Tag: Tones and I

Here’s What Families Streamed Most in 2020 on Spotify Kids

December 7, 2020

As 2020 comes to a close, we can’t help but recognize that it was a year unlike any other—especially for families. Remote learning and virtual birthday parties became the new normal as families developed new routines and ways to keep kids engaged. From lullabies for bedtime to beloved film and TV soundtracks for playtime, this year families around the world turned to Spotify Kids, our stand-alone app designed for kids ages 3+ and exclusive to Spotify Premium Family subscribers, for entertainment and even distraction.

For parents, this means reclaiming their own Spotify libraries and all the personalization that they enjoy, while their kids can develop a love for music and stories through an experience that’s meant just for them. This means your end-of-year Wrapped no longer has to include your children’s favorite hits instead of yours.

Today, we’re unveiling for the first time Spotify Kids’ top tracks, artists, and even stories that families have been enjoying the most throughout the year. Here’s what got kids (and their parents) excited to press play:

2020’s top track in the U.S. was Tones And I’s “Dance Monkey.” The love for this catchy, upbeat hit makes sense: a global Spotify survey* revealed that parents said their kids’ favorite genre was pop. Other pop artists also ranked among the top 10 in the U.S., including Dove Cameron from The Descendants (also the top artist in Canada) and JoJo Siwa. The top artist in Sweden this year was Dolly Style, while in New Zealand it was The Wiggles.

When it comes to the top artist in the U.S., that honor goes to KIDZ BOP Kids. “It’s been amazing to see how music has helped bring people together this year,” said the group (Alana, Ayden, Egan, and Layla) when they heard the news. “We’ve loved seeing kids singing and dancing along to their favorite KIDZ BOP songs at home with their families—just like us!”

This year, we also saw movie soundtracks dominate the top spots on Spotify Kids. Here are some of the hits that kids put on repeat in the U.S.:

Parents turned to Spotify Kids for dreamy lullabies to soothe. In our global survey, 44% of U.S. parents said lullabies are a big part of raising their children. It’s no surprise, then, that several of the top Spotify Kids playlists this year focused on relaxing, dreamy tunes. 

But once nap time ends, storytime begins. The Captain Underpants series by Dav Pilkey, LEGO Ninjago, and Peter Pan all came out on top for Spotify Kids listeners—an audience riveted by tales of adventure.  

This year, we updated the amount of content on Spotify Kids to ensure your children aren’t stuck humming the same tune over and over. We now have more than 300,000 kid-friendly tracks and more than 1,300 playlists to accompany moods, moments, activities, and everything in between. 

From pop tunes to bedtime stories, Spotify Kids engaged families in a whole new way this year. Ready for more? Head to the Kids & Family hub to finish this year on a high note.

*Spotify conducted a global online survey among 10,200 music-streaming parents with at least one child under the age of 19 in the household. Responses were collected across 11 key markets in March 2020. 

A Close Look at India’s Love for International Pop

May 4, 2020

Did you know there was once a Danish band that was more popular in India than in Denmark? The group Michael Learns to Rock shot to fame with singles like “The Actor” and “That’s Why You Go Away” in the ’90s. At the height of their success, they made tour stops in the Indian cities of Bengaluru and Chennai. The band was so well received that they amassed an enormous cult following across the country for years to come. 

“They got into cabs and went to the airport in Copenhagen—living the normal life. And when they landed in India, there was a huge entourage that greeted them with garlands, and limousines carried them to their hotels,” Padmanabhan Nurani, Spotify’s Head of Artists and Label Marketing India, tells For the Record. 

It’s just a mere glimpse of how the country’s music fans have long embraced local and global artists. 

Home to countless Bollywood stars, along with raga virtuosos, indie talent, and more, India has been a vibrant hub for international music and a top tour destination for world-class acts like Led Zeppelin and Bruce Springsteen. Sneha Singh, Head of Music Culture and Editorial India, credits the rich diversity of the country’s music landscape for this broad acceptance of global sounds.

“Because we have so many languages, it’s just ingrained in us to take in and to respect each other’s cultures,” Singh tells For the Record. “Acceptance is fairly easy and this means we listen to all kinds of music.”

The robust and rich content on Spotify India ranges from locally curated favorites like Top Hits Hindi and Punjabi 101 to global playlists like Today’s Top Hits and New Music Friday. Now, with the recent addition of the Warner Music Group catalog in India, listeners are also streaming the latest tracks from global stars such as Ed Sheeran, Dua Lipa, and Cardi B, and rock fans have access to entire discographies of Coldplay, Linkin Park, and The Doors, among others.

In the first two weeks of the catalog’s availability in India, Ed Sheeran and Dua Lipa were the top two most-searched Warner Music artists, respectively. The most-searched-for tracks were “Dance Monkey“ by Australian songwriter Tones And I, followed by Roddy Ricch’s infectious hip-hop anthem “The Box.” 

Nurani says it’s no surprise that Ed Sheeran comes up tops for the nation of 1.3 billion people. Sheeran has performed in India twice. In 2017 he greeted his audience with a respectful “namaste” (“hello” in Hindi) before performing dressed in a blue silk kurta, the traditional shirt worn across South Asia. The “Shape of You” star’s choice of wardrobe made national headlines, and the song played on the radio for the next two years. 

Like Sheeran, Dua Lipa is also a regular in India and shows her appreciation for local culture whenever she performs there. Before playing in Mumbai last year, Dua Lipa took some time to meet with Bollywood star Shah Rukh Khan and even picked up a few of his dance moves. Khan’s post to Instagram fed a local media frenzy online and delighted fans everywhere—such is the interest in “Bollywood meets Hollywood.”

To editorial expert Singh, these cross-cultural collaborations are all a natural expression of how pop culture works in this diverse, music-savvy country. “We have borrowed from the West, and the other way around,” she says. “Music has always been about inspiration and evolving it for the listener’s ears.”

Looking for a deep dive into Indian pop? Start with Spotify’s Hot Hits India playlist and keep going with New Music Friday India and This Is Arjit Singh.

Spotify Refreshes Popular Playlist New Music Friday with Global Rebrand

February 21, 2020

Whether you’re a music fan or an artist, Fridays are about to get even better. Today, Spotify’s highly influential New Music Friday playlist—a curated selection of the most anticipated new tracks of the week—is debuting a global rebrand.

The revamped playlist, which has 43 versions worldwide, will continue to serve as the leading destination for listeners who want to discover new music from both established and emerging talent. With over 3.5 million followers in the U.S. and 8 million globally, it’s an achievement and milestone for artists to have their new tracks included on the list.

With today’s visual relaunch, Spotify is continuing to support its ongoing investment in the must-hear playlist brand, with a major social campaign, New York and Los Angeles billboards, and new cover art. Inspired by a trend of artists making their own celebratory New Music Friday social media assets, Spotify For Artists will now test a new feature where all artists added to the U.S. version—to start—of New Music Friday will be able to grab and share a branded and personalized social asset a la Wrapped.

These are Spotify’s Top Workout & Wellness Trends – Plus 2020 Predictions to Help Kick-Start Your Resolutions

December 31, 2019

As we enter the New Year—or better yet, new decade—there are endless ways to get on that fitness, wellness, or self-care resolution. Since there are plenty of songs, podcasts, and playlists dedicated to helping people achieve their wellness goals on Spotify, we took a look at how listeners have been using music and podcasts to stay on track. Plus, we made some predictions for what trends the new year will bring.

So, with more than 54 million workout-themed playlists on Spotify, what songs do listeners sweat to the most? Eminem’s “‘Till I Collapse” is the most-streamed track on workout lists at the moment. Ed Sheeran’s “I Don’t Care” with Justin Bieber is second highest, followed by Tones and I’s “Dance Monkey,” “If I Can’t Have You” by Shawn Mendes, and “Beautiful People” by Ed Sheeran and Khalid.

It turns out that our listeners have a particular workout preference—running. Spotify listeners around the world have created more running playlists than any other workout type. Yoga follows in popularity, so you can be sure listeners are staying flexible as well.

We found that people want to learn about wellness from podcasts, too. Listening in the fitness and wellness podcast genre increased 145% in the past year. Plus, listeners are falling asleep—and in love—with sleep podcasts. The most popular podcast in the health and fitness category is Sleepy, where host Otis Gray reads classic stories to help listeners doze off. Is this what sweet dreams are made of?

As for 2020 predictions, we have reason to believe there’s going to be more meditating than ever before. We saw a 113% increase in streams of meditation playlists in the past year, higher than any other workout or wellness type.

Plus, we feel self-love will continue to reign supreme, with pump-up empowerment anthems like Ariana Grande’s “thank u, next,” Lizzo’s “Good as Hell,” and Hailee Steinfeld’s “Love Myself,” popular on self-care playlists. These powerful women are here to say You’ve got this.

Keep up the motivation with even more workout and wellness trends:


Download the infographic here.

Get inspired by our Wellness hub or get your heart racing with Spotify’s most-followed workout playlist, Beast Mode.

Spotify Listeners are Discovering Music from Around the World

December 18, 2019

Every day, Spotify users discover a song, artist, or genre from outside their home countries.  Whether that’s through their Discover Weekly, a friend’s recommendation, or another Spotify-curated playlist, folks are stepping outside of their comfort zones to get to know artists from a different place. These songs and artists can take listeners to another world—metaphorically. Music is a great connector that allows us to understand and experience a life or culture beyond our own.

We’ve found that over 60% of Spotify users discovered an artist from a country outside their own within the last 28 days. So just imagine what they’ve uncovered over the course of a few months, or even the year. That’s a world of travel and learning—sans passport. 

On For the Record this year, we’ve also explored artists and genres from around the world, taking note of the songs and styles that have crossed borders. Hear from some of the artists, musicians, and experts we spoke to below.

The Viral Mexican Artist Making Music Worth Crying Over

Ed Maverick, who comes from the northern state of Chihuahua, Mexico, didn’t grow up in a musical family but learned to play guitar by watching videos and playing in norteño groups—(norteño is a genre of music popular in the region he comes from)—throughout middle school. His style evolved through playing covers of songs by his favorite bands, such as those by Mexican indie rockers Little Jesus. But neither style of music suited what he wanted to do, so he decided to strike out on his own; he eventually started composing his own songs. “I felt the need to release what was going on in my mind,” he said.

Indigenous Australian Rapper Briggs Shares Message of Triumph through Music

“Shepparton has the largest indigenous population in Victoria outside of Melbourne. It also has the largest indigenous population in Victoria per capita. So there was always a presence, and it was always just a part of us and what we did and still do. We just operated as artists and rappers. You don’t really realize how different you are until it’s presented to you.” – Briggs

Santiago, Chile: Spotify’s Streaming Capital of Reggaetón

“What we are seeing with reggaetón in Chile is a great testimony to the absolute powerhouse that is Latin America when it comes to building and delivering audiences for Latin artists,” said Mia Nygren, Managing Director for Spotify in Latin America.

Meet Rich Brian, the Indonesian Rapper Performing at Spotify On Stage Jakarta

“A lot of things influence my sound, from listening to traditional Indonesian music to the stuff I listened to while spending full days on the internet making videos. Living internationally definitely influenced my attitude towards everything positively. I’m very grateful for everything that I have now, and things just never get old for me—each new experience feels like a blessing.” – Rich Brian

Charting the Meteoric Rise of South Africa’s AmaPiano

“I was fortunate to see the impact of kwaito music and what it meant for the then-young democracy that South Africa was. It became the voice of local youth to push for systematic change and fight the exclusion of the marginalized. I can’t help but think that AmaPiano is doing just that so far for this generation of young South Africans, and I can’t wait to see how many more boundaries it’ll break.” – Da Kruk

How Americana Troubadour Garrett T. Capps Went Worldwide

The European market has been turned on to Capps’s quirky brand of country too. “According to my statistics on Spotify, it seems like a lot of people in the Netherlands and Spain are discovering my music through the program,” he says. “And I’m excited to keep writing and finding ways to reach audiences.” – Garrett T. Capps

Lukas Graham Becomes First Danish Artist to Hit 1 Billion Streams for a Single Song

“I’m not sure if it’s too much to call ourselves the Arctic Monkeys of Spotify. I feel like our international breakthrough came about because of Spotify—the way streams in the Nordics and Germany pushed an unknown act into the global top 50 with a song that wasn’t available outside of the Nordics and GSA. It was a trippy ride, and luckily we’ve landed on the other side without losing our minds.” – Lukas Graham

Meet Tones and I, the Australian Ex-Busker Who Achieved a Global Hit Thanks to Streaming

In the span of just a year, Toni Watson has leapfrogged from working retail to busking full time to topping the charts in almost a dozen countries—including her native Australia. That’s all thanks to “Dance Monkey,” the viral smash that was the second-ever single for the artist best known as Tones And I.

Colter Wall Honors His Western Roots on Songs of the Plains

Nobody ever needed to explain western wear to Wall, who was raised in Swift Current, Saskatchewan, Canada. “It’s predominantly cattle country,” he shares. “My last full-time gig I had before I started playing music for a living was working cows with my cousin on a thousand-head cattle ranch.”

How Spotify Helped Cigarettes After Sex Amass an International Audience

Since the release of Cry, Cigarettes After Sex’s momentum has continued to snowball; the band is now closing in on 4.5 million monthly listeners on Spotify. They’re also continuing to find success in new territories. Within a month of Spotify’s February 2019 launch in India, the country leapt into Cigarettes After Sex’s top ten markets. This popularity translated offline: In May, when the band announced two late-July Mumbai shows via a local promoter’s mailing list, they drew 30,000 sign-ups within just a few hours, causing the list to shut down.

Take a listen to Spotify’s Global Top 50 for the songs rocking the international charts.

 

Spotify’s Biggest Playlist, Today’s Top Hits, Celebrates 25 Million Followers

December 16, 2019

It’s been streamed more than 20 billion times. Over 70 featured artists have received 100+ million plays. And now, Spotify’s biggest playlist, Today’s Top Hits, can add “over 25 million followers” to its name. To put this in perspective: If Today’s Top Hits was an artist, it would be the third most streamed of all time (after Drake and Ed Sheeran).

Since 2014, Spotify’s team of curators have analyzed our streaming data, as well as music culture and trends, to populate the playlist. Each week, it features updated songs from artists around the world. Today’s Top Hits spans a variety of genres — from pop and Latin, to hip-hop and indie — giving listeners an opportunity to enjoy the music they already know and love, while also discovering new tracks.

Today’s Top Hits not only reflects the music culture of the zeitgeist, but also shapes it.  The playlist has helped kickstart the careers of many artists, including: Arizona Zervas, Tones and I, and Ant Saunders, whose respective singles “Roxanne,” “Dance Monkey,” and “Yellow Hearts,” have been some of the most recent staples. More than just serving as a platform of discovery for emerging talent, Today’s Top Hits has also amplified songs by established artists such as Post Malone, Selena Gomez, Khalid, Halsey, The Chainsmokers, and Camila Cabello.

We couldn’t be more excited about this incredible milestone—thanks to the 25 million fans and followers for listening. A few other people wanted to say thank you . . . (shout-out to Niall Horan, Julia Michaels, Lewis Capaldi, Marshmello, and Lauv).

See for yourself what Today’s Top Hits is all about.

Meet Tones and I, the Australian Ex-Busker Who Achieved a Global Hit Thanks to Streaming

October 15, 2019

In the span of just a year, Toni Watson has leapfrogged from working retail to busking full-time to topping the charts in almost a dozen countries—including her native Australia. That’s all thanks to “Dance Monkey,” the viral smash that was the second-ever single for the artist best known as Tones and I.

One listen to the song is enough to grasp its globe-trotting success; animated by an indelible keyboard hook, the stark earworm combines the brightest features of emotive pop and body-moving EDM while subtly addressing Watson’s stint busking to tourists in popular Byron Bay.

“If we’re not entertained in the first minute, we just scroll on,” says Watson. “I could see that reflected in me busking in the street. I wrote the song about the pressure of live performance and how it compares to the instant gratification of social media.”

Spotify’s Front Left Live Returns to Australia for a Second Year, Celebrating the Best Genre-Defying New Music

August 6, 2019

Melbourne, Australia, has long been a music epicenter and live music hotspot. In keeping the music discovery game strong Down Under, Spotify has announced the return of our playlist event Front Left Live—moving from Sydney to Melbourne—on Wednesday, October 9.

This is the second consecutive year that Spotify has staged Front Left Live. The show will feature some of the world’s most genre-defying artists from near and far, including Tove Lo, who will perform exclusively in Australia for the Spotify event, Tones And I, girl in red, BENEE, and Electric Fields, with a special international guest soon to be announced. 

The showcase-format event is based on Spotify’s Front Left playlist, which boasts over 500,000 followers and has helped several rising Australian and Kiwi artists expand their fan bases at home and around the world—and vice versa. 

Here’s a look at some of the diverse artists slated to perform at Front Left Live:

  • Swedish pop sensation Tove Lo, best known for her hits “Habits,” “Talking Body,” and “Cool Girl,” is headlining the event in an exclusive Australian live performance. The artist struck a chord with local fans when she collaborated with Aussies Flume and Daniel Johns on “Say It” in 2016.  
  • Up-and-coming Australian indie pop star Tones and I started as a busker in 2018. Yet she has amassed the number one song on Spotify’s Australia Top 50, a number one single on the ARIA chart, tracks in 157 playlists worldwide, and over 40 million streams—in under four months. 
  • girl in red, the Norwegian singer-songwriter and self-produced artist Marie Ulven, is an innovative, authentic voice who’s building a global fan base on Spotify from the confines of her bedroom studio.
  • Auckland, New Zealand-based BENEE melds indie, R&B, and pop on her debut album FIRE ON MARZZ. Her breakout single “Soaked” has been streamed 21.5 million times since its release earlier this year.
  • Electric Fields, the Adelaide, Australia-based duo of producer-composer Michael Ross and vocalist Zaachariaha Fielding, combines an exciting blend of traditional Aboriginal culture and language with modern electronic beats.

Fans around the world can tune in to the exciting sounds of Front Left.