, electro, and hip-hop, Anderson’s trademark raspy vocals bounce, rock, skate, and roll on the track as Schoolboy Q adds the perfect level of spice to one of the streaming era’s more unexpected club bangers.

Spotify Streams: 97,888,078

Fun Fact: “Am I Wrong” producer Pomo and Anderson also collaborated on Mac Miller’s “Dang.”

39. Brent Faiyaz – “Trust” 

Lost Kids/Human Re-Sources, 2018

Even when he debuted as part of the shadowy trio Sonder, Brent Faiyaz’s ascent to stardom always felt inevitable. With his 2018 hit “Trust,” the singer showed why he had been on tastemaker radars in the years leading up. Similar to R&B forebears like The-Dream, Brent’s feathery tenor becomes one more instrument on the sparse, upbeat track. Playing off the drum’s bouncy rhythm, he gives every lyric room to play in space, infusing the track with a haunted moodiness that captures listeners’ attention from the very first listen.

Spotify Streams: 502,284,422

Fun Fact: “Trust” was Brent’s first RIAA certification. The song is now double Platinum.

38. PARTYNEXTDOOR ft. Drake – “Come and See Me” 

OVO Sound/Warner, 2016

Good things usually happen when PARTYNEXTDOOR and Drake team up on the same song, and the slow-burning “Come And See Me” is no exception.Over little more than a stuttering hi-hat and a snare that sounds like a grandfather clock in the dead of night, the pair unload their 4 a.m. confessionals over the 40-produced track, marinating on the moments when the give-and-take of a relationship starts to test those involved.

Spotify Streams: 597,671,766

Fun Fact: The song has been covered or unofficially remixed by Erykah Badu, SZA, Lil Mo, Trey Songz, and PnB Rock.

37. Muni Long – “Hrs & Hrs”

Supergiant/Def Jam, 2021

Having made her name as a songwriter for the likes of Ariana Grande and Rihanna, Muni Long took a star turn herself with “Hrs & Hrs,” reviving the kind of late-’90s soul that only comes on after dark. Evoking the best of Aaliyah, Erykah Badu, and Alicia Keys, the jazzy, smoldering tune topped charts, went viral on social media, and earned a guest feature from Usher on the remix. It ultimately landed Muni a Grammy for Best R&B Performance.

Spotify Streams: 228,804,622

Fun Fact: Long posted a video in December 2021 that led to the “Hrs and Hrs Challenge.” The challenge was popular among the LGBT community, who thought the song meant “Hers and Hers.” She also wrote the song while washing the dishes.

36. Giveon – “Heartbreak Anniversary”

Epic, 2020

In a genre dominated by unique voices, few are more distinct than Giveon’s. After generating buzz with his debut single, “Like I Want You,” and his collab with Drake, “Chicago Freestyle,” Giveon shot into stardom with “Heartbreak Anniversary.” A classic, piano-driven ballad puts the Frank Sinatra-obsessed crooner’s voice front and center, and the distorted guitar licks sprinkled throughout the chorus help imbue the song with a catchiness that slowly creeps up on you.

Spotify Streams: 1,108,272,191

Fun Fact: The song didn’t become a hit until a year later due to a viral trend that began in Southeast Asia; the song went number one in Malaysia and Singapore, respectively.

35. H.E.R. – “Focus” 

RCA, 2016

In a musical landscape where most artists try to seize the spotlight any way they can, H.E.R. has always been content to sit back and let her tunes do the talking. Despite its hushed, dreamlike air, “Focus” screamed volumes when it debuted in 2016. Accompanied by rolling piano keys and lullaby-esque melodies, an exasperated H.E.R. gently begs for the attention of another. While we never find out if her pleas were successful, we do know that the song garnered worldwide attention, an opening salvo that propelled H.E.R. into R&B’s upper echelon.

Spotify Streams: 200,779,908

Fun Fact:  Justin Love, cowriter, revealed that “Focus” is about his mother.

34. Beyoncé – “VIRGO’S GROOVE”

Parkwood/Columbia, 2022

Exuding a smooth and futuristic funkiness, “VIRGO’S GROOVE” sounds like it comes straight from an episode of Soul Train filmed inside the International Space Station. Featuring a Who’s Who of pop and R&B talent—including Brittany “Chi” Coney, Levan Kali, and The-Dream—the song’s aerodynamic synths collide with double-wide bass licks for a modern disco classic. Beyoncé invites listeners to buckle up and blast off for a rollicking ride through the stars.

Spotify Streams: 93,472,613

Fun Fact: According to Levan, the process for “VIRGO’S GROOVE” took “two to three years” with an “incredibly collaborative process” to integrate the song into the larger project.

33. Frank Ocean – “Chanel”

Blonded, 2017

More than a follow-up single to Frank Ocean’s universally worshiped album Blonde, “Chanel” is a deeply personal statement of sexuality and identity from one of music’s most reclusive stars and touches on the many dualities that exist in his life. Over the dusty, cha-cha-cha-inspired Frank Dukes beat, Ocean opens up about his experiences as a bisexual Black male and his struggles with the stereotypical, preconceived roles the world expects him to fit into.

Spotify Streams: 732,067,164

Fun Fact: Ocean premiered the track online, where he looped variations of it for an hour.

32. Victoria Monét – “On My Mama”

RCA, 2023

Logging more than a decade as one of Ariana Grande’s go-to songwriters (credits on “thank u, next,” “7 rings,” and “34+35”), Victoria Monét has mastered the art of the hit song. With “On My Mama,” she proves that she’s equally adept carrying the spotlight as a solo artist. Combining her infectious hooks with production that draws influence from Chalie Boy’s “I Look Good.” Victoria delivers an anthem preaching self-confidence that should be obligatory listening before any big night out.

Spotify Streams: 101,982,284

Fun Fact: Victoria previewed “On My Mama” at her first headlining show, presented by Spotify in March 2023.

31. Rihanna – “Love On The Brain”

Roc Nation, 2016

Widely considered among the best vocal performances of Rihanna’s career, “Love On The Brain” is a testament to the icon’s versatility and her ability to record across genres. Over the gentle swing of the doo-wop ballad, Rihanna’s rough-edged alto proves to be a magnetic combination, helping “Love On The Brain” swell into one of ANTI’s most enduring songs—a true classic in the singer’s illustrious catalog of hits.

Spotify Streams: 1,423,947,646

Fun Fact: “Love on the Brain” was the first song commissioned for Rihanna’s album ANTI.

30. SZA – “Broken Clocks”

Top Dawg Entertainment/RCA, 2018

In an era where attention is fleeting and singular cultural moments increasingly rare, SZA’s debut album, Ctrl, stood out for its ability to command the world’s attention for well over a year. As the fourth of Ctrl’s five official singles—all certified double Platinum at least—“Broken Clocks” offered one more piece of evidence that the singer was in a creative zone during the album’s creation. Over trap drums and pitch-shifted vocal samples, SZA drops a jazzy ode to a former flame with the power to keep her feelings frozen in time. 

Spotify Streams: 582,595,453

Fun Fact: “Broken Clocks” samples “West,” which was performed and written by River Tiber and Daniel Caesar.

29. Tems – “Free Mind”

Leading Vibes, 2022

Originally released in 2020 as part of Tems’s debut EP, For Broken Ears, it wasn’t until 2022 that “Free Mind” clicked with fans. Not an official single at the time, its viral streaming success sent the song shooting up the charts and is still Tems’s biggest solo hit to date. Recorded with little more than a laptop and a portable keyboard, the song makes you feel every last bit of angst in Tems’s voice as she sings about the obstacles that stand in the way of her and mental peace.

Spotify Streams: 144,520,147

Fun Fact: “Free Mind” is the third song to reach number one on Billboard’s U.S. Afrobeats chart.

28. Solange ft. Sampha – “Don’t Touch My Hair”

Saint/Columbia, 2016

A literal reference to a racially loaded act, “Don’t Touch My Hair” puts a voice to the indignity regularly experienced by Black people worldwide. Uniting two musical vanguards in Solange and Sampha, the song also serves as a larger commentary on white supremacy, misogyny, and body autonomy, expressing what it means to exist in a world that treats you with hostility. Backed by blaring horns on the chorus, the pair adopt “What you say to me?” as a refrain of protest against those who won’t respect boundaries or make space for others.

Spotify Streams: 55,217,137

Fun Fact: The song’s music video features different hairstyles such as Marcel waves, beaded braids, afros, looped braids, etc. The hair styling for the video was done by Nikki Nelms.

27. The Internet ft. KAYTRANADA – “Girl”

Columbia, 2015

The Internet was one of the more welcome surprises to form from the early-2010s big bang that was Odd Future, serving up a self-assured vision of cosmic funk and soul. “Girl” sits at the heart of their third album, Ego Death. Rolling along with KAYTRANADA’s signature off-kilter drums, Syd uses her delicate vocals to explain all the reasons why she and the object of her affection should be together. It’s an electro-influenced slow burner that adds a touch of swagger to the group’s tried-and-true formula. 

Spotify Streams: 143,818,667

Fun Fact: “Girl” is The Internet’s most-streamed song on Spotify.

26. Summer Walker ft. Bryson Tiller – “Playing Games”

LVRN/Interscope, 2019

Pairing two of the biggest names from R&B’s new wave, “Playing Games” immediately proved that Summer Walker’s initial success was no fluke. Like many of Summer’s best hits, the two-and-a-half minute track never overstays its welcome as she and Bryson Tiller air their grievances over the other’s perceived commitment issues, matching each other’s stormy emotions as they’re put on display for the world to consume.

Spotify Streams: 419,707,519

Fun Fact:  The song samples Destiny’s Child‘s song “Say My Name” (1999).

25. Jhené Aiko ft. Swae Lee – “Sativa” 

ARTium/Def Jam, 2018

Jhené Aiko always had a knack for churning out hits that felt like they were recorded in the clouds. But on “Sativa” she refined her trademark sound to perfection. Bringing Rae Sremmurd’s Swae Lee along for a Zero-G trip through a blissed-out beat as airy as Jhené’s voice, the pair wax poetic about taking time to chill out and enjoy life’s moments for what they are.

Spotify Streams: 452,820,929

Fun Fact:  “Sativa” is Jhené ’s most streamed Spotify song to date.

24. Beyoncé – “Plastic Off the Sofa” 

Parkwood/Columbia, 2022

When you compare “PLASTIC OFF THE SOFA” to the other songs on RENAISSANCE, it sticks out like a sore thumb. But that’s hardly a bad thing. Featuring songwriting and production contributions from Syd and Sabrina Claudio, the song takes a stylistic detour from the crunchy, futuristic sounds spanning the rest of the album. Instead, it delivers a softer, more organic sound that could even be described as vintage. While it essentially functions as a mid-album intermission, the song still very much stands on its own, highlighting Beyoncé’s underappreciated ear for the sort of subtle and nuanced mid-tempo jams that comprise her best deep cuts.

Spotify Streams: 86,909,593

Fun Fact: Though not a single, “PLASTIC OFF THE SOFA won a Grammy for Best Traditional R&B Performance in 2023.

23. Bryson Tiller – “Exchange” 

RCA, 2016

The second single from Bryson Tiller’s landmark album T R A P S O U L, “Exchange” proved that the budding talent was no one-hit wonder. The song’s brooding, melodramatic production serves as the perfect backdrop for Bryson’s late-night tales of woe and regret, casting himself as a victim of love as he lays bare his self-inflicted wounds.

Spotify Streams: 944,955,118

Fun Fact: The song contains a sample of K.P. & Envyi‘s 1998 hit “Swing My Way.”

22. SZA ft. Travis Scott – “Love Galore” 

TDE/RCA, 2017

More than any other song, “Love Galore” marked the turning point for SZA where she went from an artist on the rise to a bona fide superstar. Released in advance of her debut album, Ctrl, the song quickly caught on with fans thanks in part to the dreamy, tropical atmosphere the beat casts over the song, and a cameo from a red-hot Travis Scott. But it’s SZA’s performance that’s the main attraction here, as she delivers the sorts of melodic earworms that are near impossible to get out of your head.

Spotify Streams: 794,436,723

Fun Fact: According to SZA, the “I Love on my ladies/Love to my ladies/Dated a few” line is true.

21. Wizkid ft. Tems – “Essence”

Starboy/RCA, 2020

By our not-so-scientific observations, it only takes the first two lines of “Essence” for a listener to be drawn into its orbit. Trading serpentine melodies over an Afrobeats riddim that bounces along at a leisurely pace, Wizkid and Tems generate a heat on the track that can turn the coldest winter day into a sultry summer vibe. Fans around the world responded in kind, helping turn “Essence” into one of the biggest tracks to ever come out of Africa.

Spotify Streams: 230,735,273

Fun Fact: “Essence” is the first Nigerian song in history to chart on the Billboard Hot 100 and the Billboard Global 200.

20. Silk Sonic – “Leave The Door Open” 

Atlantic, 2021

Conceived as a joke between friends, Bruno Mars and Anderson .Paak’s Silk Sonic side project became quite real during the pandemic. And when the project’s lead single, “Leave The Door Open,” dropped, its throwback soul sound instantly resonated with fans—perhaps to an extent neither artist expected. A sultry ballad evoking the dustiest late-night grooves from the ’70s, the hit perfectly melds the Top 40 sensibilities of Bruno with the indie leanings of Anderson and would ultimately go on to win Song of the Year at the 2022 Grammys. Not bad for an idea that began as an afterthought.

Spotify Streams: 1,269,678,632

Fun Fact: The bridge of the song “almost broke the band up,” according to Bruno.

19. Summer Walker – “Girls Need Love” 

LVRN/Interscope, 2018

Summer Walker’s greatest strength as a songwriter is her ability to drop the pretense and say the quiet part out loud. On her 2018 breakout hit, “Girls Need Love,” the Atlanta singer does not hide behind metaphors as she laments the double standards society lobs at her honesty. Like most of her debut EP, Last Day Of Summer, “Girls Need Love” plays out like a slowed-down trap banger emerging from the ether, setting the mood for Summer’s plainspoken manifesto about the universal desire for physical affection.

Spotify Streams: 315,977,925

Fun Fact: Drake heard the song and DM’d Summer on social media about doing a remix.

18. Miguel ft. J. Cole – “Come Through and Chill”

RCA, 2018

Given the personalities involved, it’d be reasonable to assume that “Come Thru and Chill” was the first time that Miguel, J. Cole, and producer Salaam Remi had all worked together. However, they first crossed paths on Miguel’s 2010 major-label debut, “All I Want Is You.” After reuniting in 2017, the trio proved you can recapture lightning in a bottle—with even greater success. Conjuring that original magic, the musical heavyweights mix R&B, hip-hop, and vintage soul to great effect, creating a drowsy, cloudy vibe that fully envelops you from the moment you hit play.

Spotify Streams: 240,100,017

Fun Fact: Miguel originally uploaded a version of the song to his SoundCloud page in June 2016 without J. Cole on it.

17. SZA – “Good Days” 

Top Dawg Entertainment/RCA, 2020

Good Days” reunites SZA with producer Carter Lang, who was vital to shaping the sound of her opus, Ctrl. Combining the pop sensibilities of her debut album while revisiting some of the more adventurous ideas from earlier releases—including her trip-hop and synth pop-tinged EP Zthe track incorporates those stylistic cues in the effortless manner the world has come to expect. Over the shimmering, rippling instrumental, SZA makes a case for solitude—mental and physical—when the weight of the world feels like too much to bear.

Spotify Streams: 1,033,933,774

Fun Fact: SZA first teased the song in July 2020 on her Instagram stories. She then featured it at the end of the music video for “Hit Different” in September 2020.

16. Beyoncé – “Formation” 

Parkwood/Columbia, 2016

Like the rest of her autobiographical concept album, Lemonade, “Formation” sees Beyoncé mining her personal life for inspiration. But unlike some of the album’s heavier moments, the hit single takes a lighter, more playful approach as the pop monolith lets the world know exactly where she comes from. Working over a Mike WiLL Made-It beat that sounds like some Dirty South funk snatched from the year 4000, Bey doesn’t hold back an ounce of pride, leading to the iconic moment where she tells you everything that goes into making a Texas Bama. 

Spotify Streams: 309,235,872

Fun Fact:  Beyoncé performed it during her guest appearance at the Super Bowl 50 halftime show the day after its premiere. “Formation” was also Google’s most-searched song of 2016.

15. The Weeknd – “Die For You” 

XO/Republic, 2017

One of R&B’s preeminent ice lords, The Weeknd underwent a moment of sobering self-examination on “Die For You,” revealing the emotions that swirl in his head in those quiet times between sleep and the nightlife. Over the course of four and a half minutes, the Toronto native stumbles through unfamiliar territory, admitting from the jump that his attempts at opening up are, at best, clumsy. But even with Starboy’s willingness to flash his more human side, it wasn’t until 2023 that the song truly resonated with fans, going viral on TikTok and earning the unique distinction as the song with the longest climb to number one on the charts.

Spotify Streams: 2,156,988,175

Fun Fact: The song’s viral moment led to a new video and remix featuring Ariana Grande; it became the fourth-best-selling single of 2023.

14. Daniel Caesar – “Get You”

Golden Child, 2016

Sometimes less is more, and in the case of “Get You” it works to great effect for Daniel Caesar and Kali Uchis. Each of the song’s individual aspects are unassuming on their own—whether it be the lazy drawl of the production or the restrained vocals from both artists—but when combined, a strange alchemy turns it into pure gold. The first single from Daniel’s timeless debut album, Freudian, the hit was a breakthrough moment for the Toronto singer, providing the spark for a career that has burned brightly ever since.

Spotify Streams: 972,868,310

Fun Fact: There were two alternate versions of “Get You” that were made before Daniel and his producers found the right groove for the song.

13. Ella Mai – “Boo’d Up” 

RCA, 2018

Discovered on social media by Mustard, Ella Mai struck up a creative partnership with the West Coast superproducer, eventually leading to her 2018 summer smash “Boo’d Up.” Inspired by an obscure sample (the Johnny Gill deep cut “There U Go” off the Boomerang OST), the throwback vibe of the production showcases Mustard’s versatility behind the boards; Ella wastes no time jumping in with her smooth and soulful vocals. The result is one of the most laid-back hits of the past decade and the perfect song to throw on in the car.

Spotify Streams: 356,933,330

Fun Fact: “Boo’d Up” rose in popularity on social media as well as in nightclubs, notably in the Bay Area, but the song truly grew on radio airplay in the spring of 2018.

12. SZA – “The Weekend”

RCA, 2017

The ’90s slow jam is something of a lost art, but on “The Weekend,” SZA and producer ThankGod4Cody do their part to make sure it doesn’t go extinct. Evoking the likes of SWV, Jodeci, and Mary J. Blige, the multipart harmonies and molasses-coated bass line take you back to the era when late-night radio dedications were still a thing. But before you get too lost in a wave of nostalgia, SZA pulls you back into the streaming era with her inimitable voice, running through the complexities of an increasingly messy situationship.

Spotify Streams: 518,821,458

Fun Fact: The song samples “Set the Mood Prelude” from Justin Timberlake’s FutureSex/LoveSounds.

11. Childish Gambino – “Redbone”

McDJ/Glassnote, 2016

Including Childish Gambino’s “Redbone” on any best-of list is one of the least controversial acts you could commit in 2024. But prior to its release in 2016, Donald Glover’s swerve into funk- and soul-inflected R&B was a force of nature few saw coming. Starting with Bootsy’s Rubber Band’s “I’d Rather Be With You” as a sonic blueprint, the multi-hyphenate talent takes the sprawling funk classic and streamlines it until its most affecting parts are all that remain. But it’s Donald’s vocal performance that produces the biggest surprise, revealing a jaw-dropping falsetto that still has people arguing about whether or not it’s actually him on the mic.

Spotify Streams: 1,573,818,501

Fun Fact: 2017’s Get Out, directed by Jordan Peele, features the song during the film’s opening scene. The song originally debuted at number 75 on Billboard Hot 100. In 2017, it reentered and peaked at number 12.

10. Chris Brown ft. Drake – “No Guidance”

RCA, 2019

Despite their status as rap and R&B titans, Chris Brown and Drake hadn’t found much time to collaborate, in part due to a public feud that spanned nearly a decade. So when the duo joined forces on “No Guidance” in 2019, fans finally got the moment they had been anticipating for years. And it didn’t disappoint.

Trading lines over a sleek, bouncy track that’s as suited for the club as it is an evening at home, the pair brings out the best in each other as Drake’s aloof flows perfectly complement Chris’s passion-filled vocals. “No Guidance” would go on to be one of 2019’s biggest songs as it quickly topped charts and broke records en route to a Grammy nomination for Best R&B song and a spot in Spotify’s Billions Club.

Spotify Streams: 1,011,146,574

Fun Fact: Production contains an uncredited vocal sample of “Before I Die” written and performed by Che Ecru.

9. Jazmine Sullivan – “Pick Up Your Feelings”

RCA, 2020

If there’s any artist who can say they paid their dues en route to stardom, it’s Jazmine Sullivan. Having spent two decades encountering her share of ups and downs, one of R&B’s best finally get her proper dues with Heaux Tales. The fanfare and acclaim surrounding its release was entirely justified.

Of the album’s many high points, it’s “Pick Up Your Feelings” that truly stands out as a perfect distillation of Jazmine’s best artistic qualities—knowing nods to classic soul, a willingness to explore the personal corners of her life with an unflinching honesty, and the vocal chops to make any song uniquely hers.

Spotify Streams: 80,405,429

Fun Fact: “Pick Up Your Feelings” won the first-ever tie for Best R&B Performance with Silk Sonic’s “Leave The Door Open.”

8. Rihanna – “Needed Me”

Roc Nation, 2016

While R&B had already been drifting in outer space sonically, “Needed Me” pushed the genre to the farthest edges of the universe. Featuring Mustard on the beat, the sparsely arranged blips, distorted warbles, and chainsaw synths create an icy, expansive soundscape for Rihanna to explore with her laissez-faire delivery.

But “Needed Me” is more than just the biggest song on Rihanna’s biggest album. It’s a snapshot of a singer and producer working together at their creative and commercial peaks, pushing the boundaries of pop music and redefining what a hit song can be. Far from the upbeat, energetic tracks that typically top the charts, this is a pitch-black ballad that creeps along at a glacial pace. The song’s ambition doesn’t come at the expense of its catchiness, however, as it creates a potent combination that elevates the song to one of the streaming era’s best.

Spotify Streams: 1,435,951,281

Fun Fact: “Needed Me” is Rihanna’s 29th Hot 100 top-10 hit, tying her with Michael Jackson for the third-most Hot 100 top 10s, and trailing only behind Madonna (38) and The Beatles (34). It notably became her longest charting Hot 100 hit, surpassing the 41-week run of “We Found Love.”

7. Summer Walker – “Session 32”

LVRN/Interscope, 2018

Summer Walker’s 2018 debut single, “Session 32,” represented a left turn from the R&B status quo upon its release. Instead of the maximal, futuristic production that had dominated the genre over the previous decade, a lone acoustic guitar is front and center on a stripped-back track, establishing a raw and moody atmosphere for Summer to croon over.

Most compellingly, the newcomer adopted an unapologetically confessional approach to songwriting, tapping into a level of honesty and vulnerability rivaled only by the likes of SZA and Jhené Aiko. In less than two minutes, “Session 32” places listeners in the end stages of a crumbling relationship, moving through a haze of sadness, relief, anger, uncertainty, and yearning as Summer tries to figure out what went wrong.

A classic ballad that showcases one of music’s most distinct songwriters, “Session 32″ also introduced the world to one of the most influential voices in R&B today.

Spotify Streams: 250,211,565

Fun Fact: “Session 32” was Summer’s first-ever release, which was self-produced and recorded at her home. (You can even hear the fire alarm battery in the background.)

6. Solange – “Cranes in the Sky”

Saint/Columbia, 2016

After spending the previous six years dabbling in ’60s soul on Sol-Angel and the Hadley St. Sol, and ’80s new wave on True, a creatively rejuvenated Solange resurfaced in 2016 with A Seat at the Table, an album that not only revealed a new sound for the artist but provided a thesis on the past, present, and future of Black music and culture.

Serving as the album’s centerpiece, “Cranes in the Sky” puts Solange’s songwriting talents on full display as she meditates on life’s overwhelming moments and her attempts to chill, spend, and party them away. Walking the line between traditional pop structures and free-flowing experimentation, Solange lets each part of the song softly melt into the next, blurring the distinctions between verse and chorus. 

All the while, the Raphael Saadiq-produced track follows a laid-back groove that never rises above a simmer, seamlessly blending R&B, soul, funk, and jazz into a strikingly unique work that would take home a Grammy for Best R&B performance.

Spotify Streams: 153,013,700

Fun Fact: Solange wrote “Cranes in the Sky” eight years before the album’s release, in the aftermath of her break-up with the father of her child.

5. Bryson Tiller – “Don’t”

RCA, 2015

Bryson Tiller was hardly the first artist to combine trap and R&B sensibilities on the same song when he hit with “Don’t.” But what set the Louisville singer apart from his like-minded peers was how cohesively he merged those sounds together.

Across the song’s runtime, Bryson doesn’t just flip between singing or rapping. He accomplishes both in equal measure, riding a beat that would suit Frank Ocean just as well as Future. And while his desire for a woman he can’t have is well-traveled territory in music, “Don’t” introduced the world to a shameless brand of pettiness and toxicity that would prove irresistible to an entire generation of music fans.

Few songs have had a greater impact on the evolution of hip-hop and R&B as “Don’t,” with Tiller’s trapsoul sound becoming ubiquitous in the aftermath of the smash hit’s release. Its stratospheric success not only established Tiller as one of the major voices in the streaming era of R&B, but it also played an outsized part in solidifying a creative and commercial lane for countless others to follow.

Spotify Streams: 1,224,790,966

Fun Fact: The last “Don’t” is timestamped at exactly 2:40.

4. Beyoncé – “CUFF IT”

Parkwood/Columbia, 2022

When the world emerged from the pandemic in the summer of 2022, many were ready to blow off some steam. And in a moment of impeccable timing, Beyoncé arrived with her seventh album, RENAISSANCE. A 62-minute party on the surface, the album filters the dancefloor legacies of Chicago, Detroit, and New York through an afrofuturist pop lens to remind the world that electronic and club music is Black music.

And it was “CUFF IT” that grabbed the world’s attention. Flaunting an embarrassment of riches in the song credits, Bey unites three of music’s greatest songwriters in Nile Rodgers, Raphael Saadiq, and The-Dream, who pull from the most revelrous corners of disco, house, funk, and R&B to create a pop masterpiece.

Featuring the trademark bass lines, guitar licks, and four-on-the-floor beats that recall Rodgers’s time as a member of CHIC, Beyoncé sets the table stakes from the start when she says “I feel like falling in love/I’m gonna f**k something up/I need some drink in my cup.” Sonically, “CUFF IT” is nothing short of a cathartic let-out tapping into the spirit of earlier Beyoncé hits like “Crazy In Love,” “Love On Top,” and “Drunk in Love,” and supplying a perfect tonic for the time.

Spotify Streams: 769,533,925

Fun Fact: The song was originally meant for Tony! Toni! Toné!, but Raphael Saadiq decided to send it to Beyoncé. She initially accepted the demo but had forgotten about it until The-Dream found it.

3. Daniel Caesar and H.E.R. – “Best Part”

Golden Child, 2017

Looking at the class of artists who rose to fame in the streaming era, few sit higher than Daniel Caesar and H.E.R. On “Best Part,” the two team up and put their unique talents on display for the world to hear. 

A duet in the truest sense, the song is kept to the bare minimum as elements of pop and indie are stacked onto its R&B foundation. Over an acoustic guitar, organ flourishes, and rhythmic snaps, H.E.R. takes the lead on the first half of the song and is given acres of space, letting the nuances of her soothing voice come to the fore. Daniel then joins her, subtly raising the energy of the track until it reaches its crescendo on the refrain, with the two pleading for the affection of a lover. 

“Best Part” represents much more than a massively successful collaboration between two rising artists. It’s a monument frozen in time, marking the exact location where the pair simultaneously evolved into generational stars.

Spotify Streams: 1,292,644,962

Fun Fact: Daniel and H.E.R. made “Best Part” in the studio the very first day they met.

2. Frank Ocean – “Pink + White”

Boys Don’t Cry, 2016

When Frank Ocean released Blonde in 2016, he had already established himself as R&B’s leading auteur. With releases like Nostalgia, Ultra, and Channel Orange to his name, he had an army of devoted fans willing to follow him to the fringes of the musical landscape. And Frank took full advantage of this creative freedom on his 2016 landmark album, leading his faithful followers into the outer realms, where the boundaries separating genres cease to exist.

It’s the Pharrell Williams-produced “Pink + White” that stands out—not only as the gold standard for R&B experimentation, but for its background vocals that were amazingly supplied by Beyoncé. In the context of the album it sets the tone for the album’s blurry approach, anchoring the many free-flowing songs that follow. On its own, the song thrives on creative tension as Frank toes the line between structureless songwriting and pop formalism, navigating the conceptual divide with an uncanny confidence.

Most importantly, “Pink + White” heralded a sea change where R&B’s biggest stars would step beyond accepted conventions and discover possibilities that pushed the genre forward into a new era.

Spotify Streams: 1,194,418,867

Fun Fact: “Pink + White” is Frank Ocean’s most-streamed Spotify song of all time with over 1 billion streams.

1. SZA – “Snooze”

Top Dawg Entertainment/RCA, 2023

Following up a creative and commercial achievement like Ctrl is no easy feat, but when SZA released her long-awaited follow-up, SOS, she made it look like a walk in the park. Coincidentally, the song also sounds like a walk in the park in the best way. 

Building on the far-reaching scope of her previous album, SZA reaches new heights on the sun-drenched single “Snooze.” True to the song’s title, the production carries a drowsy air, with slack, blues-inspired guitar licks and a beat that’s softer than a down pillow. With Leon Thomas and the legendary Babyface signed on as coproducers and cowriters, the pair bring a polish to the track that never compromises SZA’s most unique attribute: her voice.

Despite the fact that she’s usually surrounded by exquisite production work, SZA’s vocals rarely fail to steal the show of any track she blesses. And on “Snooze,” as she coos about the importance of not sleeping on the love of her life (figuratively speaking), music and lyrics intertwine harmoniously. Even while delivering one of her more restrained performances in recent memory, SZA’s voice stands apart. 

In the context of R&B’s elite, it’s this precise quality that—creatively—puts SZA head and shoulders above the pack, and a huge reason why “Snooze” sits alone as the greatest R&B song of the streaming era.

Spotify Streams: 886,508,230

Fun Fact: “Snooze” peaked at number two on the Billboard Hot 100 and was the only song that spent all of 2023 charting there. It also won a Grammy for Best R&B Song in 2024.

Now that you’ve read the list, listen to the 100 Greatest R&B Songs of the Streaming Era in our Spotify CLASSICS hub. (Note: Playlist and hub only available in North America)

Spotify CLASSICS: 30 Classic Hip-Hop and R&B Albums From the Streaming Era

Streaming has transformed not only the way fans listen to music, but also the way artists release music to the world. And while music has become a more song-driven culture in recent years, that doesn’t mean albums have lost their impact. With the introduction of Spotify CLASSICS: Hip-Hop & RNB Albums of the Streaming Era, we’re celebrating the classic albums that have stood the test of time, no matter the era. 

Available in North America, Spotify CLASSICS is our first-ever program to celebrate catalog music. For the first iteration, we’re looking at albums from the streaming era, 2015 to the present day. Through a selection process examining an album’s holistic impact, our North American editorial team has put a spotlight on the ones that helped define the streaming era.

To inaugurate this new series, our editors have immersed themselves in the world of hip-hop and R&B, picking the 30 classic albums from the likes of Beyoncé, Tyler, The Creator, Solange, Kendrick Lamar, JAY-Z, SZA, Travis Scott, and Future.

Anderson .Paak – Malibu

Steel Wool/Empire, 2016

After years of honing his craft in L.A.’s underground scene, Anderson .Paak finally had a breakthrough with his second studio album, Malibu. A true hybrid, Anderson collages pieces of funk, R&B, dance, and rap into a cohesive puzzle. Released independently, the album earned a Grammy nomination and served as a springboard for AP to become one of music’s most multifaceted artists.

Beyoncé – Lemonade

Columbia, 2016

Beyoncé took the idea of the blockbuster album to new heights with her self-titled surprise in 2013, but less than three years later, she somehow managed to outdo herself on her sixth album, Lemonade. A reckoning with infidelity, the album is a visual and sonic tour de force that effectively lifted the star’s otherwise impenetrable veil through a stunning display of vulnerability and catharsis. From its melding of genres to its incorporation of visual and fashion cues to its marketing, Lemonade has become a multidisciplinary blueprint in its own right.

Beyoncé – RENAISSANCE

Columbia, 2022

Beyoncé’s ability to outdo herself was already unparalleled, but then RENAISSANCE arrived. The full scope of its impact can’t be known so soon, but already, it’s clear that this album is truly special. It’s conceptual like its predecessor, but beyond that, there’s little in her catalog to point to for reference; this is Bey like we’ve never heard her before. Atop a soundscape of Chicago house, Detroit techno, bounce, ballroom, and their numerous derivatives, she sings, raps, and sing-raps, mightily proclaiming that dance music is Black music—then, now, and forever.

Bryson Tiller – T R A P S O U L 

RCA, 2015

A product of 2010s postDrake R&B, Bryson Tiller’s T R A P S O U L represented an evolutionary step in the merging of hip-hop and R&B. Stylistically, he covers the spectrum between rapping and singing, at times on the same verse. Combining vintage songwriting with futuristic production, T R A P S O U L offers up relatable love songs that strike a chord with a generation enamored by toxicity. While countless pop stars and R&B upstarts would go on to adopt Bryson’s blueprint, T R A P S O U L remains the standard.

Cleo Sol – Mother

FLO/Tunecore, 2021

Becoming a parent permanently alters a woman’s world, and when Cleo Sol arrived at that crossroads in her own life, she created a monument. Her aptly titled second album, Mother, is a beautiful and emotional project that reflects on her personal transformation and her complicated relationship with her own mom. There’s a profundity to the songs—many of them recorded with her newborn son in her arms—that still feels like a rare gift.

Daniel Caesar – Freudian 

Golden Child, 2017

Daniel Caesar went against the grain as trap soul was becoming the norm. The Toronto balladeer merges his gospel, soul, pop, and indie sensibilities into Freudian, a 10-track masterpiece that’s unmistakably R&B. Released on the singer’s label, Golden Child Recordings, the album features hits like “Get You,” as well as the Grammy-winning “Best Part” with H.E.R., which has earned over 1 billion streams on Spotify to date. Freudian is a testament to R&B’s enduring appeal and the genre’s capacity to reference the past, present, and future in its purest form.

Freddie Gibbs and Madlib – Bandana

Keep Cool/RCA, 2019

Freddie Gibbs and Madlib released their first collaborative album, Piñata, in 2014 during a transitional time in music. By the time they delivered the 2019 follow-up, Bandana, streaming had become the world’s top medium for music discovery and melodies had all but replaced traditional rapping. Despite this, Bandana established the duo as leaders of a more vintage sound centered around lyricism and lo-fi beats—a counter-culture movement that’s still inching toward the mainstream today.

Frank Ocean – Blonde

Boys Don’t Cry, 2016

A critical darling since his 2011 breakout mixtape, Nostalgia, ULTRA, Frank Ocean stepped into a class all his own with his second album, Blonde. More sparse and atmospheric than previous releases, Blonde leans into his most endearing and enigmatic qualities. Emotions are high, but neatly contained narratives are few, which is fitting for an album that makes deconstruction—sonic and otherwise—its guiding principle.

Future – DS2

Epic, 2015

At the time of DS2’s release, Future had come off of a five-month, three-mixtape run that included Monster, Beast Mode, and 56 Nights. Still, questions remained about whether he could conjure the same magic on a proper album. DS2 quickly silenced doubters as the Atlanta rapper elevated his signature brooding to new levels. A refined and focused album, DS2 both cemented an iconic run from the artist and forged a new way for trap—and popular—music.

H.E.R. – H.E.R.

RCA, 2017

The 2010s were rife with artists incorporating mystery into their marketing, but H.E.R. made it central to her musical identity. Her self-titled compilation album—which combined her first two EPs along with a handful of new songs—used the faceless, nameless approach (especially rare for women) as a way of highlighting universal experiences with love and heartbreak. More than that, her anonymity allowed her striking voice and musicality to take center stage, laying the groundwork for the star she’s evolved into.

The Internet – Ego Death

Odd Future/Columbia, 2015

Once the in-crowd’s best kept secret, The Internet stepped out of Odd Future’s shadow and expanded its reach with Ego Death, proving that the group could no longer be confined to the alternative R&B label they carried at the beginning of their career. The streaming hit “Girl,” produced by Kaytranada, was instrumental in creating the band’s pathway to more casual R&B listeners. The album serves as a coming out party for frontwoman Syd, revealing her talents as a formidable songwriter, and bandmate Steve Lacy, who would go on to blossom as a solo artist.

Jay-Z – 4:44

Roc Nation, 2017

Jay-Z built his career rapping about his hustler’s spirit. But Hov’s ability to deliver a message that resonates with millions who don’t share his background helped make him one of the most influential artists of all time. 4:44 is part confessional and part business manual. He addresses the transgressions that led to a controversial elevator ride with his wife Beyoncé and her sister Solange, and sprinkles food for thought through the album. 4:44 also showcases Jay-Z at his razor-sharp best, silencing any doubts that he could still deliver a compelling body of work 20 years after his classic debut.

Jazmine Sullivan – Heaux Tales

RCA, 2021

By the time Jazmine Sullivan’s Heaux Tales was released, it’d been nearly 13 years since her breakthrough single, “Need U Bad.” But even for longtime fans, this album felt like an arrival for one of modern R&B’s most stunning vocalists. Conceptually, it’s an exploration (and reclamation) of femininity, sexuality, and romance; sonically it’s a breathtaking display of range and tone that only further confirmed her prowess. The effort earned her her first, long-deserved Grammys: Best R&B Album and Best R&B Performance.

Kendrick Lamar – To Pimp A Butterfly

Top Dawg Entertainment/Interscope, 2015

Rap is arguably most impactful as protest music, but the genre had almost exclusively become party music, at least in the mainstream, by 2015. Kendrick Lamar offered rare social commentary months after the police killings of Eric Garner, Tamir Rice, and Michael Brown. To Pimp A Butterfly’s jazz backdrop is a sharp contrast from the trap sound that had become ubiquitous, spawning the Pharrell Williams-produced “Alright”—one of the most important protest songs of the 21st Century, and one that pushes the idea of rap’s role as the “CNN of the ghetto.”

Kendrick Lamar – DAMN. 

Top Dawg Entertainment/Interscope, 2017

Following up his previous two albums was never going to be an easy task for Kendrick Lamar, but on DAMN., the rapper proved he could deliver crossover hits without compromising a drop of his innovative spirit. The album has sold over 3 million album -equivalents to date, won multiple Grammy Awards, and earned a Pulitzer Prize—making K.Dot the first non-classical or jazz musician to win the honor. With DAMN., Lamar joined a short list of musicians who’ve released three classic albums in a row, and he cemented himself as the most critically acclaimed artist of his generation.

Lil Uzi Vert – Lil Uzi Vert vs. The World

Generation Now/Atlantic, 2016

Lil Uzi Vert vs. the World is a crystallization of the exact moment Lil Uzi Vert exploded into stardom. All of the qualities he would continue to warp, expand, and transform over the course of his career take shape on this mixtape: his irresistible melodicism, sharp-but-defiant cadences, and an experimental streak that pushes rap’s boundaries to some of its quirkiest limits. In the years since its 2016 release, the sonic seeds of Lil Uzi Vert vs. the World have been scattered across hip-hop, pop, and beyond.

Migos – Culture 

Quality Control Music/300, 2017

At the height of their powers, Migos were half-jokingly, half-earnestly considered to be better than The Beatles, with signature triplet rhymes effectively resetting the sound of popular rap. Then the trio’s second album, Culture, arrived and promptly cemented their place in the zeitgeist. Riding the massive, viral wave of “Bad and Boujee,” which earned Migos (and Lil Uzi Vert) their first and only number one, Culture emphasizes all the things that made them impossible to resist: playful ad-libs, inventive cadences, earworm melodies, and savvy beat selection.

Nipsey Hussle – Victory Lap

All Money In/Atlantic, 2018

Many rappers tend to peak early, but Nipsey Hussle entered his creative prime 10 years after his breakthrough release. The L.A. native’s vision was always clear: As a self-made entrepreneur, Neighborhood Nip preached about economic empowerment. Nip perfected his formula on Victory Lap, and his lyrics had the ability to resonate with street disciples and ordinary people alike. The project brought Nipsey the acclaim and commercial reach he long deserved and, as has historically been the case, the album gained even more importance in the wake of his untimely death.

Playboi Carti – Die Lit

AWGE/Interscope, 2018

Playboi Carti’s appeal lies, in part, in his ability to do a lot with a little, and he used his debut album, Die Lit, to double down on his style. The beats are captivating and Carti’s melodic flow—punctuated by repetition and chirped ad-libs—leaves plenty of space to appreciate not just the production, but also the slippery minimalism of his flow. It’s a formula that has been praised and criticized in turns for being simplistic, but the Atlanta rapper is redeemed by the many imitators who repeatedly fail to recreate his singular magic.

Rihanna – Anti

Roc Nation/UMG, 2016

Rihanna’s ability to churn out a hit was well-established before the release of Anti. In fact, the decade leading up to its release saw Rihanna consistently topping the charts. But this album opened up a new chapter of her artistry, revealing the pop star in a new light. Anti culls inspiration from a wide range of genres, including psychedelic and pop-rock, but it’s the soulfulness of it all that sets it apart. And fans continue to keep this classic in heavy rotation, evidenced by three songs (“Work,” “Love On The Brain,” and “Needed Me”) that have surpassed a billion streams.

Roddy Ricch – Please Excuse Me for Being Antisocial

Atlantic, 2019

After releasing a trilogy of acclaimed mixtapes, Roddy Ricch’s grind culminated in his blockbuster debut album, Please Excuse Me for Being Antisocial. In an era of increasingly fragmented rap fandom, the project represents an inflection point as his chart-topping single “The Box” possibly exemplifies the last ubiquitous rap song. Roddy goes through a range of moods as he contextualizes why being a product of his environment has made him so rigid today.

Saba – CARE FOR ME 

Saba Pivot, LLC, 2018

Following the murder of his cousin, Chicago rapper Saba surveyed his grief and responded with CARE FOR ME. On the album, his second, Saba allows his emotions to sharpen his craft, deftly capturing the depths of his sorrow and loneliness while still expressing the love he has for his fallen family member. Despite the weightiness of its concept, Saba emerges triumphant, not just as a rapper but as a person as well.

Solange – A Seat at the Table

Saint Records/Columbia, 2016

While Solange offered a glimpse at her potential on earlier releases, A Seat at the Table is where the singer found her identity and announced her arrival as a full-fledged creative. Revealing a new, mature point of view as a lyricist, and a new sound, A Seat At The Table is cool, substantive, and unapologetically Black. With Raphael Saadiq handling coproduction for most of the project and Master P narrating throughout, the album embodies qualities that had become disassociated with R&B amid pesky perceptions that the genre was dying. The album made Solange a favorite among tastemakers and positioned her as one of R&B’s most forward thinkers. 

Summer Walker – Over It

LVRN/Interscope, 2019

When Summer Walker’s breakout single, “Girls Need Love,” emerged from the ether in 2018, it felt as though she had gifted a generation of women the language for expressing their sexual desires. Her debut album, Over It, further expanded that lexicon, with the singer-songwriter replacing archaic attitudes and feelings of shame—shame for wanting love, shame for wanting sex, shame for being too loud, shame for being imperfect—with a sense of pride. In a hypercritical era, Over It became a necessary meditation on how to embrace one’s own flaws.

SZA – Ctrl

RCA, 2017

Few albums have captured the complexities of modern love and lust like SZA’s debut, Ctrl. Upon its release in 2017, there was a near immediate recognition that Ctrl was special. The wounded vulnerability and raw candor of SZA’s lyrics made her listeners feel seen as she laid bare some of the hardest truths about romance in today’s world. She brilliantly transformed the messiness of her inner world into a masterpiece for all to see, and music—along with each person who heard it—was made a little better by her bravery. 

Travis Scott – ASTROWORLD

Cactus Jack/Epic, 2018

Inspired by a now-defunct theme park in his native Houston, ASTROWORLD showcases Travis Scott’s ability to create fictional worlds his fans can inhabit. Before Astroworld’s release, Travis made fans wait two years for the album to drop, at a time when flooding the market was becoming a survival tactic for most artists. As the anticipation reached a fever pitch, he’d carefully whet his fans’ appetites with excellent cameos on SZA’s “Love Galore” and Drake’s “Portland.” Then, Travis delivered and ascended to a new stratosphere as one of hip-hop and pop’s biggest stars.

Tyler, The Creator – Flower Boy

Columbia, 2017

Tyler, The Creator reinvented himself into an artist’s artist on his fourth studio album, Flower Boy. The Los Angeles rapper peeled back layers and revealed a sophistication that was hidden behind the shock value and provocative behavior showcased in some of his earlier work. Over dreamy production, Tyler paints a portrait of a complex human, displaying his personal and artistic growth. Tyler’s evolution was also rewarded with a commercial leap, as Flower Boy gave the artist his first platinum certification. The album’s biggest single, “See You Again,” has gone viral twice in the years after its initial release and has now surpassed a billion streams on Spotify.

Tyler, The Creator – IGOR

Columbia, 2019

Tyler, The Creator has historically pulled from a boundless pool of musical influences, but with IGOR, he offers up an album that challenges genre classifications. There’s some rapping, but the album’s hip-hop DNA is less apparent. It’s soulful—Tyler sings for most of the album—but it’s not necessarily R&B or pop. Instead, T’s journey of personal and artistic maturation takes center stage as he reflects on past relationships. Speculation around the object of Tyler’s affections has given the album a mythological air. Despite being left of center, IGOR earned a Grammy for Best Rap Album and ironically pushed Tyler toward the center of rap’s cultural conversation.

Tyler The Creator – Call Me If You Get Lost

Columbia, 2021

For most of the 2000s and into the 2010s, a Gangsta Grillz mixtape represented a milestone moment for artists, both rising and established. In 2021, Tyler, The Creator restored the feeling with Call Me If You Get Lost, his very own Gangsta Grillz mixtape, hosted by DJ Drama himself. The acclaimed tape evokes the gritty rawness of the aughts and juxtaposes it with some of the rapper’s finest and most confident writing. In calling on the past, Tyler introduced the world to a new era of his artistry, clear-eyed and more fearless than ever.

XXXtentacion – 17

Bad Vibes Forever/EMPIRE, 2017

XXXtentacion’s 17 turned the Florida native into a streaming juggernaut. X managed to gain organic traction when manufactured virality was becoming standard. He hardly ever promoted his music. Instead, the persistent controversy that followed him seemed to fuel his momentum. Pulling heavily from emo influences, 17 showcases X’s ability to effortlessly move between styles, singing over acoustic guitars one moment and rapping over vocal samples the next. Touching on mental health and tapping into angst, 17 demonstrates the artistic qualities that made X a fan favorite among younger audiences, and four of the album’s 11 songs have surpassed a billion streams to date. Less than a year after 17’s release, X’s moment in the spotlight would be tragically cut short, and his death has left a void that’s yet to be filled.

Discover more of today’s future hip-hop classics on our flagship playlist, RapCaviar.

 

Spotify Wrapped Sound Town: All You Need To Know

Spotify Sound Town in the 2023 Spotify Wrapped experience

As you may have seen across the internet, we matched listeners to a Sound Town based on their own listening and artist affinity as part of our 2023 Spotify Wrapped personalized experience. If you haven’t launched your own listening journey yet, go check out your 2023 Wrapped here and see if your tastes line up with those of fans in, say, Provo, Utah, or Cuiabá, Brazil, or, well, more than 1,300 spots around the world.

How did Spotify pick your Sound Town, anyway?

Listening is universal, a pastime loved by communities around the world. Streaming habits transcend borders, leading to songs, genres, and artists that achieve new lives in faraway places. 

Sound Towns selected for eligible users are made up of two factors: a user’s most-streamed artists of the year, and the way in which those artists are streamed in other cities. It’s objective and driven by a user’s listening history.

Many cities around the world are highlighted in the experience, but we’ve seen fans around the world make a select few the talk of the town since 2023 Wrapped debuted. If you’ve been wondering what locals listened to in these hot spots, we rounded up the most-streamed songs of the year for each city. 

Although these lists don’t speak to the methodology we used to determine users’ Sound Towns—and don’t necessarily reflect all of the artists that fans had in common as part of their experience—it does paint a picture of each city’s unique tastes.

Berkeley, CA, USA

  1. “Kill Bill” by SZA
  2. “Boy’s a liar Pt. 2” by Ice Spice, PinkPantheress
  3. “Cruel Summer” by Taylor Swift
  4. “Flowers” by Miley Cyrus
  5. “OMG” by NewJeans
  6. “Ditto” by NewJeans
  7. “Anti-Hero” by Taylor Swift
  8. “Pink + White” by Frank Ocean
  9. “Ceilings” by Lizzy McAlpine” 
  10. “Low” by SZA

Burlington, VT, USA

  1. “Stick Season” by Noah Kahan
  2. “Kill Bill” by SZA
  3. “ceilings” by Lizzy McAlpine
  4. “All My Love” by Noah Kahan
  5. “Northern Attitude” by Noah Kahan 
  6. “Homesick” by Noah Kahan
  7. “Cruel Summer” by Taylor Swift
  8. “Flowers” by Miley Cyrus
  9. “Boy’s a liar Pt. 2” by Ice Spice, PinkPantheress
  10. “Evergreen” by Richy Mitch & The Coal Miners

Cambridge, MA, USA

  1. “Kill Bill” by SZA
  2. “Cruel Summer” by Taylor Swift
  3. “Flowers” by Miley Cyrus
  4. “Last Night” by Morgan Wallen 
  5. “Anti-Hero” by Taylor Swift
  6. “Stick Season” by Noah Kahan
  7. “Boy’s a Liar Pt. 2” by Ice Spice, PinkPantheress
  8. “Vampire” by Olivia Rodrigo
  9. “As It Was” by Harry Styles
  10. “Calm Down” by Rema, Selena Gomez

Cuiabá, Brazil

  1. “Nosso Quadro” by AgroPlay, Ana Castela
  2. “Leão” by Marília Mendonça
  3. “Erro Gostoso – Ao Vivo” by Simone Mendes
  4. “Oi Balde – Ao Vivo” by Zé Neto & Cristiano
  5. “Seu Brilho Sumiu – Ao Vivo” by Israel & Rodolffo, Mari Fernandez
  6. “Bombonzinho – Ao Vivo” by Ana Castela, Israel & Rodolffo
  7. “Traumatizei – Ao Vivo Em Brasília” by Henrique & Juliano
  8. “Duas Três” by Adriano Rhod, Ana Castela, Guilherme & Benuto
  9. “Não Vitalício (Nunca Mais) – Ao Vivo” by Mari Fernandez, Matheus & Kauan
  10. “Eu Gosto Assim – Ao Vivo” by Gustavo Mioto, Mari Fernandez

Jakarta, Indonesia

  1. “Tak Segampang Itu” by Anggi Marito
  2. “Komang” by Raim Laode
  3. “Sial” by Mahalini
  4. “Tertawan Hati” by Awdella
  5. “Kill Bill” by SZA
  6. “Kau Rumahku” by raissa anggiani
  7. “Runtuh” by Feby Putri, Fiersa Besari
  8. “Here With Me” by d4vd
  9. “Angels Like You” by Miley Cyrus
  10. “Usai” by Tiara Andini

York, Great Britain

  1. “Flowers” by Miley Cyrus
  2. “Kill Bill” by SZA
  3. “Anti-Hero” by Taylor Swift
  4. “As It Was” by Harry Styles
  5. “Cruel Summer” by Taylor Swift
  6. “Daylight” by David Kushner
  7. “ceilings” by Lizzy McAlpine
  8. “Boy’s a liar Pt. 2” by Ice Spice, PinkPantheress
  9. “Escapism.” by 070 Shake, RAYE
  10. “Sprinter” by Central Cee, Dave

The Top Songs, Artists, Podcasts, and Listening Trends of 2023 Revealed

Musically, 2023 was defined by the return of major female pop stars, sonic diversity that topped the charts, and a global music atmosphere that gave rise to powerful genres. On the podcast front, creators are responding to trends in real time, and audiences are turning to podcasts to join larger cultural conversations. As always, our 2023 Spotify Wrapped campaign reflects these trends, and our toplists showcase how over 574 million people around the world listened this year.  

Read on to learn more about the top artists, songs, albums, and podcasts of 2023, then take a look at the personalized Wrapped user experience that celebrates your own year in listening. 

The top global artists of 2023

Reimagined rereleases, record-breaking world tours, and colorful friendship bracelets—fans everywhere will be thrilled to see Taylor Swift as this year’s top artist, with more than 26.1 billion global streams since January 1. In the 48 hours leading up to this crowning moment, Spotify revealed 21 puzzle pieces with Taylor Swift-themed easter eggs in billboards from Sao Paulo to Jakarta. These clues culminated in a spotlight video that included nods to her universe—featuring everything from cats to her infamous red lips. For a limited time, when you play one of her songs on Spotify, watch as the progress bar changes and sparkles to match the song’s era color. 

Taking second place was reggaeton superstar Bad Bunny, who also had a standout year with a new album, nadie sabe lo que va a pasar mañana. Rounding up the top five were The Weeknd, Drake, and Peso Pluma.

The top global songs of 2023

The top song of the year, Miley Cyrus’s record-breaking Flowers,” had incredible momentum from the day of its debut through the summer months and now counts more than 1.6 billion streams globally. In the second and third spots are Kill Bill” by SZA andAs It Was” by Harry Styles. The fourth and fifth spots come from Jung Kook with Seven (feat. Latto),” and Eslabon Armado and Peso Pluma with Ella Baila Sola.”

The top global albums of 2023 

Listeners looked to the past in choosing which albums to play, as several of this year’s top-five albums were released prior to 2023. The most-streamed album of the year for the second year in a row was Un Verano Sin Ti by Bad Bunny, with more than 4.5 billion streams globally, followed by Taylor Swift’s album Midnights. SZA takes the third spot with SOS. And in the fourth and fifth spots are Starboy by The Weeknd and MAÑANA SERÁ BONITO by KAROL G

The top global podcasts of 2023

Spotify is the most-used audio podcast platform in many key markets around the world and is also the number-one podcast publisher in the U.S., according to the most recent Edison Research data. And for the fourth time in a row, The Joe Rogan Experience takes the honor of top podcast of the year globally. In second place for the second year is Call Her Daddy, and in third, Huberman Lab, followed by anything goes with emma chamberlain and On Purpose with Jay Shetty. Eight of the top 25 podcasts on the global top lists are Spotify Owned & Licensed podcasts, and nine of the top 25 podcasts in the U.S. are as well. 

Throughout the year, these podcasts, as well as many others, spotlighted top moments in pop culture, from music to movies to technology. 

  • The spring and summer were full of girl- and women-powered media. The combinations of Beyonce’s Renaissance Tour, Taylor Swift | The Eras Tour, and the success of the Barbie movie led to cultural conversations across many genres of podcasts about both economics and entertainment. 
  • Throughout the year, the world was fascinated, frustrated, and sometimes frightened by the rise in AI. Podcasts offered a critical and nuanced take on the rising tech trend. 

Catch the full year in podcast trends here.

The global trends that shaped our year

These most-streamed artists, songs, albums, and podcasts weren’t the only guideposts to 2023. Pop culture trends also fueled listening, from themed playlists to song spikes. 

  • This year, Eurovision made a huge impact, as “Tattoo” by winner Loreen and “Cha Cha Cha” by runner-up Käärijä both reached the top 10 global daily chart the day after the final. 
  • Gen Z continues to embrace the genreless/genre-hybrid trend, refusing to be defined by only one genre, and instead moving seamlessly between sounds. They also embrace moods, looking for playlists and songs that best describe the mood or moment they’re in.
  • This year also marked a significant surge in Colombian enthusiasm for Mexican music. Colombia emerged as the fifth-largest consumer of Mexican music in 2023, showcasing an 85% increase in its consumption over the year. 
  • The consumption of Indian classical instrumental music continues to grow on Spotify in India and around the world. In the last 24 months, India’s classical music consumption grew by close to 500% on Spotify. Over 45% of Indian classical music listeners on Spotify are under the age of 25. 
  • Afrobeats is one of the fastest-growing genres on Spotify, growing by 550% since 2017 with new audiences emerging in Mexico and India. In 2023, Rema’s “Calm Down” became the first Afrobeats artist-led track to hit a billion streams on Spotify. 
  • Mandopop, with top artists like Jay Chou, JJ Lin, and Eason Chan, has received more than 500 million monthly streams globally, seeing an almost 45% increase in the past year.  

Read on for a few notable trends that spiked throughout the year.

February

The Big Game and Valentine’s Day prompted huge increases in listening around moments that fans couldn’t help but love. 

March

Television finales and springtime vibes made way for character playlists and dreamy, twangy tracks. 

May

A new sports craze and the return of a beloved children’s movie resulted in two large spikes. 

July

Cherry-red tomatoes and hot-pink playlists colored a summer full of girl power.

October

Memes powered by social media played a pivotal role throughout the year in creating buzz and  playlists, and this October was no different. 


All year long:

 

Spotify 2023 Wrapped Global Top Lists 

Most-Streamed Artists Globally 

  1. Taylor Swift
  2. Bad Bunny
  3. The Weeknd
  4. Drake
  5. Peso Pluma
  6. Feid
  7. Travis Scott
  8. SZA
  9. Karol G 
  10. Lana Del Rey

Most-Streamed Songs Globally

  1. Flowers” by Miley Cyrus
  2. Kill Bill” by SZA
  3.  “As It Was” by Harry Styles
  4. Seven (feat. Latto)” by Jung Kook
  5. Ella Baila Sola” by Eslabon Armado, Peso Pluma
  6. Cruel Summer” by Taylor Swift
  7. Creepin’ (with The Weeknd & 21 Savage)” by Metro Boomin, The Weeknd, 21 Savage
  8. Calm Down (with Selena Gomez)” by Rema, Selena Gomez
  9. Shakira: Bzrp Music Sessions, Vol. 53” by Bizarrap, Shakira
  10. Anti-Hero” by Taylor Swift

Most-Streamed Albums Globally 

  1. Un Verano Sin Ti by Bad Bunny
  2. Midnights by Taylor Swift
  3. SOS by SZA
  4. Starboy by The Weeknd
  5. MAÑANA SERÁ BONITO by KAROL G
  6. One Thing At A Time by Morgan Wallen
  7. Lover by Taylor Swift
  8. HEROES & VILLAINS by Metro Boomin
  9. GÉNESIS by Peso Pluma
  10. Harry’s House by Harry Styles

Top Podcasts Globally 

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Huberman Lab
  4. anything goes with emma chamberlain
  5. On Purpose with Jay Shetty
  6. Crime Junkie
  7. This Past Weekend w/ Theo Von
  8. Serial Killers
  9. The Diary Of A CEO with Steven Bartlett
  10. TED Talks Daily
  11. Relatos de la Noche
  12. Caso 63
  13. Psicologia Al Desnudo | @psi.mammoliti
  14. The Daily
  15. Lex Fridman Podcast
  16. Armchair Expert with Dax Shepard
  17. El Podcast de Marian Rojas Estapé
  18. Gemischtes Hack
  19. The Psychology of your 20s
  20. Stuff You Should Know
  21. SmartLess
  22. La Cotorrisa
  23. Se Regalan Dudas
  24. The Jordan B. Peterson Podcast
  25. Conspiracy Theories

Spotify 2023 Wrapped U.S. Top Lists

U.S. Most-Streamed Artists

  1. Taylor Swift
  2. Drake
  3. Morgan Wallen
  4. The Weeknd
  5. Bad Bunny
  6. 21 Savage
  7. SZA
  8. Zach Bryan
  9. Kanye West
  10. Peso Pluma

U.S. Most-Streamed Songs

  1. Last Night” by Morgan Wallen
  2. Kill Bill” by SZA
  3. Flowers” by Miley Cyrus
  4. Ella Baila Sola” by Eslabon Armado, Peso Pluma
  5. Boy’s a liar Pt. 2” by PinkPantheress, Ice Spice
  6. Cruel Summer” by Taylor Swift
  7. Something in the Orange” by Zach Bryan
  8. You Proof” by Morgan Wallen 
  9. Creepin’ (with The Weeknd & 21 Savage)” by Metro Boomin, The Weeknd, 21 Savage
  10. Anti-Hero” by Taylor Swift

U.S. Most-Streamed Albums

  1. One Thing At A Time by Morgan Wallen
  2. SOS by SZA
  3. Midnights by Taylor Swift
  4. HEROES & VILLAINS by Metro Boomin
  5. Dangerous: The Double Album by Morgan Wallen
  6. Lover by Taylor Swift
  7. Un Verano Sin Ti by Bad Bunny
  8. folklore by Taylor Swift
  9. GÉNESIS by Peso Pluma
  10. Starboy by The Weeknd

Top Podcasts in the U.S.

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Crime Junkie
  4. This Past Weekend w/ Theo Von
  5. The Daily
  6. Huberman Lab
  7. Armchair Expert with Dax Shepard 
  8. SmartLess
  9. Up First
  10. anything goes with emma chamberlain
  11. 2 Bears, 1 Cave with Tom Segura & Bert Kreischer
  12. Morbid
  13. The Journal.
  14. Stuff You Should Know
  15. On Purpose with Jay Shetty
  16. Lex Fridman Podcast
  17. NPR News Now
  18. Serial Killers 
  19. New Heights with Jason and Travis Kelce
  20. Dateline NBC
  21. Conspiracy Theories 
  22. Distractible
  23. The Jordan B. Peterson Podcast
  24. The Psychology of your 20s
  25. Science Vs 

 

Top EQUAL Artist INNA Reflects On a Standout Year

Top EQUAL Artist INNA Dance Cover

Today we kicked off 2023 Spotify Wrapped, our annual campaign that celebrates fans and creators worldwide. And as the good vibes keep coming, we look back on a successful year of EQUAL, which included speaking events, festivals, and both local and global playlists featuring a large roster of talented EQUAL ambassadors. We’re thrilled to announce that Romanian superstar INNA is the most-streamed artist within the EQUAL Global playlist in 2023.

In 2020, Spotify created EQUAL, a global initiative that aims to eliminate the existing gender gap in the music industry so that women artists, composers, and producers have the representation and visibility they deserve. Since then, week after week, we’ve been raising the volume on women artists locally and internationally. 

Along with being named an EQUAL Global ambassador back in April, INNA had quite a landmark 2023. Her Dhurata Dora and Stefflon Don collaborations for the track “Yummy” pleased fans—as did the release of a 10-song EP of remixes for her revival of the 1997 Sash! hit “Rock My Body.” The house music star also released a two-part studio album, Just Dance #DQH1 and Just Dance #DQH2, which showcases an ambitious new direction in the artist’s career, combining elements of other genres and sounds as part of the Dance Queen’s House project.

For the Record caught up with INNA to talk about being the top EQUAL artist, her Wrapped for Artists insights, and her plans for 2024.

What was your reaction to finding out that you’re this year’s top EQUAL artist?

It was a huge surprise! I want to thank everyone who listens to my music and supports me. It’s an absolute honor to have so many people who are there for me. As an artist, this is the love I need to feel! I’m so happy about this!

How has dance music changed since your debut single, “Hot,” topped the charts in 2009? EQUAL Top Artist INNA

There are more and more dance artists in the world now, and a lot of DJs doing dance and EDM songs. It’s an expanding genre that has seen and will continue to see a lot of growth.

I’ve also changed quite a lot. In that time I made it a point to experience different collaborations, genres, and sounds in my music. 

What were some of your 2023 highlights?

2023 was such a great year. My collaboration with R3HAB for “Rock My Body” conquered the charts and became a hit. I released a new album, Just Dance, featuring the music I worked on for the Dance Queen’s House project. And, of course, so many concerts. I couldn’t be more grateful for all that’s happened in 2023. Bring it on, 2024! I’m ready for you!

Tell us about Just Dance, which you’ve previously described as a refresh from your past and an important step in your evolution as an artist.

When we started, we were brainstorming, thinking how this album should sound. And overall we felt that we needed a different vibe and a whole new approach, so we changed the dynamic. I’m honestly super excited about how it all came together. The album complements my 2023 tour on the stages of the biggest electro dance festivals in the world.

What insights have you been able to take away from previous years of Artist Wrapped?

A white background with INNA walking

My team and I always pay attention to everything to improve our work. We work hard to make the most out of the Artist Wrapped insights to create more and more music that resonates with more people.

Which women artists do you currently have in your On Repeat playlist?

I always have P!nk on repeat, she is fabulous, one of my favorite artists ever. Some other women artists are ROSALÍA, FKA Twigs, Billie Eilish, Dhurata Dora, and SZA.

Going into the New Year, what advice do you have for other artists?

Consistency, focus, creativity, inspiration, and a lot of work are important. Surround yourself with people who share the same vibe as you. And most importantly, don’t forget to have fun!

What do you have planned for 2024?

There will be a lot of new music coming in 2024. I’ll be releasing a new album written entirely in Spanish. It’s one of the releases I can’t wait for, because it’s an important part of my work and soul and I’ve been working on it for several years. And of course, I’ll be kicking off a tour in the USA in addition to performing concerts in Mexico and Europe.

Listen to the best of the best from the dance queen herself in our This Is INNA playlist.

bummer summer Is Spotify’s New Playlist for Gen Z Listeners To Tap Into Their Feels

Lana Del Rey’s “Summertime Sadness” stuck in your head? You’re not alone. On Spotify this summer, sad songs are getting us in our feels, thanks to our listeners who are unapologetically expressing their emotions. “Sad” is the most-searched term for Gen Z listeners on Spotify globally, and they’re tuning into our sad playlists—including pop-infused sad hour, R&B-inspired All The Feels, rap-heavy tear drop, sad sierreño, sad girl country, and sad girl starter pack—more than any other age group.  

To match the vibe in the U.S. and Canada, we launched bummer summer, the ultimate lineup of moody jams and soul-filling songs. Complete with tracks from d4vd, Frank Ocean, Phoebe Bridgers, Lana Del Rey, Big Thief, and Billie Eilish, the playlist echoes the honesty and transparency that Gen Zs emulate in their lives and listening—and harnesses the ability of emotive, lyrical music to enhance any mood.   

“There’s something really unique about this generation,” says Krista Scozzari, Spotify North American Marketing Lead. “They embrace their feelings so much. They’re really flipping the stigma of vulnerability. Gen Z has brought a raw, authentic new reality to expressing their emotions, and we’re seeing that in how they listen. We wanted to celebrate this powerful thing they’re doing.”

Gen Z listeners are seeking tracks that evoke feelings of nostalgia, wistfulness, and wanting—songs that feel like a warm embrace. “It’s important to note that not everything sounds like Billie Eilishs ‘What Was I made For?’” says Lizzy Szabo, Spotify Senior Editor for Indie Music. “Though that was one of the breakout sad songs of the summer—probably the biggest—and was given a lot of extra context from being in the Barbie movie. It really took this feeling of nostalgia and met it with current issues and feelings.”  

Lizzy notes that subgenres like indie pop, sad rap, and sad sierreño have all boomed in the past year, with standout artists including Phoebe Bridgers (bonus points for her work with boygenius), Joji, Alex G, Haley Heynderickx, Ivan Cornejo, and Junior H. She’s also seeing a rise in catalog listening for the broody sounds of Cigarettes After Sex, TV Girl, Lana Del Rey, Mitski, and Radiohead. “Artists have a way of putting things better than we ever could, so it’s a way for people to lean in and just fully embrace their emotions and the experiences they’re going through,” she says. 

“Sad music can help us to release, express, channel, or purge our emotions,” says Dr. Michael Bonshor, PhD, music psychology expert. “It often has slower speeds, which slows down our breathing and heart rate when we listen so that we feel more relaxed and tranquil. In addition to hearing slower speeds, hearing music with sad lyrics creates a sense of personal connection with the artists who wrote them—it validates that our human experiences are shared.”

Tinder and Spotify Couple Up for Match-Worthy Anthems and Spotify Premium Trial Offer

Love for an artist or song can bring people together—whether as friends or something more. So in 2016, Spotify launched an integration with Tinder that allows members of the dating app to add an “anthem” to their profile, effectively showcasing one song that gives potential new matches a glimpse into their musical world. 

Fans have since fallen in love with the feature (and with each other). And since there’s plenty of music to stream together outside of that one anthem, we’re making three to four months of Spotify Premium available to Tinder Gold and Platinum members on Android devices in over 30 markets.* 

In honor of this offering, we’re taking a look at some of the top trends** and anthems that are making members’ hearts skip a beat. 

  • In the U.S., the most Liked anthem was “Last Night” by Morgan Wallen.
  • Among Gen Z, “Kill Bill” by SZA, “Flowers” by Miley Cyrus, “Creepin (with The Weeknd and 21 Savage)” by Metro Boomin, and “Anti-Hero” by Taylor Swift were some of the most popular Tinder anthems globally.
  • Singles over 40 in the U.S. have been keeping up with the younger generations’ music by featuring songs like “WAP” by Cardi B and Megan Thee Stallion, “Bad Habit” by Steve Lacy, and “Glimpse of Us” by Joji on their Tinder profiles.
  • In Japan, NewJeans dominated the top three most Liked anthems for women aged 25-30 with their hit songs “OMG,” “Hype Boy,” and “Ditto.”
  • In Europe, millennials (aged 30-40) brought the nostalgia with anthems like Miguel’sSure Thing” (Germany and the U.K.), Arctic Monkeys’Do I Wanna Know” (Spain), and Nina Simone’sFeeling Good” (France). 
  • In North America, the most Liked anthem for women aged 30-40 was “Rich Flex” by Drake in Canada, “Don’t Start Now” by Dua Lipa in Mexico, and throwback “Santeria” by Sublime in the U.S.

Can’t get enough Tinder music data? Check out the love songs that made a match in Valentine’s Days past.  

*Offer applies to the Spotify Premium Individual plan, except in South Korea, where the offer applies to the Spotify Premium Basic Individual plan. Offer subject to eligibility and availability. Users must be a new or existing Tinder Gold or Platinum monthly user; users who purchase a one-week subscription will not be considered. Additional terms and conditions can be found here

**Insights are based on Tinder data in Australia, Brazil, Canada, Germany, Spain, France, the U.K., Indonesia, India, Italy, Japan, Mexico, the Philippines, and the U.S. from January 1, 2023–June 6, 2023.

The Crossover Effect: Artist Collaborations Thrive on Spotify

The crossover collaboration is one of music’s great traditions. When artists from different genres, regions, or simply different career stages bring their talents together on a track, it’s sure to capture fan attention. It can even breathe new life into a song or group. 

When Run-D.M.C. linked up with Aerosmith in the ’80s to reimagine the latter’s single “Walk This Way,” it resulted in an international smash hit. It also helped birth the rap rock subgenre and still stands as Run-D.M.C.’s biggest hit. Decades after its release, the song has racked up hundreds of millions of streams on Spotify to date.

More recently, we’ve seen major crossover collaboration moments from the likes of SZA and Phoebe Bridgers on “Ghost in the Machine,” PinkPantheress and Ice Spice on “Boy’s a Liar Pt. 2,” and Taylor Swift and The National on “The Alcott.” 

While these collaborations offer new avenues for creative exploration, they also bring together each artist’s distinct fan bases, providing an opportunity for everyone involved to expand their audiences.

“I think one of the biggest things is how music collaborations can connect genres,” explains John Stein, Spotify’s North America Head of Editorial. “We see a lot more of these collaborations, and I think each artist’s core audience seems to be more open to these moments than in the past.”

It’s easy to see why artists love this approach, but how do fans respond? Are they listening more on Spotify when they discover a new artist on one of these songs? 

We took a look at more than 40 of the biggest crossover collaborations from the last 12 years and found that six months after the collab was released, 75% of artists involved saw an increase of at least 10% in overall Spotify streams across their catalogs compared to the six months prior. More than 50% of those same artists saw their number of streams grow by at least 50% in that same time period, while 30% saw their number of streams rise by at least 100%.

And while many of these collaborations are well received, some of them have been very well received.

There are few examples that paint this picture more clearly than Lil Nas X and Billy Ray Cyrus uniting on “Old Town Road – Remix.” In the six months following the song’s release, the increase in shared listeners between the two artists skyrocketed by nearly 390,000%.

For further proof, you can also look back to 2017, when Latin music icon Luis Fonsi joined forces with reggaeton godfather Daddy Yankee on “Despacito.” The song quickly caught on with fans around the world, but its popularity went into overdrive and the song became an inescapable tour de force when Justin Bieber hopped on the “Despacito (Remix)” three months later.

Luis in particular saw his fame reach unforeseen heights, and in the six months following the release of the original version, streams of Luis Fonsi on Spotify jumped by more than 2,600% (compared to the six months prior). 

But it was the remix, specifically, that helped to expand the Puerto Rican singer’s reach in English-speaking markets. Spotify streams of Luis Fonsi in the U.S., U.K., and Canada combined spiked by more than 4,300% in the six months following the release of “Despacito,” with most of that increase coming after the remix dropped. 

“When the ‘Despacito’ remix came out, it felt like a huge and rare moment to have artists from such different backgrounds and genre spaces collaborate and experience such success,” John says. “Now it feels like it happens all the time, and there’s almost a level of expectation that artists are going to mix it up and work with artists from different spaces. And I think we see that reflected in the data on the platform and in the reaction on our playlists.”

Such is the case with Nigerian afropop star Rema and American pop star Selena Gomez, who created a cross-continental connection on the 2022 hit “Calm Down.” 

“When Rema dropped the solo version of ‘Calm Down’ last year, it was doing really well in terms of streams, especially in Africa,” John explains. “Then, at the exact right moment, Rema teamed up with Selena Gomez on a new version of the track.”

In the six months following the collaboration’s release, daily Spotify streams of Rema in North America increased by more than 230% compared to the six months prior. Meanwhile, daily Spotify streams of Selena Gomez in sub-Saharan Africa increased by more than 120% in that same time period.

“With Selena being such a big pop star globally, I think the song reached an audience that checked it out to see what Selena was doing,” John says. “But they kept coming back because it was such a good song.”

And much like Lil Nas X and Billy Ray Cyrus, the respective fan bases of Rema and Selena Gomez started to merge together. In the six months following the release of “Calm Down,” the number of fans who listened to both artists increased by over 600%.

A springboard to success

For emerging artists, the crossover effect can help them break through in previously untapped markets, or help them define their musical identity on their own terms.

When Khalid had his breakthrough moment with his 2016 hit single “Location,” he was often labeled as an R&B artist. But after his 2017 collaboration with Alina Baraz—an artist who floats between the lines of pop, R&B, and electronic—on “Electric,” Khalid flashed his potential to be a pop star in the broadest possible sense.

And, like Luis Fonsi, Khalid is another artist who benefitted from the crossover effect. Following the release of “Electric,” streams of Khalid on Spotify spiked by more than 3,100% in the six months following its release (compared to the prior six months).

Building on the momentum of “Electric,” Khalid showcased his versatility as he hopped between genres on a number of high-profile collaborations. At every turn, the singer won over new fans, appearing alongside Alessia Cara on Logic’s “1-800-273-8255” and connecting with EDM producer Marshmello on “Silence.” To date, both songs have been streamed more than a billion times on Spotify.

“The editorial team used to have a lot of conversations about Khalid, and the general consensus was, ‘Wow, he is on everything,’” John reflects. “He has a really unique voice that brings a special quality to songs, so it makes sense in a lot of ways that he was finding success with those collaborations.”

Khalid’s fruitful run even included an appearance on Billie Eilish’s 2018 chart-topping juggernaut “lovely,” which has been streamed more than 2 billion times and remains his most successful song to date.

Amplifying crossover collaborations

In the streaming era, fans’ access to music isn’t limited by what’s on the radio or TV, or by what’s available at the record shop. With a few taps of the screen, fans have instant access to the catalogs of millions of artists.

So when a collaboration comes along that catches the ear of listeners, there are a variety of features on Spotify that both enhance the discovery process for fans and help expand the reach of those songs even further.

Many Spotify fans often start with search. And when they discover a new artist through a crossover collab, we’ve noticed a sizable jump in searches for that artist. 

When Grupo Frontera collaborated with Bad Bunny on “un x100to,” the star power of Spotify’s three-time most-streamed artist confirmed Música Mexicana’s status as an explosive genre on the rise.

In the two weeks that followed the release, daily Spotify searches for the Mexican sextet surged by more than 330% compared to the two weeks prior. At their peak, searches for Grupo Frontera increased by more than 1,100%.

The National experienced a similar bump from their collaboration with Taylor Swift, with Spotify searches increasing by more than 1,500% on the day of release.

For Spotify’s global team of editors, successful crossover collaborations also offer up a valuable signal that helps guide their curation of playlists. Every week, our editorial team sits down and discusses the latest cultural movements in the regions and genres they focus on. When a crossover collaboration starts to make waves, it can encourage editors to feature them in playlists they might not have appeared on before. 

“I know among our indie-focused editors, there was a discussion of the SZA and Phoebe Bridgers single and whether or not it was an indie track,” John explains. “While SZA might primarily be a pop or R&B artist, our editors overwhelmingly felt that it was an indie song, and having Phoebe on ‘Ghost In The Machine’ helped her open the door to Spotify’s core indie audience.”

Crossover collaborations can also appear on personalized playlists like Release Radar and Discover Weekly if a Spotify listener follows or regularly listens to one of the artists involved. When that happens, fans can easily discover the other artists.

“I think in the case of Ice Spice and PinkPantheress—with one being a rapper from New York and the other being a British artist who makes dance-oriented music—Release Radar has helped them both reach each other’s core audiences across genres and regions,” John says. “These types of collaborations can make listeners more open to checking out a new artist if they like what they hear.”

Spotify for Artists’ Fan Study has previously revealed that artists see their international reach increase significantly when they collaborate with someone outside of their home market. And we found the same to be true for Ice Spice and PinkPantheress. In the three months that followed the release of “Boy’s a Liar Pt. 2,” daily Spotify streams of PinkPantheress grew by nearly 250% in the U.S. (compared to the six months prior). Ice Spice, meanwhile, had a breakthrough moment in the U.K., with daily Spotify streams of her songs rising by nearly 1,400%. At the peak, daily streams for PinkPantheress and Ice Spice soared by more than 400% and 1,900% in the U.S. and U.K., respectively.

Taken altogether, the numbers on display here tell a powerful story about the crossover effect. This insight is invaluable, suggesting that the cross-cultural exchanges and expression of fresh ideas can lead not only to globe-expanding visibility, but the opportunity to forge new career paths. As the songs grow, so do the artists.

VidCon 2022: Spotify and SZA Give Gen Z Fans and Creators an Unforgettable Experience

Last week, more than 75,000 people came together for VidCon 2022, one of the largest creator and consumer conferences in the U.S. Over the span of four days, Gen Z stars, industry leaders, and fans enjoyed talks, meet and greets, games, and live music performances. As an official sponsor, Spotify was there to make sure fans had an incredible experience. 

Spotify had something for everyone: Creators gained wisdom from Spotify leaders like Jessica Angeles, Senior Partner Manager at Anchor, and Tracy Rivas, Creator Partner Manager, who explained why they should be including Spotify in their video content strategy. Fans, meanwhile, could receive an audio tarot reading based on their mood and music tastes, have their audio aura captured in a photo (which correlated with collaborative, aura-specific playlists), and collect exclusive Spotify swag. 

 

Spotify’s Top Songs and Podcasts of Summer 2021

Another summer has flown by, and with it, the songs and shows that have complimented countless beach days, park hangs, pool lounging, and road trips. Now, as August draws to a close, Spotify is once again announcing the top songs and podcasts that filled listeners’ headphones and speakers this season. 

Songs of the summer

With more than 600 million streams globally between May 29 and August 22, this year’s Spotify Song of the Summer is…  “good 4 u” by “drivers license” breakout star Olivia Rodrigo. 

“good 4 u” claimed the top spot globally, and it also topped the list in markets like the U.S., Australia, Canada, Ireland, Singapore, the U.K., South Africa, and the United Arab Emirates. And since the song’s release on May 14, “good 4 u” has been added to more than 18 million playlists. It also served as the inspiration for more than 325,000 user-generated playlist titles, including: 1,500+ “like a damn sociopath” playlists and 700+ “happy and healthy” playlists.

The next four of the global top five songs took us on a journey around the world. Number two globally was Eurovision winner Måneskin’s Beggin’.” And since everything about this list is thanks to everything about you and how you listen, “Todo De Ti” by Rauw Alejandro was all in for number three. 

Lil Nas X was another summer mainstay for listeners, with “MONTERO (Call Me By Your Name)” calling itself fourth on the list, and Doja Cat and SZA’s collab on Kiss Me More,” which kept the summer sizzling, rounded out fifth place.

Quiz: This Week on ‘For the Record’

Think you're up-to-date on the latest in Spotify news, data, and trends? Take our quiz to test just how well you’ve been following along.

1. Actor and activist Adrian Grenier cofounded the nonprofit Lonely Whale to build community, connect with the ocean, and fight plastic waste. At what unique frequency does the real lonely whale, the organization’s namesake, sing?
2. Does Spotify’s personalized Football Now playlist, available for listeners in the U.K. and Germany, update weekly or daily?
3. FeelinMyself is the second-biggest, second-fastest-growing hip-hop playlist on Spotify. Which of these rule-breaking hip-hop artists can you find there?
4. What does EQUAL artist of the month Jorja Smith say is a defining moment of her career?
5. K-pop girl group TWICE fans can get excited for TWICE Presents Taste of Love, the Enhanced Album, a colorful playground of captivating video and audio accompanying each of the group’s six new songs. Fans of TWICE are known as what?

Carl Chery and Sydney Lopes Discuss Spotify’s Home for Women in Hip-Hop

Hip-hop’s new golden age is here, and it’s being led by women. There’s arguably more female rap stars now than ever before in hip-hop history, and these women—including City Girls, Cardi B, and Megan Thee Stallion—have influenced the taglines and catch phrases that are now part of the cultural vernacular. Yet, the majority of Spotify hip-hop playlists still have a predominantly male listenership. 

In 2019, Spotify launched a new playlist, Feelin’ Myself to start to equalize the barriers to entry for female rappers. The playlist has since become the second-fastest-growing hip-hop playlist on Spotify with over 1.7 million followers. And starting today, we are launching a full-scale campaign to transform the playlist from innovative to truly impactful. 

Carl Cherry, Spotify’s Creative Director, Head of Urban, developed the idea for the playlist a few years ago, and formed a passionate team to help make it a reality. One member is Sydney Lopes, Spotify’s Head of Hip-Hop and R&B, Artists and Label Partnerships. We brought the pair together to discuss the campaign, the importance of spotlighting female rappers, and where the playlist goes from here. 

Sydney Lopes: Can you explain the essence of Feelin’ Myself? How did the playlist come to be?

Carl Chery: The essence of Feelin’ Myself is confidence, edge, and high self-esteem. If you look at the songs that have been playlisted on Feelin’ Myself over the course of the last year and a half, there are a few songs that really embody the playlist. I’m thinking about Erica Banks, “Buss It” or “Best Friend” from Saweetie or even “WAP” by Cardi B and Megan Thee Stallion. They exude confidence, self-esteem, and sexiness. 

The playlist came about because there’s an industry-wide gender bias when it comes to women. It came about as an attempt to level the playing field. “What can we do to create a space where women can thrive?” The first step was really reaching out to my female colleagues to see how they felt about creating a space for women only. The answer was to create a space where women can thrive—and then go on to other playlists. 

Sydney: This isn’t the first time we’ve seen women in hip hop, but it’s the first time there seems to be a dedicated platform and playlist for them. What makes this the right time for it, and what would the mood of the playlist be if this playlist was created 20 years ago, for the rappers who were in the game? 

Carl: Wow. Well, 20 years ago, I think it would have been a little bit more split in terms of the aesthetic of the playlist. It wouldn’t have been all women who are from the lineage of Lil’ Kim. There would have been Lauryn Hill, Da Brat—there would have been like a little bit more diversity 20 years ago. But right now, trap is the dominant sound. It’s not only specific to women—there’s always a dominant aesthetic in hip-hop—same around RapCaviar. They want to hear Saweetie, they want to hear Doja Cat, they want to hear Cardi. 

But also, from the time we had the idea for the playlist, to the time it launched, to now, the field is completely different. When we first had the idea, we actually would have struggled to find artists to populate the playlist. We probably would have added a few male artists with big female fan bases, to just round it out and make sure there was enough music. I don’t think Doja Cat was having a moment just yet. I don’t think Meg was what she was just yet. But by the time it launched there was enough, and now a year and a half later there’s just a lot more activity like that. The timing couldn’t have been more perfect. 

Sydney: On our team, we constantly talk about all the different sub-genres of hip-hop, but we’re always thinking about men, right? We talk about lyricists, we talk about West Coast versus East Coast, Down South, trap; we never really think about how that applies to women. As more female rappers enter the landscape, I’m curious about how we will start to think about the sub-genres and how they apply to women. 

Did you have a specific vision of how you wanted this campaign to roll out? What was your thinking around the energy you wanted to bring to the campaign?

Carl: Feelin’ Myself is the second biggest, second-fastest-growing hip-hop playlist on Spotify. I knew it was something that needed to be marketed. So, part of the idea or the goal was to have the playlist become such a destination for women in hip-hop that some of these women would then migrate to other playlists, and hopefully change the audience and in turn, help improve the performance of songs by women on a lot of those playlists. We’re starting the campaign by featuring women on all of our hip-hop covers, and they’re going to remain there the rest of the month of June. 

A lot of it was more collaborative—I had shells of ideas—but I have to give credit to the team, it was important to have a full female team behind this. The director, Jillian Iscaro; visual identity artist Laci Jordan; the production company, Spang TV; and some of the merch, designed by Divine Individual, all of that was created by women.

Sydney: We’re even seeing female vocalists and lyricists on the playlist. You’ve got SZA, Yung Baby Tate, talented singers, too. There’s a wide breadth of what could be on this playlist and a part of this brand. 

And so, as our first big push on the marketing side for this playlist, not only are we gonna make sure that editorial is supporting in a significant way on platform, but we’ll have a couple of social ads featuring Coi Leray and Iamdoechii, who are rising artists right now that have made an enormous impact in what feels like a really short amount of time. Carl, can you speak to the reason for choosing these two artists and bringing their energies into this campaign?

Carl: Coi Leray is arguably the hottest rapper who just happens to be a woman right now. We talked about diversity earlier—her style is different. I hate making comparisons because I think it’s unfair, but she reminds me of a female Playboi Carti, a little bit. She’s fearless. And Iamdoechii is different because she’s a little bit lesser known, but she’s one of the earliest examples of a woman being playlisted early on Feelin’ Myself, and her song taking off and being on the trajectory of potentially becoming a hit. She’s unique. She has duality. 

Sydney: Right, and this is really just the beginning, just the first time we’ll be doing something of this nature. And our hope is to bring this back to life in some way when the pandemic is over. Our RapCaviar Live show that featured all women was one of the most successful RapCaviar Live shows we ever had. We’re hoping we can do something similar. Do you see Feelin’ Myself making an impact in culture the way RapCaviar has?

Carl: One hundred percent. It’s already happening more than we know. The campaign is not only about Feelin’ Myself, it’s a campaign celebrating women in hip-hop and the moment that they’re having. Sydney, what do you think needs to happen to break down barriers to entry?

Sydney: One part is dialogue. A huge part of it is listening, for the gatekeepers. There are not enough women who are considered the gatekeepers. It’s about providing opportunity. It’s about taking a risk on things that haven’t been done before, in a way we haven’t seen before—and doing so in a way that isn’t performative. We need to be a lot more collaborative, we need to listen to women, and let them do what’s never been done. 

No matter what you’re feelin’, there’s no better time to stream the women of hip-hop. Check out Feelin’ Myself below.