Earlier this year, Spotify teased a new partnership with A BATHING APE® (BAPE), and now both brands are coming together to celebrate the styles and sounds that shape global hip-hop music and streetwear culture.
The first joint project debuts today. Fans will find a reimagining of BAPE®’s iconic Shark Hoodie and College Tee—both staples in global streetwear for more than 20 years. The Spotify logo is infused with BAPE’s iconic camouflage design.
All around the world, millions of Spotify fans love listening to hardcore punk music—and some science shows that plants love it too.
Hold up. What?
Yep, you read that right. Horticulturist, author and lecturer Chris Beardshaw says that research shows hardcore music helps plants grow. Stacked against other sonic selections like classical and pop, plants nurtured by hardcore are stimulated into amplified growth.
“Surprisingly, a increasing body of research shows that the frequency of hardcore music helps plants grow,” Chris told For the Record. “The thumping, repetitive, high-decibel noise of hardcore stimulates and energizes plants cells, almost as if they’re bouncing around in a tiny hardcore mosh pit.”
But hardcore music isn’t just helping plants grow faster. The hardcore music scene is growing in recent years, including on Spotify, with a 50% increase in the creation of “hardcore music” playlists by Gen Z listeners.*
Known for its intensity, attitude, angst, grit, and DIY ethos, hardcore music is a fast-paced, adrenaline-fueled subgenre of punk rock that’s perfect for awakening your senses—and your plants. That’s why Spotify is launching Hardcore Gardening, a playlist full of hardcore music classics and fresh favorites.
Along with our newest playlist, we’re also teaming up with LA streetwear brand Brain Dead to launch Plant Growth Through Extreme Noise—a limited-edition apparel collection embodying the rebellious spirit of hardcore music.
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