Tag: South Korea Launch

‘Stream On,’ Q4 Earnings, and Our Launch in South Korea: Learn More on the ‘Spotify: For the Record’ Podcast

February 4, 2021

Our latest Spotify: For the Record episode dives into our biggest headlines of the week. Dustee Jenkins, Head of Global Communications, sits down with CEO Daniel Ek and CFO Paul Vogel to discuss yesterday’s fourth-quarter earnings results. The trio touches on the company’s outlook, our end-of-year Wrapped campaign, the continued rise in podcasts, and other Q4 highlights.

Dustee also queries Daniel about Spotify’s recently announced “Stream On” event. You can check out their full conversation in the episode, but in the meantime, find a brief behind-the-scenes preview of what will happen on February 22 below.

 

Finally, we travel from Stockholm to Seoul to discuss Spotify’s launch this week in the sixth-biggest music market in the world: South Korea. David Park, our Managing Director there, joins us as we talk about the magnitude of this expansion.

Ready to dig in? Check out the episode here.

Spotify Launches in South Korea

February 1, 2021

Today, Spotify is launching in the sixth-largest music market in the world: South Korea.* Koreans can now access over 60 million tracks and over 4 billion playlists from around the world, as well as enjoy personalized music recommendations and discover new music. Music lovers in Korea can stream Spotify’s broad music catalogue, spanning everything from the country’s own K-Pop to Latin American reggaeton, European electronic, and beyond. 

Korea’s launch brings Spotify’s global footprint to 93 markets and is a critical next step in our global expansion journey. “We always want to be where the listeners and artists are, and South Korea is rich in both,” says Alex Norström, Chief Freemium Business Officer, Spotify. “This launch presents a massive opportunity for us to not only further our mission of bringing new and quality content to more audiences, but also help local Korean artists tap into Spotify’s 320 million listeners worldwide. We hope to create more opportunities for Korean artists across all genres to be discovered by listeners around the world.”

Since we debuted our first K-Pop playlist in 2014, the share of K-Pop listening on Spotify has increased by more than 2,000%—but music in Korea spans far beyond K-Pop. As a part of today’s launch, we’re introducing a range of new playlists made exclusively for South Korea. These curated collections offer the latest music from our team of Korean music experts across some of the most popular genres. Get ready for:

Spotify Set to Launch in South Korea in the First Half of 2021

December 17, 2020

Since Spotify debuted our first K-Pop playlist in 2014, listeners have streamed more than 180 billion minutes of the genre and added K-Pop tracks to more than 120 million playlists. In the last six years, the share of K-Pop listening on Spotify has even increased by more than 2,000%—that’s a lot of excitement for all things K-Pop. So soon, we will be saying “Annyeong haseyo,” or “hello,” to the home of the genre as Spotify launches in South Korea in the first half of 2021. 

Launching in South Korea will give Korean listeners access to over 60 million tracks and over 4 billion playlists, as well as enable Korean artists to reach their local music fans and Spotify’s 320 million listeners worldwide. It will also connect listeners in Korea to artists and music from around the world.

“We are excited about our upcoming launch in South Korea, a market recognized as an epicenter for music, culture and tech innovation,” says Alex Norström, Chief Freemium Business Officer of Spotify. “Spotify has been a partner to the Korean music industry for many years now. We are proud to have been a part of the K-pop global story, showcasing the genre on our platform and enabling its discovery all over the world, from Asia to the US, South America, Europe and the Middle East. We’re looking forward to working with our valued local partners to uncover more Korean artists, and to connect them with fans in South Korea and all over the world.”

As one of the fastest-growing major music markets in the world* and the sixth-largest music market globally,** South Korea is key for Spotify in our mission of giving a million artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify wants to help accelerate the growth of Korea’s entire music streaming ecosystem, benefitting artists, labels, distributors and fans.

Today, our K-pop genre hub encompasses a wide range of Korean music, including K-pop, hip-hop, indie, OST, R&B and more, as well as “RADAR Korea,” a playlist uncovering fresh K-music finds as a part of Spotify’s global emerging artist program. The hub is localized in over 64 countries, including Russia, India, Brazil and the UAE.

Tune into K-Pop Daebak for some of the hottest K-Pop hits and look out for more information on the launch in the first half of 2021.

* According to IFPI 

** According to IFPI